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Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior
Home
Publications
Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior
Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior
SL
Sidney J. Levy
Sidney J. Levy
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1 January 1981
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 45
(3)
,
49
https://doi.org/10.2307/1251541
Abstract
No abstract available
Cited by 200 articles