Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Journal Information
ISSN / EISSN : 2460-4321 / 2579-8340
Published by: Fakultas Pertanian Universitas Galuh (10.25157)
Total articles ≅ 357
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Agus Hudoyo, Tri Tarsita Aprilyano
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 101-117; https://doi.org/10.25157/ma.v8i1.6011

Abstract:
The increased number of coffee shops has led to increasingly fierce competition. A coffee shop needs to provide the best service so customers are satisfied if the performance of service attributes are considered important according to customer expectations. This study aimed to identify service attributes of coffee shops based on their importance and performance and analyze service attributes need to be maintained and improved their performance. There were two coffee shops studied, Kopi Ketje (KK) and Local Coffee (LC) were located in Metro City, Lampung Province. Data collection was carried out in August-September 2020. The number of samples for each shop was 35 respondents with total sample was 70 respondents. The sampling technique was carried out in stages. The day and time of interview was set intentionally. A sample was selected randomly based on table numbers. Attributes of importance and performance were measured on a likert scale using questionnaire. The questionnaire with 25 Attribute of importance and satisfaction has been valid and reliable. Data were analyzed using Importance Performance Analysis (IPA) method. The results showed there were 15 attributes in KK and 13 attributes in LC which considered important by respondents. The results of this study indicated 9 attributes in KK and 7 attributes in LC which are considered satisfactory. Attributes that need to be maintained were 9 attributes in KK and 7 attributes in LC. Performance attributes that need to be improved were 6 attributes in each shop.
Insan Pebruwandi Saragih, Elfis Umbu Katongu Retang
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 248-264; https://doi.org/10.25157/ma.v8i1.6629

Abstract:
Extension in agriculture is a policy tool used by the government in an effort to encourage agricultural development. However, on the other hand, farmers have the freedom, namely to accept or reject the program offered in extension activities, so it can be concluded that extension will achieve its goals if the desired changes are in accordance with what farmers expect. The suitability of the level of farmers' expectations with the level of performance of the extension workers is an important factor that greatly affects the level of satisfaction of farmers with the extension activities they get. This study aims to analyze the suitability between the level of expectations of farmers to the level of performance of the agricultural instructor based on the service attributes of the agricultural extension, and the level of satisfaction of farmers in general with the performance of the agricultural instructor. This research was conducted in Pandawai District, East Sumba Regency, from July 2021 to September 2021, where this research is a qualitative descriptive study, using the Importance Performance Analysis (IPA) and Costomer Satisfaction Index (CSI) analysis methods. The results of calculations using the IPA method show that the level of conformity of farmers' expectations on the performance of the extension workers based on the service attributes of the extension workers reaches 77.02%, where the attribute with the highest level of conformity is the attribute of the instructor preparing reading materials, food and drinks during the extension. The attribute with the lowest level of suitability is the attribute of the extension agent assisting farmers/farmer groups in planning farming activities. The results of the CSI analysis of the level of satisfaction of lowland rice farmers on the performance of agricultural extension workers in Pandawai District is 0.66. This value is in the range of 0.66-0.80. These results identify that the level of satisfaction of lowland rice farmers with the performance of extension workers in Pandawai District is in the satisfied category.
Anisyananda Pauza, Susy Edwina, Eliza Eliza
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 182-194; https://doi.org/10.25157/ma.v8i1.6493

Abstract:
The purpose of this study was to analyze the income of pineapple farming, analyze pineapple marketing, and formulate the potential and constraints in meeting the availability of pineapple throughout the year in Kualu Pineapple Village. This research was conducted by survey method, the sample in this study was taken as much as 25% of the population, so the number of samples taken was 30 farmers. The results of the study showed that the net income received by the sapling farmers was Rp.61.450.970.04/Ha and the tillers were Rp.52.903.030.56/Ha. The value of RCR (Return Cost Ratio) for tiller type farmers is 3.29 and 2.67 tiller stem farmers. This means that the farming carried out equally gains profit because the RCR value obtained is greater than 1 (RCR> 1). The pineapple marketing channel in Kualu Nanas Village consists of 4 channels. The marketing margin for channel I (Rp.4,026.79/Gandeng), channel II (Rp.2,618.75/Gandeng), channel III (Rp.92,051.34/Gandeng), and channel IV is worth 0. The largest share received by farmers is channel IV (100.00%), followed by channel II (70.58%), channel I (60.30%), and channel III (7.95%). An efficient marketing channel is channel IV (3.03%). The number of pineapple agro-industry businesses and the strategic location in marketing pineapples. The obstacle faced by farmers is that there is no written agreement on land that has been planted with pineapples taken before the use rights period.
Febryanna Savitri, Bayu Nuswantara
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 145-155; https://doi.org/10.25157/ma.v8i1.6312

Abstract:
Currently online shopping is becoming a populer way among the public, this can be seen by the development of the process of buying and selling vegetables online that makes it easier for consumers to buy vegetables. Consumers can shop anytime and anywhere easily. The purpose of this study is to find out the characteristics of vegetable consumers to satisfaction in shopping vegetables online and know the level of satisfaction based on the dimension of consumer satisfaction. The research method used is quantitative descriptive research with purposive sampling techniques as many as 60 respondents of PO Ellfaz Fruits &Vegetables PO consumers. With data analysis techniques used are CSI (Customer Satisfaction Index) method and IPA (Importance Performance Analysis) method. The results of this study show that freshness aribut should be prioritized to be improved so that the performance of these attributes increases and meets consumer expectations.
Dinda Sahara, Abubakar Abubakar, Luthfi Nur'Azkiya
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 168-181; https://doi.org/10.25157/ma.v8i1.6480

Abstract:
The Karawang Regency is one of the rice barns in West Java. Apart from having an agricultural area of 94,231 hectares, this district also contributes to the rice produced by the Province of West Java. Since 2018, the harvested area and yield of rice production in Karawang Regency have decreased, followed by a decrease in raw rice fields every year. Plus, the Covid-19 pandemic, which we do not know when it will end, has the potential to disrupt the availability and supply chain of food in Karawang Regency. The problem becomes more complex when farmers' institutions are still not strong, especially in terms of management, financial management, market access, and the low income of farm workers. Therefore, a strategy is needed to develop agribusiness, especially for rice commodities in Karawang Regency after the Covid-19 pandemic. This study aims to analyze the strengths, weaknesses, opportunities and threats in developing rice commodity agribusiness, formulate alternative strategies, and determine strategic priorities that the Karawang Regency government should choose to develop rice commodities in an effort to improve food security after the Covid-19 pandemic. The type of research used is descriptive research with quantitative and qualitative approaches. The location of the research was chosen purposively, namely Tempuran, Rawamerta and Pangkalan districts. The number of samples taken was as many as 16. The results showed that the impact of the Covid-19 pandemic was seen in the rice commodity agribusiness subsystem in Karawang Regency. The most influential was the supporting agribusiness subsystem, especially in the field of extension. QSPM analysis shows that the priority strategy that can be chosen is the optimization of government programs in increasing production with a total score of 6,251. Government programs that need to be optimized include intensification, which includes three farming businesses, and the use of agricultural technology.
Achmad Faqih
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 279-290; https://doi.org/10.25157/ma.v8i1.6643

Abstract:
The success of farmers in managing their farming, especially shallot plants is largely determined by the competence of farmers in conducting onion cultivation, because competence is a basic trait of a person which is itself related to the implementation of a job effectively and efficiently, as well as a combination of knowledge, skills, values and abilities. an attitude that is reflected in the habit of thinking and acting. This study aims to determine: (1) the relationship between knowledge competence and farm income, (2) the relationship between the attitude competence of farmers and farm income, and (3) the relationship between farmer skills competence and onion farming income. The research was conducted in Mulyasari Village, Losari District, Cirebon Regency. The research was conducted from October to December 2020. The research design used in this study was a quantitative study, with a descriptive survey research technique. Primary data collection was obtained through interviews with respondent farmers using a list of questions, and secondary data obtained from agencies related to this research. To determine the relationship between farmer competence and farmer income, the Spearman level correlation test was used. The results showed that: (1) there was a moderate and significant relationship between farmer knowledge and onion farming income, with a value of rs = 0.560 and a t-value of 5.060, (2) there was a moderate and significant relationship between farmer attitudes and onion farming income. red, with a value of rs = 0.544 and a tcount of 4.850, and (3) there is a moderate and significant relationship between farmer skills and onion farming income, with a value of rs = 0.550 and a t-value of 4.927.
Iman Trisman, M. Munandar Sulaeman, Marina Sulistyati
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 490-501; https://doi.org/10.25157/ma.v8i1.6935

Abstract:
The research was aimed to investigate business of development of livestock product based on animal population and institutional business. The research was conducted using Mix method namely quantitave and qualitative method. Quantitative method was used to determine the basic commodity based on population and institutional variables, then qualitative method was used to analyze the potential development of livestock products. The result showed there were seven regencies that have potential to develop beef cattle commodity businesses, namely Indramayu Regency, Kuningan Regency, Pangandaran Regency, Subang Regency, Tasikmalaya Regency, Sumedang Regency, and Majalengka Regency. Meanwhile, dairy cattle have the potential to be developed in six regencies, namely West Bandung regency, Cimahi Regency, Bandung Regency, Bogor Regency, Kuningan Regency, and Subang Regency. Toward, It is hoped that the business development of beef cattle and dairy cattle can be developed in these areas by empowering livestock groups and utilizing local resources.
Jamilah Jamilah, Mawardati Mawardati, Ghazali Syamni
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 387-395; https://doi.org/10.25157/ma.v8i1.6815

Abstract:
Oil palm as a leading export commodity in Aceh Province in its development faces obstacles both at the cultivation and post-harvest and marketing levels which will determine the income and welfare of farmers. This study aims to analyze the contribution of oil palm farming in improving farmer welfare. The research method used a survey method of smallholder oil palm farmers. The results showed that oil palm farming was categorized as contributing enough to improving the welfare of farmer households. To achieve a decent living category, farmers must own 2.08 hectares of land or a minimum selling price of Rp1,553.40 per kg. Increasing productivity of oil palm should be a priority scale in anticipating fluctuations in CPO prices which have implications for fluctuations in the selling price of TBS at the farm level.
Agung Muhammad Firdaus, Achmad Firman, Anita Fitriani
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 376-386; https://doi.org/10.25157/ma.v8i1.6808

Abstract:
The purpose of the study was to determine the effect of location, product completeness, and price, either partially or simultaneously on purchasing decisions for beef products and their derivatives. The research method was a survey of 42 respondents using a questionnaire as a tool. The data obtained were analyzed using ordinal regression analysis. The results showed that there was a partial effect of location and price, while the completeness of the product did not partially influence the decision to purchase beef and its derivatives at Ciwastra Traditional Market; and all factors simultaneously influence the decision to purchase beef and its derivatives at Ciwastra Traditional Market with a model accuracy of 56%.
Nadila Indarwati, Ahmad Choibar Tridakusumah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Volume 8, pp 18-27; https://doi.org/10.25157/ma.v8i1.5764

Abstract:
Karamatwangi village is one of the coffee-producing centers in The Cisurupan Garut District. Arabica coffee production in this village should be highlighted, especially they are well known in national and international markets. Problems faced by coffee farmers include in terms of providing quantity to meet the needs of the international market. The purpose of this study was to analyze the factors that affect Arabica coffee production in LMDH Karamat Jaya. The design of this study uses a quantitative design with survey research techniques, the respondents of this study are coffee farmers led karamat Jaya members and use analysis of Multiple Linear Regression. The results of multiple linear analyses obtained urea fertilizer, the number of plants, and labor as the most influential production factor to production. Other factors that do not have much effect on arabica coffee production are land area, manure, plant age, and capital.
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