Convergence and divergence in consumer behavior: implications for international retailing
- 1 March 2002
- journal article
- Published by Elsevier BV in Journal of Retailing
- Vol. 78 (1), 61-69
- https://doi.org/10.1016/s0022-4359(01)00067-7
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Consumer-level factors moderating the success of private label brandsJournal of Retailing, 2000
- The future is predictable for international marketersInternational Marketing Review, 2000
- The changing dynamic of consumer behavior: implications for cross-cultural researchInternational Journal of Research in Marketing, 1997
- The changing consumer in the European Union: A “meta-analysis”International Journal of Research in Marketing, 1995