Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence
- 1 January 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 51 (1), 1-19
- https://doi.org/10.2307/1251140
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
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