STRATEGIC ORIENTATION OF INNOVATIVE ACTIVITY REGULATION: UKRAINE AND EU INTEGRATION PROCESS

Abstract
The article reveals scientific approaches to the creation of strategic guidelines for European integration processes based on the prediction of indicators of innovative development, considering international experience. This will make it possible to achieve the effectiveness of the processes of regulating innovation activity in the national economy and accelerate the pace of its development. The article proposes to identify relevant indicators of innovation activity to promote innovation changes based on the analysis of the overall innovation index of countries using econometric instruments. The characteristics of the process of introducing innovations in Ukraine are given in accordance with the individual components of the overall innovation index, which, according to the results of the calculation of the European Innovation Scoreboard, gives an idea of the various categories of countries-innovators in terms of the degree of innovative support for their economies. Based on the analysis of international statistical reporting, trends in the development of the innovation index in Ukraine and the European Union for a short-term period are established. Based on the Gompertz method, it is shown how the dynamics of each indicator will change, depending on the obtained predictive values of innovation development indices. This allows to determine the significance of regulatory instruments and generate appropriate forecasts. The methodology for finding regulatory instruments in the innovation development management system is developed depending on the speed of management intervention in the process of stimulating innovative changes. Strategic guidelines for the use of instruments for managing innovative development are formed depending on each index specifically. The content of the instruments is proposed depending on the priorities of the European integration activity and the influence of management on the formation of reforms, which will ensure the targeting of innovative regulatory initiatives in precisely those areas where the response of the national economy to the implemented influences will be most effective.