Business Innovation and Entrepreneurship Journal

Journal Information
EISSN : 2684-8945
Current Publisher: Faculty of Entrepreneurship Universitas Garut (10.35899)
Total articles ≅ 69
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Ade Suherman, Tetep Tetep, Asep Supriyatna, Eldi Mulyana, Triani Widyanti, Opah Saripah, Aneu Rostiani, Lilik Purnawati
Business Innovation and Entrepreneurship Journal, Volume 3, pp 25-31; doi:10.35899/biej.v3i1.203

Abstract:
The purpose of this study is to analyze and explain public perceptions of the implementation of social distancing during the pandemic as the implementation of social capital. This study was motivated by the phenomenon of the outbreak of the Covid-19 pandemic in a number of countries, including Indonesia. This condition not only affects the economic condition of a country, hinders social interaction among the community, and also has an impact on the health condition of every human being. To avoid the wider spread of Covid-19, the government was forced to adopt social distancing and physical distancing policies in the form of staying at home, working from home, studying, and worshiping at home. This research approach is descriptive qualitative. The data of this research is the impact of social distancing for the community in Tarogong Kidul District, Garut Regency. Sources of data come from several communities with a total of 50 respondents. Collecting data in this study using interview techniques, record, and continue to take notes. The results of the research can be concluded that with the implementation of social distancing in the pandemic period, at least the community can implement social capital which includes informal values ​​or norms that are shared among members of an interrelated community group, which is based on the values ​​of beliefs, norms and networks social and they respect each other, the development of social capital is the creation of increasingly independent groups of people who are able to participate more meaningfully. Social capital can solve citizens' problems, especially with regard to strengthening friendship, repairing and maintaining public service facilities because it has advantages and is the most appropriate, even though there are other social capital in the community.
Indah Handaruwati
Business Innovation and Entrepreneurship Journal, Volume 3, pp 62-71; doi:10.35899/biej.v3i1.179

Abstract:
This study aims to analyze the effect of the store image of an ornamental fish shop which consists of merchandise variables, shop location, employee services, and prices on consumer purchasing decisions. The sample in this study were 105 respondents who were willing and willing to take the time to fill out a questionnaire that was taken using purposive and convience sampling methods. Data collection using a questionnaire. Data analysis was performed by multiple linear regression with SPSS 17.00 software. The results of this study indicate that merchandise has an effect on consumer purchasing decisions with a significance value of 0.002, while the t table is 3.260, so the value of t count is greater than the t table. Store location does not have a significant effect on purchasing decisions at the Bintang Aquarium Solo Shop, as evidenced by a significance value of 0.551 while t count 0.598, the t value is smaller than the t table value. Employee service is not significant towards consumer purchasing decisions at Bintang Aquarium Solo Shop, as evidenced by the t value of 1.450 while the significance value is 0.150, so the value of t count is smaller than t table. Price affects consumer purchasing decisions at the Bintang Aquarium Solo shop, as evidenced by the t value of 2,400, while the significance value is 0.018, so the value of t is greater than the value of t table. This study aims to analyze the effect of the store image of an ornamental fish shop which consists of merchandise variables, shop location, employee services, and prices on consumer purchasing decisions. The sample in this study were 105 respondents who were willing and willing to take the time to fill out a questionnaire that was taken using purposive and convience sampling methods. Data collection using a questionnaire. Data analysis was performed by multiple linear regression with SPSS 17.00 software. The results of this study indicate that merchandise has an effect on consumer purchasing decisions with a significance value of 0.002, while the t table is 3.260, so the value of t count is greater than the t table. Store location does not have a significant effect on purchasing decisions at the Bintang Aquarium Solo Shop, as evidenced by a significance value of 0.551 while t count 0.598, the t value is smaller than the t table value. Employee service is not significant towards consumer purchasing decisions at Bintang Aquarium Solo Shop, as evidenced by the t value of 1.450 while the significance value is 0.150, so the value of t count is smaller than t table. Price affects consumer purchasing decisions at the Bintang Aquarium Solo shop, as evidenced by the t value of 2,400, while the significance value is 0.018, so the value of t is greater than the value of t table. This study aims to analyze the effect of the store image of an ornamental fish shop which consists of merchandise variables, shop location, employee services, and prices on consumer purchasing decisions. The sample in this study were 105 respondents who were willing and willing to take the time to fill out a questionnaire that was taken using purposive and convience sampling methods. Data collection using a questionnaire. Data analysis was performed by multiple linear regression with SPSS 17.00 software. The results of this study indicate that merchandise has an effect on consumer purchasing decisions with a significance value of 0.002, while the t table is 3.260, so the value of t count is greater than the t table. Store location does not have a significant effect on purchasing decisions at the Bintang Aquarium Solo Shop, as evidenced by a significance value of 0.551 while t count 0.598, the t value is smaller than the t table value. Employee service is not significant towards consumer purchasing decisions at Bintang Aquarium Solo Shop, as evidenced by the t value of 1.450 while the significance value is 0.150, so the value of t count is smaller than t table. Price affects consumer purchasing decisions at the Bintang Aquarium Solo shop, as evidenced by the t value of 2,400, while the significance value is 0.018, so the value of t is greater than the value of t table. This study aims to analyze the effect of the store image of an ornamental fish shop which consists of merchandise variables, shop location, employee services, and prices on consumer purchasing decisions. The sample in this study were 105 respondents who were willing and willing to take the time to fill out a questionnaire that was taken using purposive and convience sampling methods. Data collection using a questionnaire. Data analysis was performed by multiple linear regression with SPSS 17.00 software. The results of this study indicate that merchandise has an effect on consumer purchasing decisions with a significance value of 0.002, while the t table is 3.260, so the value of t count is greater than the t table. Store location does not have a significant effect on purchasing decisions at the Bintang Aquarium Solo Shop, as evidenced by a significance value of 0.551 while t count 0.598, the t value is smaller than the t table value. Employee service is not significant towards consumer purchasing decisions at Bintang Aquarium Solo Shop, as evidenced by the t value of 1.450 while the significance value is 0.150, so the value of t count is smaller than t table. Price affects consumer purchasing decisions at the Bintang Aquarium Solo shop, as evidenced by the t value of 2,400, while the significance value is 0.018, so the value of t is greater than the value of t table. This study aims to analyze the effect of the store image of an ornamental fish shop which consists of merchandise variables, shop location, employee services, and prices on consumer purchasing decisions. The sample in this study were 105 respondents who were willing and willing to take the time to fill out a questionnaire that was taken using purposive and convience sampling methods. Data collection using a questionnaire. Data...
Dede Sri Rahayu
Business Innovation and Entrepreneurship Journal, Volume 3, pp 8-15; doi:10.35899/biej.v3i1.181

Abstract:
This research aimed to provide empirical evidence regarding the effect of intellectual capital and dividend policy on firm value. This research used the verification method, namely partial least square (PLS). This research used PLS method because the data does not have a normal distribution. The population of this research were 65 companies, while the sample used 26 companies. The sampling technique used purposive sampling technique. Based on the results of this research showed that intellectual capital had a positive effect on firm value, while dividend policy had no effect on firm value. Keywords : Firm Value, Intellectual Capital, Dividend policy, LQ45 Index, Partial Least Square
Erma Hereyanti, Muhammad Jahri, Ta Hariyono
Business Innovation and Entrepreneurship Journal, Volume 3, pp 16-24; doi:10.35899/biej.v3i1.182

Abstract:
The study was conducted to explore the relationship of Motivation, Organizational Commitment and Supervision on Employee Peformance on PT. Kalimantan Prima Persada (KPP). The populatian of this study is 236 employees of PT. Kalimantan Prima Persada (KPP). In order to determine the sample, this study used Slovin Formula. The questionnaires were distributed to 70 sample respondents. The data were analyzed by using SPSS Software Version 19.0 and Linear Regression. The result showed that Motivation, Organizational Commitment and Supervision has a significant on Employee Peformance
Younis A. Battal Saleh
Business Innovation and Entrepreneurship Journal, Volume 3, pp 45-61; doi:10.35899/biej.v3i1.200

Abstract:
In developing and poor countries, corporate donations, which are one of the sources of financing available in those countries, are not being used effectively ″in a correct and ideal way.″ As a result, this theoretical study presented an idea about how to manage and invest this resource in a fruitful way that contributes to strengthening the national economy in more than one axis and addressing many social problems and negative phenomena resulting from the deterioration of economic conditions in those countries, through a strategic economic plan was designed for this purpose. To a large extent, the structure of this study, the formulation of its idea and the formation of its conceptual framework depended on personal diligence, rational thinking and the researcher's imagination, supported by logical justifications. Corporate donations can be used according to the innovative strategic plan to boost the national economy in more than one axis in those countries ″doubling the number of companies - strengthening the infrastructure - enhancing the state's tax revenues - contributing to solving the unemployment problem, etc. ″.Also, this plan will contribute to solving many social problems resulting from the deterioration of the economic conditions in these countries. This is on the practical level, but on the theoretical level, in the field of CSR thought, this study indicated the need to adopt the concept of priority "most important" and the idea of ​​addressing the causes of the problem, not its symptoms, as much as possible, to be included in the list of principles of CSR. Also, this study defined what is meant by the CER at the level of the country's economy as a whole, and fruitful corporate philanthropy "multi-purpose". As well as, this study explained the real interaction between the CER and the CPR at the level of the country's economy as a whole and at the level of the corporation's economy. The researcher expects that this study will receive sufficient attention from the governments of these countries and to benefit from its content in developing their financial policies and laws related to the management and investment of corporate donations in bringing about a real comprehensive development. Also, this study may be the starting point and the cornerstone of many studies and research in this field.
Salma Fitri Nurfauziah, Nizar Alam Hamdani
Business Innovation and Entrepreneurship Journal, Volume 3, pp 75-83; doi:10.35899/biej.v3i1.107

Abstract:
This study discusses the influence of social media on interest in buying copilogy products. The relationship used in this study is a causal relationship with 60 Garut domiciled consumer respondents who have already tried their products. The data analysis technique used is simple regression with the application of SPSS 20. The measurement scale used by researchers is the interval scale. This study uses primary data and secondary data obtained from books, journals, literature, scientific works from the internet with relevant sources. The primary data collection technique in this study is an online questionnaire that contains a number of structured statements given to respondents through Google forms and respondents provide answers based on a Likert scale of 1-5, starting from 1 (strongly disagree) to 5 (strongly agree). The conclusion of this research is the significant effect between the influence of Social Media on Kopilogi Buy Interest.
Dini Haryati
Business Innovation and Entrepreneurship Journal, Volume 3, pp 32-37; doi:10.35899/biej.v3i1.202

Abstract:
The millennial generation is a generation that was born between the 1980s and the present. This generation is very familiar with the world of digital-based technology. The use of gadgets is part of their lifestyle. The number of social media users among millennials is quite large, reaching 93%. Moreover, at this time, the risk of being infected with the corona virus in financial transactions is a direct concern of the public in every purchasing activity. So that people prefer to use contactless financial transactions by making payments through digital wallet applications. This study aims to determine the phenomenon of cashless society in the millennial generation in dealing with Covid-19. In this study, the researcher chose to use a qualitative research type. Data collection techniques were carried out by interview, non-participant observation method on 15 key informants of students of the Batanghari Nusantara Islamic Institute. The results showed that most people, especially millennials, used the OVO, Shopee, Link Aja, Dana and other applications during the Covid-19 pandemic. By using a payment instrument like this it makes it easier for public services to reduce the risk of being infected with the corona virus.
Regy Citra Perdana, Yosart Adi Suyoso, Ana Yuliana, Muhammad Risqi Agustino, Dedi Hartawan
Business Innovation and Entrepreneurship Journal, Volume 3, pp 72-74; doi:10.35899/biej.v3i1.141

Abstract:
This study aims to perceptions of Work From Home (WFH) received by workers who previously worked regularly at the office. This change makes the workers change physically and mentally. The research method used is a qualitative method with interviews with respondents in accordance with the requirements. The technique used is the documentation technique for collecting data from various sources and information. The type of data is secondary data from research results sourced from the media and news.
Muhammad Rudiansyah
Business Innovation and Entrepreneurship Journal, Volume 3, pp 1-7; doi:10.35899/biej.v3i1.178

Abstract:
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kompetensi, kepuasan kerja dan motivasi terhadap kinerja pegawai pada kantor kecamatan kuripan kabupaten Barito Kuala baik secara simultan maupun parsial kemudian juga untuk mengetahui variabel bebas manakah yang paling dominan berpengaruh terhadap kinerja pegawai. Populasi dalam penelitian ini adalah seluruh pegawai kantor kecamatan kuripan. Sampel penelitian ini sebanyak 23 orang yang diambil menggunakan teknik sensus (sampling jenuh). Teknik analisis data menggunakan regresi linear berganda melalui aplikasi komputer SPSS (Statistical Package for the Social Science) versi 25. Berdasarkan hasil penelitian ini diketahui bahwa (1) secara simultan kompetensi, kepuasan kerja dan motivasi berpengaruh signifikan terhadap kinerja pegawai; (2) secara parsial hanya dua variabel yaitu kepuasan kerja dan motivasi yang berpengaruh signifikan terhadap kinerja; (3) variabel motivasi yang berpengaruh dominan terhadap kinerja pegawai.
Muhammad Zulkarnain
Business Innovation and Entrepreneurship Journal, Volume 3, pp 38-44; doi:10.35899/biej.v3i1.198

Abstract:
- This writing was done in order to determine the effect of product quality, servicescape, word of mouth on repurchase decisions. This study uses primary data sourced from questionnaires and the sample used is 75 respondents who are consumers of the Warung Kopi Rahmat. Methods of data analysis using multiple linear regression equations, coefficient of determination (R2), t test and F test. The results showed that product quality, servicescape, word of mouth have a positive effect on repurchase decisions at Warung Kopi Rahmat . The coefficient of determination test results obtained 61.1% product quality, servicescape, word of mouth can explain the repurchase decision. While the t test results of product quality, servicescape partially have a significant effect on repurchase decisions and word of mouth has no significant effect on repurchase decisions. The results of the F test, product quality, servicescape, word of mouth simultaneously have a significant effect on repurchase decisions. Keywords- Product Quality; Servicescape; Word of Mouth; Repurchase Decision Abstrak- Penulisan ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk, servicescape, word of mouth terhadap keputusan pembelian ulang. Penelitian ini menggunakan data primer yang bersumber dari kuesioner dan sampel yang digunakan sebanyak 75 responden yang merupakan konsumen dari Warung Kopi Rahmat. Metode analisis data menggunakan persamaan regersi linier berganda, uji koefisien determinasi (R2), uji t dan uji F. Hasil penelitian diketahui bahwa kualitas produk, servicescape, word of mouth berpengaruh positif terhadap keputusan pembelian ulang pada Warung Kopi Rahmat. Hasil uji koefisien determinasi diperoleh 61,1% kualitas produk, servicescape, word of mouth dapat menjelaskan keputusan pembelian ulang. Sementara hasil uji t kualitas produk, servicescape secara parsial berpengaruh signifikan terhadap keputusan pembelian ulang dan word of mouth berpengaruh tidak signifikan terhadap keputusan pembelian ulang. Hasil uji F, kualitas produk, servicescape, word of mouth secara simultan berpengaruh signifikan terhadap keputusan pembelian ulang. Kata Kunci- Kualitas Produk; Servicescape; Word of Mouth; Keputusan Pembelian Ulang
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