Management Studies and Entrepreneurship Journal (MSEJ)

Journal Information
ISSN / EISSN : 2715-7911 / 2715-792X
Current Publisher: Yayasan Riset dan Pengembangan Intelektual (10.37385)
Total articles ≅ 5
Filter:

Articles in this journal

Management Studies and Entrepreneurship Journal (MSEJ), Volume 1, pp 50-63; doi:10.37385/msej.v1i1.30

Abstract:
The purpose of the research to determine the effect of marketing mix (7p) Buying Decision Against Type Nmax At Yamaha Motor PD. Panca Motor Prabumulih This type of research is the method used in this research is survey method. Data collected consist of primary data and secondary data. The primary data obtained through interviews method which is equipped with a questionnaire has been prepared. In this study the number of population is not known, therefore, that according to Widiyanto in Vina Agustina (2012: 56) to determine the sample size of the population can use the formula. So a sample to be used is a total of 96 customers in PD. Panca Motor Prabumulih. Respondent data collected by collecting primary data, which collects data by distributing questionnaires were collected by questionnaire purchasing decisions. Data was analyzed using correlation and regression analysis. The results showed that, of the model output obtained summary table of test results gives the coefficient of determination R Square of 0.744. This shows that the variable marketing mix (product, price, distribution, promotion, people, process and physical environment) simultaneously percentage contribution of the influence of independent variables have an influence on the dependent variable (Decision consumers to shop), amounting to 74.4%. Or the independent variable (product, price, distribution, promotion of people, processes and physical environment) amounted to 74.4% were able to explain the dependent variable (Decision consumers to shop), while the remaining 25.6% influenced or explained by other variables not examined in this research. Keywords: Marketing Mix (7P), Purchase Decision
Susianti Susianti, Amandin
Management Studies and Entrepreneurship Journal (MSEJ), Volume 1, pp 38-49; doi:10.37385/msej.v1i1.21

Abstract:
The purpose of the research to determine consumer perceptions of private label products Indomaret compared with similar products from national brands in Indomaret Prabumulih. This study examined three independent variables, namely the element of private label brand awareness (X1), the perception of the quality of the product (X2), the perception of value (X3) which may affect the dependent variable. The method used in the sampling in this study is the sampling method accidental (accidental sampling. Determination of the area of ​​research done intentionally (purposive) in Indomaret Prabumulih South Sumatra. The results of test f show obtained probability (Sig) is 0,000. Because the value Sig F table (68.535> 2.70), meaning that brand awareness, perceived quality and perceived value products together or simultaneously significant effect on consumer perception on the I ndomaret Prabumulih. The hypothesis is accepted. Keywords: Brand Awareness, Perceptions of Product Quality, Perceived Value and Consumer perception, Private Label.
Management Studies and Entrepreneurship Journal (MSEJ), Volume 1, pp 25-37; doi:10.37385/msej.v1i1.6

Abstract:
Persaingan yang tajam dan kompetitif antara perusahaan sejenis, menuntut setiap perusahaan harus bisa meningkatkan laba perusahaan secara optimal dan meningkatkan nilai perusahaan dimasa yang akan datang. Penelitian ini bertujuan untuk mengetahui pengaruh rasio keuangan yaitu rasio lancar, rasio cepat, dan rasio utang terhadap ekuitas, terhadap pertumbuhan laba pada perusahaan Industri Konsumsi Makanan dan Minuman yang terdaftar di BEI. Penelitian ini menggunakan pendekatan kuantitaf. Populasi penelitian meliputi perusahaan industri konsumsi makanan dan minuman yang terdaftar di Bursa Efek Indonesia tahun 2012-2018 yaitu 11 perusahaan. Sampel ditentukan dengan teknik sampling purposif. Metode analisis yang digunakan yaitu regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel rasio lancar, rasio cepat, dan rasio utang terhadap ekuitas secara simultan dan parsial tidak berpengaruh terhadap pertumbuhan laba perusahaan industri konsumsi makanan dan minuman di Bursa Efek Indonesia periode 2012-2018. Kata Kunci : Rasio Lancar, Rasio Cepat, Rasio Utang Terhadap Ekuitas, Pertumbuhan Laba, Perusahaan Industri Sub sektor Makanan dan Minuman
Management Studies and Entrepreneurship Journal (MSEJ), Volume 1, pp 13-24; doi:10.37385/msej.v1i1.5

Abstract:
Pegadaian (Persero) Cabang Pekanbaru Kota merupakan salah satu jasa keuangan yang dalam kegiatan adalaha menyalurkan pinjaman dengan sistem gadai. Yang meminjam berpendidikan SD hingga Sarjana. Tujuan penelitian ini yaitu untuk mengetahui pengaruh Insentif Finansial, Insentif Non Finansial dan motivasi terhadap kinerja karyawan pada PT. pegadaian (persero) cabang pekanbaru kota. Metode yang digunakan adalah analisis regresi linier berganda.dengan jumlah sampel 35 orang dengan menggunakan metode sensus. Hasil Penelitian menunjukkan bahwa insentif finansial dan insentif non finansial secara simultan maupun parsial berpengaruh dan signifikan terhadap kinerja karyawan dan motivasi tidak berpengaruh terhadap kinerja karyawan pada PT. pegadaian (persero) cabang pekanbaru kota. Keywords : Insentif Finansial, Insentif Non Finansial, Motivasi dan Kinerja karyawan
Management Studies and Entrepreneurship Journal (MSEJ), Volume 1, pp 1-12; doi:10.37385/msej.v1i1.7

Abstract:
The results showed that the influence between leadership and work discipline was significant. The influence between leadership and work motivation was also significant. The influence between work motivation cannot strengthen the leadership relationship to Work Discipline and is not significant. with a T-statistic of 1,2572541846236 (
Back to Top Top