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Cost-Effective Service Excellence: Lessons from Singapore Airlines
Home
Publications
Cost-Effective Service Excellence: Lessons from Singapore Airlines
Cost-Effective Service Excellence: Lessons from Singapore Airlines
LH
Loizos Heracleous
Loizos Heracleous
Jochen Wirtz
Jochen Wirtz
RJ
Robert Johnston
Robert Johnston
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26 February 2004
journal article
Published by
Wiley
in
Business Strategy Review
Vol. 15
(1)
,
33-38
https://doi.org/10.1111/j.0955-6419.2004.00298.x
Abstract
No abstract available
Keywords
PROFITABILITY
COST EFFECTIVENESS
Cited by 27 articles