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Marketing and Exchange
Marketing and Exchange
FH
Franklin S. Houston
Franklin S. Houston
JG
Jule B. Gassenheimer
Jule B. Gassenheimer
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1 October 1987
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 51
(4)
https://doi.org/10.2307/1251244
Abstract
No abstract available
Cited by 213 articles