ISSN / EISSN : 2252-5491 / 2656-4599
Published by: Journal of Consumer Sciences (10.29244)
Total articles ≅ 100
Latest articles in this journal
Forum Agribisnis, Volume 11, pp 153-166; https://doi.org/10.29244/fagb.11.2.153-166
In the agricultural sector, the cost production structure determines the income level of the farmers as well as the industry competitiveness in the world market. Considering the position of rice as the main food commodity for Indonesian people, the government has set up a program namely UPSUS PAJALE which delivers subsidies for inputs such as seeds, fertilizer, and agricultural tools. This study aims to describe the paddy farming activities in Demak Regency and to analyze the cost structure of paddy production in the UPSUS PAJALE program in Demak Regency. A survey was conducted in five production centre areas involving 100 farmers. The results showed that modern technology is used in rice farming. Land costs and labour costs dominate the cost structure of rice production. Meanwhile, the total production cost has reached 22.518.314,86 IDR per hectare with the cash cost percentage is 72,17 % and the non-cash cost percentage is 27,83 %.
Forum Agribisnis, Volume 11, pp 167-181; https://doi.org/10.29244/fagb.11.2.167-181
Edamame is a product which has a big advantage to be developed, specifically by the product's market, as it is good in terms of taste and nutrition. Hypermarkets nowadays sell edamame but they have not known what marketing mix affects consumer's purchasing decision towards edamame. This research aimed to find: 1) Consumer’s perception of edamame's marketing mix at hypermarkets in East Jakarta, 2) To Evaluate consumer’s purchasing decision of edamame at hypermarkets in East Jakarta, 3) The influence of edamame's marketing mix affecting consumer’s purchasing decision, 4) The largest influence of edamame's marketing mix which affects consumer’s purchasing decision. The method of this research used the survey method and the sampling method used was the non-probability sampling method with accidental sampling technique. A total of 100 respondents were calculated using the linear time function formula. The location of this research is chosen purposively which is 4 hypermarkets located in East Jakarta. The method of this research is descriptive analysis and path analysis. The results showed that: 1) Edamame’s marketing mix is done well according to the continuum line, 2) Consumer’s purchasing decision of edamame is done well according to the continuum line, 3) The marketing mix simultaneously significantly influenced consumer’s purchasing decision of edamame, 4) The promotion variable (X4) gives the biggest influence towards consumer’s purchasing decision of edamame. The implication of this research is to increase activities of promotions of edamame.
Forum Agribisnis, Volume 11, pp 182-194; https://doi.org/10.29244/fagb.11.2.182-194
As a major producing country, Indonesia is one of the world's largest pepper exporters where America and some European Union countries have become the destinations of its exports. The purposes of this study are to analyze the performance of Indonesian pepper and the development of its exports and to analyze the competitiveness of Indonesian pepper exports in American and European markets, especially in the period 2004-2018. This research used descriptive analysis from the trade data period 2004-2018, to analyze the performance of Indonesian pepper. From the same data set, this study used competitiveness analysis with the Revealed Comparative Advantage (RCA) method, Export Product Dynamics (EPD), and Trade Specialization Index (ISP). The results showed that the area of cropland and production of Indonesian pepper had decreased, the development of Indonesian pepper exports was also quite volatile. Based on the calculation of RCA, Indonesia has competitiveness or comparative advantage for exports to Germany, the Netherlands, France, Italy and Belgium. The EPD value showed Indonesia was in a Retreat position in the Netherlands, Germany and Belgium. While Indonesia is in the position of Rising Star in Italy, Falling Star in France, and Lost Opportunity in America. Finally, The ISP value showed that Indonesia has strong competitiveness as an exporter of whole pepper.
Forum Agribisnis, Volume 11, pp 122-132; https://doi.org/10.29244/fagb.11.2.122-132
PT Crowde Membangun Bangsa is a financial technology company that offers capital services for agricultural activities. With the concept of peer to peer lending (P2P), the company functions as a platform are to bring investors and customers together. To continue to grow and face competition in the future, PT Crowde Membangun Bangsa requires preparation and improvement of business models. This study aims to (1) map the business model applied at PT Crowde Membangun Bangsa, (2) Identify strengths, weaknesses, opportunities, and threats of the nine elements of the Business Model Canvas based on PT Crowde Build the Nation, (3) Formulate alternative Business Model strategies The right canvas to be applied to PT Crowde Membangun Bangsa. The data collection method is carried out by direct observation and using the qualitative method. The conclusion of this study is the improvement in the new Business Model Canvas, especially in the customer segment elements by adding plantations as a new segment and beef cattle commodities as an improvement to existing segments so that the company's targets are met, improvements in these elements need to be supported by improvements in other elements. namely reactivating individual investors as additional corporate financial key resources, additional types of loan facilities to increase the value proposition, and optimizing the use of technology in customer relationship elements and key activities so that additional consumer segments are followed by maximum service and efficient key activities.
Forum Agribisnis, Volume 11, pp 133-152; https://doi.org/10.29244/fagb.11.2.133-152
The development of Indonesia's cocoa beans before the export duty policy shows that almost 90 per cent of cocoa beans exports were exported from total production, therefore makes Indonesia as known as one of the biggest cocoa beans exporters in the world. Cocoa exports to destination countries cause the domestic stock of raw materials for cocoa beans Domestic stock has decreased. Afterwards, the Indonesian government implemented a cocoa bean export duty policy. This research aimed to analyze the effect of export duties policy for the competitiveness and exports of Indonesian cocoa products to export destination countries. Revealed Comparative Advantage (RCA) method is used to measure competitiveness, while Fully Modified Ordinary Least Square (FMOLS) is used to analyze the long-term effect of export duties on cocoa beans on competitiveness and exports of cocoa products. Based on the analysis result, all cocoa products have competitiveness, Indonesian cocoa butter has the highest competitiveness in export destination countries. Export duties policy has a long-term effect on competitiveness and exports of cocoa paste and powder, but have no long-term effect on competitiveness and exports of cocoa butter. Therefore, the overall increase in competitiveness and export of cocoa products is due to the implementation of the cocoa bean export duty policy.
Forum Agribisnis, Volume 11, pp 109-121; https://doi.org/10.29244/fagb.11.2.109-121
Along with the Indonesian government project to develop science technopark, the Ministry of Agriculture of Indonesia has established Cigombong Agricultural Technopark (ATP). Agroeduwisata program is one of the Cigombong Agricultural Techno Park (ATP) programs as a tool for agricultural technology dissemination as well as become one of the business units for income-generating. To increase the number of visitors, the manager should explore the existing weaknesses and strengths to define the priorities of improvement to increase the visitor’s satisfaction. This study aims (1) to measure the satisfaction level of visitors on the Cigombong ATP agroeduwisata program, and (2) to identify the importance and performance level of the program. The research was conducted in September-October 2020 by a survey of 34 visitors to the Cigombong ATP agroeduwisata program. A descriptive analysis was developed by using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results suggested that visitors were satisfied with a CSI value of 78.79 per cent. Furthermore, according to IPA, the improvement of the safety of location and accommodation facilities should be prioritized and further developed Meanwhile, the attributes including the benefits of agroeduwisata, the responsiveness of services, comfort of the location, politeness and friendliness. guides, ease of communication for carrying out activities, agroeduwisata activity packages offered, supporting facilities, consumption facilities and tidiness of guides were found to perform quite good and therefore should be consistently maintained. In addition, the attributes such as ticket prices, promotions, the response of complaints and access to the location were found to be less prioritized.
Forum Agribisnis, Volume 11, pp 101-108; https://doi.org/10.29244/fagb.11.2.101-108
Beef Cattle is one of the meat-producing resources that have great benefits for the fulfilment and improvement of community nutrition. The low population of Beef Cows is because most of the livestock are kept on a small scale with limited land and capital. In addition, the weather does not threaten animal health. To carry out preventive activities against outbreaks of disease in livestock, the government program CallNak Center. The research objective was to analyze the effect of animal health services, health status checks, and artificial insemination on the development of Beef Cattle. The research method used quantitative research with a cross-sectional study approach. The research was conducted in Parepare City from August 2020 to April 2021. The sampling technique used non-probability sampling with purposive sampling with a total sample of 73 breeders. The data analysis used in this study is the Chi-Square Test. The results showed that the majority of respondents (76,71%) felt the benefits of animal health services, and health status checks and respondents considered beneficial were 78,08%. Meanwhile, respondents who felt the benefits of Artificial Insemination (IB) services were 50,68% or only a difference of 1,36% were considered less useful. Respondents who stated that they had experienced the development of beef cattle since the CallNak Center was 82,19%, while only 17,81% had ever developed. The results of the analysis show that animal health services and health status checks and those which significantly affect Artificial Insemination do not significantly affect the development of cattle in Parepare City.
Forum Agribisnis, Volume 11, pp 75-89; https://doi.org/10.29244/fagb.11.1.75-89
The objectives of this study are: (1) to identify the characteristics of organic rice consumers in Banyumas Regency, (2) to determine the maximum average price for organic rice that consumers in Banyumas Regency are willing to pay, and (3) to analyze and find out factors underlying the consumers’ willingness to pay for organic rice. This research was conducted in Banyumas Regency by interviewing 68 respondents who were selected using the snowball sampling method. Data is analyzed using descriptive analysis, contingent valuation method (CVM), and logistic regression analysis. The study indicates that the characteristics of organic rice consumers who are willing to pay more for organic rice in Banyumas Regency are mostly aged 36 to 55 years, having an undergraduate degree, working as civil servants, and having an income level of Rp 3.000.001 to Rp 6.000.000 with 1-4 family members. The maximum price for organic rice that consumers in Banyumas Regency are willing to pay is Rp18.346 per kilogram. Factors underlying the willingness to pay for organic rice are income, length of consumption, and consumers’ perception of organic rice quality.
Forum Agribisnis, Volume 11, pp 26-44; https://doi.org/10.29244/fagb.11.1.26-44
Agrotourism is tourism that utilizes agricultural business as a tourism destination, with the purpose of recreation, increasing knowledge, and building business in agricultural. The purpose of this research is to analyze the investment feasibility of agrotourism. The location of the research was conducted in De Kampoeng Rembang Agrotuorism which is an agrotourism with the main commodity of dragon fruit and combined with edu-tourism. In this research will be compared to the feasibility business of agrotourism without restaurant facilities (scenario I) with agrotourism that adds restaurant facilities (scenario II). Feasibility of non-financial business was analyzed using the market aspects, technical aspects, management aspects, law aspects, social, economic, cultural aspects, and environmental aspects. Whereas feasibility of financial business was analyzed using the investment criteria, that covered NPV, Net B/C, IRR, and Payback Period, and also switching value analysis. The result shows that De Kampoeng Rembang Agrotourism is feasible based on non-financial aspects and financial aspects. The result of investment criteria analysis shows that the business of agrotourism with restaurant facilities have better performance than the business of agrotourism without restaurant facilities. While based on switching value analysis, the result shows that the decreasing in the number of visitors is more sensitive to business feasibility compared to the increasing in the salary of permanent workers on both scenarios
Forum Agribisnis, Volume 11, pp 90-100; https://doi.org/10.29244/fagb.11.1.90-100
Paprika is one of the leading commodities of horticulture in the provinces of West Java. West Java is the largest contributors to the national paprika in Indonesia, this leads to support the community welfare and regional development there. One of an area in West Java Province that produces paprika is CV Cantigi at Cikandang village of Garut Regency. CV Cantigi produces a variety of horticultural crops, but the main commodity is paprika. Every period CV Cantigi experienced various risk events in paprika production, thus making the productivity decrease. The purpose of this study is to identify the risks that occur in paprika production in CV Cantigi and determine the mitigation actions to minimize the risks that arise. This research uses descriptive qualitative method with the house of the risk analysis tool. The results showed that 25 risk events occurred in the process of paprika production in CV Cantigi. There are 3 mitigation actions for paprika production that is producing paprika plants under the shade because paprika plants need optimal temperatures to grow, making a planting calendar to determine when the right time to produce paprika, and making observations before pest control so that there is no wrong target with mitigation actions then it can be minimized or reducing the emergence of priority risk agents.