Forum Agribisnis

Journal Information
ISSN / EISSN : 22525491 / 26564599
Current Publisher: Institut Pertanian Bogor (10.29244)
Total articles ≅ 19
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Ariska Rosadi Al Rasyid Shodiq, Wahyu Budi Priatna, Nunung Kusnadi
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 107-122; doi:10.29244/fagb.9.2.107-122

Abstract:Most e-marketing is widely used for business activities by companies in marketing non-agribusiness products. This happens because agribusiness products have different characteristics from non-agribusiness products, that is perishable, voluminous, and bulky. Although in its development, agribusiness products can also be marketed through e-marketing. Tani Niaga is one of the e-marketing in the agribusiness sector, which managed by the Agriculture Service of Grobogan Regency (Dinas Pertanian Kabupaten Grobogan). The purpose of research are to identify factors that influence farmer to use Tani Niaga. The data were analyzed using Partial Least Square (PLS) to identify factors that influenced farmer to use Tani Niaga. The results of research showed that the individual characteristics of farmers and the characteristics of the Tani Niaga had significant effect on using Tani Niaga. The formal education was a dominant factor in individual characteristics of food farmers whose a significant effect on the level of using of the Tani Niaga, but a dominant factor in the horticulture farmers group was the courage to take risks. Moreover, the suitability of need was a dominant factor for the characteristic of Tani Niaga whose a significant effect on the level of using the Tani Niaga in the group of food farmers, but ease-of-use the Tani Niaga was a dominant factor for the group of horticultural farmers.
Naufal Nur Mahdi, Suharno Suharno
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 160-184; doi:10.29244/fagb.9.2.160-184

Abstract:Domestic soybean production that has not been able to meet national soybean needs is an implication of the decline in soybean harvested area in Indonesia. The opposite condition occurs at the level of demand for soybeans which increases every year. The soybean import policy is an alternative step for the government to overcome the gap between soybean production and consumption in Indonesia. Soybeans in this study are not separated from the type, namely with HS code 1201 (Soya beans, whether or not broken). This study aims to analyze the factors that influence soybean imports in Indonesia by using secondary data from 2002 to 2017 in the form of panel data with gravity models. The data used in this study came from UN Comtrade, World Bank, CEPII, FAOSTAT, Ministry of Trade and Ministry of Finance. The estimation results show that the variables that significantly influence the volume of imports of Indonesian soybeans are the variable GDP per capita Indonesia, GDP per capita of the country of origin of imports, domestic soybean prices, domestic soybean production and soybean import tariffs.
Mega Mustika, Anna Fariyanti, Netti Tinaprilla
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 200-214; doi:10.29244/fagb.9.2.200-214

Abstract:Agricultural sector technically has quite high risk of uncertainty, including crop failure level which is caused by climate change, pest attack and disease, flood, dryness, as well as price uncertainty which is at the end harm the farmer. In order to decrease the risk that faced by farmers especially rice farmer, government run Asuransi Usaha Tani Padi (AUTP) program. This research aimed to analyze the farmer’s attitude and satisfaction to AUTP attributes in Karawang West Java. Analysis tools that used in this research are Multiatribut Fishbein analysis to observe farmer’s attitude and Customer Satisfaction Index (CSI) analysis to detect farmer’s satisfaction level to AUTP attribute. The result of this research, found that the most important attributes according to farmer based on the importance level are Penyuluh Pertanian Lapangan (PPL), the number of the claim, direct socialization, farmer group leader and easy access to information. Farmer’s satisfaction level to AUTP attributes overall is quite satisfy. Therefore the performance of AUTP attributes level need to be increased, so that the farmer’s attitude and satisfaction to AUTP increase. Farmers that have positive attitude and satisfaction tend to follow the program continously and will recommend it to other farmer.
Muhamad Zulkyfli Luthan, Ratna Winandi, Amzul Rifin
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 185-199; doi:10.29244/fagb.9.2.185-199

Abstract:PT XYZ is one of agribusiness companies which offers horticultural products in Indonesia which are considered as eco-profit and low-pesticide-based-products. The purpose of this research is to describe and improve the business model of PT XYZ based on the Business Model Canvas (BMC) approach and SWOT analysis then the analysis is carried out the preparation of a new business model prototype for PT XYZ. This study utilizes structured interviews assisted with questionnaire instruments as data collection procedures and both Business Model Canvas (BMC) approach and identification of SWOT as research methodology. The results of the SWOT analysis on nine elements of Business Model Canvas (BMC) show that there are internal and external factors that become strengths and weaknesses for the company in carrying out its business model and also what opportunities and threats from external factors affect PT XYZ's business processes are. The SWOT identification results then used as background to formulate a new business improvement model. Improvement of PT XYZ's business model is aims to streamline production in satisfying the demand of Horeca (Hotel, Restaurant, Catering) customers. In supporting expansion of PT XYZ by having effective and efficient business model, the improvements that need to be done are escalating production management, doing production forecast, creating and socializing SOPs to farmers as the main partner, enhancing offline promotion by joining events held by Horeca (Hotel, Restaurant, Catering) events and dividing customer segment into three segments by sorting them based on priority which are Horeca (Hotel, Restaurant, Catering) as the first market segment, modern markets as the second market segment, and traditional market as the third market segment.
Fajrin Rimadhyani Firdaus, Lukman Mohammad Baga
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 123-142; doi:10.29244/fagb.9.2.123-142

Abstract:Cooperative is one of many institutions that support agribusiness sector in rural area. It has big role in agricultural sector because of Indonesia’s farming system characterized by small scale and scattered business. The purpose of this research is to analyze the level of institutional performance and member participations as well as to analyze strategies to improve the performance of Mandiri Jaya Cooperative. Data obtained from 30 respondents with purposive sampling method. This research analyzed by Development Ladder Assesment (DLA) and Rank Spearman Correlation Test. The result shows that the cooperative’s performance was in green zone which means this cooperative was in good condition. Rank Spearman Correlation Test shows that there is a straight line relationship between social economic benefit with the member participation level in the cooperative’s organizational, capital and business activity. Some policies can be applied to increase the role of the Mandiri Jaya Cooperative to become an institution which not only helps resolve member capital issues. Things that can be done such as providing education and basic understanding of cooperative identity, strengthening internal management conditions, and strengthening networks to create partnerships that can support cooperative’s performance.
Windias Farah Nabila, Rita Nurmalina
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 143-159; doi:10.29244/fagb.9.2.143-159

Abstract:Citronella oil is one of the essential oils commodity that has great potential to become a business. PT. Musim Panen Harmonis is a company that produce citronella oil. Cultivation and distillation business of Citronella needs a lot of investment costs and cant be separated from the possibility of production and price risk that will affect the feasibility of the business. The purpose of this study is to determine the feasibility of citronella oil refining non-financial and financial conditions both normal and risk conditions. The research methods used feasibility analysis of non-financial aspects, financial aspect, and scenario analysis with risk assessment. PT. Musim Panen Harmonis is worth to do of non-financial and financial aspects. In normal condition, NPV value is Rp. 7.415.711 072, IRR value is 14.02 persen, Net B/C value is 1.65, and Payback period is nine years one month long. While financial analysis though the risk condition also gain value that full fill investment standart criteria. Then based on the risk assessment said that production risk has higher level than price risk. It means when the business of PT Musim Panen Harmonis face off the production risk it will gain more loss. Advice given to this effort is to optimize production through increased number of citronella plant populations and the use of all land in accordance with the goals and plans, and the company needs to make a contract with partners on the lowest price limit.
Qashiratuttarafi Qashiratuttarafi, Andriyono Kilat Adhi, Wahyu Budi Priatna
Published: 7 August 2019
Forum Agribisnis, Volume 9, pp 17-32; doi:10.29244/fagb.9.1.17-32

Abstract:This study was aimed to analyze the supply chain distribution patterns of forest honey in the West Sumbawa through Sumbawa Forest Honey Network or Jaringan Madu Hutan Sumbawa (JMHS) using descriptive qualitative data. This study uses a supply chain distribution pattern approach based on the product, financial and information flow. In the product flow, honey is harvested by honey hunters in the forest and assembled to a group leader. Then, honey is handed over to JMHS and marketed at Rumah Madu” (Honey House). The forest honey harvest season in Sumbawa is between August-December. Honey hunters can harvest 15-20 liters of honey per hunter in one hunting day. In financial flow, we observed that the pricing of honey is decided by JMHS according to the market price and the harvest season. Honey price from the hunter is ranging from 60,000 - 75,000 IDR per 660 ml bottle. The purchasing price of honey by JMHS is 65,000-85.000 IDR per 660 ml bottle and after the packaging by JMHS, honey is marketed to the last consumers with a selling price of 110,000 IDR per 500 ml. The information flows in both directions. The group of honey hunters inform to JMHS about the locations of honey as well as the amount of harvested. In the JMHS side, they distribute information of the classification and quality of honey, provide the good harvest training and information on honey price to hunters.
Ach. Firman Wahyudi, Joni Haryadi, Anisya Rosdiana
Published: 7 August 2019
Forum Agribisnis, Volume 9, pp 1-16; doi:10.29244/fagb.9.1.1-16

Abstract:Entering the international trade era, Indonesia must has the right strategy to maintain its position as an exporter in the world. One strategy which can be implemented is to increase the competitiveness of export commodities that have comparative and competitive advantages in order to be able to compete with other countries' commodities. Therefore, an in-depth study is needed on increasing the competitiveness of shrimp commodities in order to increase fisheries commodity exports. The purpose of this study was to analyze the factors which affect the competitiveness of Indonesian shrimp commodity exports in four export destination countries and to formulate strategies to increase production potential and competitiveness of shrimp commodities in the markets of the four export destinations. This research was conducted in intensive and semi-intensive pond areas in Lampung and shrimp processing centers in East Java from January until November 2016. The types of data source were primary data from observation and secondary data in panel data form. Some of the analytical methods used in analyzing competitiveness are Revealed Comparative Advantage (RCA), the gravity model for analyzing factors that influence shrimp export offerings in export destination countries. Data processing is done using Microsoft Excel 2007 and E views 6. The analysis of the competitiveness of Indonesian shrimp commodity exports showed that during the period 2004 - 2014, Indonesian shrimp commodities had a comparative advantage or strong competitiveness in Japan, the USA and the United Kingdom. Estimated results from the data panel regression model, note that the factors that significantly influence the value of Indonesian shrimp exports are the nominal GDP of the destination country, the rupiah exchange rate, economic distance, and the value of Indonesian shrimp exports in the previous year. The strategy in increasing the production capacity and competitiveness of domestic shrimp business actors is to maintain the availability and quality of shrimp farming resources, especially quality shrimp seeds.
Agrivinie Rainy F, Rita Nurmalina, Amzul Rifin
Published: 7 August 2019
Forum Agribisnis, Volume 9, pp 33-52; doi:10.29244/fagb.9.1.33-52

Abstract:The objectives of this research are to identify the factors that exist in the internal and external environment that become the strengths, weaknesses, threats, and opportunities for CV Pure Cianjur, formulate alternative strategies and determine the priority strategies that can be run CV Pure Cianjur in developing business, mapping program recommendations from alternative strategies in the development of healthy rice business on CV Pure Cianjur. The method research use internal and eksternal environment analysis, formulation strategy using SWOT analysis, weighting strategy priorities through preparation of hierarchy based on the SWOT framework (A’WOT) and the program recommendation made by the strategic architecture model. Internal factors of company : strength (S) is the quality of products (0,377) and weaknesses factor (W) is discontinuity of raw material supply (0,402). External factors of company opportunities (O) is the natural resources of Cianjur Regency (0,181) and threats (T) factors is the substitution products (anorganic rice) (0,349). Priority of strategic alternatives is conduct preparation and registration for organic certification (0,299). Implication of alternative strategies is devided into two groups, where is 11 programs recommendation that run gradually and 7 programs recommendation that run regularly.
Yahdi Zaky, Rachmat Pambudy, Harianto Harianto
Published: 1 March 2019
Forum Agribisnis, Volume 9, pp 85-106; doi:10.29244/fagb.9.1.85-106

Abstract:Sugarcane is one of the commodities in the plantation sector which is a mainstay in an effort to increase the welfare of farmers. Blora Regency is one of the regencies which is the center of sugarcane production in Central Java Province with the lowest production. The research objectives are (1) to analyze the factors that influence sugarcane production in Blora Regency; (2) analyzing the technical efficiency of sugarcane farming; (3) analyzing the income level of sugarcane farmers. Sampling was used by random and snowball sampling method to collect 80 sugarcane farmers. The collected data is then analyzed using Cobb-Douglas stochastic frontier production function, farm income analysis and different test analysis (t-analysis).The results showed that the variables of urea fertilizer, za, phonska and organic fertilizer had a significant effect on sugarcane farming production in Blora Regency. Technical efficiency level of sugarcane farming, partners and non-partners are efficient with an average of technical efficiency is 0,89. The lengthy farming variable becomes the only inefficiency estimator variable that has a significant effect on sugarcane farming. Based on the income analysis, sugarcane farmers who done farming activities through a partner pattern have a greater income of Rp. 8.408.180 with a R / C ratio 1,236. While non-partner pattern income is Rp. 2.438.317 with a R / C ratio of 1,071 and Rp. 460.510 with a R / C ratio of 1,013. Based on the results of this research, it is important to choose partner pattern on sugarcane farming in Blora Regency.