Journal of Marketing Development and Competitiveness

Journal Information
ISSN / EISSN : 2155-2843 / 2155-2843
Published by: North American Business Press (10.33423)
Total articles ≅ 166
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Latest articles in this journal

Jasminea Burity
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i3.4537

Abstract:
Logistics efficiency pertains to how effectively a business conducts operations, and it has a significant impact on internal processes, industry reputation, business revenue growth, and customer satisfaction. Customer satisfaction is crucial for companies because it provides them with a metric that can be used to manage and improve the business and customer experience. To achieve efficient logistics, enterprises need concrete plans for improving existing procedures and developing new ones to maintain success. Companies can monitor with metrics and data analytics, the key performance indicators. Using metrics, measuring the processes, operations, and improving them continuously, leads to intelligent business decisions, better cost control, more revenue, and more profitability. The purpose of this research is to examine and assess the importance of logistics efficiency on customer satisfaction. Key research findings in logistics efficiency and performance, service quality, customer service, and satisfaction are noted. Views and research outcomes of field leaders are identified and assessed. The research confirmed a relationship between logistics efficiency, customer's perceived quality, and the level of customer satisfaction and a relationship between customer satisfaction, customer loyalty and profitability.
Bethany Landis, Stephen A. Lemay, Dave McMahon
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i3.4539

Abstract:
In this analysis, we examine the motorcycle industry in terms of Cialdini’s concept of Pre- Suasion. We use the chapter titles from the book to explore how these concepts could or should help the motorcycle industry adapt to shifts in its markets, shifts that are both demographic and cultural. In the process, we also explore ideas like product gentrification and choice architecture, ideas at the heart of the motorcycle marketing problem. We conclude that motorcycle promotions and messaging lack traction with younger buyers. We close with an extensive list of questions calling for further research.
Robert Pellegrino, Kimberly Pellegrino, John Preston Jones, Max Orezzoli
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i3.4534

Abstract:
On November 8th, 2016 Amendment 2 was approved by 71% of voters making Florida the 26th state to enact a medical marijuana law. Medical marijuana treatment centers are the only entities in the state that are authorized to cultivate, process, and dispense medical marijuana. Medical marijuana laws vary widely across states, making it extremely difficult to learn from the twenty-five states that have already enacted these laws. Medical marijuana laws also have no history to draw upon that provides evidence of best practices. There remains a scarcity of research conducted in real-time on medical marijuana policies while medical marijuana policy is being developed and implemented at a furious pace (Lamonica, et. al., 2016). Florida also has a specific need to evaluate medical marijuana policies and develop best practices. The fastest growing group of marijuana users in the US are older Americans and Florida has the largest population of older Americans in the country.
Rita A. DiLeo, William F. Miller, Marissa F. Lembo, Alexandra L. Coviello
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i3.4536

Abstract:
It is imperative for health care providers to demonstrate performance excellence through a virtual exposure. Currently, providers use various online strategies to capture consumers’ attention, and by analyzing existing approaches, provider specific strategies will be identified that will enhance organizational virtual planning and increase market share. Achieving superiority by leveraging competitive advantage, highlighting recognitions, and eliminating wasteful information is vital from an operational and marketing perspective. By addressing patient questions and concerns through simplified website navigation, providers could ‘tip’ patient decision making in their favor. This research explores the importance and impact of the patient online experience and reveals current flaws on provider webpages.
Tulay Girard, Musa Pinar
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i3.4535

Abstract:
Personal branding has recently gained interest as employer requirements and recruitment practices have been transformed with advancements in technology. Social media platforms have made personal branding efforts both easy and challenging. Prior research pointed out that college students and graduates entering the job market need to understand the importance of current technology tools and utilize them in building their personal brand and searching for jobs. However, empirical research on the topic is very limited. To respond to this void, this study examines students’ perceptions of their efforts for building their personal brands using social media. Data were collected using an online survey at two universities in the U.S. The findings reveal that students’ perceptions of their efforts in building their personal brands differ by their use of social media platforms and demographics. Practical implications are discussed.
Susan Myers
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i3.4540

Abstract:
Research confirms that over 70% of American adults actively engage on social media (Pew Research, 2019). As social media use grows, marketers continue to invest heavily in digital strategies including influencer marketing (Balilis, 2020). These influencers have created a new economy where brands pay to tap into the connections they have with followers. This study extends the source attractiveness model to top Instagram influencers using data from You.gov to measure familiarity and likeability of a sample of 82 top Instagram influencers with between 20 and 200 million followers. Findings suggest that these source characteristics impact the number of followers and engagement with content. Specifically, the results indicate that more familiar influencers had more followers but lower engagement while more likeable influencers had fewer followers but higher engagement. This indicates that familiarity and likeability may lead to different social media outcomes.
Silvia Cacho-Elizondo
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i3.4579

Abstract:
Building on the access-based consumption and sharing economy literature, this research explores new trends of apparel consumption among Mexican women. The methodology used is a qualitative approach based on 12 in-depth interviews. The field research took place in the three main cities of Mexico: Mexico City, Monterrey, and Guadalajara. The analysis found different ways to access apparel: a) lending; b) renting from a physical store; c) renting from an online website; d) shared purchase; e) online purchase; and f) purchase from a physical store. Therefore, participants mentioned more alternatives for accessbased consumption than for traditional purchase models. The possession of things (ownership model), especially status possessions such as clothes and accessories, is far from disappearing. However, it is important to better understand the scope and impact of the access-based consumption model in developing countries.
John Mark King, Meruyert Bakenova King
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i3.4538

Abstract:
A random sample of transcripts of 393 broadcast news headlines about a political rift between Qatar and Saudi Arabia, Egypt, the United Arab Emirates and Bahrain were analyzed. Analysis included headlines from 11 broadcast networks in Malaysia, Canada, the United Kingdom and the United States. The timeframe was June 5, 2017, the day the four Arab nations simultaneously cut off diplomatic relations with Qatar, until Oct. 23, 2018. Tone toward Qatar was 79.1% negative, 9.4% positive and 11.5% neutral. Headlines broadcast in the United Kingdom (85.7%) were the most frequently negative in tone; headlines broadcast in Malaysia were the least frequently negative in tone (66.0%). Overall tone toward Qatar shifted from being more frequently negative (82.1%) to more frequently neutral (17.2%) or positive (41.4%) after the midpoint of the timeframe. The most frequent topics were the demands the four Arab nations required to restore diplomatic relations with Qatar (14.0%), United States President Donald Trump criticizing Qatar (9.9%) and headlines about Qatar not being a democratic nation (8.4%).
Stefan E. Genchev, Gordon Gray, Stacia Wert-Gray
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i2.4329

Abstract:
This research examines the relationships between sports teams and various fan basis. The path of inquiry recognizes that a sports organization that successfully implements relationship marketing programs can develop long-term relationships with its fans, thus improving the likelihood of customer retention. Two factors, fan identification with a team and fan satisfaction with a team’s performance, have been identified as critically important in retaining a sports team’s customers. Results suggest differences between male and female fans in team identification and sports event attendance, but not in satisfaction with team performance or other consumption behaviors.
Kevin Elliott, Juan Meng, Mark Hall
Journal of Marketing Development and Competitiveness, Volume 15; https://doi.org/10.33423/jmdc.v15i2.4330

Abstract:
Recent advances in automotive automation technology have made self-driving vehicles technically feasible. As automotive technology continues to evolve, self-driving vehicles are projected to be available for purchase within the United States by 2030. This study proposes and tests an integrated consumer adoption model in an effort to better understand factors that may influence a consumer’s intention to use a self-driving vehicle. An 18-item questionnaire was developed for this study. A survey was then conducted using Qualtrics (n = 1,050). Results show that facilitating conditions significantly impact both performance expectancy and effort expectancy of self-driving vehicles. The resulting performance expectancy and effort expectancy subsequently have a strong influence on attitude towards a self-driving vehicle. Attitude then directly impacts the intention to use a self-driving vehicle. Implications are discussed that should be beneficial to marketers of self-driving vehicles.
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