International Journal of Business Ecosystem & Strategy (2687-2293)

Journal Information
EISSN : 2687-2293
Current Publisher: Bussecon International (10.36096)
Total articles ≅ 19

Latest articles in this journal

Pelin Vardarlier, Esra Esra
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 1-19; doi:10.36096/ijbes.v2i3.211

Consumers highly value environmentally-conscious companies in today's world. These businesses announce their environmental awareness through various marketing tools such as advertising, public relations, sponsorship, social responsibility projects. These methods provide support to environmentalist images of brands since they are informative yet in some cases, they are perceived as unnatural by consumers. It is possible to say that being consistent and plain for actions taken for environmental activities have a direct impact on whether these activities are unnatural or sincere. In the article, the effects on brand and corporate image of green marketing practices of businesses were examined. While examining the image created by the green marketing practices of the brands in the consumer's mind, it is also important to examine the actions taken for social responsibility. Therefore, the green marketing application processes of the corporate social responsibility approach are examined. In this article, a fuel company's advertising film, which is known as environmentally friendly with green marketing practices, has been examined according to the semiotic analysis method.
Suseela Devi Chandran, Fadilah Puteh, Nur Alia Azmi, Norazah Mohd Suki
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 28-32; doi:10.36096/ijbes.v2i3.193

Medical tourism is a global phenomenon in many parts of the world. It features an activity where individuals travel from home country to the host country to seek or receive medical healthcare. Being the third largest sector, medical tourism has a significant contribution towards economic development in the Southeast Asia (SEA) region. However, the literature review depicts a scarcity of research on niche areas among the top player in this region. This study aims to explore the development of the medical tourism industry in the SEA region. An in-depth interview with stakeholders and private hospitals were conducted and analyzed using thematic analysis coupled with document analysis from various secondary data. Four SEA regions were chosen namely Malaysia, Indonesia, Thailand, and Singapore which offer specific niche markets to promote the medical tourism industry. Interestingly, these countries are complementing and not competing with each other in the same industry. This study is vital in enriching the literature in the field of medical tourism in showcasing the niche market of medical tourism in the SEA region. This study also contributes greatly to comparative analysis between these countries in the medical tourism sector.
Tuba Yiyit, Mahmut Arslan
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 20-27; doi:10.36096/ijbes.v2i3.210

The present study aims to propose a model suitable for Turkish organizational culture using observations, a qualitative research method. The reason behind this is that observation is frequently used in ethnographic studies, i.e. studies analyzing culture. An ethnographic study revealed the foundation of the organizational culture of the observed ABC firm. These factors can be listed as fear, fear-driven paternalism, pressure, silence, intimidation, ennui, insensitivity, and apathy and gossiping. It is possible to say that an abusive level of productivity is aimed at the organization and an authoritarian understanding of management.
Nilufer Nilufer
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 8-14; doi:10.36096/ijbes.v2i2.205

Covid-19 has deeper effects on our current understanding of business strategy and its implementation. Strategic management practices became more mandatory. In fact, it is a continuous process exploiting the opportunities for the sake of competitive advantages. From the aviation industry to retail, the new normal will continue to affect the value chain process of traditional companies. As a case in this study, Walmart is a well-known company with its cost leadership strategy. Cost is controlled by its most efficient value chain system, which includes all the activities from the buying of raw material to sending a product to the market. This efficient working approach and cost leadership strategy of the organization make it competitive across the globe. The company has a hand on to deal with the challenges from the internal and external environment due to changing technology and people demand. This literature-based study tries to cover the business strategy of Walmart, especially the low-cost leadership strategy and management activities in the value chain system.
Tugba Atalay
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 15-24; doi:10.36096/ijbes.v2i2.209

Recent developments in communication and internet technologies have broader effects on supply chain activities. These developments made it mandatory to adopt technological changes and innovations in our existing understanding of electronic commerce activities. This study aims to develop a critical approach to the e-commerce ecosystem with fundamental concepts, business models, and security issues. This paper suggests companies ways of coping with adopting e-commerce activities, business models, and security issues.
Fawz Manyaga, Mariam Yasmin, Nilufer Nilufer, Zineb Hajaoui
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 1-7; doi:10.36096/ijbes.v2i2.197

This paper through a systematic literature review portrays the academic work that has been done in disaster management by applying multi-criteria decision making. This study reviews 36 academic articles that applied multi-criteria decision-making planning and management of natural disasters i.e. tsunami, floods, heavy rains, earthquake, land sliding, epidemic, pandemic, etc. This study finds out that lack of effective planning and management pre and post disasters is causing loss of human life, temporary migration of locals to safer places, loss of properties, and economic losses. Once the crisis is over, it requires efforts and additional finances to bring life to normal. There are regions where disasters are periodic such as floods in rivers or due to monsoon season. But with effective planning and pre-determined priorities, loss to human life can be mitigated. Disaster management departments need effective planning tools to forecast imminent disasters and prepare accordingly. This study is very relevant to the recent global pandemic COVID-19 that has caused human and economic losses and will leave footprints for the coming years and generations
Ramdani Murdiana, Zineb Hajaoui
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 30-41; doi:10.36096/ijbes.v2i1.165

The business transition process from conventional to digital forms causes companies to think about strategic steps to make the new business processes that are in it become sustainable. One way is to take advantage of technological developments in the era of industry 4.0 that change the way work is done from the conventional way towards digital technology by utilizing e-commerce. This research uses descriptive research method with a qualitative analysis approach. Data collection techniques in this study used primary data and secondary data approaches. Data obtained from research are empirical data. The methodology used in this study is a conceptual review, which is a method carried out by collecting data and information related to market potential, changes in consumer behavior and how to use e-commerce technology as an alternative solution in innovating marketing strategies with the aim to capture potential market potential. greater than. The results of the research resulted nine e-commerce strategies in the industry 4.0 era to achieve the goals of a business with challenges and high competitiveness in the e-commerce market, business people in industry 4.0 era can use 9 strategies to successful in this technological era, including; framing the market opportunity; formulating the marketing strategy; designing the customer experience; crafting the customer interface; designing the marketing program; leveraging customer information through technology; character and competent delegation; systemized market customers; and evaluating the marketing program.
Muhammed Gul
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 15-29; doi:10.36096/ijbes.v2i1.106

Today, where competition among sectors is more intense and harder than ever, enterprises have started to implement innovations in their strategies. These new strategy moves are mainly on technology, informatics and software. The companies have focused on their investments in social network advertising in order to keep themselves at the forefront and increase their profit rates. In this article, it has been determined that businesses can develop their competitive advantage by creating new strategies in a digital environment.
Nilufer Nilufer, Zeynep Yeni Erol
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 41-48; doi:10.36096/ijbes.v2i1.164

The blockchain technology has given a new shape to the world and disrupted a wide variety of technology-based industries. The disruptive characteristics of blockchain technology have molded the way of doing things. Since the importance of blockchain technology in business and social environment is increasing day by day, this study aimed to underline risks of blockchain technology within the network. Two strategies were made to infer the technology-based risk in the blockchain ecosystem. First, the study examined to find the technology-based risk at the point where a user executes the transaction from his/her computer ‘Node’. Second, this study attempts to figure out the security concerns within the web of the blockchain. After assessment of benefits and risks of this technology, this study concluded with the findings that blockchain is very much secure and trustable system which provides peer-to-peer transactions without needing any trusted third party, besides, once the information of the transaction is recorded, the system stores multiple copies of it, so there is no chance to change or delete it from the system. In the case of negligence, there is a possibility of forgery at the node, but numerous software has been developed for protecting the computer. The approach of the study is grounded in the literature review of journal articles, reports, and conference proceedings from authenticated sources via content analysis of the keywords such as blockchain, security, trust, technology-based risks. Blockchain technology is not associated with finance but it has high usage in other areas like health, education, supply chain, the music industry and many more to explore.
Fatma Halide Kıvrak
International Journal of Business Ecosystem & Strategy (2687-2293), Volume 2, pp 01-14; doi:10.36096/ijbes.v2i1.163

Multinational companies (MNCs) show an apparent tendency toward research and development (R&D) for the last three decades. Many kinds of research have recently focused on R&D in emerging countries (ECs) to reveal the differences from R&D in developed countries. This paper presents a literature review consisting of 23 articles from 2004-2019 on R&D in emerging markets. By conducting content analysis, it has been analyzed their prominent concepts and results. According to the research focus, the articles examined have been classified into five main groups – internationalization of R&D, R&D activities, R&D investments, technology-based R&D, R&D offshoring – along with articles that cannot be grouped. The main purpose of this study is to determine the current tendency of R&D in emerging markets. Thus, it provides to understand in which position R&D has in emerging markets, and under which circumstances it is successful. Furthermore, practitioners can benefit from the results of the presented study. The systematic evaluation of the findings contributes to the formation of a general view for future research.
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