ISSN / EISSN : 2252-5491 / 2656-4599
Current Publisher: Institut Pertanian Bogor (10.29244)
Total articles ≅ 39
Latest articles in this journal
Forum Agribisnis, Volume 10, pp 145-154; doi:10.29244/fagb.10.2.145-154
Many people like Kopyor coconut. Kopyor Coconut formed from an abnormal coconut fruit that is only be found in a rare number of the normal coconut tree. Unfortunately, the demand for kopyor coconut is not followed by the supply, in other words, the supply of Kopyor Coconut is still under the demand. Following this opportunity, Indonesian Biotechnology Plantation Research Center, PT Riset Perkebunan Nusantara invented a plant tissue isolation method that can produce 90 to 100 per cent of kopyor coconut fruit. Thus, it is necessary to study consumer preferences and marketing strategy to distribute Kopyor product in the right plan. This study uses a quantitative approach by capturing 50 respondents in incidental sampling. The data is then processed descriptively using Microsoft excel to see consumer preferences and its 4P (Product, Place, Promotion, Price). From the data analysis obtained as follows: 1. Consumer preferences of kopyor coconut (Kosudu) are quite well and acceptable by the costumers. 2. The product, place and promotion need to be regenerated, but for the price is quite stable. 3. Need marketing strategies to improve product quality, such as (brand, packaging, and quality control), place such as (online delivery system and retail approach, last but not least the promotions such as (discounts and advertising).
Forum Agribisnis, Volume 10, pp 118-130; doi:10.29244/fagb.10.2.118-130
Crystal sugar has a high potency to develop because of the growing demand for crystal sugar on a local and international scale. CV Agroberdikari is a company that produces crystal sugar in Kebumen District. The company needs investment to develop a development that increases the production of crystal sugar. Feasibility analysis needs to be done to see whether or not the business is executed when the company is developing based on non-financial aspects and financial aspects. Aspects assessed on non-financial aspects are market aspects, technical aspects, management and legal aspects, social and economic aspects, and environmental aspects. Assessment on financial aspects based on investment criteria of NPV, Net B/C, IRR and Payback Period and sensitivity analysis. Analysis results of non-financial aspects that the business is declared worthy to run. Analysis of financial aspects under normal conditions resulted in NPV Rp 708.012.338, Net B/C 2,64, IRR 29 per cent and PP 5,7 years. In development, conditions produce NPV Rp 1.003.257.059, Net B/C 3,74, IRR 45 per cent, and PP 4,9 year. The results of financial analysis can be stated that business development is worthy to run. The results of sensitivity analytic showed that the price increase of raw materials was more sensitive than the decrease in sugar production. Companies need to increase the number of suppliers of raw materials and add investment goods to increase consumer demand can be fulfilled and anticipate the increase of raw material prices.
Forum Agribisnis, Volume 10, pp 131-144; doi:10.29244/fagb.10.2.131-144
UMKM Salak Cristal is an agro-industry that is engaged in processing salak into various processed salak products. UMKM Salak Cristal has offline and online sales, but less consumer noticed and marketing strategies. UMKM Salak Cristal is not the only salak manufacture producer in Sleman. Therefore it makes UMKM Salak Cristal need information on customer satisfaction to develop appropriate marketing strategies to know changes in consumer needs and achieve customer satisfaction. Accordingly, researchers need to analyze customer satisfaction to help UMKM Salak Cristal in developing the right marketing strategy. This study aimed to 1) Analyze the level of satisfaction with salak chips at UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta; 2) Determine the marketing strategies that can be done in UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta. The method of this research used survey method and the sampling method used in this study was the Non-probability sampling method with the accidental sampling technique. A total of 100 respondents were calculated using a linear time function formula. The methods of this research are used Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that: 1) Customer satisfaction to salak chips product in UMKM Salak Cristal is on the criterion of satisfaction, 2) Product attributes that must be prioritized to be improved are taste variations, sales and online promotions, store locations, employee uniforms, neat-looking employees, payment processing, displays adjust of products, and product price tags.
Forum Agribisnis, Volume 10, pp 106-117; doi:10.29244/fagb.10.2.106-117
Community-scale biogas digester would become an alternative that reduces the cost of constructing biogas facilities. However, it is important to identify ideal locations of digesters to optimize distribution process of biogas input materials to digester facilities. This research aims to determine optimal locations of digester using geospatial kernel density analysis by calculating the biogas raw material using the total mass of the solid waste, which is applied on cowshed locations of Sumber Rejeki Dairy Cooperation in Pudak Wetan, Ponorogo. The results of the analysis have found nine ideal locations which community scale biogas digester facilities can be built by considering the density of the total mass of the solid waste and the proximity of the cowsheds on the research location.
Forum Agribisnis, Volume 10, pp 95-105; doi:10.29244/fagb.10.2.95-105
Catfish cracker processing business has enormous potential to be developed for several reasons, namely the high supply of catfish, the lack of utilization of catfish supply, and the increasing consumption trend of crackers. Clipss Catfish Chips is a catfish cracker processing business whose business development plan in the form of increasing production capacity includes the procurement of production machinery and relocation of the production house. Clipss Catfish Chips will also conduct business legalities to support the business development process. This research was conducted to assess the long-term investment planning on the development plan that Clipss will do. Data processing and analysis used in this research include feasibility analysis of non-financial aspects and financial aspects and switching value analysis. Analysis of non-financial aspects was studied qualitatively with descriptive and quantitatively with a Likert scale. Analysis of the financial aspect was studied using a few investment criteria namely Net Present Value, Net Benefit-Cost Ratio, Internal Rate of Return, and Payback Period. The results of the feasibility analysis of non-financial and financial aspects indicate that business development is feasible to run. The results of the switching value analysis show that the decrease in the amount of production is more sensitive than the increase in the price of fish and packaging.
Forum Agribisnis, Volume 10, pp 79-85; doi:10.29244/fagb.10.2.79-85
The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain product quality with an appropriate price (SO1), improve promotional activities that are suitable for the targets (WO1), expand a network of suppliers (ST1), maintain the number of consumers they already have with services and facilities (ST2), and get the halal certificate (WT1). Based on QSPM calculations, the priority strategy from Kopi Spectrum is to maintain the number of consumers they already have with services and facilities.
Forum Agribisnis, Volume 10, pp 86-94; doi:10.29244/fagb.10.2.86-94
Sugarcane is one of the plantation crops which is used as raw material for making sugar. The efficiency of inventory is very important for a sugar factory. The purpose of this study is to determine the order level, order frequency, the amount of safety stock (Safety Stock), re-order points (sugarcane raw material) which is economical and to know the total inventory cost (Total Inventory Cost) of sugarcane raw material economical in PG X. The method of determining the area of this research was carried out intentionally (purposive). The research method uses the descriptive-analytic method. The analytical tool used is Economic Order Quantity (EOQ), Re-Order Points (ROP), Safety Stock (SS), and Total Inventory Cost (TIC). The results of the 2018 and 2019 EOQ calculations show it is not yet economical. The 2018 EOQ calculation was 1.688,79 tons greater than the number of orders made by PG X by 1.483,9 tons and the 2019 EOQ calculation was 3.074 tons greater than the number of bookings made by PG X by 976,6 tons. The value of the safety stock in 2018 amounted to 1.483,9 tons and in 2019 it was 976,6 tons. The value of ROP in the supply of raw sugar cane in 2018 was 2.967,8 tons and in 2019 it was 1.953,2 tons. The 2018 TIC value is Rp. 139.031.870 smaller than the cost of inventory incurred by the company of Rp. 158.302.102 and the 2019 TIC value of Rp. 208.014.632 less than the cost of inventory incurred by the company of Rp. 654.250.185. The results of the last two years calculations indicate the inefficiency of orders made because it causes the frequency of orders is greater and the inventory costs incurred by PG X are higher., so with economic calculations, the order frequency will be less and the total cost of inventory will be lower.
Forum Agribisnis, Volume 10, pp 58-67; doi:10.29244/fagb.10.1.58-67
Farmer's group Berkah usaha at the beginning originally had two types of livestock businesses which are cattle and sheep. However, Berkah Usaha is focusing on cattle only. The development of the cattle business in this group is important to fulfil the increasing national demand for beef each year. This development of cattle business is also in line with the program of the local government of Blora which is making this district as a centre of cattle farm production. This study aims to formulate the cattle business development strategy for Berkah Usaha group by identifying the main internal and external factors. The study used four key informants as a respondent to identify the group's business environment and formulate business strategies. The analytical method used are IFE, EFE, IE, and SWOT matrix. The results showed that the Berkah Usaha's main internal key factors are cattle feed business and qualified cattle breeds while the main external key factors are government policies and climate variability. The results of this study also showed that there are six alternative business development strategies such as collaboration to develop regional livestock cluster and procurement of good cattle breeds.
Forum Agribisnis, Volume 10, pp 68-78; doi:10.29244/fagb.10.1.68-78
The main source of farmer households in West Halmahera is coconut plantations. Coconut fruit is produced, some are sold in the form of whole fruit, some are processed into copra. For this agro-industry development effort to work effectively, it is necessary to determine the type of coconut agroindustry that will be developed by considering the factors that increase, the efforts of the businesses involved and the objectives of each of the agro-industries. The purpose of this study was to determine the priorities of coconut agro-industry that had to be developed in West Halmahera Region. The data were analyzed using the Process Hierarchy Analysis (AHP) approach and internal-external factor. The results showed that the virgin coconut oil (VCO) agro-industry had the highest priority in the development of coconut agro-industry in West Halmahera. By the development of this agro-industry, business actors will gain added value, affect the increase in income, and will open new jobs in the rural area. The important factors that have influenced the development of agro-industry were human resources (HR) and asset. Furthermore, each actor involved has a firm role and linkage to each of the determinants of agro-industry business development. Farmers have the main role (37%) on the availability of raw materials, farmer groups have strong correlation (42%) to human resources, the government plays an important role (42%) in infrastructure development, and academics have an enormous contribution (34%) in providing technology for the development of agro-industry. Overall, the most important actors in the development of coconut agro-industry in West Halmahera are farmer groups. The Strategy applied to agro-industry virgin coconut oil (VCO) at West Halmahera Region is intensive: market penetration, market development and product development.
Forum Agribisnis, Volume 10, pp 46-57; doi:10.29244/fagb.10.1.46-57
Increased public concern and awareness of health and environment, is expected to significantly increase organic rice consumers. Thus, it can be consumed and reached by more people. The objectives of the study were to identify the characteristics of organic rice consumers, measure willingness to pay of organic rice consumers and analyze the factors related to the willingness to pay of organic rice consumers. The method used in this study is a survey method with descriptive statistical analysis and Contingent Valuation Method (CVM). The numbers of research respondents were 51 people consisting of organic rice consumers in Warung Sehat 1000 Kebun (W1000K) as much 18 people and consumers of organic rice in several other places joined in the Indonesian Organic Community as much 33 people. The results showed that consumers were willing to pay up to 10% higher than the price offered for organic rice type of pandan wangi, menthik susu, red rice and brown rice sold in W1000K. Even in some other places, consumers are willing to pay for those rice at prices higher up to 22% of the offered price. While for organic rice type of black rice, consumers are willing to pay 9%-11% lower than the price offered. Factors related to consumers' willingness to pay more for organic rice are health (67%), food security (45%), impact on the environment (43%), knowledge of organic rice (39%), easy access to get rice (37%), service (33%), quality (25%), packaging (24%), price (20%), and lifestyle (18%).