An Examination of the Effects of Information Consistency and Distinctiveness in a Reference-Price Advertisement Context
- 1 December 1993
- journal article
- Published by Wiley in Journal of Applied Social Psychology
- Vol. 23 (24), 2074-2092
- https://doi.org/10.1111/j.1559-1816.1993.tb01080.x
Abstract
No abstract availableKeywords
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