Journal of Humanities and Applied Social Sciences

Journal Information
ISSN : 2632-279X
Current Publisher: Emerald (10.1108)
Total articles ≅ 52
Current Coverage
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Henry Gyarteng-Mensah, De-Graft Owusu-Manu, David Edwards , Isaac Baidoo, Hatem El-Gohary
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-02-2020-0025

Abstract:
Purpose Using a discrete choice experiment (DCE), this study aims to better understand the job preference of postgraduate students studying at the Kwame Nkrumah University of Science and Technology-Institute of Distance Learning, Ghana and also rank the attributes of a job they deem important. Design/methodology/approach The research adopted a positivist epistemological design contextualised within a deductive approach and case study strategy. Primary survey data was collected from a stratified random sample of 128 postgraduate students with multi-sectorial career prospects. Sample students were subjected to a DCE in which their stated preferences were collected using closed-ended questionnaires with 28 pairs of hypothetical job profiles. Respondents’ preferences from the DCE data were then modelled using the conditional logit. Findings The research reveals that: salary in the range GHC 2,800.00 to GHC 3,400.00 ($1 = GHS 5.3); supportive management; very challenging jobs; and jobs located in the city were the top attributes that were significant and had the most impact in increasing the utility of selecting a particular job. Interestingly, jobs with no extra hours workload were not significant hence, had a negative impact upon student preferences. Originality/value This novel research is the first to use a DCE to better elicit preference and trade-offs of postgraduate students in a developing country towards varying job characteristics that have an impact on their future employment decisions. Knowledge advancements made provide invaluable insight to employers and policymakers on the key criteria that should be implemented to retain the best candidate.
Ekpenyong Ekpenyong Udofia, Bimbo Onaolapo Adejare, Gbemi Oladipo Olaore, Etete Ekpenyong Udofia
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-08-2020-0138

Abstract:
Purpose This study aims to test the impact of the coronavirus (Covid-19) pandemic on large firms, with regard to a supply disruption, productivity, customer satisfaction and firm performance. Design/methodology/approach A cross-sectional survey design and stratified sampling technique were implemented for employee selection and data gathering. Confirmatory factor analysis (CFA) was used to examine the data and model fitness, while the structural equation model was used for hypotheses testing. Findings The pandemic triggered supply disruptions, but did not significantly impact the productivity of manufacturing firms directly. However, supply disruption positively and significantly impacted productivity. Organisational productivity had no significant impact on customer satisfaction, however, when mediating the relationship between Covid-19 and customer satisfaction, it produces a positive indirect effect. Finally, Covid-19 and supply disruption when mediated by organisational productivity both had negative significant relationships on performance. Research limitations/implications Having a unique model, it creates a trail for future researchers to explore further. Though customer satisfaction was expected to be affected by the pandemic, it is interesting to find out that customer satisfaction when mediated by organisational productivity was positively influenced. Practical implications Disruptions are inevitable, managers must balance the pursuit of customer satisfaction and productivity so that one does not erode the other. Emphasis must be channelled towards managing the productivity of the firm to maintain customer satisfaction during these uncertain times. Deliberate steps like manufacturing flexibility investments should be initiated. Originality/value The first study to examine Covid-19, supply disruption, customer satisfaction, organisational productivity and performance in the Nigerian manufacturing sector.
Nazmul Haque , Mustafa Saroar, Abdul Fattah, Syed Riad Morshed, Nuzhat Fatema
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-08-2020-0127

Abstract:
Purpose This paper aims to assess the progress in the provision of basic services in urban slums in Bangladesh during the transition period of millennium development goals (MDGs) to sustainable development goals (SDGs). Design/methodology/approach The study used a mixed method of research. The empirical part of the research was conducted in three Blocks of Rupsha slum in Khulna city. Randomly selected 120 households were interviewed through a structured questionnaire; three focus group discussion sessions (FGDs) were also conducted. Progress in the slum residents’ access to basic services during the transition from MDGs to SDGs is tacked based on primary data. The User Satisfaction Index (USI) and Network Analysis tools in ArcGIS are used to identify the gaps in service provision. Findings Findings show that a very significant proportion of families (56.67%) encounter an acute level of difficulties to gain smooth access to water services. About 89% of respondents have only access to a common or shared toilet facility where one common toilet is used by 20–25 persons. About 31% of families are unable to send their children to primary school even after four years of the adoption of SDGs. Achievements in most indicators of basic services in the slum are in general lower than the national level. Moreover, there exists spatial variability within the same slum. After four years of the transition from MDGs to SDGs, most of the services are poorly satisfying the residents of the Rupsha slum, and water service provision is in worse condition. The findings of this study have unveiled that while achievement in target areas is appreciable at the macro level, at the micro-level; however, good achievement in the provision of few basic services in the low-income settlement is more rhetoric than reality. Therefore, a lot more work needs to be done during the SDG phase to give the slum residents a decent quality of life as they have missed the MDGs’ train. Originality/value Study single-out works need to be done during the SDGs phase to give the slum residents a decent quality of life as they have missed the MDGs’ train.
Reem Mostafa Gobba
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-05-2020-0069

Abstract:
Purpose This paper aims to clarify the added value to governments when adopting an Administrative Simplification Strategy (ASS) to reduce administrative burdens, and its impact on both citizens and investors satisfaction. The paper highlights the difference between the traditional and strategic concepts of simplifying administrative procedures, Moreover, the paper discusses the most important steps and tools for the implementation of ASS. The paper, also, sheds light on the efforts of the Egyptian Government to simplify administrative procedures and adopt ASS. Design/methodology/approach This paper adopts the descriptive analytical approach to describe and analyses the basic features of the subject data from different resources includes journal articles, published papers and books, to conclude a theoretical framework of ASS. (concepts, Implementation steps, Tools, Objectives, operations and content). For the Egyptian case, the researchers uses historical perspective to analyze the efforts of the Egyptian government to simplify administrative procedures in the last decades and the content of the available ministerial decisions, presidential decrees, for example The last ministerial decisions concerning the one-stop supreme committee, were chosen as evidence of the government's interest in this matter and the analysis of the tasks entrusted to the committee to do, The decision of transfer the dependency of the ERRADA was also chosen and analyzed to indicate the extent of the government's interest in it and to what extent there is an enhancement of its role .The authors also analyzed some recent conferences and seminars and compared the administrative reform efforts with the theoretical framework of the ASS to clarify the dimensions related to ASS in Egypt. Findings On the theoretical level, the ASS is an umbrella term that includes various simplification projects at all the levels of governmental units. ASS leads to the improvement of governmental services provided to both citizens and investors. It is a defensive exploratory strategy that involves multiple goals and processes and requires political support, institutional framework and the comprehensive review of all related legislations, to ensure the successful implementation. Studying the Egyptian case, it is noted that the Egyptian government has not directly adopted an ASS. Yet, it has approved some stages within the framework of the adapted administrative reform plans. Originality/value This paper represents a framework for administrative simplification as an integrated strategy at the macro level. The strategy focuses on the overall view of the government, its integrated goals, innovation and the added value, by providing high-quality services and reducing the administrative burdens, as to improve services provided to society and ease of life, as well as to increase the level of living and citizens’ satisfaction.
Dalia Sedky , Wael Kortam, Ehab Abouaish
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-04-2020-0059

Abstract:
Purpose The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports. Design/methodology/approach A total of 22 interviews were conducted first to explore the opinions of sports professionals about how audiences can be attracted towards less popular sports. Then 479 responses to an online questionnaire were collected. The online questionnaire includes a pretest-posttest experiment in which each respondent has watched a video. Confirmatory factor analysis, reliability test and hierarchical regression analysis have been performed. Findings The elements of sports marketing that can help to attract audiences towards less popular sports are sports media, sports advertising, star athlete and sports sponsorship. The performance of national teams moderates the relationship between sports advertising and attraction towards less popular sports. Originality/value To the best of the authors’ knowledge, a definition of sustainable sports marketing is introduced for the first time. Sustainable sports marketing can be defined as the continuous implementation of marketing activities in the sports context to ensure the continuous existence of the sports themselves (all types of sports) and the prosperity of future generations. Elements that can attract audiences towards less popular sports have been examined for the first time.
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-02-2020-0027

Abstract:
Purpose Fashion clothing has always been an interesting area for scholarly research on consumer behavior. This paper seeks to gain a better understanding of the youth involvement with fashion clothing in the Egyptian context. Accordingly, the paper considers the Egyptian consumers’ attitude toward fashion involvement by investigating how fashion consciousness and materialism serve as main antecedents of fashion clothing involvement, while also determining the impact of fashion clothing involvement on fashion clothing purchase involvement. This paper aims to test an extended and adapted theoretical model of fashion clothing involvement in Egypt. Design/methodology/approach Using non-probabilistic convenience sample, a survey method was used, and 270 valid questionnaires were collected. Findings The hypothesized antecedents were found to influence fashion clothing involvement among young Egyptian consumers, which in turn significantly affect its purchasing. Moreover, materialism was also found to partially meditate the relationship between fashion consciousness and fashion involvement. On the other hand, the hypothesized gender role as a moderator between all variables of the study was not supported. Research limitations/implications Using a wider population is one avenue future research seeking to replicate this study can pursue. Specifically, because the sample consisted of university students, generalizing the results to non-students can be restricted. Likewise, findings are mainly related to fashion clothing; hence, extending the model to include other product categories can provide more support for the results. Practical implications As the results confirmed that there is a partial significant positive impact of fashion consciousness on fashion clothing involvement via materialism, the paper provides practical implications for fashion marketers to achieve successful communication with fashion-conscious and materialistic young Egyptian consumers. The aim is to develop strategies that are consistent with consumers’ values and communicate appeals to their aspirational lifestyle. Originality/value This paper contributes to the limited number of the published manuscripts on the fashion clothing marketing sector in Egypt. There is a void in literature related the investigation of fashion clothing involvement in the developing countries. Accordingly, this paper fills this gap by examining the fashion clothing consumption behavior of young Egyptian students in Cairo University. To the best of the author’s knowledge, it is among the first to investigate the antecedents and motives related to fashion clothing involvement and its purchases among young consumers in the Egyptian context. The paper develops a comprehensive model of fashion clothing involvement to highlight the relationships between fashion involvement and Fashion consciousness, materialism, and fashion clothing purchase-involvement. The paper also contributes to the research by exploring materialism as a mediator between fashion consciousness and fashion involvement constructs, in addition to exploring the gender role as a moderator between all constructs of the study. The study makes theoretical contribution to the body of knowledge around young Egyptian consumers’ fashion clothing involvement and purchase behavior toward luxury fashion clothes, which may be extended to other similar Arab non-Western developing countries. Moreover, it offers managerial insights for establishing effective communications with this potentially lucrative market segment.
Oluwaseyi Popogbe , Oluyemi Theophilus Adeosun
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-07-2020-0093

Abstract:
Purpose Human capital flight from Nigeria to developed countries has remained a topical issue. This paper aims to empirically analyze the push factors for the migrants who explore the various legal migrant schemes from a macro perspective. The authors examine human capital development and its role in contributing to human capital flight to more developed counties. Design/methodology/approach This paper is anchored on the push–pull model. Using secondary data from 1990 to 2019, the authors look at the relationship between human capital flight and variables such as life expectancy, infant mortality rate, population growth rate and Nigeria’s unemployment rate. The auto-regressive lag model (ARDL) was adopted to estimate the empirical relationship among these variables. Findings The results from the ARDL model suggest a positive relationship exists between population growth rate and migration rate. A negative relationship was, however, observed between life expectancy and migration rate. This study also found that an increase in the infant mortality rate negatively impacted migration significantly. Therefore, an increase in infant mortality rate lowered the migration rate. Finally, an increase in the unemployment rate increased migration; however, insignificantly. Research limitations/implications The findings from this study are limited to the push factors influencing migration out of Nigeria. These factors are also restricted to variables for which data can be derived under the study’s scope. The results of this study have far-reaching implications, especially for policymakers and citizens alike. Better human capital development through enhanced life expectancy and reduced population in Nigeria will reduce the migration rate. Therefore, this study calls for the doubling of developmental and infrastructural efforts at all levels of governance. Originality/value This paper’s importance lies in its ability to elucidate push factors that influenced migration out of Nigeria empirically. An empirical approach to the subject matter will explain these factors and the degree to which they influence migration. This will guide the policy-making process in curbing brain drain, which is a major challenge in Nigeria.
Sangeetha K. Prathap, Sreelaksmi C.C.
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-04-2020-0055

Abstract:
Purpose Consumers often face a dilemma regarding the purchase decisions of traditional handloom apparel because of the non-availability of information cues that would enable them to assess the quality of the product. The spread of counterfeit products in the market adds to information asymmetry. The study aims to examine factors influencing purchase intention of traditional handloom apparel that have Geographical Indication (GI) certification, which follows the certification procedure specified by the World Intellectual Property Organisation (WIPO). Design/methodology/approach A survey was conducted among 202 traditional handloom apparel consumers in India and the data was analysed using structural equation modelling. The purchase intention of GI certified handloom apparels was examined as the dependent variable, whereas quality consciousness, product diagnosticity, perceived information asymmetry were placed as independent variables. The mediating role of perceived quality and product trust in the relation between perceived information asymmetry and purchase intention was also looked into. Findings Results reveal that quality consciousness positively influences product diagnosticity (facilitated by the GI label certification) which in turn reduces perceived information asymmetry. Further, a reduction in perceived information asymmetry was found to increase the purchase intention of traditional handloom apparel, fully mediated by the perceived quality and product trust. Research limitations/implications The customers who are facing a dearth of information while making purchase of traditional handlooms will be benefitted from the GI certification label which provides authenticity regarding product attributes confirming quality. Further, the study adds to the theory by establishing the relation between quality consciousness and perceived information asymmetry. Practical implications The findings imply that GI handloom apparel sellers should design marketing strategies that would project GI certification labels for traditional handloom apparel to effectively communicate product quality attributes, thus enhance product diagnosticity reducing information asymmetry. While organic certification for agricultural products is done at the individual producer’s level, GI certification is done under the producer’s collective label. Further, studies may be extended to agricultural products (Darjeeling tea, Alphonso mangoes, etc.), food items (rasgulla, Thirupathi laddoo, etc.) and handicrafts (Aranmula Mirror, Payyannur pavithra ring) that have acquired GI label in India. GI certification is adopted worldwide and studies may be extended to such products also [example Parma ham (Italy), Hessian wine (Germany)]. Originality/value Empirical research on determinants of consumer purchase intentions of GI certified traditional handloom apparel is a novel attempt done in the context of a developing country such as India. The study brings out the importance of the GI certification label envisaged by the WIPO, which can serve as a tool for reducing uncertainties faced by consumer in framing purchasing intentions. This can be extended to any product type such as agricultural, food products and handicrafts that has acquired GI certifications in different countries. The study revealed that product diagnosticity (through GI certification) could reduce perceived information asymmetry that leads the consumer to the perception of quality and product trust which results in the purchase intention of traditional handloom apparel. The outcomes of the study can be instrumental in designing marketing strategies for capturing market share.
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-03-2020-0045

Abstract:
Purpose The relationship between economic growth performance and achieving inclusive growth, especially concerning poverty rate, is a subject of continuous argument in economic literature. Although some argue that this relationship is deterministic, i.e. achieving economic growth will definitely reduce poverty and enhance inclusive growth, others believe that the relationship between growth and poverty is conditional, depends mainly on the status of income distribution in this country, i.e. if the growth is combined with a significant improve in distribution then it will reduce poverty. Design/methodology/approach Africa is a clear example of the nexus between economic growth and poverty reduction. Although many African countries manage to achieve relatively high growth rates, hit two digits in some cases, during the last decades, poverty still widely spread in those countries. Of the 30 poorest countries in the world, 24 are African countries. And about 50% of African people still live under the poverty line. Common Market for Eastern and Southern Africa (COMESA), which could be considered as one of the fastest growing regions in Africa, is not an exception; although the region achieves relatively high growth rates, poverty and inequality are still among the region’s main development challenges. Findings This paper found that the economic growth rate achieved in COMESA countries could not be considered as inclusive growth as it does not combine with adequate enhancement in inclusiveness indicators. And that the structural characteristics of those countries economy and its inelasticity are the main reasons behind this inefficiency. Originality/value In this context, this paper aims to evaluate the effectiveness of economic growth achieved in COMESA countries in achieving inclusive growth and to identify the main factors affecting this relationship by using two steps data envelopment analysis. Although this method is originally developed to evaluate the relative economic efficiencies, the main contribution of this paper is the adaptation of data envelopment analysis to evaluate the efficiency of economic growth achieved in COMESA countries in enhancing inclusive growth dimensions such as poverty rate, inequality, unemployment, education, health, and then to identify in its second step the main indicators that could be used to explain the variation in efficiency scores.
Oluyemi Theophilus Adeosun , Oluwaseyi Omowunmi Popogbe
Journal of Humanities and Applied Social Sciences; doi:10.1108/jhass-06-2020-0088

Abstract:
Purpose Population growth has remained a key issue facing developing economies in the world. While developed countries are experiencing diminished or negative population growth, many countries in sub-Saharan Africa including Nigeria are having population growth above the economic growth rate. With the deadline for the sustainable development goals approaching, attention is increasingly being focused on population growth and human capital development. Extant literature focused on population growth, human resource utilization and economic growth but this study aims to examine the effect of population growth on human resource utilization. Design/methodology/approach Using secondary data for the period 1990-2018, the study conducted unit root test and co-integration analyses to determine the stationarity and correlation in the long-run in the variables. The study used the error correction model to ascertain the speed at which shocks can be corrected in the long-run. Granger causality test was also carried out to ascertain the direction of causality among the variables. Findings The empirical results revealed that population growth has a negative and significant effect on human resource utilization. The study also revealed that unidirectional causality runs from employment rate to population growth rate and a unidirectional causality runs from employment growth rate to expected years of schooling. The Nigerian Government needs to not only control population growth but also focus on the quality of education. Originality/value The paper provides insights into the relationship between population growth and human capital utilization in Nigeria focusing on the 1986-2018 period.
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