The efflux of endogenous γ-aminobutyric acid (GABA) has been studied using small hypothalamic fragments containing arcuate-paraventricular nuclei and median eminence from the rat brain. The amount of GABA present in the medium and the tissue GABA content were quantified by radioreceptor assay. The endogenous GABA efflux was found to be dependent upon the Ca2+ and K+ concentrations in the incubation medium, and it required synthesis of GABA, indicating neuronal origin of the released neurotransmitter. Nipecotic acid, an inhibitor of neuronal and glial uptake, prevented reuptake of released GABA. Prolactin in concentrations of 250 and 1,000 ng/ml augmented the K+-evoked efflux of GABA. The effect of prolactin was dependent on the presence of Ca2+ and on the synthesis of GABA. In addition, prolactin seems to alter the reuptake of endogenous GABA and the uptake of [3H]-GABA. In conclusion, these results suggest that prolactin may influence its own secretion by stimulating the release of hypothalamic GABA, both through an increase of its synthesis and a modification of its reuptake.