This study discusses the marketing communication strategy at BPR Siwi Sedana during the covid-19 pandemic. As a BPR that has worked for 30 (thirty) years, BPR Siwi Sedana can attract customers and continue to exist in the current pandemic era. This study aims to determine the marketing communication strategy of BPR Siwi Sedana during the pandemic by using the IMC (Integrated Marketing Communication) communication strategy. With this, the researchers used qualitative research methods, and the data collection techniques used in this study were interviews, observation, and documentation. The data analysis technique used is data reduction, data presentation, and drawing conclusions. From the results of the study, it can be concluded that during the COVID-19 pandemic, BPR Siwi Sedana used four marketing mix strategies from the IMC (Integrated Marketing Communication) strategy, namely advertising, sales promotion, personal selling, and interactive marketing in attracting customers.

The importance of understanding cultivation theory, we can analyze how the mass media work in forming opinions and be able to turn those opinions into public opinion so that the mass media are able to create homogeneous thoughts on situations or world realities. The research method or data collection is based on book dissection and several previous studies. From the results of this study, it can be concluded that the mass media make a major contribution to the perspective of each individual who basically has different perceptions to become homogeneous or the same view is all the effects of the cultivation process. Factors that influence the expression of one's opinion: ages, gender, economy levels, and educational stage including spiral of silence. Another effect of the cultivation process is the phenomenon of choosing to be silent from some individuals who have different views from public opinion, in other words, this phenomenon is called the spiral of silence.

This paper is a preliminary overview that aims to seek the general answer of who are the state and non-state actors involved in ASEAN digital diplomacy. By using the theory of network diplomacy and the concept of digital diplomacy, this paper outlines official websites and social media accounts related to ASEAN. The methodology uses in this paper is descriptive qualitative with secondary data. This paper finds that ASEAN acts as a state actor to conduct digital diplomacy by utilizing digital platforms through the ASEAN official website and social media accounts on Twitter, Facebook, and Instagram. The contents of ASEAN official accounts cover the internal and external cooperation as part of its network diplomacy. Moreover, youth organization, think tank, and educational institution are part of the non-state actors discussed in this paper. These non-state actors also actively participated in disseminating information regarding ASEAN internal and external issues. Therefore, both state and non-state actors related to ASEAN have utilized digital platforms to communicate with the public and support the maintenance of ASEAN network diplomacy.

The aim of this study was to determine the forms of political communication through the mass media. Political communication is very important in determining democratization. With competition in politics, there will also be communication competition that occurs to influence, acquire, maintain, and expand power. The phenomenon of political communication is very influential in the real world, including political communication in the mass media. This research is qualitative research with a descriptive approach using three data collection techniques, namely interviews, observation, and documentation. From the three data collection techniques, it was found that political communication through mass media was often carried out by party officials in order to increase credibility and legitimacy both personally and institutionally.

This study aims to determine the benefits of media literacy in families where parents carry out acts of assisting the use of media in children. The research used qualitative and descriptive methods with in-depth interviews and observations of parents when mentoring the children of SDIT ALFAUZEIN while watching television programs. This study shows that parents are not optimal in providing assistance to children when watching television because of busyness. This adversely affects the psychology and behavior of children because they have not been able to distinguish between actual or manipulative impressions. To carry out media literacy in the family, parents should spend time mentoring, communicating, and being critical of the impressions consumed by children. Limiting time, providing means of activity, and interesting recreation so that children do not spend their time-consuming television shows. Literacy assistance in the family is beneficial for the mental development of children. And, the government prepares regulations for television shows and publishes television manuals so that people become critical and literate in media literacy.