Open Journal of Business and Management

Journal Information
ISSN / EISSN : 2329-3284 / 2329-3292
Current Publisher: Scientific Research Publishing, Inc. (10.4236)
Total articles ≅ 618
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Latest articles in this journal

Elisa Maria Da Silva
Open Journal of Business and Management, Volume 8, pp 492-516; doi:10.4236/ojbm.2020.82030

The objectives of this study are first to examine the current conditions of the Civil Service Commission of Timor-Leste in terms of the organizational leadership, management functions, interpersonal and intrapersonal skills and propose improvement plans to enhance the four variables. Data were collected using two sets of instruments; structured questionnaires and interviews. Thirty five participants completed the structured questionnaires. Six participants were interviewed based on purposive sampling plan. An interview transcript was validated by three coders; the responses from the structured questionnaires are analyzed using descriptive statistic to measure the average means, Standard Deviation (SD), frequency as well as qualitative rating. The descriptive statistic results show that the thirty five participants agreed that, they have an ability to understand the four variables as reflected in the mean and standard deviation of the four variables: the organizational leadership mean was 3.30 and the S.D was 0.5774; the mean of management functions was 3.320 and the S.D was 0.5219; the mean of interpersonal skills was 3.400 and the S.D was 0.5766 and the mean of intrapersonal skills was 3.417 and the S.D was 0.6000. Despite their level of understanding, the thirty five participants were agreed to have a capacity building at least 6 - 12 months to enhance their competence and skills in four areas, as this will help them to provide a better service to the community. Proposed improvement plans are suggested to the institution to enhance the four variables. Recommendations are providing the government and institution to continue its efforts to tackle all the challenges by providing a capacity building to the employees, review the law and regulation, establish service delivery unit in each ministry, apply 40 hours of training for employees in all levels, improve HR system, try to apply merit system, public administration reforms, review the evaluation performance that should
Tang Ying, Chen Zhen, Deng Yitong, Ying Tang, Zhen Chen, Yitong Deng
Open Journal of Business and Management, Volume 8, pp 532-541; doi:10.4236/ojbm.2020.82032

The Belt and Road initiative has brought opportunities for the introduction of Chinese food into Thailand. As one of the representative cuisines in China, Sichuan cuisine coincides with the spicy taste preferences of Thai consumers. Through SWOT analysis, this research focuses on the business strategy of Sichuan Cuisine Enterprises in Thailand. The reasonable selection is the standardized production with local original taste. And the corresponding measures are discussed to improve the original communication of Sichuan Cuisine culture and the standardized management of Sichuan Cuisine Enterprises in Thailand.
Marco Sullo-Rosello, Natividad Carmen Orihuela-Ríos, Victoria Gardi-Melgarejo, Fernando Alexis Nolazco-Labajos, Carlos Oswaldo Venturo-Orbegoso, Irma Milagros Carhuancho-Mendoza, Rosa Ysabel Moreno-Rodríguez
Open Journal of Business and Management, Volume 8, pp 960-970; doi:10.4236/ojbm.2020.82060

The objective of the study was to demonstrate that the application of the 5s improved perfect, timely, complete, and trouble-free deliveries in industrial companies, Lima. Because it was observed in five industrial companies located in Callao, Villa El Salvador, San Juan de Lurigancho and Huachipa that they had excessive customer complaints regarding the reception of their orders, they arrived incomplete, missing or did not correspond to the purchase order. This is a fact that unfortunately led to businesses being left short and unable to sell, in addition to the problem with SUNAT because they did not have the invoices in time to make tax payments. That is why it was decided with the permission of the managers and owners of the companies to apply the 5s methodology. Although, in the beginning, there was distrust, after the implementation and change of attitude of the employees, it was possible to have more significant support. The intervention was carried out in May, June, and July, where in the first stage it was explained about the new methodology, then the warehouse and the picking area had to be ordered with the workers themselves, where it was possible to discard approximately two tons of waste. Also, the lighting increased, as well as ventilation. Then the staff was instructed daily before the workday, and at the end of the day, everyone supported leaving the space for the next day clean and tidy. Then, in October, November, and December, we proceeded to measure the KPIs in the post-test phase; we must specify that the talks were conducted inter daily. Consequently, the results showed drastic improvements in the four KPIs, and then with the Student T-test, the calculated value of the level of significance was found to be 0.000, less than 0.05, which is why the null hypothesis was rejected. It was shown that Indeed, the application of the 5s improved perfect, timely, complete deliveries and trouble-free invoices in industrial companies, Lima.
Li Zhiying, Zhiying Li
Open Journal of Business and Management, Volume 8, pp 971-982; doi:10.4236/ojbm.2020.82061

Based on the data of 30 provinces (cities) in China (except Hong Kong, Macau, Taiwan, Tibet) from 2004 to 2017, using industrial upgrading as the threshold variable, the panel threshold effect model was used to analyze the relationship between industrial agglomeration and regional economic growth. The results show that industrial agglomeration can significantly promote regional economic growth. The impact of industrial agglomeration on economic growth has a threshold effect based on industrial upgrading. When industrial upgrading is within a higher threshold, the effect of industrial agglomeration on economic growth is more obvious. Aiming at the above conclusions, it is necessary to actively promote the upgrading of the industrial structure while promoting the industrial space agglomeration. Make industrial agglomeration and industrial upgrading better play the role of promoting economic growth.
Njazi Bytyqi, Skender Muji, Agim Rexhepi
Open Journal of Business and Management, Volume 8, pp 997-1003; doi:10.4236/ojbm.2020.82063

In our study, we used consumer behavior to study the buying and consuming patterns for milk and dairy products for households in Kosovo. The study uses data collected from consumers of milk and dairy products. Data obtained from the field were recorded and analyzed with the SPSS statistical program. The results of this study show that the date of production and the content of milk and dairy products are the most important factors that consumers consider when purchasing milk and dairy products. Moreover, supermarkets are the favorite place of supply for milk and dairy products for consumers. Consumers are most likely to buy milk and dairy products twice a week.
Kim-Fatt Khiew, Mingchih Chen, Ben-Chang Shia, Chun-Hen Pan
Open Journal of Business and Management, Volume 8, pp 600-627; doi:10.4236/ojbm.2020.82036

Purpose: The purpose of this paper is to find out the new insight and concept of management strategy for Taiwan local clinic in a low reimbursement insurance payment system. Besides the golden spirit of keeping human healthy and best quality of life style, creating stable financial income is another big issue. However, healthcare industry is highly competitive among same industry as well as high-end technology investment. Therefore, a suitable dynamic strategy should be taken into consideration further healthcare service undertaking. After the implementation of adopted balanced scorecard with new in-sight strategy toward child and maternal clinic, and additional of SWOT analysis, Blue Ocean Strategy and 7s Mckinsey theory, a suitable dynamic strategy created a great value in health care industry. It created a value added dynamic strategy to solve low reimbursement insurance payment system; local clinic not only gained a better profit and service expansion but also promoted health care to a higher level, especially in child and maternal healthcare services. Design/Methodology/Approach: This is a local Obs & Gyn local clinic qualitative case study. All observation phenomena were observed and recorded down from the clinic. Adoption of balanced scorecard, new insight of blue ocean strategy and 7’s Mckinsey Theory formulates a dynamic strategy for the clinic management.
Yuanle Cheng, Hai Hu
Open Journal of Business and Management, Volume 8, pp 396-413; doi:10.4236/ojbm.2020.82025

In the theory of brand life cycle, there are three stages of brand: entry, growth, maturity and decline. In the initial stage of establishing a brand, the postgraduate entrance examination institution paid a huge cost of human and material resources. When the brand has a little popularity, there is little investment in continuing to expand the popularity, and there is a lack of continuous investment. At present, the brand of the postgraduate entrance examination institution is in the growing period. Maintaining the brand popularity, making it not decline, even more brilliant needs to carry on the brand operation. Brand marketing needs both internal and external innovation of the brand [1], combining the four elements of marketing products, prices, channels and services, and achieving brand maintenance through advertising monitoring, word-of-mouth marketing, user management and other ways. Promote the brand image, increase the brand awareness, and realize the continuous brilliance of the brand. This paper analyzes the problems and causes in the brand construction of postgraduate entrance examination, and puts forward corresponding solutions. This paper analyzes the problems and causes in the process of building the brand, and finds out the rules and ways to build and maintain the brand of education and training institutions.
Sarawut Sujitjorn, Nuttapol Assarut, Naphatthira Mungthanaworakun, Porama Tiptanasup, Nuttawutti Tavornvisitporn
Open Journal of Business and Management, Volume 8, pp 649-659; doi:10.4236/ojbm.2020.82039

Organizational culture of an advanced physics institute in Thailand has been studied. The purpose of this work is to find out the existing dominant cultures of the institute. The authors applied qualitative and quantitative research approaches, i.e. focused group interview and questionnaire survey, respectively, and present their findings herein. For Synchrotron Light Research Institute (SLRI) explored, their dominant cultures are characterized by strategic direction, capability development, and organizational learning. These are considered as the top three strengths of the institute. The second-to-top strengths are team orientation, customer focus, and competition mind. The two sets of strengths solidly support the following dominant cultures: mission or competence, changeability or cultivation, and collaboration or involvement. These norms form SLRI’s core organizational cultures suitable for being a service and innovative organization. Since the institute is a non-profit enterprise owned by the Thai Government, safety and control culture must be practiced, however to a lesser extent.
Open Journal of Business and Management, Volume 8, pp 660-682; doi:10.4236/ojbm.2020.82040

Web 2.0 or social media as a digital instrument of the internet marketing is increasingly significant in formatting an online image of the tourist destination. The study collected photographic information of two destinations in Indonesia (West Sumatera and Aceh) from the official Instagram account of each of their local authorities to explore the online image of these destinations. Visual content analysis was applied to examine the image formation of this halal tourism within the collected photograph. The results indicate that various dimensions of an image are composed of five dimensions: social opportunity and attraction, natural and cultural amenities, accommodation and transportation, infrastructure, food and friendly people, physical amenities, and recreation activities. However, similarly natural and cultural amenities are the most emphasized dimension. Conversely, the dimension of accommodation and transportation is less stressed by these official webs. Meanwhile, categories of some image dimensions were emphasized differently. The implication of halal destination and study findings to the theoretical development of the image of halal tourism and some recommendations for future study were discussed.
Ling Wei
Open Journal of Business and Management, Volume 8, pp 932-942; doi:10.4236/ojbm.2020.82058

The digital economy is the trend of global economic development in the future. The development of the digital economy not only highly reflects the five development concepts of China, but also deepens the supply-side structural reforms and promotes the implementation of innovation-driven development strategies, thereby improving China's Competitive new advantages. After understanding the current status of domestic digital economy research, this article combines the connotation and characteristics of the digital economy, selects basic indicators from three dimensions of technology, economy, and environment, constructs an evaluation index system, and studies the quality of China’s digital economy development from 2009 to 2018. The shortcomings of China’s current digital economy development are analyzed, and effective promotion strategies are provided, in order to promote high-quality growth of the digital economy.
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