Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives
- 1 January 2023
- journal article
- Published by Ordu University in Black Sea Journal of Health Science
- Vol. 6 (1), 11-19
- https://doi.org/10.19127/bshealthscience.1108779
Abstract
This study aimed to examine the relationship between the perceived corporate image and organizational commitment levels of nurses and midwives working in a public hospital. A descriptive information form, the Perceived Corporate Image Scale (based on the Model of Organizational Identification), and the Organizational Commitment Questionnaire were used to collect data from a sample of 225 nurses and midwives. Data were analyzed using numbers, percentages, means, internal consistency coefficients of scales, t-test, analysis of variance, Kruskal Wallis-H test, Mann-Whitney U test, and Spearman’s correlation test. The results were evaluated at the 0.05 significance level. The study group had a high mean score in perceived corporate image (3.32 ± 0.78), moderate mean scores in organization commitment (3.77 ± 0.97), affective commitment (3.97 ± 1.34), and continuance commitment (3.86 ± 1.13), and a low mean score in normative commitment (3.49 ± 1.34). There was a moderately significant positive correlation between perceived corporate image and organizational commitment (r = 0.435), affective commitment (r = 0.423), and normative commitment (r = 0.418). In today’s competitive environment, it is recommended to focus on studies aimed at increasing the organizational commitment of employees and improving their perceived corporate image to maintain the continuity of healthcare services and gain organizational benefits.Keywords
Funding Information
- Karabük Üniversitesi Bilimsel Araştırma ve Proje Destek Ofisi (KBU-BAP) / 2015-YL-052)
This publication has 9 references indexed in Scilit:
- A proposal of the structural equation model for review of the effect of organizational commitment and organizational support on employee performanceInternational Journal of Social Sciences and Education Research, 2016
- Job Involvement and Organizational Commitment of Employees of Prehospital Emergency Medical SystemNursing and Midwifery Studies, 2015
- Exploring the corporate image formation processQualitative Market Research: An International Journal, 2015
- Organizational Commitment in NursingSağlık ve Hemşirelik Yönetimi Dergisi, 2015
- Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?Journal of Business Research, 2014
- The effect of structural empowerment and organizational commitment on Chinese nurses' job satisfactionApplied Nursing Research, 2014
- Organizational Citizenship Behaviour, Hospital Corporate Image and PerformanceJournal of Competitiveness, 2014
- Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate imageJournal of Business Research, 2012
- Alumni and their alma mater: A partial test of the reformulated model of organizational identificationJournal of Organizational Behavior, 1992