Widya Manajemen

Journal Information
EISSN : 2655-9501
Published by: Universitas Hindu Indonesia (10.32795)
Total articles ≅ 64
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I Made Risma M Arsha, Nyoman Resa Adhika, Putu Pradiva Putra Salain, Ni Made Dwi Puspitawati, Putu Agus Eka Rismawan
Published: 1 August 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 101-110; https://doi.org/10.32795/widyamanajemen.v4i2.2215

Abstract:
Maximum cooperative management has an impact on cooperative performance that is getting better and healthier. Management of human resources in cooperatives is a way to improve cooperative performance. From the development of cooperatives and the results of interviews with cooperative employees about creativity that tends to be low, job satisfaction is lacking and employee performance is low, it will be very important and it is necessary to do research. Research respondents totaled 60 people, with a sampling technique that is non-probability sampling and analyzed using Smart PLS. The results and discussion of the data in this study indicate that the performance of employees at cooperative institutions in the North Denpasar sub-district is strongly influenced by the level of creativity and the role of employee job satisfaction itself. From these results, it is suggested that cooperative institutions in developing their businesses should be based on the value of creativity in providing services to the community, considering that cooperative institutions currently have almost the same service concept so they need to be supported by a dimension of creativity that provides innovation value in competition.
Florentina Stefhani Nainggolan, Asep Maulana Novianto
Published: 1 August 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 127-139; https://doi.org/10.32795/widyamanajemen.v4i2.2629

Abstract:
In the current era and the increasing market demand in the fashion industry, the world is currently increasingly aggressively developing clothing models that are in line with current developments. The purpose of this study was to determine the effect of promotion and brand ambassadors on purchasing decisions at PT. Shoes Bata Tbk. Karawang Branch. The sample in this study is as many as 100 respondents from customers Shoes Bata Karawang Branch. This research uses the descriptive verification method. The sampling technique used in this study was disproportionate stratified random in determining the number of samples using the Slovin formula with an error rate of 10%. The type of data used in this study is to use secondary and primary data. The data analysis technique used is simple linear regression. The results of this study indicate that promotions and brand ambassadors influence purchasing decisions.
Erlinda Yulia Damayanti, Hery Pudjoprastyono
Published: 1 August 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 120-126; https://doi.org/10.32795/widyamanajemen.v4i2.2454

Abstract:
The economy is an important thing for human survival, because basically the economy is the main spear of human activity. In carrying out economic activities, humans also need activities that support these economic activities, including services from financial institutions and financial institutions such as banking services and cooperatives. In this study, it uses Explanative Quantitative Research where in this explanative quantitative research it produces accurate data from the right calculations. The data collection method in this study was carried out by distributing questionnaires to 94 customers of KSU Mitra Rakyat who became customers in 2016-2020. In this study to analyze the data, the author uses the PLS technique. Word of mouth can have a significant positive effect on increasing profits at KSU Mitra Rakyat. This proves that Word of Mouth affects the increase. Quality of Credit Services has a significant positive effect on increasing profits at KSU Mitra Rakyat. The better the quality of credit services used, the higher the profit at KSU Mitra Rakyat. From the results of the research that has been done, the company must maintain recommendations, physical evidence and empathy. Furthermore, it must be further improved, in order to achieve the desired profit of the company.
Fadia Afriyani, Reminta Lumban Batu
Published: 1 August 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 111-119; https://doi.org/10.32795/widyamanajemen.v4i2.2388

Abstract:
This study aims to determine the effect of product quality on purchasing decisions for AC Panasonic, to determine service quality on purchasing decisions for AC Panasonic. To find out and explain the effect of product quality and service quality on purchasing decisions. This study uses two independent variables, namely product quality (X1), service quality (X2), and one dependent variable, namely purchasing decisions (Y). The types of data used in this research are primary data and secondary data. This research method uses descriptive and verification methods with a quantitative approach. The sample used was 104 respondents. The data analysis technique used is multiple regression analysis with the help of the SPPSS 21 tool. The results of the study prove that product quality has a significant effect on purchasing decisions for Panasonic ACs, and service quality has a partially significant effect on purchasing decisions for Panasonic ACs. Product quality and service quality simultaneously have a simultaneous influence on purchasing decisions
Priskadina Febriati, Erna Andajani, Veny Megawati
Published: 1 August 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 88-100; https://doi.org/10.32795/widyamanajemen.v4i2.2160

Abstract:
The result of this research has a goal to understand there effect of Green Practices, Functional Value, Satisfaction, and Word of Mouth on Revisit Intention to Hotel Mercure Grand Mirama Surabaya. This research used 150 people's data and the collected data were analyzed using Smart PLS software version 3.2.2. The results of this study show that Green Practices have a positive and significant effect on Functional Value, Satisfaction, Word of Mouth, and Revisit Intention. Then Functional Value has a positive and significant effect on Satisfaction, Word of Mouth, and Revisit Intention. And Satisfaction has no significant effect on Word of Mouth but has a positive and significant effect on Revisit Intention.
Sisilia Suci Yunitasari Suci Yunitasari, Muhadjir Anwar
Published: 1 August 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 160-170; https://doi.org/10.32795/widyamanajemen.v4i2.2885

Abstract:
This study aims to identify and examine product uniqueness and product innovation on marketing performance through competitive advantage in Muslim clothing in Surabaya. Structural equation modeling is used to test research hypotheses on the database of Muslim fashion brands in Surabaya. Data were taken from the responses of 65 respondents; Questionnaires were distributed to owners or business managers of Muslim fashion brands in Surabaya. The findings show that the uniqueness of the ability to create unique products for Muslim clothing products brings huge benefits in improving marketing performance. and enable the development and attraction of customers in the Muslim fashion brand business to get bigger. By reviewing various pieces of literature on views based on product uniqueness, product innovation, competitive advantage, and marketing performance, this study offers an analysis of product uniqueness and product innovation on marketing performance through competitive advantage in Muslim fashion brands which have received a lot of attention from researchers. Conceptual discussion and empirical results expand on previous research on marketing performance and competitive advantage based on product uniqueness and product innovation.
Ni Putu Sri Mariyatni, Made Setena
Published: 1 August 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 150-159; https://doi.org/10.32795/widyamanajemen.v4i2.2890

Abstract:
This study aims to analyze customer loyalty in terms of word of mouth, product quality, and service, at DA Astiti Dana in Mengwi Badung. In this study, a quantitative approach was used. The population in this study were all 55 customers or regular customers of DA Astiti Dana in Mengwi Badung. The sampling technique uses a saturated sample or census technique, where the entire population is used as a sample. Analysis of the data used is multiple linear regression analysis, where previously the classical assumption was tested. The results of the analysis show a positive direction between word of mouth, product quality, and service to customer loyalty. Thus, it can be stated that the level of customer loyalty is influenced jointly by word of mouth, product quality, and service. The F-test test is a multiple linear regression coefficient significance test that shows that there is a simultaneous significant effect between the word of mouth, product quality, and service on customer loyalty. The significance test using the t-test shows that there is a partially significant effect between word of mouth, product quality, and service on customer loyalty.
Ariq Satria Supangkat, Hery Pudjoprastyono
Published: 1 August 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 140-149; https://doi.org/10.32795/widyamanajemen.v4i2.2875

Abstract:
This study aims to identify how the influence of brand image and brand awareness on the purchasing decisions of Sariayu Martha Tilaar products in the city of Surabaya. This research method is quantitative by taking a sample of 50 respondents and distributing questionnaires in the city of Surabaya with the help of Google Forms. The sampling technique used was non-probability sampling with the purposive sampling method. The sample consists of respondents who live around the city of Surabaya, aged 17 years and over, and buyers of Sariayu Martha Tilaar products. The data taken from the respondents are primary data and secondary data. The analysis technique used in this study uses Partial Least Square (PLS) with validity testing, reliability testing, and hypothesis testing. Based on the data from this study, it can be concluded that the purchasing decision of Sariayu Martha Tilaar Cosmetics or Skin Care products is positively and significantly influenced by the variables of brand image and brand awareness.
Ni Wayan Cahya Ayu Pratami, Ni Nyoman Muryatini
Published: 1 February 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 77-87; https://doi.org/10.32795/widyamanajemen.v4i1.2169

Abstract:
Organizational commitment is very important in the working field. It is the commitment to show high performance. This organizational commitment is influenced by organizational support and job satisfaction. This study aims to analyze: (1) the effect of organizational support on job satisfaction, (2) the effect of organizational support on organizational commitment, and (3) the effect of job satisfaction on organizational commitment. In this study, the sampling technique used was random sampling and the data were collected using a questionnaire. The technique of analysis used was path analysis. The results of this study were organizational support has positive and significant effects on job satisfaction and organizational commitment, and also job satisfaction has a positive and significant effect on organizational commitment.
Ahmad Asrorun Niam, Nova Eviana
Published: 1 February 2022
Journal: Widya Manajemen
Widya Manajemen, Volume 4, pp 55-66; https://doi.org/10.32795/widyamanajemen.v4i1.1968

Abstract:
The optimal promotional strategy functions to introduce and encourage increased sales of products and services offered by marketers. This research aims to formulate appropriate promotional strategies to increase sales figures in Al Qadri Haji and Umrah Jakarta. A SWOT analysis is carried out by identifying internal factors of strengths and weaknesses and external factors of opportunities and threats. The results showed that the strength in internal factors is higher than the weakness and the external factor aspect of opportunity is a higher value than the existing threat. SWOT graph shows that the position of promotional activities in Al Qadri Umrah and Hajj is in quadrant I, which is a very favorable situation. The company has the opportunity and strength so that can take advantage of the existing opportunities. The promotional strategy must support aggressive growth policies by strengthening media sosial in terms of diversity and content, and celebrity endorser involvement.
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