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Handbook of Marketing Scales
Home
Publications
Handbook of Marketing Scales
Handbook of Marketing Scales
WB
William O. Bearden
William O. Bearden
RN
Richard G. Netemeyer
Richard G. Netemeyer
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1 January 1999
book
Published by
SAGE Publications
https://doi.org/10.4135/9781412984379
Abstract
No abstract available
Cited by 213 articles