Fórum Empresarial

Journal Information
ISSN / EISSN : 1541-8561 / 2475-8752
Total articles ≅ 29
Current Coverage
DOAJ
Archived in
SHERPA/ROMEO
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Latest articles in this journal

Francisco-Eduardo Cúneo-Fernández, Maribel Ortiz-Soto
Fórum Empresarial pp 33-55; doi:10.33801/fe.v25i1.18513

Abstract:
This qualitative research had as its main objective, to identify factors of the nonadoption of electronic commerce within the dimension of Business-to-Consumer by the small and medium-sized companies of Puerto Rico (SMEs). An indepth interview was used, applied to six companies. The study concludes that the reasons for the non-adoption of electronic commerce by SMEs in Puerto Rico are lack of technological knowledge related to Electronic Commerce and the excessive attention to the traditional channel. The study contributes to the knowledge on the subject of the factors of the non-adoption of electronic commerce in small and medium-sized companies and provides a clearer picture of the need for them to acquire more knowledge on the subject under discussion.
Grisel Meléndez-Ramos
Fórum Empresarial pp 83-104; doi:10.33801/fe.v25i1.18515

Abstract:
This paper explores succession phenomena in four Puerto Rican businesses. The main conclusion is that there are differences between the succession pro-cess for daughters and sons because of a stereotypical concept of women’s role and leadership within businesses. Daughters appear to have full access to presidency only when the father dies. Before that, daughters exercise a periph-eral leadership within the organization to construct their leadership space and, at the same time, transmit the values of the business. Opposed to daughters, sons achieve full presidency power and leadership upon confrontation with the father. Main sources of resistance in leadership transition from father to daughters came from external constituencies.
José-Carlos Hernández-Gutiérrez
Fórum Empresarial pp 105-121; doi:10.33801/fe.v25i1.18516

Abstract:
The aim of this work is to make explicit the relationship between political risk and public security policies. The theory through which such a link is established is the theory of dangerous places. These places are characterized by high levels of unemployment, poverty, high demographic density, etc. These phenomena are also threats to security. That there are territories that have such characteristics is, in a way, the responsibility of governments. Thus, they are also responsible for the thousands of companies that annually incur millions in losses due to business victimization. For this reason, it seems essential to take into account the current or future governments’ crime prevention public policy approaches, since their decisions can minimize the losses borne by the victimized companies.
Janice J. Nieves-Casasnovas, Frank Lozada-Contreras
Fórum Empresarial pp 57-82; doi:10.33801/fe.v25i1.18514

Abstract:
The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.
Guillermo-Alberto Tricoci, Pablo-Alejandro Corral, María-Cecilia Oriolo
Fórum Empresarial pp 1-32; doi:10.33801/fe.v25i1.18512

Abstract:
Various authors have concluded that there are different groupings that make it possible to explain the differences between companies in terms of their size, composition of capital or the degree of their evolution in terms of ICT and that within medium and small companies there are special dynamics that are necessary understand. This work is focused on this type of firms and a mixed methodology has been used to obtain data, which included the preparation of a field work supported by consultations with relevant personalities from academia, industry and consulting services in the area. It is proposed to draw an empirical scheme of the SME sector in Argentina, and results are presented in relation to the investment and adoption of ICT in these type of firms.
José Carlos Hernández Gutiérrez
Fórum Empresarial pp 105-121; doi:10.33801/fe.v25i1.18497

Abstract:
The aim of this work is to make explicit the relationship between political risk and public security policies. The theory through which such a link is established is the theory of dangerous places. These places are characterized by high levels of unemployment, poverty, high demographic density, etc. These phenomena are also threats to security. That there are territories that have such characteristics is, in a way, the responsibility of governments. Thus, they are also responsible for the thousands of companies that annually incur millions in losses due to business victimization. For this reason, it seems essential to take into account the current or future governments’ crime prevention public policy approaches, since their decisions can minimize the losses borne by the victimized companies.
Grisel Meléndez-Ramos
Fórum Empresarial pp 1-22; doi:10.33801/fe.v25i1.18493

Abstract:
This paper explores succession phenomena in four Puerto Rican businesses. The main conclusion is that there are differences between the succession pro-cess for daughters and sons because of a stereotypical concept of women’s role and leadership within businesses. Daughters appear to have full access to presidency only when the father dies. Before that, daughters exercise a periph-eral leadership within the organization to construct their leadership space and, at the same time, transmit the values of the business. Opposed to daughters, sons achieve full presidency power and leadership upon confrontation with the father. Main sources of resistance in leadership transition from father to daughters came from external constituencies.
Guillermo Alberto Tricoci, Pablo Alejandro Corral, María Cecilia Oriolo
Fórum Empresarial pp 47-78; doi:10.33801/fe.v25i1.18495

Abstract:
Various authors have concluded that there are different groupings that make it possible to explain the differences between companies in terms of their size, composition of capital or the degree of their evolution in terms of ICT and that within medium and small companies there are special dynamics that are necessary understand. This work is focused on this type of firms and a mixed methodology has been used to obtain data, which included the preparation of a field work supported by consultations with relevant personalities from academia, industry and consulting services in the area. It is proposed to draw an empirical scheme of the SME sector in Argentina, and results are presented in relation to the investment and adoption of ICT in these type of firms.
Francisco Eduardo Cúneo Fernández, Maribel Ortiz-Soto
Fórum Empresarial pp 23-45; doi:10.33801/fe.v25i1.18494

Abstract:
This qualitative research had as its main objective, to identify factors of the nonadoption of electronic commerce within the dimension of Business-to-Consumer by the small and medium-sized companies of Puerto Rico (SMEs). An indepth interview was used, applied to six companies. The study concludes that the reasons for the non-adoption of electronic commerce by SMEs in Puerto Rico are lack of technological knowledge related to Electronic Commerce and the excessive attention to the traditional channel. The study contributes to the knowledge on the subject of the factors of the non-adoption of electronic commerce in small and medium-sized companies and provides a clearer picture of the need for them to acquire more knowledge on the subject under discussion.
Janice J. Nieves-Casasnovas, Frank Lozada-Contreras
Fórum Empresarial pp 79-104; doi:10.33801/fe.v25i1.18496

Abstract:
The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.
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