Ukrainian Journal on Library and Information Science

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ISSN / EISSN : 2616-7654 / 2617-8427
Total articles ≅ 56
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Tetiana Yaroshenko, Oleksandra Yaroshenko
Ukrainian Journal on Library and Information Science pp 84-99; https://doi.org/10.31866/2616-7654.7.2021.233303

Abstract:
Quantitative data are increasingly influencing the evaluation of the effectiveness of research and researchers. Citations may be the main metric to assess the quality and value of a publication, the number of which evaluates the academic impact. Who and how is citing Ukrainian scholarly journals? And speaking about citations, what are the main connections and trends? To study these aspects, we analyzed the citations of two “young” Ukrainian journals published by the National University of Kyiv-Mohyla Academy. The authors searched for articles published by two journals (Kyiv-Mohyla Humanities Journal and Kyiv-Mohyla Law and Politics Journal) in the citation databases Dimensions, Web of Science and Scopus. With the help of bibliometric analysis, such indicators as: citation; self-citation of the author; self-citation of the journal; citations from the author affiliated with the publisher of the journal; citations from the author who has a joint affiliation with the author of the article; Altmetric Attention Score. The purpose of the study is to distinguish the publications impact in various fields of knowledge in Open Access journals for researchers around the world, the growing number of citations for English-language publications, the importance of international publishing standards, correlations for self-citation, etc. An important aim is also to summarize the importance of journal indexing in different databases. The study showed that the number of journal citations is primarily influenced by the thematic relevance of published materials. Including, the subject of the article (volume, issue) has a strong correlation with the dynamics and geography of the citations. The number of self-citations of authors, self-citations of the journal, as well as citations from the joint affiliation with the author and publisher was insignificant. No significant impact on the number of citations was also found in the date of publication and its distribution on the Internet (Altmetric). Journal indexing in abstract, full-text databases and citation databases also affects their visibility and audience.
Тетяна Новальська, Vladislav Kasian
Ukrainian Journal on Library and Information Science pp 71-82; https://doi.org/10.31866/2616-7654.7.2021.233297

Abstract:
The purpose of the article is to substantiate the theoretical and methodological foundations of educational innovation which is educational and professional program «Management of social and communication networks. Digital marketing», specialty 029 «Information, Library and Archival Affairs». The research methodology is based on a set of general scientific methods of generalization, systematization and forecasting. Hypothetical analysis made it possible to develop to identify the basic concepts that outline the theoretical and methodological platform for training Digital marketers in the specialty «Information, Library and Archival Affairs». The scientific noveltyof the study is that in the dynamics of professional diversity of information activities and proposals for new specializations within the specialty «Information, Library and Archival Affairs» outlines the main approaches to the theoretical and methodological platform for Digital marketers and identifies basic concepts that allow building a professional model of Digital marketer in the specialty 029 «Information, Library and Archival Affairs». Such concepts define social and information communications and management of document and information resources (information management). Conclusions. The main concepts of the theoretical and methodological platform of educational innovation for the training of Digital marketers in the specialty «Information, Library and Archival Affairs» are social and communication technologies and management of document and information resources (information management). Tasks of marketing activities of a specialist in social information communications in the specialty 029 «Information, Library and Archival Affairs» are in the problem field of social communication activities, include marketing in the field of nonprofit organizations, government, charities, libraries, archives, museums, etc. The theoretical content of the subject area of Internet marketing is consistent with the Standard of Higher Education in «Information, Library and Archival Affairs» and corresponds to the conceptual foundations of the subject area of management of document and information resources (information management). The proposed version of the theoretical and methodological platform of educational innovation – training of Digital marketers in the specialty «Information, Library and Archival Affairs» – is able to enrich, modify and refine in the development of scientific knowledge and empirical base in this subject area.
Oksana Matvienko, Michael Tsyvin
Ukrainian Journal on Library and Information Science pp 58-70; https://doi.org/10.31866/2616-7654.7.2021.233279

Abstract:
The topicality of the study is caused to the contradiction that arises due to the separation of new types of information activities in the digital environment against the background of the uncertainty of the specialties that correspond to them and for which the training of higher education. The purpose of the article is to substantiate the correlation between the qualification requirements for representatives of modern “digital” professions in the field of information and communication activities, namely, managers of web content and web community and the profile of educational standards for training on specialty 029 “Information, library and archival affairs “. The scientific novelty of the study is to substantiate the compliance of professional tasks of specialists in web content management and web community to the competence parameters of educational standards of specialty 029 “Information, library and archival affairs”, the feasibility of developing educational programs for modern “digital” professions in within the specialty 029 “Information, library and archival affairs”. Conclusions. Digitization of all spheres of public life leads to the emergence and formalization of new types of professional activities, including professions of web content managers and web community, for which the labor market-defined design of competencies can be provided through the training on the specialty 029 “Information, library and archival case”. The requirements for such specialists have information and communication, information and management, and social and communicative content and do not need special professional education in the field of computer science. The normative content of education and competence, approved by the standards of higher education in the specialty 029 “Information, Library and Archival Affairs” (bachelor’s, master’s and doctoral degrees), indicates their compliance with defined in the draft of the professional standard “Information Resource Specialist” objects of activity, labor functions and labor actions of representatives of modern “digital” professions – web content manager and web community manager.
Mykola Maranchak
Ukrainian Journal on Library and Information Science pp 115-126; https://doi.org/10.31866/2616-7654.7.2021.233318

Abstract:
The article is devoted to the substantiation of messenger marketing as an independent direction and a specific tool in the management of the company’s online reputation (Online Reputation Management – ORM). On the basis of the empirical method of the included observation (five-year author’ experience of practical activity on online marketing), the analysis of professional materials on a research subject, studying of the content of official messengers’ blogs and features of messengers’ functioning, the expediency of messenger marketing separation has been justified, the concepts of “Messenger Reputation Management – MRM” and “Instant Messaging Reputation Management – IMRM” have been proposed. The basic possibilities and features of using messenger marketing as a practical tool to support and control the positive online reputation of the company, which in the context of the COVID-19 pandemic and the rapid development of social networks and messengers acquire new qualitative value in achieving performance, have been revealed. It was found out that the tools of the messenger marketing that can be used to monitor the situation, as well as to broadcast and moderate messages, including Hidden Marketing (HM), include working with voice rooms, with comments and feedback in channels, groups, and chats, use bots and chatbots, newsletters and even targeted advertising. It has been noticed that at present it is difficult to identify the optimal tools for solving the problems of marketing messenger in ORM, which necessitates additional research. At the same time, effective messenger marketing requires an appropriate corporate culture, built on the highest degree of freedom, trust, and responsibility, which allows the employee to independently and quickly make tactical decisions and respond to changes in the information field within the established competence.
Viktoriya Bondarenko, Tetiana Hranchak
Ukrainian Journal on Library and Information Science pp 100-114; https://doi.org/10.31866/2616-7654.7.2021.233305

Abstract:
The article analyzes the positive foreign experience of implementing augmented reality (AR) library projects. It has been found out that the most common uses of augmented reality in libraries today are providing access to information products with augmented reality and their promotion, navigation of library space and resources, promoting user education through the creation of appropriate applications with learning materials and resources and simplification for the user assimilation of information due to the diversity and interactivity of its visual presentation, informing and providing access to cultural heritage sites, organizing tours and exhibitions. Given that the use of AR in libraries not only expands the range of services and resources but also positively affects its reputation as an interactive creative institution, open to users and innovation, AR technology is effective not only in the library service system but also in the marketing activities of the institution, helping to attract new users. Current approaches to the implementation of library projects using augmented reality technology are highlighted. Their assistance in strengthening corporate culture, inter-institutional ties, and civil society is substantiated. It has been proved that the AR applications created as a result of project implementation operate on the principle of integrated information products, which allow the user to access distributed information from one access point via mobile phone, integrating not only information of the virtual space of the Internet environment but also real, physical, space. The advantages of AR implementation in the library have been determined, among which: budget realization, easy integration with available technologies, and promotion of interactivity of library service. The need for professional development of librarians and the organization of training courses on the use of immersive technologies in library activities is emphasized.
Ukrainian Journal on Library and Information Science pp 28-41; https://doi.org/10.31866/2616-7654.7.2021.233273

Abstract:
The article is devoted to the analysis of information literacy programmes developed by libraries of higher education institutions in Hong Kong and Ukraine. The application of such theoretical and empirical methods as an analysis of sources, the method of external observation over the foreign and Ukrainian experience of the information literacy programmes developing, as well as a prognostic method for summarising, allowed to reveal similarities and differences in the content and forms of information literacy programmes implemented at Hong Kong and Ukrainian universities. Different stages of implementation of information literacy programmes by the Chinese University of Hong Kong (CUHK) Library during the last two decades are highlighted. The content of information literacy programmes provided by the libraries of 4 Ukrainian universities in general and the scientific library of the Kyiv National University of Culture and Arts (KNUCaA), in particular, is reviewed. It has been found out such similar characteristics of information literacy programmes of libraries that were analysed as using of traditional forms (lectures, practical exercises, instructions, video lessons) to form the skills and abilities for the effective information search, analytical processing, organisation, evaluation, and use of this information. It has been found out that, unlike Hong Kong, the introduction of certified and online information literacy courses by Ukrainian universities libraries is isolated cases. There is also no experience in testing students’ knowledge before studies of information literacy. Testing is usually done after completing the information literacy programmes, but these tests are not mandatory and only recommended. The authors hope that the experience of the CUHK Library (Hong Kong) in the implementation of the “Immersion Programme”, the UGCIL project, and InfoLit for U will be useful for the Ukrainian scientific library community, considering that libraries of higher education institutions in Ukraine have also started to develop similar programmes and modules. In particular, the interactive online guide “Music Documents in the KNUCaA Scientific Library” is an example of a modern approach to the formation of first-year students’ information literacy, their acquaintance with the scientific library, its services, and resources, basic types of documents, an electronic search algorithm.
Dmytro Belov
Ukrainian Journal on Library and Information Science pp 42-56; https://doi.org/10.31866/2616-7654.7.2021.233276

Abstract:
The amount increasing of produced information raises the issue of its effective perception and assimilation and increases attention to graphic information products as effective communication tools, including, in particular, comic books, and library practices built around comics. The article is devoted to the disclosure of modern domestic library experience in activities related to the comics use, outlining the system of service formed around comics in the libraries of Ukraine. Based on the study of funds and official websites of domestic libraries, professional publications, media materials, and the use of a set of research methods – especially bibliographic and heuristic search methods, analysis of content – it was found out that comic books are presented in the funds of domestic libraries of different levels and types: from large national-level institutions to small district book collections. The beginning of the comics history in the libraries of Ukraine dates back to the 20-the 30s of the twentieth century and today we can already talk about the formation of a comprehensive innovative library service around comics as an information product, the main components of which are the organization of educational events dedicated to comics, informing about the receipt of comics in the library, organizing exhibitions of comics, compiling lists and preparing bibliographic indexes and organization of meetings with authors and publishers of comics, workshops, and competitions. It has been found that comics as an information product is not only the subject of work of domestic librarians but also an effective tool for solving educational, social, and internal narrow professional tasks to promote the library profession and library business by them.
Tetiana Hranchak,
Ukrainian Journal on Library and Information Science pp 10-26; https://doi.org/10.31866/2616-7654.7.2021.233251

Abstract:
The article is devoted to substantiation from the standpoint of intercommunication as a social practice of the essential advantage of reading paper books and the relevance of book practices of the library service. The methodological tools of the study were based on the methods of hypothesis, included and external observation, extrapolation, survey, comparative and analytical methods, the use of which, along with the formulation of the general idea of the study created the basis for understanding the book as an object that represents the author, characters, and texts and can perform the function not only of an information source, but also of the narrator, and thus of the subject of communication; made it possible to identify common and special features of reading electronic and paper books, to draw conclusions about the priority format for young people reading literary texts, to identify modern scientific approaches to studying the role of books and reading for personal development. Based on the analysis of current professional publications, data on the study of reader behavior conducted in autumn 2018 by the cultural and publishing project “Chitomo” together with the digital publishing house Gutenbergz and the Razumkov Center ("Reading in Ukraine", 2018), the results of a survey of students majoring in 029 “Information, library and archival business”, which was carried out during 14.01.2021–14.02.2021, the relevance of maintaining the practice of reading books in paper format is proved, the formation of the space of communication as a social practice, based on the functioning of the paper book as a subject of communication, has been substantiated. The topic of such communication is both the text printed in the book and the whole set of historical, social and socio-cultural meanings associated with the authors of the books, their publishers and / or former owners. It has been found that e-books, being effective communicators, lose subjectivity, which creates risks for reading-oriented people to weaken communication and socialization skills, and thus – actualizes the need to maintain access to real bookshelves and paper books in the library. space. In the conditions of needs of access to electronic texts, dynamics of social processes, social mobility, the library remains a place that allows preserving and reproducing important for the formation and socialization of personality social practice of interpersonal communication, in particular by creating conditions for real communication with paper books.
Ukrainian Journal on Library and Information Science pp 24-38; https://doi.org/10.31866/2616-7654.6.2020.218606

Abstract:
Стаття сфокусована на спробі дослідити особливості взаємин «читач» – «книга», себто сприйняття читачем не твору, а саме книги як рівноправного співрозмовника у часи італійського Ренесансу. Ця спроба ґрунтується на зауваженнях концептуального характеру, які стосуються функцій і статусу тексту як такого (Ю. М. Лотман) та власне книжкової комунікації (В. А. Маркова). Підґрунтям для висновків щодо статусу книги у тогочасній комунікації є аналіз згадок про книгу (описів, звернень) як про одухотворену особу та спілкування з нею, які містяться у текстах літературних творів різних жанрів (поетична лірика, листи, приклади агіографії, трактати італійських гуманістів тощо), авторами яких є представники давньоримської, середньовічної та ренесансної італійської культури.Метою статті є доповнення сформованої дослідниками схеми книжкової комунікації рівнями «читач» – «книга» та «читач» – «автор». Обґрунтовується поява та закріплення у свідомості читача асоціації автора з його твором, отже, з книгою як носієм його твору. Доведено, що комунікацію за зазначеними рівнями, з огляду, зокрема, на емоційну забарвленість, можна вважати спілкуванням, відповідно, «книга» і «книга-автор» постають суб’єктами спілкування.На підставі результатів аналізу творів відомих представників Ренесансу доведено, що, крім передачі інформації, книга стає джерелом емоційних переживань і мотивує до певних дій, про що читач повідомляє книгу, в тому числі й через постановку питань до неї, тобто до її автора, що дає підстави стверджувати про участь книги в кондиційному та мотиваційному спілкуванні. З’ясовано, що на формування ставлення до книги як до співрозмовника вплинула екстраполяція на неї особистості автора твору, що сприяло певному одухотворенню книги в свідомості читача.Перші ознаки набуття книгою статусу суб’єкта спілкування можна помітити задовго до Ренесансу, а саме – у Давньому Римі, в доробку Марка Тулія Цицерона та деяких пізніших авторів. Культура середньовіччя не дає прикладів, які дозволяють визнати за книгою в ті часи статус суб’єкта комунікації. Ренесанс, навпаки, часто та доволі різноманітно використовує мотив спілкування з книгою як з одухотвореною особою. У пізніші часи потреба в інформації (в широкому сенсі) спричинила перехід до т. зв. прагматичного читання, внаслідок чого ставлення читача до книги набуває певною мірою споживацьких рис, стає раціональним, розсудливим і тверезим. Це на досить тривалий час зробило спілкування із книгою неактуальними.
Ukrainian Journal on Library and Information Science pp 84-96; https://doi.org/10.31866/2616-7654.6.2020.218613

Abstract:
Метою дослідження є висвітлення досвіду імплементації Цілей сталого розвитку ООН до 2030 року в процес підготовки і підвищення кваліфікації фахівців інформаційної сфери. У статті проаналізовано теоретичні підходи до вивчення концепції освіти для сталого розвитку, досвід системного впровадження освіти у галузі сталого розвитку в університетах України, проєктної діяльності у сфері освіти для сталого розвитку в системі формальної та неформальної освіти. Зроблено акцент на основних проєктах, що реалізуються Українською бібліотечною асоціацією для підвищення спроможності бібліотек у сприянні досягненню Цілей сталого розвитку ООН до 2030 року.Методологія дослідження базується на використанні соціокомунікаційного і системного підходів, методів джерелознавчого та контент-аналізу.Наукова новизна дослідження полягає у залученні спостережень і результатів, отриманих під час викладання автором дисципліни «Стратегічний менеджмент інформаційної діяльності» в Київському університеті імені Бориса Грінченка у магістрів спеціальностей «Інформаційна, бібліотечна та архівна справа» і «Журналістика», освітня програма «Реклама і зв’язки з громадськістю».Зроблено висновки щодо багатовекторності та багаторівневості процесу впровадження освіти у галузі сталого розвитку, до якого активно долучені заклади вищої освіти України. Зазначено, що презентований досвід імплементації ЦСР ОOН до 2030 року в освітній процес на різних освітньо-кваліфікаційних рівнях може використовуватися у подальшому у закладах вищої освіти, що готують майбутніх фахівців з інформаційної, бібліотечної та архівної справи.Перспективним напрямком продовження дослідження визначено вивчення досвіду проєктної діяльності у сфері освіти для сталого розвитку, зокрема діяльності центрів освіти дорослих, які долучаються до імплементації ЦСР ООН до 2030 року на рівні регіонального розвитку місцевих громад.
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