Are there optimal levels of arousal to memory? Effects of arousal, centrality, and familiarity on brand memory in video games
- 31 March 2012
- journal article
- Published by Elsevier BV in Computers in Human Behavior
- Vol. 28 (2), 285-291
- https://doi.org/10.1016/j.chb.2011.09.011
Abstract
No abstract availableKeywords
Funding Information
- Ministry of Education, Science and Technology
- Sungkyunkwan University
- National Research Foundation of Korea
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