ISSN / EISSN : 2252-5491 / 2656-4599
Published by: Institut Pertanian Bogor (10.29244)
Total articles ≅ 93
Latest articles in this journal
Forum Agribisnis, Volume 11, pp 75-89; doi:10.29244/fagb.11.1.75-89
The objectives of this study are: (1) to identify the characteristics of organic rice consumers in Banyumas Regency, (2) to determine the maximum average price for organic rice that consumers in Banyumas Regency are willing to pay, and (3) to analyze and find out factors underlying the consumers’ willingness to pay for organic rice. This research was conducted in Banyumas Regency by interviewing 68 respondents who were selected using the snowball sampling method. Data is analyzed using descriptive analysis, contingent valuation method (CVM), and logistic regression analysis. The study indicates that the characteristics of organic rice consumers who are willing to pay more for organic rice in Banyumas Regency are mostly aged 36 to 55 years, having an undergraduate degree, working as civil servants, and having an income level of Rp 3.000.001 to Rp 6.000.000 with 1-4 family members. The maximum price for organic rice that consumers in Banyumas Regency are willing to pay is Rp18.346 per kilogram. Factors underlying the willingness to pay for organic rice are income, length of consumption, and consumers’ perception of organic rice quality.
Forum Agribisnis, Volume 11, pp 26-44; doi:10.29244/fagb.11.1.26-44
Agrotourism is tourism that utilizes agricultural business as a tourism destination, with the purpose of recreation, increasing knowledge, and building business in agricultural. The purpose of this research is to analyze the investment feasibility of agrotourism. The location of the research was conducted in De Kampoeng Rembang Agrotuorism which is an agrotourism with the main commodity of dragon fruit and combined with edu-tourism. In this research will be compared to the feasibility business of agrotourism without restaurant facilities (scenario I) with agrotourism that adds restaurant facilities (scenario II). Feasibility of non-financial business was analyzed using the market aspects, technical aspects, management aspects, law aspects, social, economic, cultural aspects, and environmental aspects. Whereas feasibility of financial business was analyzed using the investment criteria, that covered NPV, Net B/C, IRR, and Payback Period, and also switching value analysis. The result shows that De Kampoeng Rembang Agrotourism is feasible based on non-financial aspects and financial aspects. The result of investment criteria analysis shows that the business of agrotourism with restaurant facilities have better performance than the business of agrotourism without restaurant facilities. While based on switching value analysis, the result shows that the decreasing in the number of visitors is more sensitive to business feasibility compared to the increasing in the salary of permanent workers on both scenarios
Forum Agribisnis, Volume 11, pp 90-100; doi:10.29244/fagb.11.1.90-100
Paprika is one of the leading commodities of horticulture in the provinces of West Java. West Java is the largest contributors to the national paprika in Indonesia, this leads to support the community welfare and regional development there. One of an area in West Java Province that produces paprika is CV Cantigi at Cikandang village of Garut Regency. CV Cantigi produces a variety of horticultural crops, but the main commodity is paprika. Every period CV Cantigi experienced various risk events in paprika production, thus making the productivity decrease. The purpose of this study is to identify the risks that occur in paprika production in CV Cantigi and determine the mitigation actions to minimize the risks that arise. This research uses descriptive qualitative method with the house of the risk analysis tool. The results showed that 25 risk events occurred in the process of paprika production in CV Cantigi. There are 3 mitigation actions for paprika production that is producing paprika plants under the shade because paprika plants need optimal temperatures to grow, making a planting calendar to determine when the right time to produce paprika, and making observations before pest control so that there is no wrong target with mitigation actions then it can be minimized or reducing the emergence of priority risk agents.
Forum Agribisnis, Volume 11, pp 65-74; doi:10.29244/fagb.11.1.65-74
One of the ways to increase production was increasing technical efficiency. The purpose of this research was to analyze technical efficiency and factors that affected technical efficiency in Tinggimoncong District, Gowa Regency, South Sulawesi. This research used purposive sampling with 50 potatoes farmers. This study used Data Envelopment Analysis (DEA) approach and Tobit regression for data analysis. The result of the study showed that there are 23 farmers of the respondents stated to be efficient or about 46 per cent of the total respondents studied. Factors that significantly influence the technical efficiency of potato farming were education and income outside of farming.
Forum Agribisnis, Volume 11, pp 45-64; doi:10.29244/fagb.11.1.45-64
Changes in the children's learning curriculum that emphasize children's activities and experiences not just reading material, making agro-tourism an alternative learning media for interaction that is chosen by the school. As one of the agro-education objects, Sentulfresh needs always to evaluate their performance of the marketing mix (product, price, place, promotion, people, process and physical evidence) through visitor satisfaction and trust. This study aims to analyze any marketing mix variables that affect the satisfaction variable, is there effect of satisfaction on trust and where is the satisfaction level of Sentulfresh visitors. Data collection was carried out on 70 respondents who had visited Sentulfresh. The data analysis method used were the Structural Equation Model Partial Least Square (SEM PLS) and the Customer Satisfaction Index (CSI). SEM-PLS analysis results show that all marketing mix variables have no significant effect on visitor satisfaction, while satisfaction has a significant effect on visitor trust. CSI analysis results shows that Sentulfresh visitor satisfaction is at the “satisfied” level.
Forum Agribisnis, Volume 11, pp 1-12; doi:10.29244/fagb.11.1.1-12
The growth and development of MSMEs are hampered due to capital constraints, so that MSMEs need other sources of capital to meet their business needs, one of which is with credit. In Muara Angke Traditional Fisheries Processing (PHPT) there are formal and informal credit institutions. The decision-making process of which credit institution will be chosen is determined by the processor's perception of the two institutions, where each institution will incur different transaction costs incurred by salted fish processors. The purpose of this study was to analyze the perceptions of salted fish processors on credit institutions and the amount of credit transaction costs incurred. The perceptual analysis uses the importance-performance analysis method and transaction costs are calculated using the transaction cost analysis method. The total sample of 72 salted fish processing business units in PHPT Muara Angke. The results showed that based on the criteria of processing perceptions of formal institutions better. This is indicated by the measurement of the average value of formal interests 4,48, the average value of the performance of formal institutions is 4,04 while the average value of the interests of non-formal institutions is 4,16 and the average value of the performance of non-formal institutions is 3,99. However, the transaction costs per loan period that must be issued by processors with formal credit (Rp 126.750) are greater than the transaction costs incurred by processors with non-formal credit (Rp 15.434). The largest transaction cost component informal credit is implementation costs (62,60 per cent), while informal credit is information costs (36,37 per cent).
Forum Agribisnis, Volume 11, pp 13-25; doi:10.29244/fagb.11.1.13-25
A source of income for farmers would be 'Kopi Jantan Toraja' (Peaberry coffee). The growing demand due to changes in the lifestyles of people makes today's coffee more popular. 'Kopi Jantan Toraja' is one of the interesting business options to be produced to boost the farmers' economy. This study aims to define and evaluate the internal and external factors of the "Kopi Jantan Toraja" company in the hope that the internal conditions examined can enable farmers to explore the strengths and weaknesses as well as the opportunities or challenges and threats to be addressed in the company. Internal and external environmental analysis is the type of data collection and analysis used in this study. IFE and EFE in the early phases (Internal and External Factor Evaluation). In the next step, the status of the "Kopi Jantan Toraja" company was calculated by the IE Matrix analysis method. 19 (nineteen) internal factors (8 strengths and 11 weaknesses) and 14 (fourteen) external factors were seen in the IFE and EFE study (8 opportunities and 6 threats). Based on the IE matrix, UMKM Kopi 1000 Nurhidayah's "Kopi Jantan Toraja" company is in a position to keep and sustain, suggesting that a viable approach used by UMKM Kopi 1000 Nurhidayah is market penetration and product growth strategy.
Forum Agribisnis, Volume 10, pp 118-130; doi:10.29244/fagb.10.2.118-130
Crystal sugar has a high potency to develop because of the growing demand for crystal sugar on a local and international scale. CV Agroberdikari is a company that produces crystal sugar in Kebumen District. The company needs investment to develop a development that increases the production of crystal sugar. Feasibility analysis needs to be done to see whether or not the business is executed when the company is developing based on non-financial aspects and financial aspects. Aspects assessed on non-financial aspects are market aspects, technical aspects, management and legal aspects, social and economic aspects, and environmental aspects. Assessment on financial aspects based on investment criteria of NPV, Net B/C, IRR and Payback Period and sensitivity analysis. Analysis results of non-financial aspects that the business is declared worthy to run. Analysis of financial aspects under normal conditions resulted in NPV Rp 708.012.338, Net B/C 2,64, IRR 29 per cent and PP 5,7 years. In development, conditions produce NPV Rp 1.003.257.059, Net B/C 3,74, IRR 45 per cent, and PP 4,9 year. The results of financial analysis can be stated that business development is worthy to run. The results of sensitivity analytic showed that the price increase of raw materials was more sensitive than the decrease in sugar production. Companies need to increase the number of suppliers of raw materials and add investment goods to increase consumer demand can be fulfilled and anticipate the increase of raw material prices.
Forum Agribisnis, Volume 10, pp 145-154; doi:10.29244/fagb.10.2.145-154
Many people like Kopyor coconut. Kopyor Coconut formed from an abnormal coconut fruit that is only be found in a rare number of the normal coconut tree. Unfortunately, the demand for kopyor coconut is not followed by the supply, in other words, the supply of Kopyor Coconut is still under the demand. Following this opportunity, Indonesian Biotechnology Plantation Research Center, PT Riset Perkebunan Nusantara invented a plant tissue isolation method that can produce 90 to 100 per cent of kopyor coconut fruit. Thus, it is necessary to study consumer preferences and marketing strategy to distribute Kopyor product in the right plan. This study uses a quantitative approach by capturing 50 respondents in incidental sampling. The data is then processed descriptively using Microsoft excel to see consumer preferences and its 4P (Product, Place, Promotion, Price). From the data analysis obtained as follows: 1. Consumer preferences of kopyor coconut (Kosudu) are quite well and acceptable by the costumers. 2. The product, place and promotion need to be regenerated, but for the price is quite stable. 3. Need marketing strategies to improve product quality, such as (brand, packaging, and quality control), place such as (online delivery system and retail approach, last but not least the promotions such as (discounts and advertising).
Forum Agribisnis, Volume 10, pp 131-144; doi:10.29244/fagb.10.2.131-144
UMKM Salak Cristal is an agro-industry that is engaged in processing salak into various processed salak products. UMKM Salak Cristal has offline and online sales, but less consumer noticed and marketing strategies. UMKM Salak Cristal is not the only salak manufacture producer in Sleman. Therefore it makes UMKM Salak Cristal need information on customer satisfaction to develop appropriate marketing strategies to know changes in consumer needs and achieve customer satisfaction. Accordingly, researchers need to analyze customer satisfaction to help UMKM Salak Cristal in developing the right marketing strategy. This study aimed to 1) Analyze the level of satisfaction with salak chips at UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta; 2) Determine the marketing strategies that can be done in UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta. The method of this research used survey method and the sampling method used in this study was the Non-probability sampling method with the accidental sampling technique. A total of 100 respondents were calculated using a linear time function formula. The methods of this research are used Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that: 1) Customer satisfaction to salak chips product in UMKM Salak Cristal is on the criterion of satisfaction, 2) Product attributes that must be prioritized to be improved are taste variations, sales and online promotions, store locations, employee uniforms, neat-looking employees, payment processing, displays adjust of products, and product price tags.