Pusaka: Journal of Tourism, Hospitality, Travel and Business Event

Journal Information
ISSN / EISSN: 26561336 / 26561301
Total articles ≅ 74

Latest articles in this journal

, Vesti L Sambeka
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 188-193; https://doi.org/10.33649/pusaka.v4i2.170

Tourism development is sought to be developed in the context of economic improvement, sustainable development and technological development. Geographically, each region has different characteristics with their own uniqueness and advantages. Natural resources that are owned with all its contents, land in all its forms and the sea with all its contents. This potential can be utilized optimally through tourism. Natural resources owned with all their contents and existing potential will be utilized for development purposes. That potential can be an asset through the tourism sector. One of the attractions that attracts the attention of both domestic and foreign tourists is the hot springs in Tombasian Bawah Village. Tombasian Bawah Village is one of the villages in Kawangkoan Barat District, Minahasa Regency, where in general the people work as farmers and craftsmen on stilt houses. Furthermore, the data that has been collected is analyzed by descriptive analysis using the SWOT analysis method and breaking it down internally and externally. The stages of the research were field observations by collecting data at the physical location, conducting interviews with the government of tourist attraction locations with village programs and district governments related to the development of tourism objects, specifically hot water in the village of Tombasian Bawah and visitors to obtain data. The results of the study show that the Hot Spring Tourism Object Development Strategy is adequate which can be applied by developing tourism on holidays and other holidays. And the model is community based. The development of this hot spring tourism object can be done by diversifying tourism objects and modifying the system so that tourists can travel easily and pleasantly. The results of this research are the proceding/Sentrinov output targets and reports. KEY WORDS : Strategy, Development, Tourism Object, Hot Water, Tombasian Bawah, Style
, Agus Syam, Muhammad Jufri, Muhammad Alfa Sikar
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 182-187; https://doi.org/10.33649/pusaka.v4i2.184

The coronavirus (COVID-19) outbreak is increasingly spreading and spreading rapidly and is becoming the biggest global polemic for now. It also affects limited SME activity and fewer direct-to-consumer purchases than usual. The development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in the Recovery of the Covid-19 Pandemic, in addition to requiring strategies that can affect the Development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency, is a marketing strategy. Based on the background description above, the researcher is interested in conducting research and compiling a thesis, with the title "Analysis of MSME Development in Topejawa Beach Tourist Destinations, Takalar Regency After Covid-19, the problem was formulated in this study, namely Whether Marketing Strategies Affect the Development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in recovering from the Covid-19 Pandemic. Benefits This research is theoretically and beneficially. The population in the number of 63 MSMEs. The sampling method is Purposive sampling samples taken by 63 people for the development of MSMEs at the Topejawa Beach Tourism location, Takalar Regency. something that the questionnaire would measure. Data analysis techniques debgab Conduct validity tests and significance tests of a variable are said to be reliable if they have a Cronbach Alpha > 0.60. In this study, using multiple linear regression analysis using the Statistical Program for Social Science (SPSS) Application Program for windows. This can be seen based on the regression results that have been obtained by researchers, namely T count 13,383 > T table 2,684 with a significance level of 0.002 which means it is smaller than 0.05. Marketing strategy with a Sig rate value of 0.002 < 0.05
, Muhammad Arifin Muhammad Salim, Amirullah Amirullah
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 176-181; https://doi.org/10.33649/pusaka.v4i2.183

The Covid-19 pandemic has hampered various kinds of activities, especially in the world of tourism. Based on data on international tourist visits to Indonesia in August, it experienced a significant decrease of 89.22%. The Deputy for Destination and Infrastructure Development of the Ministry of Tourism and Creative Economy (Kemenparekraf) predicts that international tourist visits to Indonesia only occupy the number 4 million people, which before the pandemic occupied the figure of 18 million visitors. The purpose of this study is to find out the perception of local tourists towards the development of international tourists during the pandemic, the method used is to conduct interviews with local tourists randomly in the Barru district. The analysis method used is descriptive qualitative to explain the research results obtained. The result of this study is that the decline in tourism visitors has a significant impact on people's income, especially in Barru district, but this, it can reduce the spread of the Covid-19 virus that is sweeping the world.
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 134-146; https://doi.org/10.33649/pusaka.v4i2.109

The increasing trend of Indonesia's tourism competitiveness has placed it as one of the priority industrial sectors in Indonesia. However, this achievement is not in line with increasing the competitiveness of human resources (HR). The national work competency standardization system (SKKN), which the Indonesian Government has implemented since 2012, has not been effective, and human resources' competitiveness has even shown a negative trend. It is feared that this situation will hamper the growth rate of Indonesia's tourism competitiveness in the future. The purpose of this study is to critically analyze the application of the SKKNI system, which is focused on education, training, and competency certification of Indonesian tourism human resources, to uncover the inhibiting factors for its implementation. This education, training, and competency certification are the main components in the performance of the SKKNI system in Indonesia. The research was carried out by reviewing the relevant literature, analyzing the processes and elements in applying the SKKNI system. Research data is secondary data collected from data sources of Government and non-government institutions and scientific and non-scientific literature available on official government websites and the internet. The research results are then triangulated to get a comprehensive picture and understanding of the application of the SKKNI system. The results showed that the implementation of the SKKN system was effective in increasing the capacity of Indonesian tourism human resources but has a tiny growth Quantitatively. The main obstacle is limited trainer, assessor, facilities, and educational, training, and certification institutions to produce trained and certified human resources of tourism.
, Ida Bagus Putra Negarayana, I Gede Gian Saputra, Dewa Ayu Nyoman Aridayanti
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 147-154; https://doi.org/10.33649/pusaka.v4i2.181

The study aims to analyze the priority of developing tourist villages during the new normal period in Petang District, Badung Regency Bali. The theory and concepts used to answer the problems in this research are the concept of tourism product components, the concept of a tourism village, the concept of new normal tourism. The research method used is qualitative research using Analytical Hierarchy Process (AHP). Sources of data in this study are primary data and secondary data obtained through the process of observation, interviews and focus group discussions. The results of this study indicate that the priority of developing a tourism village in Petang District in the new normal era is an ancillary aspect as the main development priority. Then, the order of priority aspects of development that can be done next is attraction, accessibility, amenity, available packages and activity. Related to ancillary as the main priority aspect, there are institutional sub-criteria as things that can be prioritized first compared to the development of additional services. Based on the analysis that has been carried out, the form of institutional development that will be implemented is by holding a collaboration between the Petang District Government and the tourism institutional where the assistance collaboration is carried out in stages starting with the establishment of a tourism management system. KEY WORDS: tourism village, priority development, tourism product, new tourism era.
Arief Syaifudin, Hendarmawan Hendarmawan, Zulkifli Harahap, Evi Novianti
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 170-175; https://doi.org/10.33649/pusaka.v4i2.116

Tourism development in the West Bandung area is currently a serious concern for the local government, one of which is by developing tourist villages. Mukapayung Village, located in Cililin District, is one of the villages designated by the local government as a tourist village. This village has natural beauty with a stretch of rocks that are in harmony with the flow of the river and towering cliffs. This study tries to explore more deeply the potential that Mukapayung village has to be developed into a sportss tourism-based tourism village in West Bandung Regency. The analysis of tourism potential is carried out using a pentahelix approach in order to obtain a picture of the potential of destinations that specifically examines from the aspects of society, government, the role of the media, business actors, and academics so as to support sustainable tourism. This study uses an exploratory qualitative approach. The results of the study obtained an overview that Mukapayung has the potential to be developed as a sports tourism destination by organizing attractions such as: tracking, cycling, climbing, and other sports attractions. A number of tourism components that still need to be developed or improved to support the acceleration of Mukapayung include destination facilities, accommodation, and amenities. As for the management and development of destinations, Mukapayung is currently managed independently by the community through village organizations (Bumdes), without involving various elements such as the tourism office, business actors, academics, and the role of mass media as well as the community and lovers of sportss tourism. KEYWORDS: Tourist Destinations, Tourist Villages, Pentahelix, Sports Tourism
, Ahmad Ahmad Ridfah, Nur Nur Akmal, Syamsu Rijal
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 163-169; https://doi.org/10.33649/pusaka.v4i2.182

Academic distress is indicated to be the cause of students doing academic procrastination in the preparation of their thesis or final projects. This study uses correlational quantitative methods to determine whether there is an effect of academic distress on academic procrastination. This study involved two groups of samples, cinsists of students of the Faculty of Psychology, Makassar State University (N1=164) and the Makassar Tourism Polytechnic (N2=53) who were preparing a thesis or final project selected using accidental sampling technique. Data obtained through a questionnaire by adopting a Likert scale. The results showed that the hypothesis proposed in this study was accepted, that is, there is a positive and significant influence between academic distress on academic procrastination in students who are writing thesis of fonal project.
, Ida Bagus Putu Puja, Desak Putu Candra Dewi, I Nengah Wirata
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 155-162; https://doi.org/10.33649/pusaka.v4i2.171

Bali is one of the provinces in Indonesia that carry out festival activities in various regions. One of the regular festivals held annually since 2015 is the Ubud Food Festival which is held in Banjar Penestanan Kaja, Ubud District, Gianyar Regency, Bali, Indonesia. Ubud Food Festival is a culinary festival featuring various Indonesian specialties. This research focuses on the social and economic impacts caused by the organizers of the Ubud Food Festival in Banjar Penestanan Kaja Ubud, Gianyar Bali, and expected to be useful for the organizers and the local community of Banjar Penestanan Kaja to find out all kinds of economic and social changes resulting from the implementation of the Ubud Food Festival which has been held for the past five years. Based on the results, it can be concluded that the implementation of an activity or event, has impacted the social and economic aspects for the community. Banjar Penestanan Kaja community, both positive and negative impacts.
I Dewa Gde Satrya
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 109-118; https://doi.org/10.33649/pusaka.v4i2.175

Alternative tourism and ecotourism find their relevance in changing travel patterns in the next normal era. Both enable tourism trips that have a positive impact on the growth of the quality of life of tourists and hosts, as well as the quality of the environment and cultural conservation that are the destinations of travel. Ecotourism is a way for alternative tourism to be increasingly recognized and become the answer, when tourist travel turns to a small scale, considering the capacity of tourist destinations and the welfare of local communities. This article is based on qualitative data obtained through interviews and in-depth observations related to the implementation of alternative tourism managed by local communities as well as Forest Conservation Groups in ecotourism destinations in Mendiro Hamlet, Panglungan Village, Wonosalam District, Jombang Regency, East Java Province. Wonosalam is not only known for its durian commodities but has many springs, conservation forests, and Biodiversity Parks. The purpose of this study is to describe the implementation of alternative tourism in Wonosalam. This study concludes that the concept of alternative tourism finds its relevance to ecotourism practices in Wonosalam through observation of springs, jungle tracking, river crossings, birdwatching which is done on a small scale, and the attraction of tourist villages located on the border of conservation forests. The ownership and management of this tourist village are entirely local.
, Samuel Hamonangan, Agus Setiawan
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, Volume 4, pp 124-133; https://doi.org/10.33649/pusaka.v4i2.177

This study compares traditional menu promotion efforts' expectations and reality in Pagar Alam, South Sumatra. The focus of attention of food and beverage industry players is customers and competitors. By generating and offering value to their customers, food and beverage industry players can bind a customer, a food and beverage player who has succeeded in presenting superior value. In order to achieve this goal, every industry player must be able to produce and deliver the goods and services desired by consumers, in this case, tourists, according to the needs and desires of these tourists. The data analysis method uses Important Performance Analysis (IPA) on primary data obtained from 83 consumer respondents. The results showed strategies to improve product branding to introduce and improve the specific menu products of natural fences so that tourists more widely knew them. The results showed that labeling was in quadrant D (low expectation and perception values) at an IPA value of 5.40.
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