The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?
Top Cited Papers
- 1 March 2006
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 56 (1), 110-132
- https://doi.org/10.1111/j.1460-2466.2006.00006.x
Abstract
No abstract availableKeywords
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