Harvard Deusto Business Research

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EISSN : 2254-6235
Total articles ≅ 144
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DOAJ
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, , Francisco Blanco Jiménez
Harvard Deusto Business Research, Volume 10, pp 127-145; doi:10.48132/hdbr.339

Abstract:
Business accelerators provide entrepreneurs with a combination of capital and specific support resources to help them grow rapidly and scale their business idea. Despite their rapid emergence as key role players in the entrepreneurial ecosystem, research is still scant about their impact in new ventures development. This paper examines the effects of business accelerators based on the achievement of positive results from the dynamic capabilities perspective. Specifically, a qualitative and descriptive approach of Y Combinator’s business accelerator methodology has been applied. The analysis shows how Y Combinator contributes to the generation of dynamic capabilities in companies through the implementation of specific actions and resources embedded in its business acceleration program. Findings reveal that business accelerator stimulates dynamic capabilities of portfolio firms. It can help them to gain competitive advantage and superior performance in the market compared to companies that do not participate in an acceleration program.
Abdullah Promise Opute, , Risimati Maurice Khosa, , Sirak Berhe Hagos,
Harvard Deusto Business Research, Volume 10, pp 53-80; doi:10.48132/hdbr.335

Abstract:
The importance of ethnic minority businesses (EMBs) has been lauded in the entrepreneurship discourse. Building on entrepreneurial orientation theory, this study seeks to understand family influence on the entrepreneurial processes, practices, and decision-making activities in a relatively under-explored social group. The methodological approach in this study involved in-depth interviews with 10 entrepreneurs based in the United Kingdom. This study found strong social identity congruence behaviour of explored entrepreneurs from the point of how their entrepreneurial orientation is family-influence driven. For the entrepreneurs, the family is a central behaviour factor that exerts significantly on their entrepreneurial processes and decision making. As a result, actual judgement and decision making of entrepreneurs may not necessarily be driven by economic logic but largely by family control factors that even exert more significantly on entrepreneurial behaviour. This study contributes to the psychological and family control perspectives on entrepreneurship discourse. This study has two core limitations: it is based on the qualitative approach and explores only one social group. Future research in the form of quantitative studies that also examine other cultural enclaves would therefore help to enhance the causes and effects conclusions suggested in this study.
Alicia Martín García
Harvard Deusto Business Research, Volume 10, pp 224-237; doi:10.48132/hdbr.345

Abstract:
Product placement has existed in its most primitive form since the dawn of cinema. Now, due to the saturation of conventional advertising, this technique has reached its zenith, with brands appearing in an environment without competition, as a natural element of the plot. The automotive sector has been present from the beginning and soon understood the expressive possibilities that were offered. General Motors began its journey in the film industry in 1933 following an agreement with Warner. Since then, the General Motors group has had a growing presence in the film industry, which reached its peak in Transformers (2007), an unprecedented type of product placement. It is possible to identify a clear cause-effect relationship in the company’s sales, with product placement being an efficient marketing tool within the media mix, as we will show throughout this investigation. The study begins with a historical review of brand placement in North American cinema (1933-2014), then proceeds with a content analysis, following the methodology proposed by Méndiz (2001), of advertising placement in film and a structured interview with Norm Marshall, the director and founding partner of Norm Marshall & Associates, responsible for GM’s product placements.
Tom Okot, Mariana Campos Guilcrits, Enrique Monge Navarro
Harvard Deusto Business Research, Volume 10, pp 210-223; doi:10.48132/hdbr.344

Abstract:
The main objective of this investigation is to describe the current landscape of Industry 4.0 in Costa Rica. Industry 4.0 is a combination of technologies, such as robotics, big data, the Internet of Things (IoT), and artificial intelligence (AI). Latin America has mostly focused on the development of IoT technology. Costa Rica ranks second in terms of IoT implementation, with a strong focus on environmentally sustainable innovations. New technologies emerge daily, and the IoT is among these technologies. Thus, after comparing Costa Rica with other countries and regions, there are several areas of opportunity to upscale these revolutionary technologies beyond the IoT. The government of Costa Rica and local businesses should work on a joint roadmap to upskill the population on using these technologies. Additionally, this research provides resources and opportunities for experimentation through design thinking, allowing more innovation creation based on trial and error to find the best solutions to implement to add value.
Tomás Guillén Gorbe,
Harvard Deusto Business Research, Volume 10, pp 26-52; doi:10.48132/hdbr.334

Abstract:
This research explores in greater depth the importance of considering the heterogeneity between family businesses so as to better understand the differences in their strategic behavior, performance and business results. With this, we attempt to contribute to the theories on the relationship between corporate governance and strategic management in the field of family business research. Our study identifies the different configurations that may be adopted in the ownership structures and the management and governance bodies of family firms, analyzing how these configurations are related to the firm’s strategic outcomes. Using a sample of 111 family firms, we perform a cluster analysis that allows us to determine distinct types of family businesses based on a set of dimensions regarding the characteristics of their governance bodies, both in business and in the family, as well as their ownership structure and degree of family involvement in management tasks. We then link the different types found with the profiles of managers, the repertoire of strategies used by these companies, and the differences in obtaining results in recent years.
Pablo Medina Aguerrebere, Toni González Pacanowski,
Harvard Deusto Business Research, Volume 10, pp 176-189; doi:10.48132/hdbr.342

Abstract:
Implementing an efficient corporate communication strategy has become a priority for all hospitals interested in building a meaningful brand. To do that, most of these organizations resort to social media such as Facebook, Twitter or Youtube. Thanks to these platforms, hospitals improve and dynamise their relationships with stakeholders, especially patients, employees and media companies. This literature review paper aims to better understand how hospitals should manage these platforms in order to build a meaningful brand based on human values. To do that, we conducted a literature review about different concepts such as corporate communication, brand, social media, and reputation; and, based on this research, we proposed an online communication model aiming to help hospitals build meaningful brands (Medpac Reputation Model). We concluded that hospital organizations should implement professional protocols to analyze the information gathered from social media, prioritize a public relations approach and ban all marketing-related initiatives, and, finally, conduct constantly different research initiatives about the health market.
Gisela Ammetller Montes
Harvard Deusto Business Research, Volume 10, pp 248-249; doi:10.48132/hdbr.347

Alan Au, Alan Tse
Harvard Deusto Business Research, Volume 10, pp 81-92; doi:10.48132/hdbr.336

Abstract:
The literature shows remarkably little effort in developing a framework for understanding the concept of customer accounting and its implementations. The authors synthesize the literature on the subject and provide a theoretical framework for future research. This is done by constructing a model that includes the antecedents and consequences of customer accounting, as well as the potential moderators, and from this developed research propositions. The implications of this research for management accountants are then discussed.
Mariana Toussaint,
Harvard Deusto Business Research, Volume 10, pp 109-126; doi:10.48132/hdbr.338

Abstract:
The idea of UN Sustainable Development Goals that no one is left behind is gaining higher importance, especially during the pandemic. Despite social sustainability is a complex topic due to the absence of a clear definition and its subjectivity. It relates with existing social problems, where the COVID-19 pandemic has also increased these problems in the food value chain: poor decent working conditions, lack of occupational health and safety at the workplace, forced labor, and intensive hours of work, among others. As half of the world’s workforce is involved in the food industry, the better understanding of its associated value chains in times of pandemic can contribute to improve social sustainable practices. With this aim the current paper identifies and analyzes current challenges and problems linked to social sustainability in times of COVID-19, identifying key actors and potential solutions and recommendations. The research adopts a qualitative and exploratory method applied through the Grounded Theory analysis combining desk research with inputs from a multi-stakeholder consultation of 35 fishery experts from all over the world. The paper provides new insights and shared experiences about social sustainability in the fish value chain to overcome the crisis times we are living in.
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