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Marketing Management: Analysis, Planning and Control
Home
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Marketing Management: Analysis, Planning and Control
Marketing Management: Analysis, Planning and Control
NB
Neil H. Borden
Neil H. Borden
PK
Philip Kotler
Philip Kotler
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1 January 1973
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 37
(1)
,
110
https://doi.org/10.2307/1250783
Abstract
No abstract available
Keywords
MARKETING MANAGEMENT
ANALYSIS
PLANNING AND CONTROL
Cited by 97 articles