CHANNEL: Jurnal Komunikasi

Journal Information
ISSN / EISSN : 2339-2681 / 2621-2579
Published by: Universitas Ahmad Dahlan (10.12928)
Total articles ≅ 141
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Ghina Nur Afifah, Amellia Alfidhdhah Yanti
Published: 27 April 2022
Channel Jurnal Komunikasi, Volume 10, pp 9-20; https://doi.org/10.12928/channel.v10i1.22011

Abstract:
With technological development, all government agencies are always required to strive to reach their citizens in the national and regional scope. Depok City Diskominfo is a regional government agency that has followed the development of the technological era by carrying out cyber PR activities. One of the goals is to build a positive image. However, this is inseparable from complaints from the Depok city residents as its stakeholders. This research was conducted to determine the cyber PR activity of Depok City Diskominfo in building a positive image. This research uses a descriptive qualitative method based on four characteristics of cyber. Data collection is done through interviews, literature studies, and documentation to gather information about these activities. The study results found that the cyber PR activities that the Depok City Diskominfo has carried out are continuously optimizing in carrying out its online media strategy. It is trying to interact with residents of Depok's city and build a positive image by providing precise and clear information. Some of the obstacles faced in implementing the Cyber Public Relations of Depok City Diskominfo lie in the lack of Human Resources in managing the website, lack of coordination, and technical problems. Some of the obstacles faced in the Cyber Public Relations activities of the Depok City Diskominfo lie in the lack of Human Resources in conducting evaluations and lack of coordination in selecting specific targets.
Hamdiki Ainur Roziqi, Nia Ashton Destrity
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10, pp 57-64; https://doi.org/10.12928/channel.v10i1.22769

Abstract:
This research aims to analyze the rhetoric of @NetflixID, well-known as a brand's Twitter account using Selzer's rhetorical analysis approach. Data was collected in January 2020 through documentation using the text analysis technique. The objective of this research is to analyze @NetflixID's rhetoric and show that @NetflixID was found to be embodied the human character by using humor, emojis and emoticons, authorship and personal pronouns, non-formal language style, choice of words, anecdote, and non-standard vocabularies in giving information and showing emotions. Canon style and canon memory help find the pathos and logos of @NetflixID. Furthermore, this research found the potential uses of conversational tone, authorship, and personal pronouns as a marketing communication tool in initiating social interactions, generating affective responses from the audience, creating emotional bonds with the consumer, and attracting the consumers' attention similarly to humor. After all, this research discovers @NetflixID's rhetoric in promoting the products and engaging with audiences.
Tiara Risky, Mufid Salim, Rustono Farady Marta, Kirti Dang Longani
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10, pp 1-8; https://doi.org/10.12928/channel.v10i1.21982

Abstract:
PT. Chevron Pacific Indonesia is one of the largest oil companies in Indonesia. Social responsibility is essential so that the company can operate smoothly and get support from the surrounding community. It is necessary to implement a good Corporate Social Responsibility (CSR) program. This study aims to determine the implementation of the Corporate Social Responsibility (CSR) program to construct clean water wells in West Minas Village, PT. Chevron Pacific Indonesia. This research method uses descriptive qualitative research and data collection methods through interviews with the field Social Performance Specialist and Government specialist and three Sakai Tribe communities in West Minas Village. The data analysis technique used in this study uses the Ground technique by Miles and Huberman. The theory used in this research is a four-stage public relations strategy planning process by Cutlip Center & Broom. The results of this study indicate that PT. Chevron Pacific Indonesia has implemented the Corporate Social Responsibility (CSR) program to construct clean water wells and has carried out all public relations strategy planning stages.
Sofia Aunul, Fitrie Handayani, Riswandi Riswandi
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10, pp 21-26; https://doi.org/10.12928/channel.v10i1.22088

Abstract:
Many college students are now adjusting to the virtual environment, some as they start their studies for the first time. With this significant shift, students may feel anxious or uncertain about not having sufficient information about their classmates and lecturers. It may be a big problem for new students as their level of uncertainty may increase. It is their first experience of having a virtual class without face-to-face interaction before the semester starts. This study aimed to determine the delay in communication experienced by college students and their strategies to reduce this uncertainty. The theories and concepts used in this study are the theory of uncertainty reduction and the concept of virtual classes. This study uses a descriptive qualitative approach that uses interviews with ten students from six universities as the primary data. The results showed that informants experienced uncertainty in virtual lectures, and they used active, passive, and interactive strategies to reduce this uncertainty.
Firman Katon, Ulfa Yuniati, Nora Meilinda Hardi
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10, pp 47-56; https://doi.org/10.12928/channel.v10i1.22636

Abstract:
Indonesia evacuated and observed Indonesian citizens from Wuhan in Natuna, Riau Islands (Kepri), regarding the spread of the Coronavirus in China. Hearing the news, the residents of Natuna were worried and staged a demonstration. The report analyzed in this study is news on Republika Online and CNNIndonesia.com, spanning January 29 - February 16, 2020. This study uses the constructionist paradigm and Zongdang Pan and Gerald M. Kosicki's framing analysis techniques. This study indicates that Republika Online shows overcoming the problem of the policy of determining Natuna in carrying out framing. At the same time, CNNIndonesia.com, in its reporting, is more directed to the worries/anxieties experienced by Natuna residents. Based on the syntactic structure, Republika Online compiled facts regarding the absence of information/coordination regarding the quarantine of Indonesian citizens in Wuhan. At the same time, CNNIndonesia.com Residents rejected the policy of establishing Natuna as a place of observation for Indonesian citizens from Wuhan. In the Republika Online script element, the Natuna Residents refused to quarantine and observe Indonesian citizens from Wuhan because they were worried about contracting the Coronavirus. At the same time, CNNIndonesia.com published that the Government was the perpetrator in the issue of determining Natuna. Based on Republika Online's Thematic, the concerns of Natuna residents were caused by misinformation received. At the same time, CNNIndonesia.com had an error in implementing the Observation policy for Indonesian citizens from Wuhan in Natuna. Based on the Rhetoric, Republika Online provides facts that the Government cares and is suitable for Natuna residents and Indonesian citizens from Wuhan. At the same time, CNNIndonesia.com says that "stuttering" and lack of "transparency" lie with the central Government regarding the failure of the policy to establish Natuna as a place of observation for Indonesian citizens from Wuhan. in Natuna.For academics who will conduct framing analysis research on mass media, whether any media, the researcher suggests deepening the discussion or context to be studied because it will affect the investigation results. Furthermore, it can use other events to frame the mass media, such as politics, crime, and terrorism.
Rhafidilla Vebrynda, Venn Okta Suryadarma
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10, pp 65-72; https://doi.org/10.12928/channel.v10i1.23332

Abstract:
Each media has a characteristic correlated to its image. How a media is displayed has its own rules. Radio MQ FM is a network radio with Islamic nuances in Bandung. This radio is under the auspices of MQ FM Bandung and Yogyakarta Amikom University and has a segment of Indonesian Muslim families. In the midst of the proliferation of popular songs in Indonesia and even abroad, MQ FM has regulations, one of which is the selection of songs that are played on the radio. This is in line with the theory of gatekeeping in mass communication which explains the limitations in media routines that cannot present many things but make choices in presenting content. The gatekeeping process is carried out by the keeper, and in this case, a Music Director (MD). To discuss how the selection of songs in MQ FM Yogya, this study used a descriptive qualitative method. The data collection was in the form of observation, interviews and documentation. This study found that in determining songs at MQ FM, Yogya, MD paid attention to the type of music, lyrics, singers, audio quality and also the song duration
Koza Pramudya Pratama, Yeni Rosilawati
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10, pp 35-46; https://doi.org/10.12928/channel.v10i1.22604

Abstract:
Along with the development of information and communication technology in the era of the    industrial revolution 4.0, the need for consuming social media for someone will increase. Youtube is a video provider application, users can search for information, entertainment and viewing. Youtube trends began to spread in Indonesia, many channels emerged and became famous. One of the most well-known YouTubers is Brandont Kent Everything. This study aims to analyze the effect of the intensity of accessing YouTube on aggressive behavior. Subscribers of BrandonKent Everything’s YouTube gaming channel, with a total sample of 400 respondents, are the population in this study. This research applied the accidental sampling technique. Primary data were collected using a questionnaire tested for validity and reliability. The analysis utilized simple linear regression. Validity test employed confirmatory factor analysis (CFA), and reliability test deployed Cronbach’s Alpha formula using SPSS version 21 for Windows. The t-test obtained a t-count value of 20.020, a regression coefficient (b) of 0.908, and a probability (p) of 0.000. A probability (p) ≤0.05 implies that the accessing intensity positively and significantly affected aggressive behavior. An ð‘…2 (R Square) of 0.502 or 50.2% indicates that the accessing intensity variable affected the aggressive behavior variable by 50.2 %. The remaining 49.8% was influenced by other variables not examined in this study, such as the surrounding environment, frustration, unpleasant events, awakening, signals of aggression, and group influence. One of the factors that is the reason why the intensity of accessing BrandonKent Everything's Youtube Gaming Channel has an impact on aggressive behavior towards subscribers is that in its content Brandonkent often performs acts of verbal violence such as shouting, saying rudely, cursing. This is what subscribers are watching and likely to be imitated by the audience, especially in this study dominated by students aged 12-16 years where at this age children will actualize themselves to be recognized by their peers.
Fajar Dwi Putra, Hafied Cangara, Has Ullah
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10; https://doi.org/10.12928/channel.v10i1.22326

Abstract:
Memes as political consumerism restructure communication positions in society, discouraging traditional forms of political communication and causing ideological allegiances to erode more deeply. The study used qualitative design to explain forms of political resistance using memes as a means of communicating. The method used is a critical analysis of the contents of Grand Kien's book Communicating with Memes Consequences in Post-truth Civilization. Results generally explain that Grant Kien's book Communicating with Memes Consequences in Post-truth Civilization provides a balanced analysis of the purpose of memes, identity politics and communication reconstruction in the post-truthera. In the early chapter Grant Kien gives an assumption about the communication chaos posted on social media called Digital Steamworks. In his writing, Kien said that memes on social media as a political tool as well as a tool to corner the position of the media and society. The political styles highlighted on social media are increasingly operating as a focus for post-truth lifestyle choices rooted in identity politics. Political deconstruction became a conservative choice, favoring a more eclectic, fluid and specific form of political recognition. Meanwhile, memes tend to be a means to reproduce political messages across a narrower spectrum. The conclusion of the study is that memes, which were originally a common form of communication message, shifted into a tool of political propaganda.
Agy Firda Sandi, Arif Ardy Wibowo, Rahina Nugrahani, Roziani Mohd Nasir
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10, pp 27-34; https://doi.org/10.12928/channel.v10i1.22332

Abstract:
Advertising is a marketing communication to promote or sell a product with several purposes and characteristics. There are two characteristics of it, commercial and non-commercial advertising, such as public service advertisement. Public service advertisement aims to inform a message of public importance. A mineral water company, AQUA, has made a public service advertisement about Covid-19. AQUA use billboard as the media to inform message to the public. This billboard has been a hot topic on social media, especially on Twitter. The aftermath of this billboard is incredible. Users on Twitter do interact with this billboard picture. This research aims to analyze users' sentiment about this billboard. The author uses a descriptive qualitative method in this research. The author collects the data from Twitter directly, taking a screenshot of each user's response to the billboard picture. The author collects all responses and categorizes the responses into positive, negative, and neutral. The author uses a programming language, Python, to obtain a graphic for research needs, and the result is analyzed with Sentiment Analysis theory. The result shows that positive responses are more significant with 73.2%.
Pande Devi Monica, Gede Sri Darma
Published: 15 April 2022
Channel Jurnal Komunikasi, Volume 10; https://doi.org/10.12928/channel.v10i1.23747

Abstract:
In the current era of 4.0, the internet has become a basic need for every individual, especially now the world is preparing for the metaverse era. Many segments that have experienced a shift in activities that were originally conventional have now switched to digital systems. The purpose of writing this article is to find out the digital marketing strategy for Balinese handicrafts in the new normal era and to find out whether the digital marketing strategy can increase sales of Balinese handicrafts in the new normal era. In this study, the researcher used a qualitative research with a phenomenological exploration approach using the sampling technique of snawball sampling and saturation. The results of this research are (1) The perpetrators of MSMEs (Micro, Small and Medium Enterprises) in Bali have used digital marketing in marketing. (2) The digital media used by these MSME actors are Facebook, Instagram and WhatsApp. (3) By utilizing the Facebook, Instagram and WhtasApp applications as media for digital marketing strategies for handicraft MSME actors on the island of Bali, it has been proven to increase sales of handicraft products, especially in the new normal era. (4) The most of these balinese handicraft MSMEs (Micro, Small and Medium Enterprises) are ready to accept the challenges of the metaverse
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