Consumer Perception on Organic Products: A Study on the Select Products of Patanjali Ayurveda Limited

Abstract
The modern world is witnessing a wide spread expansion in the usage of organic products, be it food products, personal & health-care products and cosmetics for the varied and valid reasons. Organic products are becoming more popular and people choose them for distinct advantages. The terms herbal, ayurvedic, natural and organic are not only distinct in their properties but also functionally have a variance in the applications.