Comment on: “An investigation of the structure of expectancy-value attitude and its implications”, by Youj ae Ji
- 31 December 1989
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 6 (2), 85-87
- https://doi.org/10.1016/0167-8116(89)90002-5
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- An investigation of the structure of expectancy-value attitude and its implicationsInternational Journal of Research in Marketing, 1989