A psychological typology and its relationship to entrepreneurial success

Abstract

This research indicates that typologies covering multiple types of entrepreneurs are applicable within the realm of entrepreneurial personality. Four such personality types - personal achievers, real managers, expert idea generators, and empathic supersalespeople - are identified, and shown to be related to subsequent entrepreneurial success. The evidence indicates that entrepreneurial talent may be gauged in terms of the number of these patterns present in a given individual. Those with more patterns are more likely to achieve a substantial level of success. These results have implications for anyone whose work touches upon the field of entrepreneurship. This paper is concerned primarily with how the typology was developed and how the relationship of each type to entrepreneurial success was established. The career routes that fit each type (and which must be followed to obtain success) are considered.