“I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment
- 8 October 2010
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 27 (11), 1050-1073
- https://doi.org/10.1002/mar.20373
Abstract
No abstract availableKeywords
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