Current Issues of Mass Communication

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ISSN : 2312-5160
Total articles ≅ 67
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Oksana Romakh, Taras Shevchenko national University of Kyiv
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2021.29.52-66

Abstract:
The article is devoted to the study of problematic aspects in the publication of materials in journals indexed in the scientometric databases Scopus and Web of Science by scientific and scientific-pedagogical workers. The Ministry of Education and Science of Ukraine believes that it is not necessary to rely on quantitative indicators (it is even necessary to abandon them), and the place of publication of the article should be unimportant. At the same time, the Ministry of Education and Science establishes norms according to which it is impossible to obtain a scientific title, academic degree and be a member of a specialized scientific council without publications in scientometric databases Web of Science and / or Scopus. In the field of social communications (journalism) the problem is exacerbated by the fact that in Ukraine there are no professional journals that would be included in such scientometric databases. The purpose of the study is to identify and describe the components of the modern problem of approbation of scientific results in scientometric databases Scopus and Web of Science (in the field of «journalism»). To achieve this goal, we set the following tasks: to analyze the regulations, which contain instructions / advice / guidelines / standards for publication in the journals of the database Scopus and Web of Science; to identify the attitude of scientific and scientific-pedagogical workers working in the field of «journalism» to the problem of approbation of scientific results in such journals; identify motives and obstacles to the publication of articles in indexed journals. The main result of the article is to highlight the following problematic aspects: ambiguous position and strategy of the state to measure the quantity and quality of scientific papers; lack of encouragement of scientific and scientific-pedagogical workers to publish in indexed publications with simultaneous compulsion to publish there; high cost of publication and lack of any support from the state in publishing articles; low quality of scientific works submitted to such publications and non-recognition of this problem by the community.
, Taras Shevchenko national University of Kyiv, Tetyana Rogova, Zaporizhzhia National University
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2021.29.67-77

Abstract:
In the research were analyzed visual techniques that were used to fill the content of Ukrainian TV channels in the period from the beginning of December to the end of January. The Christmas and holiday season are not officially included in a separate category of TV programming, but the season is fundamentally important for attracting the viewer’s attention and for setting the further price of airtime for advertisers. The article is one of the first attempts to consider this aspect broadly/extensively and to outline the current vectors of studying the specifics of the program content of TV channels in the period of Christmas and holiday season, therefore this article is promising for the applied social communications area. In order to describe the main visual techniques, that are used in television content, the authors emphasize on their diversity, also they leave space for the further analysis of other nonverbal and verbal elements of the screen communication, that are used during festive period. Researchers have selected the TV channels logos, the program broadcast in the night from December 31.12.20 to January 01.01.2021, as well as other screen products of the different genres, telefilms and movies, that were shot and presented on TV broadcast in different years. Among the main research methods were used the following: content-analysis, which contributed to a thorough study of the software network of TV channels broadcasting, observation and comparison, which helped to outline the common and different characteristics of software products and broadcasts in general, induction method, which helped to form the key screen concepts. The suggested conclusions provide grounds for the statement, that the choice of content for filling TV channels during festive season is based on commercial inquiries, creative and technological resources of the television producers. In addition, the authors mention the segment of Christmas and New Year congratulations of head of state as promising for the further research.
, Taras Shevchenko national University of Kyiv, Anastasiia Volobuieva
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2021.29.39-51

Abstract:
Female athletes’ media representation is an object of scientific attention during the last forty years, but few studies analyze the situation in Eastern European countries. Meanwhile, there is no research on sportswomen’s representation in Ukrainian media. Using a content analysis methodology, we analyzed women’s sports coverage in the sports section of the online version of popular Ukrainian daily newspaper Segodnya (Today). We found that most articles in the sports section are dedicated to men’s sport, and women’s sport is poorly covered. Female athletes are controversially framed in news stories. While ‘sports stories’ depict sporting achievements of female athletes and are accompanied by photographs of female athletes in action, the percentage of stories that are not related to sport is quite high. These «non-sports» stories are dedicated mainly to sportswomen’s appearance and sexuality, as well as their private life.
, Windesheim University of Applied Sciences in Zwolle
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2021.29.10-24

Abstract:
The changing societal context of professional journalism has brought many challenges for 21st century journalism to the forefront. The transition from a sender-oriented mass media model to an interactive network model is still in progress, but there can be little doubt that journalism will have to adapt to the new infrastructural reality in order to avoid a deepening of the current crisis in journalism. In the news industry innovation is mainly defined in terms of technology and commerce and often the cultural component is missed. However, the transition to the network model not only requires new business models and platforms, but also a new balance in the various roles of professional journalism. Although research shows changes for the better, there are no clear-cut indications that in daily practice an ambitious restructuring of the goals of journalism has yet taken place. Instead, interesting new technologies are often used for achieving traditional ends: old journalism in new digital bottles. But journalism is of central importance to contemporary society and its future cannot be left to its current producers alone. In the process of renewing the culture of journalism, education plays a central role. Students will have to learn to master the essential routines of their future profession, but next to that it becomes more important that journalism students learn to critically reflect on the future role of journalism in society. In this article the views of Ukrainian teachers on the roles of journalism are compared to those of their colleagues in other parts of Europe. It concludes that there are similarities, but also a divide.
, Taras Shevchenko national University of Kyiv
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2021.29.25-38

Abstract:
The article considers the problems of cognitive convergence of communication and media studies within the system of values and moral imperatives of Ukrainian identity. The themes «communicative code» and «cultural consumption», presented in the works of historian N. Yakovenko and philosopher J. Habermas, are intellectual meanings. They served as theoretical markers upon which the further research draws. N. Yakovenko defined the communicative code and its connection with cultural memory. She believes that the media play a leading role in the emergence of communication codes today. Habermas’s living philosophy interprets topical issues of journalism and communication. His philosophical paradigm is close to the tasks solved by media and communication. The study’s aim is to show how the intellectual meanings generated by historians, philosophers, and writers in synergy with journalism and communication studies are further updated, while considering modern media discourse. The tasks arising from the outlined aim have been solved through the interpretation of the synergistic circles of J. Habermas, D. McQuail, N. Yakovenko, V. Kulyk, and G. Pocheptsov. Their theoretical reflections and media handlings and communication constructs of complex cultural projects, restoring the national identity. In this study a method of comparative analysis was used for tracing communicative ideas, their theoretical formation and manifestation in media texts. The method of generalization was used for conclusions. The newspaper «Day», the online newspaper «Ukrayinska Pravda», the magazine «The Ukrainian Week» and its online version among Ukrainian media most often appeal to the philosophers and philosophy. From our point of view J. Habermas warns in his scientific conclusions’ successors from mistakes in the development of civil society, which will be formed in the innovative digital environment. Our conclusion will be following: for a high-quality training of specialists in journalism and communication, it is necessary to deepen their intellectual potential. The creation of a new universal learning platform for students who have chosen journalism and social communications should be based on knowledge of politics and morality, on the ability to form the worldview assessments. This is a response to the challenge of time: to join the formation of a new type of elite, the demand for which dominates in Ukrainian society at the beginning of the 21st century.
Sergii Tukaiev, Annemieke Van Den Tol, Volodymyr Rizun, Yurii Havrylets, Mykola Makarchuk, Igor Zyma, Nastasiia Plakhotnyk
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2020.27.51-63

Abstract:
This study examines language-specific characteristics of the electric activity in bilinguals’ brains. The aim of this study was to evaluate language-specific characteristics of functional connectivity related to the perception of verbal information in different languages. Increasing synchronization of gamma band was detected in the association regions of left hemisphere during the Russian sonnets, alongside with interhemispheric coherence. The increase in synchronization exclusively in the left hemisphere was observed as in the case of English and Ukrainian sonnets. Increase of the coherence was shown in the left lateral and medial supplementary motor area when listening to Russian sonnets in comparison with Ukrainian. Decrease of coherence while listening to the Russian sonnets in comparison with Ukrainian was present in angular gyrus and superior parietal lobule. This evidence could indicate relatively lesser involvement of memory and attention when listening to Russian in comparison with the Ukrainian. Despite high proficiency of the participants, the mechanism of language perception could be different. Perhaps, an emotional response does not depend on the level of knowledge of the language but rather on its phonetic structure and prosody.
Alex Eloho Umuerri, Ngozi Bibian Okeibunor
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2020.27.31-40

Abstract:
The study examined radio family planning messages with particular reference to the nature of the audience influence on communication content by using a chat program on radio in a developing society. The study adopted content analysis research method with a purposive sampling technique and used a radio script having six items for analyses. Results showed that there were more family planning segments for women than for men and, there were more family planning for drugs/pills and materials/implantation than for injection. In addition, there were side effects in the use of family planning just as there were quite a number of frequently asked questions except for condoms-fiesta/kiss. This paper concludes that radio scripts/messages for family planning programs should accommodate more topics/segments of family planning for men and women, specifically, natural methods should be included. Furthermore, radio family planning messages should focus more on the benefits of family planning and specifically the benefits of contraceptive pill and post pill emergency should be examined. Other formats of programs should be employed in the campaign for family planning messages on radio, and development communicators and content developers of radio family planning scripts should explore more areas to make radio messages more robust.
Oleksandr Petryk, , Anastasiia Volobuieva
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2020.28.28-42

Abstract:
On 7 May 2015, the term “esports” was officially added to one of the most extensive online English dictionaries “Dictionary.com.” The dictionary gives the following definition of the term “esports”: “competitive tournaments of video games, especially among professional gamers” (IGN, 2015). The history of esports began in the late 20th century with the game Quake, which allowed users to play together through a LAN or internet network. Since then, a tremendous number of new esports leagues have emerged. Every year, game publishers promote esports disciplines; create a media space around them, and make competitively oriented games, creating an active audience. The popularity of computer-based esports grows each year at an increasing speed. Therefore, it is not surprising that the traditional for typical sports (football, basketball, volleyball, etc.) model of interaction between professional players (esports athletes) and sports clubs (esports organizations) emerged quite rapidly. This interaction aims to optimize the training process to increase athletic achievements and develop the media component for players and clubs. This article analyzes how esports clubs function in media spaces: their goals, tools, strategies, results, and development prospects on the examples and experience of professional esports organizations in Germany, Finland, and China.
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2020.28.43-55

Abstract:
According to the importance and their multiple contributions to development in society, there are communities where women are still disproportionately affected by media inequality. Especially through the kind of programs that have been ignored by the mass media, despite a smaller amount of content featuring their lack of expertise and views or even their attitudes, and due to the lack of academic research in this field in Algeria. In addition to the Algerian women’s needs in media contents, this inquiry aims to discuss the contents of Algerian local radio «Al-Hudhna» for women. This study aims to identify their various media issues and essential needs, including economic, cultural, health, entertainment needs, to constitute a platform for media strategic planning and to employ the media message to meet those needs for Algerian women.
Current Issues of Mass Communication; https://doi.org/10.17721/2312-5160.2020.28.56-67

Abstract:
The present article presents the results of a historiographical study of truth in Ukrainian journalism in the transition period from Soviet to post-Soviet journalism. The research relevance is associated with the growing crisis of truth as a communication category and the advent of the post-truth era globally. In order to solve the complex problem of truth in social communication and journalism, the study aims to clarify the components of the truth problem in Ukrainian journalism at the change of the Soviet and post-Soviet eras and to identify causal patterns of truth transformation as well as social consequences of this process. Methodologically, the study is based on analysis of research on the truth phenomenon within the framework of the social communication approach. I reveal four components of the truth problem: “understanding the truth”, “establishing the truth”, “telling the truth”, “perceiving the truth”. Attention is drawn to a theoretical error regarding truthfulness in journalism and its social consequences. The study makes conclusions about the need for: recognizing truth as the key axiological and communication category; ; inquiry into the spiritual discourse of truth as one of the ways of scientific cognition of truth in order to extrapolate the results in the social communication and journalism; formation of a truth-oriented position of the journalist through journalism education.
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