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The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research
Home
Publications
The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research
The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research
JC
Joel B. Cohen
Joel B. Cohen
MF
Martin Fishbein
Martin Fishbein
OA
Olli T. Ahtola
Olli T. Ahtola
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1 November 1972
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 9
(4)
,
456
https://doi.org/10.2307/3149317
Abstract
No abstract available
Cited by 51 articles