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The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance
Home
Publications
The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance
The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance
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Daniel C. Bello
Daniel C. Bello
DG
David I. Gilliland
David I. Gilliland
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1 January 1997
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 61
(1)
,
22
https://doi.org/10.2307/1252187
Abstract
The authors examine international distribution channels in terms of the coordination processes that govern the relationship between export manufacturers and the...
Keywords
COORDINATION
FLEXIBILITY
INTERNATIONAL DISTRIBUTION
EFFECT OF OUTPUT
OUTPUT CONTROLS
EXPORT MANUFACTURERS
AUTHORS EXAMINE
All Articles
Open Access
Cited by 287 articles