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Marken und Sport
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1 January 2014
book
Published by
Springer Science and Business Media LLC
https://doi.org/10.1007/978-3-8349-3695-0
Abstract
No abstract available
Keywords
MARKENCONTROLLING
MARKENMANAGEMENT
SPORTMANAGEMENT
SPORTMARKENMANAGEMENT
SPORTMARKETING
SPORTSPONSORING
Cited by 2 articles