Obra reseñada: Amor Bravo, Elías M. (2019). El marketing y la cuarta revolución industrial. Madrid, España: ESIC Editorial.

Smart cities are increasingly necessary in today's society, however the social inclusion of the elderly within these seems a forgotten issue that needs to be considered for the construction of an inclusive society. The objective of this research is to explore the social inclusion of the elderly in smart cities, as well as their evolution, scientometric characteristics and trends by means of a bibliometric analysis. The work analyzes bibliometric metadata of 244 Scopus documents, published from 2010 to 2020 using Software R, Bibliometrix and Biblioshiny. The conclusions indicate that a growing interest is maintained over time, and this is perceived mainly in conferences; in addition, thematic trends reveal elements such as the internet of things, design and implementation, and e-commerce among others. Likewise, the emergence of the term inclusive smart city was evidenced, which considers the integration into society of vulnerable groups. It is expected that this work will serve as a reference for an inclusive design of smart cities.

The article analyzed the reassertion of hegemonic masculinity that videogames can favor in their videogamers. The study took Gears of War as a reference and its objective was to determine if gender stereotypes are diffused through the characters of this videogame and how this influenced the vision of hegemonic masculinity perceived by the gamers of this saga. For this purpose, a Likert instrument was used, which allowed access to the perception of gamers on key aspects in the reassertion of hegemonic masculinity included in the game, such as violent behavior, the use of offensive language, the importance of physique, among other. From the analysis it was established that, despite the fact that the protagonists are violent, chauvinists and hegemonic men, most of the participants did not perceive these traits as such in the characters. The conscious non-identification of this type of aspects reflects that there is a normalization of hegemonic discourse that favours its invisibility.

This article analyzes the need for the state to make purchases with the help of electronic government, which is based on innovation and development policies, factors that would make it a smart consumer. This paper presents the evolution of purchasing models, from version 0.0 to version 4.0, as a reference framework to identify and self-determine the current state of any government entity in this area. Knowing the current point in which state purchases operate allows to devise and find improvements in the procurement models so that they are oriented and transform the requirements of the 4.0 procurement model, which enables progress towards the desired public procurement of innovation, with which would initiate a demand for products and services in an intelligent way.

The objective of this research is to discuss the psychometric elements of reliability and validity on a measurement model that determines the perception on information and communication technologies for knowledge management in organizations. The scale is based on 6 questions and 2 structured factors in a Likert-type scale, with 5 answer options. It was applied to 337 small and medium companies with diverse specialties within the building field in the state of Campeche. The results of the exploratory and confirmatory factor analysis show an adequate fit and the reliability values are also satisfactory (χ2 = 24.97, p = .002, SRMR = .01, AGFI = .93, TLI = .97, CFI =. 98, RMSEA .07 IC90 [.04-.11]; α = .88), thus confirming the empirical strength of the model. It is concluded that the scale is valid and reliable for use in the context studied.

This paper presents the results of research in the southern conurbation of Tamaulipas analyzing the types of internet browsing of some young Mexican students between the age of 15 and 29, to characterize the most significant variables in each type of navigation (such as sociodemographic and access), and contrast, in each one, digital skills, self-perceptions and experiences of using technology that describe each profile. The methodology used is quantitative, using a principal component analysis (PCA) that identified five types of navigation. Subsequently, a regression analysis was applied to present the variables that characterize each type of user. In the results, five types of navigation were identified: information search, collaborative, entertainment, communicative-playful and socializing, where the condition of access continues to be a crucial aspect. Although no differences were identified based on the age, educational level, or occupation of the young people, a strong gender component prevails. This work invites reflection on the importance of exploring and recognizing that not all young people navigate in the same way, and not with the same intensity or skills to face the new capacities that society demands to be functional and competitive in digital environments.

Based on the contributions of critical theory, the present text aims to expose in which ways the state intervenes in technological advancement within the capitalist system and the conditions in which it grants tools, both to ruling classes and to the dominated classes, to access, develop and implement technology. The argument that is upheld is that the state apparatus has to cover the necessary conditions so that knowledge in technological matters continues to be generated, but it is also essential that it provide the pertinent conditions so that the working class has the appropriate tools to be able to operate it.

Obra reseñada: Hui, Yuk. (2020). Fragmentar el futuro. Ensayos sobre tecnodiversidad. Buenos Aires: Caja Negra Editora.

The sudden arrival of the pandemic caused by the new coronavirus showed the most visible face of Latin American societies, so marked by their ancestral rejection of the economic and commercial development models imposed by neoliberalism, and so historically aggrieved by local governments that have failed to respond to their legitimate aspirations for equality, inclusion and human development. In this contextual framework, education is subject to new contradictions, categorically exposed when it is demanded to maintain its status quo, without considering the precarious conditions of infrastructure and technological equipment with which the academic dynamics were developed at all educational levels. On this argumentative basis, an analysis is presented on the response of governments to the health contingency, particularly in their educational strategies, centered on the massive use of information and communication technologies, and three categories of analysis are considered: the institutional educational response to the pandemic, the role of teachers in the state's response to the crisis and the social perception of the implementation of educational strategies designed by governments; all of the above framed in the Latin American context.

The objective of the article is to analyze the impulse to the appropriation of Information and Communication Technologies (ICT) at the organization level through the application of the public policy called Program for the Development of the Software Industry and Innovation (Prosoft, by its acronym in Spanish), created in Mexico since 2004. The methodology is an exploratory-descriptive analysis supported by secondary information, based on some available results of the program and the certifications of the beneficiaries, in addition to basing it on a theoretical-conceptual framework on the economy of innovation. The results indicate that Prosoft, as a public policy, has managed to promote innovation activities in the ICT sector in Mexico, which has favored the processes of technological appropriation in both the public and private sectors, which is based on learning activities and construction of technological capabilities.