Forum Agribisnis

Journal Information
ISSN / EISSN : 22525491 / 26564599
Current Publisher: Institut Pertanian Bogor (10.29244)
Total articles ≅ 32
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Ilham Dzikri Fajrianto, Suprehatin Suprehatin
Published: 19 March 2020
Forum Agribisnis, Volume 10, pp 58-67; doi:10.29244/fagb.10.1.58-67

Abstract:
Farmer's group Berkah usaha at the beginning originally had two types of livestock businesses which are cattle and sheep. However, Berkah Usaha is focusing on cattle only. The development of the cattle business in this group is important to fulfil the increasing national demand for beef each year. This development of cattle business is also in line with the program of the local government of Blora which is making this district as a centre of cattle farm production. This study aims to formulate the cattle business development strategy for Berkah Usaha group by identifying the main internal and external factors. The study used four key informants as a respondent to identify the group's business environment and formulate business strategies. The analytical method used are IFE, EFE, IE, and SWOT matrix. The results showed that the Berkah Usaha's main internal key factors are cattle feed business and qualified cattle breeds while the main external key factors are government policies and climate variability. The results of this study also showed that there are six alternative business development strategies such as collaboration to develop regional livestock cluster and procurement of good cattle breeds.
Relanti Irene Sopacua, Anna Fariyanti, Burhanuddin Burhanuddin
Published: 19 March 2020
Forum Agribisnis, Volume 10, pp 68-78; doi:10.29244/fagb.10.1.68-78

Abstract:
The main source of farmer households in West Halmahera is coconut plantations. Coconut fruit is produced, some are sold in the form of whole fruit, some are processed into copra. For this agro-industry development effort to work effectively, it is necessary to determine the type of coconut agroindustry that will be developed by considering the factors that increase, the efforts of the businesses involved and the objectives of each of the agro-industries. The purpose of this study was to determine the priorities of coconut agro-industry that had to be developed in West Halmahera Region. The data were analyzed using the Process Hierarchy Analysis (AHP) approach and internal-external factor. The results showed that the virgin coconut oil (VCO) agro-industry had the highest priority in the development of coconut agro-industry in West Halmahera. By the development of this agro-industry, business actors will gain added value, affect the increase in income, and will open new jobs in the rural area. The important factors that have influenced the development of agro-industry were human resources (HR) and asset. Furthermore, each actor involved has a firm role and linkage to each of the determinants of agro-industry business development. Farmers have the main role (37%) on the availability of raw materials, farmer groups have strong correlation (42%) to human resources, the government plays an important role (42%) in infrastructure development, and academics have an enormous contribution (34%) in providing technology for the development of agro-industry. Overall, the most important actors in the development of coconut agro-industry in West Halmahera are farmer groups. The Strategy applied to agro-industry virgin coconut oil (VCO) at West Halmahera Region is intensive: market penetration, market development and product development.
Anne Rizky Ramadhanty Anne, Sulistyodewi Nur Wiyono, Kuswarini Kusno, Lucyana Trimo
Published: 18 March 2020
Forum Agribisnis, Volume 10, pp 27-35; doi:10.29244/fagb.10.1.27-35

Abstract:
Lettuce head as a vegetable commodity has a high enough business opportunity, seen from the developmentof hotels and restaurants in Indonesia that serve foreign cuisine using lettuce. The purpose of this study wasto determine the feasibility of lettuce head farming in CV.Cantigi. This research was carried out inCV.Cantigi, Cikandang village, Cikajang District, Garut Regency. The design of this research is descriptivequantitative with the research technique is a case study The method of data collection is done by interviewswith informants, observations, and literature studies. The determination of the informant was carried outpurposive. Analysis of the data used is non-financial feasibility and financial feasibility (Net Present Value,Internal Rate of Return, Net Benefit/Cost Ratio, Payback Period, and Profitability Ratio). The results showedthat 1) The income of lettuce head farming in CV.Cantigi in one growing season is IDR 120.821.846; 2) Thelettuce head farming in CV. Cantigi is feasible in terms of market aspects, technical aspects, managementaspect, and social, economic, cultural and environmental aspects. Similarly, financially, lettuce headfarming in CV.Cantigi is feasible to do with an NPV value of IDR 286,076,736.8, IRR 51,87%, Net B/C Ratiois 4.32, Payback period occurs at 8 years 8 months and profitability ratio of 101.78%. Suggestions forfurther research there is further research on production technologies that can optimize the use of otherproduction factors to increase production results.
Yulia Sari, Elly Rasmikayati, Bobby Rachmat Saefudin, Tuti Karyani, Sulistyodewi Nur Wiyono
Published: 18 March 2020
Forum Agribisnis, Volume 10, pp 46-57; doi:10.29244/fagb.10.1.46-57

Abstract:
Increased public concern and awareness of health and environment, is expected to significantly increase organic rice consumers. Thus, it can be consumed and reached by more people. The objectives of the study were to identify the characteristics of organic rice consumers, measure willingness to pay of organic rice consumers and analyze the factors related to the willingness to pay of organic rice consumers. The method used in this study is a survey method with descriptive statistical analysis and Contingent Valuation Method (CVM). The numbers of research respondents were 51 people consisting of organic rice consumers in Warung Sehat 1000 Kebun (W1000K) as much 18 people and consumers of organic rice in several other places joined in the Indonesian Organic Community as much 33 people. The results showed that consumers were willing to pay up to 10% higher than the price offered for organic rice type of pandan wangi, menthik susu, red rice and brown rice sold in W1000K. Even in some other places, consumers are willing to pay for those rice at prices higher up to 22% of the offered price. While for organic rice type of black rice, consumers are willing to pay 9%-11% lower than the price offered. Factors related to consumers' willingness to pay more for organic rice are health (67%), food security (45%), impact on the environment (43%), knowledge of organic rice (39%), easy access to get rice (37%), service (33%), quality (25%), packaging (24%), price (20%), and lifestyle (18%).
Adrianus Hia, Rita Nurmalina, Amzul Rifin
Published: 18 March 2020
Forum Agribisnis, Volume 10, pp 36-45; doi:10.29244/fagb.10.1.36-45

Abstract:
The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share. The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a collector – wholesaler Jakarta – retailer – consumer Jakarta; II) farmer – a collector – wholesaler Cikajang– retailer – consumer Cikajang; III) farmer – a collector – wholesaler Cikajang – wholesaler Jakarta – retailer – consumer Jakarta; IV) farmer – a collector – wholesaler Bandung – retailer – consumer Bandung; V) farmer – a collector – wholesaler Bandung – wholesaler Jakarta – retailer – consumer Jakarta. The margin analysis results that the smallest marketing margin is in marketing channel II at 52,3 per cent. The largest Farmer’s share is at 47 per cent in marketing channel II and the biggest ratio of πi/Ci is at 5,64 in marketing channel III. The suggestion that can be given to farmers is to choose marketing channel I because channel I am the channel with the great packing volume that may be delivered by the market and also the highest price compared to other marketing channels.
Nurlita Lailia, Mohammad Rondhi, Djoko Soejono
Published: 18 March 2020
Forum Agribisnis, Volume 10, pp 11-26; doi:10.29244/fagb.10.1.11-26

Abstract:
Goatzilla Farm & Cafe is agroindustry in Lumajang which processes goat milk into various products and has several business units that related to enduro goat farms. The main product of Goatzilla Farm and Cafe is pasteurized goat milk. the scale of goat milk pasteurized production is still small category because the labour used is labour in the family, the supply of fresh goat milk is uncertain, and product marketing is still limited due to BPOM's permit constraints. Therefore, it is necessary to make efforts to develop pasteurized milk products at Goatzilla Farm & Cafe. This research aims to determine supply chain, value-added, and development strategy of goat pasteurized milk at Goatzilla Farm & Cafe. The location of the research was determined by the purposive method. The research method used descriptive and analytic methods. The result of the research showed that the links involved in the supply chain of pasteurized goat milk are Goatzilla farm units, partner farmers, collectors, the processing unit of Senduro Goatmilk Indonesia, Goatzilla Farm & Cafe, Senduro Goatmilk Indonesia outlet, and consumers. The processing of fresh goat milk into pasteurized goat milk provides positive value-added and can be classified as a medium category. The recommended strategy for the development of pasteurized goat milk based on the FKK value of the highest driving and inhibiting factors is to form a cooperative business entity engaged in agribusiness of Senduro goat milk.
Anisah Nasution, Bayu Krisnamurthi, Dwi Rachmina
Published: 17 March 2020
Forum Agribisnis, Volume 10, pp 1-10; doi:10.29244/fagb.10.1.1-10

Abstract:
Food is a basic need and access to food is a human rights that must be fulfilled. Meeting food needs is the main target of food policy carried out by the government, especially for the poor household. One of the government's policies in terms of food is Non-Cash Food Assistance (BPNT). The purpose of this study was to analysis the food demand for BPNT's beneficiary household and not receiving BPNT. This study used primary data on food consumption with the highest share of expenditure of poor households in Bogor City. Demand for food was estimated by LA-AIDS (Linear Approximation Almost Ideal Demand System) model. The results this study showed that there were significant differences in the average consumption of rice, non-rice and animal protein consumption between BPNT and non-BPNT households. The highest of food expenditure in both households was processed food and beverages. The BPNT dummy variable did not sign for a share of food expenditure. The result of the estimate also showed that rice, animal protein, vegetables, food and beverages and cigarettes are inelastic at their prices elasticity. All types of food studied were normal goods. Non-rice, vegetables and processed food and beverages were substitutes for rice in BPNT recipient households while in non-BPNT only processed food and beverages was substitutes for rice. The interesting thing in this research was that cigarettes become a complimentary item to all foods.
Ariska Rosadi Al Rasyid Shodiq, Wahyu Budi Priatna, Nunung Kusnadi
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 107-122; doi:10.29244/fagb.9.2.107-122

Abstract:
Most e-marketing is widely used for business activities by companies in marketing non-agribusiness products. This happens because agribusiness products have different characteristics from non-agribusiness products, that is perishable, voluminous, and bulky. Although in its development, agribusiness products can also be marketed through e-marketing. Tani Niaga is one of the e-marketing in the agribusiness sector, which managed by the Agriculture Service of Grobogan Regency (Dinas Pertanian Kabupaten Grobogan). The purpose of research are to identify factors that influence farmer to use Tani Niaga. The data were analyzed using Partial Least Square (PLS) to identify factors that influenced farmer to use Tani Niaga. The results of research showed that the individual characteristics of farmers and the characteristics of the Tani Niaga had significant effect on using Tani Niaga. The formal education was a dominant factor in individual characteristics of food farmers whose a significant effect on the level of using of the Tani Niaga, but a dominant factor in the horticulture farmers group was the courage to take risks. Moreover, the suitability of need was a dominant factor for the characteristic of Tani Niaga whose a significant effect on the level of using the Tani Niaga in the group of food farmers, but ease-of-use the Tani Niaga was a dominant factor for the group of horticultural farmers.
Naufal Nur Mahdi, Suharno Suharno
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 160-184; doi:10.29244/fagb.9.2.160-184

Abstract:
Domestic soybean production that has not been able to meet national soybean needs is an implication of the decline in soybean harvested area in Indonesia. The opposite condition occurs at the level of demand for soybeans which increases every year. The soybean import policy is an alternative step for the government to overcome the gap between soybean production and consumption in Indonesia. Soybeans in this study are not separated from the type, namely with HS code 1201 (Soya beans, whether or not broken). This study aims to analyze the factors that influence soybean imports in Indonesia by using secondary data from 2002 to 2017 in the form of panel data with gravity models. The data used in this study came from UN Comtrade, World Bank, CEPII, FAOSTAT, Ministry of Trade and Ministry of Finance. The estimation results show that the variables that significantly influence the volume of imports of Indonesian soybeans are the variable GDP per capita Indonesia, GDP per capita of the country of origin of imports, domestic soybean prices, domestic soybean production and soybean import tariffs.
Mega Mustika, Anna Fariyanti, Netti Tinaprilla
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 200-214; doi:10.29244/fagb.9.2.200-214

Abstract:
Agricultural sector technically has quite high risk of uncertainty, including crop failure level which is caused by climate change, pest attack and disease, flood, dryness, as well as price uncertainty which is at the end harm the farmer. In order to decrease the risk that faced by farmers especially rice farmer, government run Asuransi Usaha Tani Padi (AUTP) program. This research aimed to analyze the farmer’s attitude and satisfaction to AUTP attributes in Karawang West Java. Analysis tools that used in this research are Multiatribut Fishbein analysis to observe farmer’s attitude and Customer Satisfaction Index (CSI) analysis to detect farmer’s satisfaction level to AUTP attribute. The result of this research, found that the most important attributes according to farmer based on the importance level are Penyuluh Pertanian Lapangan (PPL), the number of the claim, direct socialization, farmer group leader and easy access to information. Farmer’s satisfaction level to AUTP attributes overall is quite satisfy. Therefore the performance of AUTP attributes level need to be increased, so that the farmer’s attitude and satisfaction to AUTP increase. Farmers that have positive attitude and satisfaction tend to follow the program continously and will recommend it to other farmer.