Employee Engagement as a Contemporary Issue in HRM

Abstract

For the past few years, employee engagement has become an important concern in the corporate world. Products and processes alone cannot help the organizations to survive in the market. They also need highly motivated and completely involved employees who are very passionate about their task and their organizational goals; in short, they need “engaged employees.” But, retaining the engaged employees requires a lot of effort and skill on the part of HR heads. Employee engagement cannot be considered as an easy intervention in improving the commitment towards job, motivation, or productivity. This chapter will throw light on how employee engagement can be increased. This chapter also tries to identify the main drivers of employee engagement, its various attributes together with new ways to measure it, how to handle disengaged employees, and new engagement practices in the corporate world. In this chapter, the modern employee engagement activities being practiced by the corporate world in the Indian context will be discussed.