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A Perspective on How Firms Relate to Their Markets
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A Perspective on How Firms Relate to Their Markets
A Perspective on How Firms Relate to Their Markets
TK
Thomas C. Kinnear
Thomas C. Kinnear
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1 January 1999
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 63
,
112
https://doi.org/10.2307/1252105
Abstract
No abstract available
Cited by 9 articles