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A Price Expectations Model of Customer Brand Choice
Home
Publications
A Price Expectations Model of Customer Brand Choice
A Price Expectations Model of Customer Brand Choice
MK
Manohar U. Kalwani
Manohar U. Kalwani
CY
Chi Kin Yim
Chi Kin Yim
HR
Heikki J. Rinne
Heikki J. Rinne
YS
Yoshi Sugita
Yoshi Sugita
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1 August 1990
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 27
(3)
,
251
https://doi.org/10.2307/3172584
Abstract
No abstract available
Cited by 178 articles