Abstract
Amid the doom and gloom surrounding the European Union‟s (EU) economic situation, one stream of activity gives cause for optimism: health research. Not only have recent changes made life much easier for health psychologists, but also the UK government wants to streamline all health research in the UK to make it more cost effective, if not profitable (Secretary of State for Business, Innovation and Skills, 2011). These improvements have been applauded by the research community. Indeed these improvements might even make the UK the country of choice for health-related research in the EU, something that would have been unthinkable six or seven years ago.