LEVELS OF ANALYSIS IN MASS MEDIA DECISION MAKING
- 1 January 1982
- journal article
- research article
- Published by SAGE Publications in Communication Research
- Vol. 9 (1), 3-32
- https://doi.org/10.1177/009365082009001001
Abstract
The article proposes a taxonomy consisting of nine levels of analysis and two forms of influence which operate within and between levels. Together with a multilevel research strategy, the taxonomy and the types of influence form a framework for the analysis of complex media decision systems. Data from a national sample of reporters are used to illustrate the multilevel research strategy. The results indicate that experience and the industry in which the reporter works explain more variance in autonomy than organization size.This publication has 26 references indexed in Scilit:
- Canons and Codes as Occupational IdeologiesJournal of Communication, 1977
- Trends in Network Prime-Time Programming, 1953–74Journal of Communication, 1976
- Cycles in Symbol Production: The Case of Popular MusicAmerican Sociological Review, 1975
- Making News by Doing Work: Routinizing the UnexpectedAmerican Journal of Sociology, 1973
- Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry SystemsAmerican Journal of Sociology, 1972
- The Professional Values of American NewsmenPublic Opinion Quarterly, 1972
- Town and Gown: The Power Structure of a University TownAmerican Journal of Sociology, 1963
- Two Communicators of the News: A Study of the Roles of Sources and ReportersSocial Forces, 1960
- A study of normative and informational social influences upon individual judgment.The Journal of Abnormal and Social Psychology, 1955
- Social Control in the Newsroom: A Functional AnalysisSocial Forces, 1955