Fórum Empresarial

Journal Information
ISSN / EISSN : 1541-8561 / 2475-8752
Total articles ≅ 280
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DOAJ
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Latest articles in this journal

Narcisa Meza, Javier Rodríguez
Fórum Empresarial, Volume 25, pp 27-42; https://doi.org/10.33801/fe.v25i2.19069

Abstract:
Estudiamos el momento en el ciclo de vida en el que una firma se compromete con el Pacto Mundial de las Naciones Unidas (PMNU). El PMNU es probablemente la iniciativa de responsabilidad social voluntaria más importante. Para determinar el ciclo de vida, usamos la metodología de Dickinson (2011). Los resultados demuestran que la mayoría de las firmas aceptan el pacto en su etapa madura. Este resultado es consistente con otros estudios que encuentran que, en efecto, son las firmas maduras las que más invierten recursos en responsabilidad social. Entendemos que este análisis no está disponible en la literatura de responsabilidad social corporativa.
Liana-Iveth Gutiérrez-Moreno
Fórum Empresarial, Volume 25, pp 43-68; https://doi.org/10.33801/fe.v25i2.19070

Abstract:
El propósito de esta investigación es conocer cómo la mentoría incide en el aprovechamiento académico de los estudiantes de Métodos Cuantitativos. La investigación es de naturaleza cualitativa y se desarrolló usando el diseño investigación-acción en sus tres fases esenciales: observar, pensar y actuar. Participaron 22 estudiantes de Métodos Cuantitativos durante el segundo semestre del año académico 2019-2020. Los hallazgos muestran que la mentoría fomenta técnicas de estudio para cursos de Matemática, identifica destrezas matemáticas previas que se necesitan fortalecer o desarrollar, promueve el uso del servicio de tutoría y mejora la participación en el laboratorio. Estos hallazgos contribuyen a mejorar el aprovechamiento académico de los estudiantes de Métodos Cuantitativos.
Cecilia M. O. Alvarez
Fórum Empresarial, Volume 25, pp 1-26; https://doi.org/10.33801/fe.v25i2.19068

Abstract:
Esta investigación examina los efectos del lenguaje e identificación con la cultura estadounidense sobre la credibilidad de la fuente de información y persuasión entre hispanos bilingües. Los resultados revelaron que participantes que no se identifican con la cultura estadounidense perciben que la fuente tiene más experiencia, y las actitudes son más positivas hacia las marcas anunciadas en inglés comparadas con marcas anunciadas en español. La experiencia de la fuente y las actitudes no variaron entre participantes que se identifican altamente con la cultura estadounidense. Las fuentes de información que mezclan los dos idiomas fueron percibidas menos expertas y las actitudes fueron menos favorables en comparación con fuentes que usan inglés o español. No se reportan efectos significativos para la confiabilidad y el atractivo de la fuente.
Grisel Meléndez-Ramos
Fórum Empresarial pp 83-104; https://doi.org/10.33801/fe.v25i1.18515

Abstract:
This paper explores succession phenomena in four Puerto Rican businesses. The main conclusion is that there are differences between the succession pro-cess for daughters and sons because of a stereotypical concept of women’s role and leadership within businesses. Daughters appear to have full access to presidency only when the father dies. Before that, daughters exercise a periph-eral leadership within the organization to construct their leadership space and, at the same time, transmit the values of the business. Opposed to daughters, sons achieve full presidency power and leadership upon confrontation with the father. Main sources of resistance in leadership transition from father to daughters came from external constituencies.
José-Carlos Hernández-Gutiérrez
Fórum Empresarial pp 105-121; https://doi.org/10.33801/fe.v25i1.18516

Abstract:
The aim of this work is to make explicit the relationship between political risk and public security policies. The theory through which such a link is established is the theory of dangerous places. These places are characterized by high levels of unemployment, poverty, high demographic density, etc. These phenomena are also threats to security. That there are territories that have such characteristics is, in a way, the responsibility of governments. Thus, they are also responsible for the thousands of companies that annually incur millions in losses due to business victimization. For this reason, it seems essential to take into account the current or future governments’ crime prevention public policy approaches, since their decisions can minimize the losses borne by the victimized companies.
Janice J. Nieves-Casasnovas, Frank Lozada-Contreras
Fórum Empresarial pp 57-82; https://doi.org/10.33801/fe.v25i1.18514

Abstract:
The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.
Guillermo-Alberto Tricoci, Pablo-Alejandro Corral, María-Cecilia Oriolo
Fórum Empresarial pp 1-32; https://doi.org/10.33801/fe.v25i1.18512

Abstract:
Various authors have concluded that there are different groupings that make it possible to explain the differences between companies in terms of their size, composition of capital or the degree of their evolution in terms of ICT and that within medium and small companies there are special dynamics that are necessary understand. This work is focused on this type of firms and a mixed methodology has been used to obtain data, which included the preparation of a field work supported by consultations with relevant personalities from academia, industry and consulting services in the area. It is proposed to draw an empirical scheme of the SME sector in Argentina, and results are presented in relation to the investment and adoption of ICT in these type of firms.
Francisco-Eduardo Cúneo-Fernández, Maribel Ortiz-Soto
Fórum Empresarial pp 33-55; https://doi.org/10.33801/fe.v25i1.18513

Abstract:
This qualitative research had as its main objective, to identify factors of the nonadoption of electronic commerce within the dimension of Business-to-Consumer by the small and medium-sized companies of Puerto Rico (SMEs). An indepth interview was used, applied to six companies. The study concludes that the reasons for the non-adoption of electronic commerce by SMEs in Puerto Rico are lack of technological knowledge related to Electronic Commerce and the excessive attention to the traditional channel. The study contributes to the knowledge on the subject of the factors of the non-adoption of electronic commerce in small and medium-sized companies and provides a clearer picture of the need for them to acquire more knowledge on the subject under discussion.
Guillermo Alberto Tricoci, Pablo Alejandro Corral, María Cecilia Oriolo
Fórum Empresarial pp 47-78; https://doi.org/10.33801/fe.v25i1.18495

Abstract:
Various authors have concluded that there are different groupings that make it possible to explain the differences between companies in terms of their size, composition of capital or the degree of their evolution in terms of ICT and that within medium and small companies there are special dynamics that are necessary understand. This work is focused on this type of firms and a mixed methodology has been used to obtain data, which included the preparation of a field work supported by consultations with relevant personalities from academia, industry and consulting services in the area. It is proposed to draw an empirical scheme of the SME sector in Argentina, and results are presented in relation to the investment and adoption of ICT in these type of firms.
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