Journal of Business & Retail Management Research

Journal Information
ISSN / EISSN : 1751-8202 / 2056-6271
Total articles ≅ 328

Latest articles in this journal

Rosa Lemel
Journal of Business & Retail Management Research, Volume 15; doi:10.24052/jbrmr/v15is02/art-01

This article surveys the available academic literature on using the proper metrics to measure the effectiveness of a social media marketing campaign. The academic literature is sadly outdated and incomplete when compared to the trade literature. There is no consensus on which metrics matter, but research points to the importance of developing social media objectives at the very beginning of the process. This lays the foundation for choosing a platform with the target audience in mind and then analysing the metrics that measure whether those objectives were ultimately achieved. This paper first compares the metrics offered for each of the five most commonly used social media platforms. A conceptual framework is then proposed to determine which metrics to use in evaluating the effectiveness of a social media campaign. This proposed four-step process must begin at the same place a social media campaign must start, by determining the campaign's marketing objectives. Only then can the proper metrics be determined.
Zoleka Mthembu, Seugnet Bronkhorst
Journal of Business & Retail Management Research, Volume 15; doi:10.24052/jbrmr/v15is02/art-04

Traditional banking methods evolved and included services as a method of differentiation, reducing operating costs, and providing additional benefits to the customer. Banks re-invented themselves and provide innovative solutions to remain competitive. This research explores whether using value added services contributed to changes in transactional banking behaviour and was done in one of the largest banks in South Africa over a period of four months. Two banking products in the youth customer segment were selected. The control group received one treatment at the beginning of the four-month period, and the experimental group received a further three treatments at different times of each month. Two data sets (1) VAS usage and (2) bank transactions were analysed. The results showed that the intervention had a positive effect on transactional banking behaviour. Additional causative factors were identified that increased the usage of value-added services and increased transactional banking behaviour.
Maphelo Malgas, Wellington .B. Zondi
Journal of Business & Retail Management Research, Volume 15; doi:10.24052/jbrmr/v15is02/art-06

This paper is based on the study that sought to identify the core competitive factors that differentiate foreign national small business retailers from local South African small business retailers in the way they operate their small retailing businesses. Primary research was conducted in two of Cape Town’s (South Africa) townships, Delft and Eindhoven. The population of the study comprised two groups, namely, South African and foreign national small business retailers operating grocery retailer stores. The first group consisted of 55 South African small business retailers while the second group consisted of 75 migrant small business retailers. A random sample was targeted from each group and the quantitative research methodology was used in this study using a structured questionnaire with close-ended questions. The results showed growth of foreign national retailers and decline in the number of the local retailers in the two townships. The study showed that migrant retailers have a competitive edge over local retailers. The study also revealed that most local traders have a lower level of education compared to their migrant trader counterparts. Furthermore, the study revealed that most of local small business retailers have never had a business finance mentor in their entire trading life. The study revealed that there is a need for a targeted funding model for potential and current local small business retailers. The study proposes a three-stage business intervention model to assist South African small business retailers to become more competitive in township retailing environments.
Evangelia Fragouli
Journal of Business & Retail Management Research, Volume 15; doi:10.24052/jbrmr/v15is02/art-02

Effective leadership in dealing with a crisis is of critical importance since crisis situations often put companies or organizations at high risks threatening their reputation, stability & survival. Considering that a crisis can present itself in a number of different ways, as well as there are multiple factors that affect individual leadership styles. a leader must be able to distinguish between these ways and adapt the right style and behaviours accordingly. This paper, through a critical literature review methodology, explores ‘how’ leadership underpins corporate reputation in a crisis situation reviewing also the key factors influencing leadership effectiveness in such stressful situations. The study concludes that the leadership role is important in supporting the corporate reputation in a crisis situation and suggests that practitioners must comprehend different dimensions of crisis that affect leadership styles, allowing for effective management of the situation. Additionally, the study emphasizes that different preparations, precautions and adaptations must be considered before choosing a leadership style to effectively navigate the organisation through crisis. The study confirms that a good reputation helps corporations to gain the trust of consumers and reduce the losses caused by the crisis, as well as corporations in crisis should choose appropriate leadership style so that leaders to create a culture that could predict threats and risks.
Ever Bedoya
Journal of Business & Retail Management Research, Volume 15; doi:10.24052/jbrmr/v15is02/art-03

The growth of computer-mediated communication (CMC) has influenced the communication process channels and the possible effects of the interaction between job satisfaction, communication satisfaction, and leadership. The aim of the current research is to test how transactional, transformational, and level 5 leadership styles influence the relationship between communication satisfaction and job satisfaction in CMC environments. The sample included 103 participants from Colombian small and medium-sized enterprises (SMEs) in the tertiary sector. Cronbach's alpha coefficient, SPSS was used to determine the relationships between variables and test the moderating effects. Results show that 65.4% of organisational communication is performed via the Internet. Findings also demonstrate that level 5 leadership is the only style that influences the relationship. Results also indicate that the influence of level 5 leadership increases the relationship between communication satisfaction and job satisfaction. Implications are particularly relevant during the current global COVID19 pandemic when people have been required to move to a virtual work environment. In this scenario, the findings are valuable for scholars and managers as contributions for literature, research, evaluation, decision-making, and policy creation that help to understand and improve communication satisfaction, job satisfaction, and leadership practices in CMC environments. Outcomes offer new insights in the literature about leadership styles on SMEs in CMC environments. Level 5 is a recent leadership approach which has not been widely studied by researchers and scholars. The moderating effect of level 5 in relation to transactional and transformational leadership styles is an important theoretical input for literature.
Gairik Das, Kolkata Iiswbm, Sohini Dutta
Journal of Business & Retail Management Research, Volume 15; doi:10.24052/jbrmr/v15is02/art-05

Purpose of Research: The present paper studies the effectiveness of the factors in motivating the employees working in the retail industry. It also analyses the perception of the employees about the effectiveness of the factors influencing staff motivation and the difficulties faced by them in their workplace and their opinions on being better off. This study is very crucial in present day context as competition in retailing is getting steeper. Particularly after the economic slowdown in a highly volatile economic environment, retailers must analyse the factors affecting their employee motivation. Methodology: In this study, the researchers have tended to highlight the positivist philosophical approach. The research has been carried through the survey done on the staffs of operations and sales team of some top organised retailers in Kolkata by a standardised questionnaire, blended with open ended and close ended questions. It also delves into the effect of demographics and psychology of the staffs and their perception about the factors influences their motivation level in the workplace, by using various statistical tools like Chi-Square Test, Cronbach’s Alpha and Factor Analysis in the study. Findings: Reward and Recognition structure and Cash Benefit structures are the most influential factors in motivating the staffs to work in retail sector, closely followed by Career growth opportunities. Again, the Incentive structure influences the staff motivation to perform better in sales. Practical Implications and Conclusions: The components give an unadulterated and fulfilling experience to the staffs which makes them feel good about their work and also make them feel hopeful in order to make betterment in their career. These leads to positively influencing the motivation level of the staffs in the retail industry. This leads to better performance from the staffs in both quality and quantity. This also reduces employee turnover. This helps in maintaining a healthy environment work balance with a healthy relationship between the staffs and the management, in the retail sector. This in turn helps the retail sector to grow and prosper.
Estone Musakabantu Muyobo, Evangelia Fragouli
Journal of Business & Retail Management Research, Volume 15; doi:10.24052/jbrmr/v15is02/art-07

This research paper suggests the Means-End Chain theory, has relevant and potential application in domestic tourism research and, as such, should receive wider debate in emerging tourism destinations. It is argued that the theory is particularly useful for understanding personal values as the basis of tourist behavior. This paper argues a personal values approach is a more potent way to understanding domestic tourist participation in contrast to previous survey research findings. A dominate narrative in most developing nations is to target domestic tourist with amenities envisioned for global tourists as a result of failure to generate international tourist demand. The review of literature method was used in this research paper as methodological approach. The study shows the effectiveness of Means End Chain analysis in understanding travel markets and demonstrated the use of motivation chains as a basis for segmenting, positioning, and targeting domestic tourist; The study deduces that means end chain analysis has advantages over quantitative research methods in cross-cultural research given the ability of the approach to reveal unique insights.
Rahul Gupta Choudhury
Journal of Business & Retail Management Research, Volume 11, pp 13-18; doi:10.24052/bmr/v11nu02/art-02

Different firms follow different strategies. It is partially dependent on the industry they operate in. The objective of the study is to find out whether there are similarities between firms operating in the same industry sector in terms of strategy. Another subsequent objective is to look at the similarities in strategy undertaken by firms in the same industry sector and whether and how the strategies pursued by firms in different industry sectors are different. The study was carried out in India. It was found that there are lot of commonalities in strategy between firms operating in the same industry sector. Also, strategies pursued by firms in different industry sectors are distinctly different. There are certain strategic factors like price and quality which are common to all industry sectors. The bottom line is that consumers want value and firms has to provide value, the composition and factors comprising value differs according to the industry the firm operates in.
Sharmin Sultana, Majharul Islam, Sk Zahin Arabi
Journal of Business & Retail Management Research, Volume 11, pp 64-68; doi:10.24052/bmr/v11nu02/art-08

Wildlife is an essential element of our environment for the ecosystem to maintain the ecological balance. Tourism is also a crucial factor for the development of our infrastructure, economy, and social well-being. Tourism plays a positive role in our economy by directly and indirectly involving different industries and generating revenues, but tourism also plays a different role to the society and the environment as more people cause more pollution. The industry of domestic tourism has been on bloom before covid-19. As nature recalls the natural resources are now better than before. Various occasions are counted, and important measures are taken into account. It also shows how the industries are harming the wildlife situations alongside the locals in those selected areas. The aim of this study is to find a way to establish a sustainable tourism specially giving emphasis on wildlife. This research goes deep with the altercation of human thinking as a local and also as a tourist. Data were collected through a structured questionnaire survey from 140 respondents following a random sampling method. SPSS software was used for data analysis. The statistical findings reveal that tourists are indirectly involved with reduction of wildlife species in Bangladesh. The industry of domestic tourism has been on bloom before covid-19. As nature recalls the natural resources are now better than before. Various occasions are counted, and important measures are taken into account. It also shows how the industries are harming the wildlife situations alongside the locals in those selected areas. The findings of this study might help reshape the tourism industry and find ways for coexisting of wildlife with modern tourism.
Joann Rolle, Jacqueline Kisato, Charles Kebaya
Journal of Business & Retail Management Research, Volume 11, pp 28-35; doi:10.24052/bmr/v11nu02/art-04

Scholars have declared that underserved communities will face the greatest marginalization due to disruptions in the 21st century. In our previous research engagements, we developed papers and presentations on 'The Future of Work and Entrepreneurship for the Underserved' and we shared data and our concerns for global income disparities and the need for a global perspective in this discourse. Purpose of Research- In this paper, we present a global snapshot regarding the future of work and entrepreneurship for the underserved and various perspectives from different authors on what these new changes predict for the underserved in the world. Design/ Methodology: After reviewing literature and determining key themes imperative to this topic, we put up a call for chapters that attracted diverse authors in academia and industry across the world representing different geographical regions including the USA, South America, Asia, and Africa. The abstracts were peer-reviewed and analyzed to identify commonalities and key areas of focus among the underserved communities worldwide. Results/Findings: The submitted abstracts found aligned with themes in education, technology and innovation, small business development, and diverse labor markets to the future of work and entrepreneurship for the underserved. They also explored other areas such as increasing utilization of labor in the unscaled economy through creativity and the use of emerging innovations and technologies. Additionally, the COVID 19 pandemic phenomenon was highlighted as a challenge that has exacerbated the need to address the future of work and entrepreneurship post-COVID. Practical Implications and Conclusions: We propose that unity in community and capacity building is vital to create shared prosperity. In this paper, we will share a summary of the chapters which will be included in the forthcoming handbook and perspectives on what the future of work and entrepreneurship will evolve into the new normal. We hope that this analysis will create further dialogue in academia, industry, and policy on how to ensure that the underserved are included in the future of work and entrepreneurship.
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