International Journal of Business Ecosystem & Strategy (2687-2293)

Journal Information
EISSN : 26872293
Current Publisher: Bussecon International (10.36096)
Total articles ≅ 9
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Ramdani Murdiana, Zineb Hajaoui
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 30-41; doi:10.36096/ijbes.v2i1.165

Abstract:The business transition process from conventional to digital forms causes companies to think about strategic steps to make the new business processes that are in it become sustainable. One way is to take advantage of technological developments in the era of industry 4.0 that change the way work is done from the conventional way towards digital technology by utilizing e-commerce. This research uses descriptive research method with a qualitative analysis approach. Data collection techniques in this study used primary data and secondary data approaches. Data obtained from research are empirical data. The methodology used in this study is a conceptual review, which is a method carried out by collecting data and information related to market potential, changes in consumer behavior and how to use e-commerce technology as an alternative solution in innovating marketing strategies with the aim to capture potential market potential. greater than. The results of the research resulted nine e-commerce strategies in the industry 4.0 era to achieve the goals of a business with challenges and high competitiveness in the e-commerce market, business people in industry 4.0 era can use 9 strategies to successful in this technological era, including; framing the market opportunity; formulating the marketing strategy; designing the customer experience; crafting the customer interface; designing the marketing program; leveraging customer information through technology; character and competent delegation; systemized market customers; and evaluating the marketing program.
Muhammed Gul
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 15-29; doi:10.36096/ijbes.v2i1.106

Abstract:Today, where competition among sectors is more intense and harder than ever, enterprises have started to implement innovations in their strategies. These new strategy moves are mainly on technology, informatics and software. The companies have focused on their investments in social network advertising in order to keep themselves at the forefront and increase their profit rates. In this article, it has been determined that businesses can develop their competitive advantage by creating new strategies in a digital environment.
Nilufer Nilufer, Zeynep Yeni Erol
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 41-48; doi:10.36096/ijbes.v2i1.164

Abstract:The blockchain technology has given a new shape to the world and disrupted a wide variety of technology-based industries. The disruptive characteristics of blockchain technology have molded the way of doing things. Since the importance of blockchain technology in business and social environment is increasing day by day, this study aimed to underline risks of blockchain technology within the network. Two strategies were made to infer the technology-based risk in the blockchain ecosystem. First, the study examined to find the technology-based risk at the point where a user executes the transaction from his/her computer ‘Node’. Second, this study attempts to figure out the security concerns within the web of the blockchain. After assessment of benefits and risks of this technology, this study concluded with the findings that blockchain is very much secure and trustable system which provides peer-to-peer transactions without needing any trusted third party, besides, once the information of the transaction is recorded, the system stores multiple copies of it, so there is no chance to change or delete it from the system. In the case of negligence, there is a possibility of forgery at the node, but numerous software has been developed for protecting the computer. The approach of the study is grounded in the literature review of journal articles, reports, and conference proceedings from authenticated sources via content analysis of the keywords such as blockchain, security, trust, technology-based risks. Blockchain technology is not associated with finance but it has high usage in other areas like health, education, supply chain, the music industry and many more to explore.
Fatma Halide Kıvrak
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 01-14; doi:10.36096/ijbes.v2i1.163

Abstract:Multinational companies (MNCs) show an apparent tendency toward research and development (R&D) for the last three decades. Many kinds of research have recently focused on R&D in emerging countries (ECs) to reveal the differences from R&D in developed countries. This paper presents a literature review consisting of 23 articles from 2004-2019 on R&D in emerging markets. By conducting content analysis, it has been analyzed their prominent concepts and results. According to the research focus, the articles examined have been classified into five main groups – internationalization of R&D, R&D activities, R&D investments, technology-based R&D, R&D offshoring – along with articles that cannot be grouped. The main purpose of this study is to determine the current tendency of R&D in emerging markets. Thus, it provides to understand in which position R&D has in emerging markets, and under which circumstances it is successful. Furthermore, practitioners can benefit from the results of the presented study. The systematic evaluation of the findings contributes to the formation of a general view for future research.
Fatih Pinarbasi, Zehra Nur Canbolat
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 1, pp 15-24; doi:10.36096/ijbes.v1i2.107

Abstract:The concept of big data is one of the important issues in business decision making in recent years. The expansion of social media platforms, the increase in data production devices and the evaluation and interpretation of the data produced by developing technology become crucial. Previous studies in the big data area have addressed the issue in limited contexts, and there are few studies in the field of marketing with a bibliometric approach. This study, which aims to examine how big data concept is evaluated in marketing literature, examines the publications on big data in indexed marketing journals using bibliometric methodology. This study starts with descriptive statistical information and then includes the top published journals, authors and corresponding author’s countries statistics. This study also includes most influential studies for big data concept in marketing literature, employs spectroscopy for detecting historical roots of studies and finally plots growth progress of keywords for predicting, future themes. This study contributes to current literature by providing a summarizing and instructive content for researchers interested in big data in marketing.
Selman Duran, Gulgun Sengil
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 1, pp 31-38; doi:10.36096/ijbes.v1i2.100

Abstract:Expressing the digitalization of industry in today's world which is rapidly developing day by day, Industry 4.0 is accepted as the most important technology revolution of our time. This shows that a new era in production has started and the industry has been digitized. In order to adapt to this change, companies should actively follow the innovations and shape the organizational structure accordingly. However, if this is the case, we can respond to the expectations of the current period. That is why it is necessary to activate Industry 4.0 after learning all aspects of it and to develop marketing strategies that can adapt to this digital age. In today's competitive environment, it is inevitable to act integrated into this new situation. This study is designed to emphasize how important it is to identify Industry 4.0 and the most heavily affected marketing strategies from it. It is also a review of the conceptual explanation of Industry 4.0 and the importance of advances in new technologies.
Bruce Gashema, Juniter Kwamboka Mokua
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 1, pp 01-14; doi:10.36096/ijbes.v1i2.114

Abstract:Despite the theoretical foundation that links Transformational leadership (TFL) with innovation behavior, previous studies have overlooked on Transformational leadership and innovation behavior at the individual level relationship but paid less attention to how transformational leadership qualities of top leaders would advance innovative work behavior within the organizational setting. To date, the impact of Transformational leadership at a top executive level on employee’s innovative work behavior (IWB) within an organizational setting has not been dealt with in-depth. However, using transformational leadership theory, this study uncovers the pivotal role of innovation culture (IC) and managerial innovation (MI) in the relationship between CEO transformational leadership and employee’s innovation behavior in SMEs. A cross-sectional design with a total of 434 employees from 24 SMEs operating from Rwanda was analyzed using structural equation modeling to evaluate the relationship between the variables developed in the study. The findings of this study support our hypothesized model.
Doaa M Salman
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 1, pp 25-30; doi:10.36096/ijbes.v1i2.123

Abstract:Market analysis is a diagnostic process to uncover the root causes of how markets perform from an economic perspective. This market analysis will help us understand how the market supply and demand work and what elements affect this performance during 2015-2017. Market analysis provides the initial foundation for the market intervention; this foundation is not constant as markets that are constantly evolving and dynamic. This paper will analyze the factors that affect the supply and demand in the same period in addition to the price elasticity for the Tesla Model - S. Finally, this paper develops an insight into the future of the industry.
Sait Soyler, Yasar Gokalp, Salih Kenan Sahin, Pakize Yigit
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 1, pp 62-68; doi:10.36096/ijbes.v1i1.108

Abstract:The crucial role of delivering health care services belongs to the health care providers. Among them, nurses have an important place both in regards to their numbers and the burden they take on. Therefore, the purpose of this research is to understand the relations between their work performances and their burnout level in conjunction with their internal& external motivation. The research is a cross-sectional observational study. Surveys were distributed to 600 nurses across the Asian part of İstanbul among 4 hospitals. The study included the volunteer nurses who were actively working in the institutions, who were given permission to participate in the study, except for the nurses who were on leave/had a report during the data collection period. While collecting data, burnout, motivation and workers’ perceived performance scales were used. 458 nurses completed the surveys out of 600 distributed, of which 439 were deemed to be appropriate to be included in the analysis. All the data were analyzed at SPSS 22.0 version, with the mean, standard deviation, range and such descriptive statistics being used with p
Emeka Nkoro, NenuBari Ikue-John, Winifred Okeke, Ifeanyi Lucky Amabuike, Joseph Ade Ajaba
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 1, pp 54-61; doi:10.36096/ijbes.v1i1.95

Abstract:This paper examined the effect of power supply and the performances of Small and Medium Scale Enterprises (SMEs). In doing this, the paper used durations of public power supply, bills paid for public power and cost paid for private power supply as measures of power supply on the performances index of the SMEs in Port Harcourt. The performance indexes are employed in the models as the dependent variables while the power supply indexes are the explanatory variables. The data were sourced primarily through a well-structured questionnaire and the samples determined by the Cochran sampling techniques. The data were analyzed with the Qualitative Respond Model. It was revealed that a lower duration of public power supply significantly reduces the profitability, productivity and revenue, as well as the storage of products of the SMSEs, examined. Hence, the study recommended among others that there is a need to allocate more electric power to the industrial area of Rivers state- Port Harcourt, especially in the day light to encourage productivity, profitability and employment generation in the state.