The effects of social- and self-motives on the intentions to share positive and negative word of mouth
- 5 January 2013
- journal article
- Published by Springer Science and Business Media LLC in Journal of the Academy of Marketing Science
- Vol. 41 (5), 531-546
- https://doi.org/10.1007/s11747-012-0323-4
Abstract
No abstract availableThis publication has 81 references indexed in Scilit:
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