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Managing What Consumers Learn from Experience
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Managing What Consumers Learn from Experience
Managing What Consumers Learn from Experience
SH
Stephen J. Hoch
Stephen J. Hoch
JD
John Deighton
John Deighton
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1 April 1989
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 53
(2)
https://doi.org/10.2307/1251410
Abstract
No abstract available
Cited by 400 articles