Latest articles in this journal
ScienceRise pp 37-43; doi:10.21303/2313-8416.2021.001787
The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and customer-focused of digital marketing services have been revealed. The omnichannel of marketing communications on the basis of integration and availability of online and offline channels of service enterprises and clients interaction, digitalization of client managerial experience has been substantiated. The Object of Research: digital marketing of services in the context of the Marketing 4.0 concept. Investigated Problem: the essence and directions of digital transformations of marketing activities in the field of services. Main Scientific results: the inclusiveness and customer-focused of digital marketing communications based on cross-channel interaction and digital managerial models of customer experience have been revealed on the basis of the analysis of theoretical approaches to the characteristics of service marketing and determining the directions of its development in the digitalization of the economy and in accordance with the Marketing 4.0 concept. Field of Practical Usage of Research Results: practical activity of service enterprises on application of digital marketing mix transformations and marketing communications channels. Innovative Technological Product: the main principles and directions of marketing services digital transformation, that is inclusiveness and customer-focused of marketing communications, omnichannel as integration and availability of online and offline interaction channels as well as digitalization of customer experience management have been substantiated. Field of Application of Innovative Technological Product: theoretical researches and practice of digitalization of marketing communications of the service enterprises.
ScienceRise pp 44-52; doi:10.21303/2313-8416.2021.001733
The object of research: specific differences in the functioning of HACCP groups of catering units of preschool educational institutions, which determine the potential directions of training the personnel of such groups. Investigated problem: training activities for HACCP teams and conformity assessment are guided by the practice of voluntary implementation and certification of food safety management systems. Although the introduction of permanent procedures based on the principles of the HACCP system at the facilities is a mandatory requirement, the current legislation does not provide for the certification of such procedures. Therefore, the adopted schemes for training specialists for food safety management systems require revision in order to harmonize with the national specifics of the implementation of HACCP procedures in the catering units of preschool education institutions. Main scientific results: conclusions are drawn that can help maximize the success of the preparation of the HACCP group members for the catering units of preschool educational institutions: Training of personnel for HACCP groups can be carried out by obtaining formal education with the help of existing educational programs after the implementation of appropriate educational components into them. When developing educational components for training potential participants in HACCP groups, it is advisable to take into account that at least one participant must have more relevant competencies than is customary in the practice of creating HACCP groups at large and medium capacities. The expected learning outcomes of the HACCP team members should provide opportunities for younger HACCP team members to feel confident that they are not “challenging their older colleagues” but providing valid explanations and evidence. The field of practical application of the research results: the results obtained give an idea of the peculiarities of the functioning of the HACCP groups of the catering units of preschool education institutions. The established circumstances made it possible to identify the specific features of personnel training for participation in the HACCP group. Such information is useful for officials who make a decision to create a HACCP group in the catering unit of a preschool education institution, recruit it and develop a training program for its participants. Innovative technological product: approaches to the development of educational components of educational programs for training personnel of HACCP groups for the catering units of preschool education institutions, taking into account the investigated features of the functioning of such groups. Scope of application of the innovative technological product: the established potential directions and restrictions in the training of personnel for participation in the HACCP group are relevant, understandable and aimed at officials who make the decision to create a HACCP group for the catering units of preschool education institutions, its staffing and the development of a training program for participants in this group.
ScienceRise pp 11-22; doi:10.21303/2313-8416.2021.001816
Object of research: technology of track maintenance optimization Solved problem: In the development of decisions to optimize the decision-making system in the content of the upper structure of the track used methods of control theory, systems analysis, methodology of optimal control. Main scientific results: An analysis of the degrees of research on improving the efficiency of the technical management of railways showed that there was no systematic approach and that existing developments in the organization, in particular the relative optimization, Separate track repair standards or take into account parameter models, process requirements and conditions. Area of practical use of research results: industrial enterprises, railway stations. Providing the stable support of the railway, sustainable and rhythmic operation of railway traffic is ensured. About 7.3 thousand km are exploited in the ferrous metallurgy of Ukraine. More than 70 % of routes are up to 500 km long and belong to a large company. Consequently, an important task is to maintain the technical state of railways at the production demands level. Innovative technological product: combined transportations that can interact with similar networks of foreign countries. Scope of application of innovative technological product: formation and effective functioning of railway-transport complex, improvement of tariff policy, substantiation of perspective parameters of transportation process and its technical means, creation of advanced technologies, choice of rational structure of transport network, formation of transport corridors, development of fundamentally new management systems.
ScienceRise pp 40-46; doi:10.21303/2313-8416.2021.001794
The object of research is the cream cheese, elaborated using vegetable raw materials. Investigated problem: This article provides information on the biochemical composition of leaves of A. odorum. The leaves of wild onions revealed a high content of vitamin C, macro- and microelements and other biologically active substances, indicating high nutritional and vitamin value and prospects of these species for use as fillers in the dairy industry. The main scientific results: A. odorum refers to green vegetable plants, rich enough variety of biologically active substances. Unlike other perennial species of onion, A. odorum characterized by low protein content (1.1–1.8 %) and a relatively high solids content (in the bulb up to 17 % in the leaves 10,5–11,3 %), sugars (10,9–12,1 %). The area of practical use of the research results: There will be researched a possibility of Allium odorum usage as an addition for new processed cheese production and an influence of plant raw material dosage on structure of the processed cheese. Innovative technological product: Products developed within the framework of integrated technology are distinguished by high quality, nutritional value, safety, preservation of special nutrients: essential amino acids, fatty acids, omega 6 vitamins, bioflavonoids. The recipe solutions about the elements of innovative complex technologies are reflected in the patents that are included in the Derwent database. Scope of the innovative technological product: Plant raw materials can be used both in pharmaceuticals to isolate saponins and to increase the nutritional and biological value of food products. In this article, we considered it in the production of processed cheeses, but it can be used as a seasoning for dishes. Content of inulin, quercetin, saponins, vitamin K, selenium, etc. makes this source very promising, it also has fungicidal properties and allows you to increase the shelf life of food products.
ScienceRise pp 101-106; doi:10.21303/2313-8416.2021.001808
In the context of the deteriorating environmental situation, scientists are faced with the urgent task of improving the quality of food. One way is to reduce the carbohydrate load by replacing sugar in sweeteners while enriching them with nutrients. One way is to reduce the carbohydrate load by replacing sugar in sweeteners while enriching them with nutrients. For this purpose, a number of studies have been carried out to improve the quality of pastilles through the use of stevia - a natural sweetener and elamin The objects of research are social and economic efficiency. Investigated problem was to calculate the social and economic efficiency from the introduction of the developed marshmallow. Main scientific results: The article presents these calculations of the economic efficiency of the implementation of the development, namely, a decrease in the realizable value of the Exotica pastille by 1.2 % and an increase in the "Smakota" pastille and "Nasoloda" marshmallow by 4.0 and 2.3 %. However, it was found that the integral quality indicator of marshmallow "Nasoloda" exceeds the control by 10.2 %, for the pastille "Exotica" and "Smakota" – by 21.1 and 26.3 %. Scope of practical use of the development is the food industry, namely, the expansion of the range of products with a low glycemic index, increased nutritional value. An innovative technological product is the technology of making pastilles, which has economic and social efficiency. Scope of application of the innovative technological product: The use of the developed pastille products for consumers with a lack of iodine, selenium, iron, obesity patients and diabetes mellitus.
ScienceRise pp 79-86; doi:10.21303/2313-8416.2021.001805
The object of research is communication technologies. It is devoted to the analysis of their functional potential in educational practices. On the basis of the author's integrated methodology, communication, its structure, varieties, functional range and constructive potential are considered. The role of dialogue and discourse as a form of reflection is highlighted. It turns out the importance of hermeneutics for educational activities. It is necessary that taking into account the peculiarities of modern communication is of fundamental importance for increasing the effectiveness of educational and educational practices. Investigated problem. The communicative philosophy proposes landmarks different from the classical philosophy of consciousness. They provide for the recognition of the phenomenon of communication as fundamental to human existence. Here communication is seen as the last foundation of consciousness, cognition and social life. This question was developed by a number of researchers earlier, but the problem remains relevant. This is due to the need to substantiate the universal foundations of human understanding. Also, the aim of research is to find new ways to harmonize relations between people. Main scientific results. The scientific novelty of the research lies in the creation of an integrated post-non-classical model of modern communication. The features of the complex of modern communication technologies are investigated. On the basis of the author's methodological program, the functional potential of modern communication technologies in educational and upbringing practices was discovered. The scope of practical application of the research results. The proposed methodological program is used in the development of strategies for the education of a communicative culture, in the teaching of special courses in modern communicative philosophy, pedagogy, sociology of education and culture. The research results were introduced into the educational process of the H. Skovoroda Kharkiv National Pedagogical University, Ternopil Volodymyr Hnatiuk National Pedagogical University, Kharkіv College of Trade and Economіcs of Kyіv Natіonal Unіversіty of Trade and Economіcs. An innovative analysis of the functional potential of communicative practices, together with the developed recommendations, is appropriate to apply in modern education, which is aimed at the formation of a strong and courageous personality, capable of building a successful life strategy.
ScienceRise pp 87-92; doi:10.21303/2313-8416.2021.001802
The object of research: technology for the production of waffles of increased consumer value with a fat filling using non-traditional plant raw materials. Investigated problem: the problem of the production of new waffles is solved by using a mixture of vegetable-butter and coconut oil, dry skim milk, carob powder, apple powder, cinnamon and ascorbic acid. Main scientific results: The use of non-traditional raw materials in the fatty filling of waffles increases the organoleptic properties of the products. Waffles have a pleasant taste and aroma due to the content of carob powder, apple powder and cinnamon in the filling. Due to the introduction of unconventional raw materials and herbal additives into the formulations of new products, the amount of total sugars was reduced. The mass fraction of fat also decreased due to the replacement of confectionery fat for waffle fillings with a vegetable-butter mixture and coconut oil. The moisture content of new samples of waffles and waffle sheets is within the established norms. It was found that the finished waffles meet the requirements of the state standard for physical and chemical indicators. The developed score helped to establish that the quality level of the developed waffles is 0.97. The area of practical use of the research results: food industry enterprises specializing in the production of confectionery. An innovative technological product: the technology for the production of waffles with a fat filling using non-traditional plant raw materials makes it possible to obtain a new confectionery product of increased consumer value with a balanced composition and high organoleptic properties. Scope of application of the innovative technological product: confectionery production of dietary products
ScienceRise pp 72-78; doi:10.21303/2313-8416.2021.001795
The object of research: modern trends in the transformation of education. The transition to the paradigm of knowledge was largely ensured by their universal computerization. This led to an understanding of the need to develop new approaches in educational activities based on the use of modern information technologies. Investigated problem: taking into account the advantages of the content component in educational activities. The teaching technology is built on the foundation of certain content, therefore, it is relevant to consider the content component in the context of the openness of education. If the concept of openness in education is based on the developments of fundamental education, introducing new qualities into it that correspond to the actual needs of the individual, then its content component presupposes an emphasis, first of all, on economic problems and ways of solving them. Main scientific results: Existing databases contain mainly structured information, but a significant amount of them is unstructured. Joint analysis of data from various sources is possible only on condition that unstructured data will be structured, since only for the latter the mathematical apparatus of data processing is most developed. To train a professional who can competently work with data, able to combine mathematical logic with the ambiguity of interpretations and concepts in economics and, accordingly, methods of obtaining data based on the purpose of the study is the task of specialties in economics. Information technology and the creation of common platforms for open education are the instrument for solving this problem. The area of practical use of the research results: the problem in training specialists of this profile is the ability to assess the accuracy of the initial information and the accumulation of errors during its processing. An innovative technological product: the relationship of mathematics and statistics in the curriculum for training business analysts creates a platform, the use of which makes it possible to solve the issue of a balanced approach to the accumulation and processing of data, taking into account the desired results in a particular subject area. Scope of application of an innovative technological product: only a competent internal policy of universities on the use of information technologies in teaching provides sufficient technical support in the relationship "student – teacher" aimed at complementing classical education technologies.
ScienceRise pp 53-58; doi:10.21303/2313-8416.2021.001790
The object of research: corporate image and enterprise economic security. Investigated problem: methodical approach to mutually agreed management of enterprise’s image and its economic security. The main scientific results: theoretical analysis of the opinions, which are presented in the scientific literature of enterprise economic security functional components and the mechanism of their formation, is carried out. The functional components of economic security related to the internal and external aspects of enterprise are studied in detail, and their close relationship with image components is determined. The stages of enterprise image management are schematically shown with taking into account the compliance of image economic security components levels. The area of practical use of the research results: the need to adhere to certain sequence of actions aimed at forming a positive image and managing it in enterprises is emphasized. It is advisable to use an approach to the formation of corporate image with taking into account the targeted influence of management entities on the business environment. Technological innovation: the enterprise economic security structure in the context of modern tendencies is proposed, the complex of measures which are recommended to be applied for enterprise image maintenance is determined. Scope of application for technological innovation: practical activity of Ukrainian enterprises is in interconnection with other business environment participants.
ScienceRise pp 23-27; doi:10.21303/2313-8416.2021.001789
The object of research: Kharkiv organization of the CP (b) U as a component of the institutions of the political system of Ukraine. Investigated problem : The article depicts the process of transformation of the party organization of the Communist Party of the Bolsheviks of Ukraine of the Kharkiv province into a totalitarian organization. Main scientific results: From the very beginning, Communist Party of the Bolsheviks of Ukraine of the Kharkiv province was created as an undemocratic organization. But in the early 1920s, the internal party life of the party organization was characterized by some features of democracy. After the civil war, some communists demanded greater freedom of criticism, the initiative of the masses, and the fight against bureaucracy, but the opposition in the party organization, in contrast to the all-Union center, did not have an ideological platform. They were dissatisfied with the low financial status of ordinary communists and the privileges of the party nomenclature. The party apparatus resisted attempts to democratize party life, and ordinary communists were unable to resist this process. As a result, the party organization of Kharkiv region was transformed into a totalitarian organization, which was characterized by unanimity, intolerance of criticism, strict centralization, lack of election, powerlessness of ordinary members and uncontrolled power of the party apparatus. Field of practical usage of research results: determined by suitability for use in the field of the modern state formation by politicians, parties, public organizations, state institutions, and the media. Innovative technological product: on the basis of numerous archival materials, many of which are introduced into scientific circulation for the first time, a significant gap has been filled in the ideas about the process formation of totalitarian principles of internal party life at the regional level, namely in Kharkiv region. Field of application of innovative technological product: the practice of forming, implementing and improving the system of state regulation by politic parties.