International Journal of Technology and Human Interaction

Journal Information
ISSN / EISSN : 1548-3908 / 1548-3916
Published by: IGI Global (10.4018)
Total articles ≅ 358
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Latest articles in this journal

Daniel M. Eveleth, Hayley Eveleth
International Journal of Technology and Human Interaction, Volume 17, pp 1-15; https://doi.org/10.4018/ijthi.2021070101

Abstract:
The authors examined participant reactions to rejection emails. Those participants who evaluated emails that provided information in an interpersonally-sensitive manner with an opportunity for future interaction reported significantly higher attitudes toward the recruiter than did those who evaluated emails that were low in information sensitivity and interactivity. In addition, the effect of email type on word-of-mouth intentions toward the company was mediated by participant attitudes toward the recruiter. These results provide implications for organizations that are focusing on the efficiency-oriented benefits of using applicant tracking system at the expense of job-seekers' reactions and for individual recruiters who may be concerned about the effect of organization practices on their professional brand.
Hsiao-Wen Chao, Chien-Chih Wu, Chia-Wen Tsai
International Journal of Technology and Human Interaction, Volume 17, pp 98-114; https://doi.org/10.4018/ijthi.2021070107

Abstract:
The maturation of digital and technological learning in recent years has prompted a global transformation of teaching approaches. The aim of this research is to effectively improve students' learning motivation and their performance of dance skills. Through a quasi-experimental research design, teaching research was conducted with four different teaching approaches including blended learning (BL), flipped learning (FL), online remedial teaching (ORT), and traditional teaching during an 18-week term. The subjects of study were 199 university students in four sections of a dance course. Analysis based on the research results shows that BL is significantly more effective than FL in improving the learning effects of students 'dance skills; it is also significantly more effective than ORT and traditional teaching in improving students' learning motivation, and student reaction to two aspects, “value” and “expectancy.” In addition, students receiving FL not only have better “task value” than students receiving ORT.
Kaouther Jridi, Amel Chaabouni, Fatma Bakini, Mabehej Chater
International Journal of Technology and Human Interaction, Volume 17, pp 54-68; https://doi.org/10.4018/ijthi.2021070104

Abstract:
This research aims to put into perspective the impact of exposing a blogger's private life over confidence which concerns the blog and the moderating role of the implication towards the category of the product. The collection of data is conducted among 320 members of the blog "streetstyletunisia," a fashion and beauty blog. The structural equation method based on the AMOS approach has been used to analyze the data. The results show the positive effect of honesty, a dimension of exposing a blogger's privacy over confidence concerning the blog, but disproving the impact of the blogger's intentionality over trust. This research confirms the moderating effect of involvement with the category of fashion and beauty product on the relationship between the perceived exposure of the blogger's private life and trust in the blog. This research can be interesting to marketers, as they need to partner with honest bloggers who reveal their privacy in order to influence amateurs and inspire trust in them and therefore embrace new communication strategies.
Anissa Negra, Wafa M'Sallem, Mohamed Nabil Mzoughi
International Journal of Technology and Human Interaction, Volume 17, pp 69-83; https://doi.org/10.4018/ijthi.2021070105

Abstract:
The technological spread has brought business schools in Arab countries into the m-learning age. Teachers represent one of the most important pillars of the ubiquitous learning implementation. This research aims to examine educators' intention of m-learning adoption based on the TAM, dispositional resistance to change (RTC), and perceived playfulness. One hundred seventy-nine educators from business schools in Tunisia and Saudi Arabia answered the survey. Results revealed that playfulness is the most predictor of the educators' intention adoption of m-learning in both cultures. Cluster analysis has revealed three different profiles of educators in business schools: opposing, averse, and pioneers.
, Juergen Gnoth, Kenneth Richard Deans
International Journal of Technology and Human Interaction, Volume 17, pp 16-33; https://doi.org/10.4018/ijthi.2021070102

Abstract:
With the broad diffusion of technology in the past few decades, there has been a shift in power from sellers to buyers. Marketers can no longer offer a product to the customer without considering their input in the development, customisation, and personalisation of the product. Innovative companies are learning how to co-create with their customers in order to understand what they want and how they want it. In this paper, the authors examine the role of augmented reality (AR) technology in co-creation and the effect it has on customer perceived risk, trust and purchase intent. A 2x2x2 factorial experimental design was used and followed up with an attitudinal survey measuring perceived risk, trust, and purchase intent. The results show that AR reduces perceived risk, increases perceived trust and purchase intent, thus providing evidence that AR may be more than just a novelty technology in today's evolving business environment.
Sinda Agrebi
International Journal of Technology and Human Interaction, Volume 17, pp 84-97; https://doi.org/10.4018/ijthi.2021070106

Abstract:
This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.
Maria Lauda Joel Goyayi, Prabhakar Rontala Subramanium
International Journal of Technology and Human Interaction, Volume 17, pp 34-53; https://doi.org/10.4018/ijthi.2021070103

Abstract:
The article centers its argument on a lack of a comprehensive model to explain individuals' adoption of m-government services. Features peculiar to m-government due to mobility—mobile technology effect, choice over alternative channels, and service cost burden to citizens—are among the determining factors for service quality, and adoption is not captured in prior models. Consequently, this article proposes a model that extends UTAUT2 and incorporates aspects from other two knowledge domains, technology domestication, and technology use and gratification domain. The proposed model is evaluated for its validity and reliability through data collected using a questionnaire from 396 randomly sampled residents of Dar es Salaam. The study contributes both theoretically and empirically to knowledge regarding technology adoption by incorporating new variables and extending variable definition for a richer and versatile analysis.
Olga Matthias, Ian Fouweather
International Journal of Technology and Human Interaction, Volume 17, pp 60-78; https://doi.org/10.4018/ijthi.2021040104

Abstract:
This paper brings a new perspective to knowledge by focusing on the application and exploitation of big data in two UK companies providing, respectively, online and branch retail services. The companies innovatively exploited the data that were generated by new internet technologies to improve business performance. The findings from both case study examples show that benefits do not come simply by adopting technology, but when people think creatively to exploit the potential benefits of ITC. The conclusion drawn is that the realisation of the 'universal benefits' of technological innovation does occur, but not necessarily until the hype has subsided. The paper demonstrates that there is opportunity to create sustainable competitive advantage through the application of ITC although the social, technological, and human challenges of managing technology have to be appreciated and managed. These implications need to be appreciated and if true long-term advantage is to be achieved.
Peter John Stokes, Brian Jones, Howard Kline
International Journal of Technology and Human Interaction, Volume 17, pp 1-22; https://doi.org/10.4018/ijthi.2021040101

Abstract:
The internet and the many technologies it has generated (for example, social media) create varying impacts in specific sectors. Trades unions (TUs) are a case in point and are significant longstanding institutions which have developed over a number of centuries in many different national contexts. While the internet has been adopted by TUs, they have also generally been cast in an idealised light as if the web should automatically be expected to radically transform and improve processes, communities, and relations. The paper challenges this zeitgeist and suggests that the predominant ‘utopian'-style idealistic presentation of TU and the web is the product of technological determinism. This has important implications for TUs ‘lived experiences' and realpolitik. There is a risk that technologies will continue to operate at a macro, rather than a micro individual level, and be more dominated by managerial and commercial motives which encroach on legitimate TU representation and resistance rather than TU interests.
Insaf Khelladi, Sylvaine Castellano, Vincent Dutot, Jean-Marc Lehu, Raphaela C. Haeb
International Journal of Technology and Human Interaction, Volume 17, pp 23-39; https://doi.org/10.4018/ijthi.2021040102

Abstract:
Despite the growing interest in mobile advertising targeting smartphones' users from a business perspective, academic research is still scarce regarding the implementation of mobile coupons and their redemption in retail stores, especially when integrating the location dimension. This study is addressing the needs for new insights about customers' attitudes, considering the technological and social evolution of the use of smartphones. This article explores how product and retail managers can offer mobile coupon opportunities to increase coupon redemption among potential customers using smartphones, and potentially concerned with privacy issues. Through the theory of planned behavior, this study finds that geolocation is a relevant variable in mobile advertising for a conversion rate optimization. The results suggest that geolocation has a positive impact on behavioral intention and increases the likelihood of coupon redemption.
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