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Results in Journal Management & Sustainability: An Arab Review: 15

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, Noha El-Bassiouny
Published: 10 October 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-06-2022-0029

Abstract:
Purpose: The main aim of this study is to integrate the theory of planned behavior (TPB) to examine consumers' intention to advocate for sustainable brands, whilst incorporating the moderating role of pro-environmental self-identity. Consumer sustainability orientation is also added as an antecedent for attitudes to determine the degree to which consumers' personal convictions and attitudes toward sustainability impact their attitude toward sustainable brands. The importance of using the TPB to study online brand advocacy lies in the accumulated evidence that shows that this theory is useful in explaining most kinds of social behaviors.Design/methodology/approach: Quantitative research with the use of web-surveys is employed to test the research hypotheses with a total sample size of 536 respondents. Millennials have been chosen for the current paper to be studied.Findings: Results of the study showed that attitudes, subjective norms, and perceived behavioral control (PBC) were positively related to consumers' advocacy intentions. The findings of this study demonstrated that the TPB is applicable to measuring consumers' advocacy intentions. In addition, the results indicated that two dimensions of sustainability orientation, economic and social orientation, are significant predictors of attitudes. The study also found that pro-environmental self-identity does not moderate the relationship between the TPB core components and online brand advocacy.Originality/value: This study is considered the first to employ the TPB as a theoretical foundation to test the antecedents of online brand advocacy (OBA) in relation to sustainable brands with the inclusion of consumer sustainability orientation as a predictor of attitudes with respect to the three dimensions of sustainability and the moderating effect of pro-environmental self-identity.
, Usman Khalid
Published: 27 September 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-06-2022-0025

Abstract:
Purpose: This paper critically analyses major shifts in the UAE's public and economic policy, particularly examining the transition from oil dependency to diversification and then to sustainability and resilience. It aims to provide insight into the facilitators, inhibitors and future of sustainable development in the UAE.Design/methodology/approach: The paper reviews evidence on diversification resistance, the resource trap and sustainable development, and draws attention to the dynamics of policy reform in the UAE, especially after the COVID-19 pandemic.Findings: The findings of this study indicate that not all patterns of diversification result in sustainable development and resilient economies. The evidence also suggests that achieving sustainable and resilient growth does not necessarily come at the cost of economic prosperity. After decades of extraordinary diversification, the UAE's economic policy has undergone a paradigm shift. Years of fluctuating oil revenues, increasingly globalised markets, environmental obligations and significant recent structural changes in energy markets have paved the way for a new emphasis on sustainable diversification and economic resilience.Originality/value: The paper provides novel insight on the UAE's transition to a sustainable and resilient economy and contributes to the current public policy debate about the future of economic policies in the UAE on sustainable diversification initiatives and the trade-offs that emerge from embracing sustainable diversification and economic resilience goals.
Suha Ali Tahhan
Published: 21 September 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-02-2022-0011

Abstract:
Purpose: The aim of this study is to explore the barriers and drivers of green supply chain management (GSCM) in Lebanese restaurants. The author of this paper classified the barriers and drivers as internal and external factors. This study further assesses the level of knowledge of GSCM in the Lebanese restaurant industry. In particular, the case of “Besten” is addressed to tackle the major drivers and barriers to adopting GSCM.Design/methodology/approach: This paper follows the pure qualitative research design as the design is based on an interview. Further, this paper adopts the interpretivism research. As for the research approach, this paper adopts the inductive approach. Regarding the research strategy (data collection method), this paper is a case study discussing the level of awareness of GSCM, the drivers, and the barriers to adopting GSCM by a Lebanese independent restaurant, “Besten.” As for the choice of research methodology, a qualitative interview is conducted with the owner of “Besten” restaurant, Mr. Omar El Mais, to discuss and try to figure out the main impediments and motivators of adopting GSCM at Besten.Findings: The study found that the major drivers of adopting GSCM in the Lebanese restaurant context, more specifically in Besten, are management's awareness, management mentality, gaining customers' trust and loyalty, the intention of going international, and market trends. The latter two drivers are specific to the Lebanese context and were not mentioned in previous research. As for the barriers, the major ones are the cost constraints, lack of Lebanese laws and regulations, the Lebanese economic crisis since 2019, and loss of funds to banks. The latter three barriers are specific to the Lebanese context and were not stated before in the literature.Research limitations/implications: Although the research is restricted to one case study, the research tackles and provides an in-depth understanding and elaboration of GSCM adoption, barriers, and drivers within one of the Lebanese independent restaurants as the topic has not yet been tackled within the Lebanese context. The results of this paper are specific to “Besten” and cannot be generalized.Practical implications: Policymakers and non - governmental organizations (NGOs) might benefit from the findings of the study and set the needed laws/regulations to promote GSCM. Policymakers and NGOs might benefit from the findings of this study and implement the needed awareness campaigns about GSCM to the concerned bodies. Further, restaurant owners/managers might benefit from this study and gain a better understanding and insight of the GSCM, GSCM's potential barriers, and drivers in case restaurant owners/managers would like to adopt GSCM in the future.Social implications: Awareness and adoption of the GSCM within the restaurant context is essential in saving the environment, reducing waste, and reducing harmful emissions.Originality/value: Despite the widespread literature about GSCM practices, the GSCM has not been tackled yet in the Lebanese context although the Lebanese context varies from other countries and what can be deduced from other countries regarding GSCM may not be adequate given the Lebanese complexities. The case study discussed in this research provides an in-depth understanding of this concept, GSCM's adoption, the internal and external drivers, and the internal and external barriers within one restaurant in the complex Lebanese restaurant context.
, Aqsa Bibi
Published: 16 September 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-08-2022-0038

Abstract:
Purpose: This study carries out a systematic literature review (SLR) on responsible management education (RME). A total of 174 publications listed on the Scopus database addressing RME, published between 2007 and 2022 (inclusive), have been analyzed.Design/methodology/approach: The articles included in the study were searched based on relevant key terms in the title, abstract and author keywords associated with each publication. The analysis led to the identification of the most relevant sources, authors and publications that can be used to circumscribe RME. Selected studies were analyzed using the Bibliometrix R-tool.Findings: This study shows how three interrelated levels of analysis—namely, conceptual, intellectual and social—allow researchers to further organize the data to produce rich content for the RME. The contribution of this study is twofold: first, our values-based approach helps overcome the axiological ambiguity of the principles for RME (PRME), which invoke the importance of incorporating “the values of global social responsibility” (Principle 2) but fail to define and operationalize these values. Second, the authors provide a rationale and guidance for implementing values-based RME in business schools.Originality/value: This study offers a unique SLR on RME. It gives a clear picture of this field by talking about what has been done and what the future might hold for RME.
, Mahmoud Khairat El Khafif
Published: 31 August 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-04-2022-0021

Abstract:
Purpose: With less than ten years left to accomplish the United Nations (UN) Sustainable Development Agenda 2030, there is a pressing need to develop innovative sustainable methods and/or techniques that agriculture and food businesses can apply to improve natural resource efficiency. Therefore, the purpose of the current study is to review sustainable agriculture in one of the developing Arab countries by presenting a real-life example of a sustainable farm.Design/methodology/approach: The current study aims to showcase a sustainable farm in one of the developing Arab countries, utilizing a case study methodology. The case study methodology is particularly appropriate within the current research context to provide an in-depth and multi-faceted understanding of sustainable agriculture practices.Findings: The findings of the current study delineate the different dimensions of sustainable agriculture which includes water savings, less usage of artificial fertilizers, reduction of pesticides and use of renewable energy. In addition, the current study shows that the application of the different sustainable agriculture practices results in substantial savings on the economic levels as well as the environmental levels.Originality/value: There are two valuable outcomes from this research. The first is a framework for understanding the different dimensions of sustainable agriculture. The second outcome is highlighting various implications for sustainable entrepreneurs who wish to accelerate the transition to sustainable agriculture.
Youmna Soliman El-Sherbiny, Noha El-Bassiouny, Hadeer Hammad
Published: 30 August 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-06-2022-0027

Abstract:
Purpose: The purpose of this conceptual paper is to present a framework for the interplay between ethics education and consumer wisdom for future empirical research. The paper aims to conceptualize the influence marketing ethics education has on students as consumers, not as future marketing executives per se due to the little literature that exist in this direction. By tackling this research gap, this paper extends the understanding of the social cognitive theory. It examines the role marketing ethics education plays in enhancing students' moral attentiveness and ethical awareness, which consequently shape their consumer wisdom.Design/methodology/approach: The proposed conceptual framework is based on theoretically observing and analyzing the possible interrelations between ethics education and consumer wisdom.Findings: This research offers multiple research propositions to examine these interrelationships through future empirical research.Practical implications: The value of this paper lies in its potential importance for policymakers and marketing educators. Shedding light on this relationship is beneficial to educational institutions and the means by which courses' curricula are designed. Consequently, students will be equipped with the right foundation to become more ethical and wiser consumers.Originality/value: This conceptual paper extends the research in the field of consumer behavior and marketing education. It employs the reciprocal causation model of Bandura's (1986) social cognitive theory to consumer wisdom; a novel construct in the field of consumer behavior. This opens an array to understanding the potential role of ethics education as a potential antecedent in shaping consumer wisdom. The study also explores the prospective mediating role of moral attentiveness and ethical awareness to the conceptualized relationship.
Safaa Shaaban
Published: 12 August 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-06-2022-0026

Abstract:
Purpose: The purpose of this paper is to examine the impact of women as human capital on sustainable development in the Egyptian community factories. Presently, sustainability has become one of the targets all over the world , especially the Egyptian strategy that focuses more on women’s empowerment as human capital. There is a positive trend among organizations, governments and communities to focus more on the lead of sustainability in all our daily activities and business activities.Design/methodology/approach: Self-administered questionnaires were distributed to gather data from 100 engineers (50 women and 50 men) employees of Egyptian factories and industries located in Egypt. To analyze, the collected data, regression analysis and correlation coefficient were employed to examine the study objectives and questions. A statistical Package for Social Sciences has been used for data analysis.Findings: Results reveal that there is a direct positive relationship between women as a capital and sustainable development with its four interrelated pillars (economic, social, environmental and education) in a positive and significant way and the three factors of Human Capital (leadership and motivation, qualifications and satisfaction and creativity).Research limitations/implications: The findings only apply to the sample (engineering women, men) that has participated in the questionnaire in the Egyptian factories. More research would be recommended in terms of further research study, highlighting the role of women in other categories in the STEM field as they are the human capital crucial for sustainable development and highlighting its impact on the Egyptian sustainable strategy 2030.Practical implications: Although the Egyptian strategy reinforces gender equality and gaining more roles for women in the Egyptian community, there is still absence of women in factories and science. Based on the findings, there are three concerns that must be addressed: First, opportunities need to be embedded in the factories for more women, especially in engineering categories. Second, authorities must encourage human capital development for women. Third, there is a strong need to create responsible leadership between all human capitals which are especially important in areas of industry.Social implications: Egyptian factories need to support women’s enthusiasm for innovation, continuously advance science and engineering, foster a business environment that fosters the coexistence of science and technology, the economy and society, support enterprise transformation and optimize the industrial structure of Egyptian industry. Simultaneously, it should encourage and promote the transformation of female achievements and strengthen the role of women leadership enterprises in Egyptian society. In order to promote the ideas of women, more money must be spent on scientific research, human capital must be allocated more effectively and fresh momentum for sustainable economic growth must be generated. It must expand training investment, encourage high-quality human capital and remove the bottleneck.Originality/value: This paper is unique in presenting women as human capital in Egyptian society and reflects its impact on sustainable development pillars. Although much literature and study is dealing with the two topics of human capital and sustainable development separately or with links to other topics, they have not been dealt with together and there is a scarcity in the literature related to these topics focusing on women separately.
, Iman El-Kaffass, Felicity Healey-Benson
Published: 19 July 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-02-2022-0014

Abstract:
Purpose: The study considers how entrepreneurship and its leaders need to adapt to address the sustainability challenge.Design/methodology/approach: It adopts a grounded theory style approach and is based on a case study derived from non-participant observation and secondary data.Findings: The research findings suggest that to address the sustainability challenge requires a new approach to entrepreneurship that is based on systems thinking and the principle of harmony. It suggests the need for less emphasis to be placed on “making as much money as possible” and that there should be broader focus on the development of community entrepreneurship and the creation of civic entrepreneurs.Research limitations/implications: The research introduces a new approach to entrepreneurship in order to address the sustainability challenge and this has implications for entrepreneurial leadership.Practical implications: The concept, known as Harmonious Entrepreneurship, requires the integration of the four main approaches to entrepreneurship (economic, eco, humane and social), abandonment of the Friedman (1970) mantra that the responsibility of business is to make as much money as possible and a change in the mindset and competence requirement of the entrepreneurial leader.Social implications: The findings imply the need to change the way entrepreneurship is taught and entrepreneurial leaders are trained and developed. Also they suggest the need to focus on community entrepreneurship and the creation of Civic Entrepreneurs.Originality/value: The article introduces a new, more holistic approach to entrepreneurship in order to address the sustainability challenge. It is based on a study of the vision and achievement of an Islamic entrepreneur and has implications for entrepreneurship, entrepreneurial leadership and entrepreneurship education and training. It will be of interest to entrepreneurship scholars, educationalists and those concerned with the promotion and development of entrepreneurship, as well as all agencies and individuals concerned with the future of the planet and its people. Recommendations are made for further research and verification.
Yasmine YahiaMarzouk, Jiafei Jin
Published: 7 June 2022
Management & Sustainability: An Arab Review; https://doi.org/10.1108/msar-02-2022-0010

Abstract:
Purpose: COVID-19 and its economic consequences have provoked critical views on worldwide sustainable management, especially in the Arab world. Post-COVID-19, sustainability becomes important because the pandemic taught humanity to set aside differences and work together to support the global sustainability agenda. On the organizational level, sustaining an organization's competitive advantage is a key to surviving a crisis. Therefore, this study explores the impact of environmental scanning on sustaining Egyptian manufacturing SMEs' competitive advantage through organizational innovation.Design/methodology/approach: The study adopts a cross-sectional design to collect data. A self-administered questionnaire was used to collect data from a sample of 249 Egyptian SMEs. The smart partial least square structural equation modeling technique (PLS-SEM) was employed to test hypotheses.Findings: Organizational innovation has an effect on competitive advantage. There is no direct effect of environmental scanning on competitive advantage. However, organizational innovation fully mediates the relationship between environmental scanning and competitive advantage.Research limitations/implications: The sample size was small, covering only Egyptian manufacturing SMEs. The results may differ in the service sector and in other countries. The study was cross-sectional and could not trace long-term effects of environmental scanning and organizational innovation on competitive advantage.Practical implications: In the face of crises, Egyptian SMEs' managers should regularly scan their environments to build organizational innovation and in turn sustain their competitive position.Originality/value: This study is amongst the first to investigate the role played by environmental scanning in sustaining Egyptian SMEs competitive advantage through the mediation of organizational innovation amidst the COVID-19 epidemic.
, Hamza Smajić, , Said Al-Riyami
Published: 7 April 2022
Management & Sustainability: An Arab Review, Volume 1, pp 14-37; https://doi.org/10.1108/msar-01-2022-0004

Abstract:
Purpose: This paper presents a citation-based systematic literature review in the field of sustainability management for Arab countries. The aim is to assist potential researchers in this field to identify existing themes, gaps and other relevant information necessary for the further development of the research area.Design/methodology/approach: A comprehensive list of keywords has been searched in the SCOPUS database to identify all the relevant articles in the field of sustainability management in Arab countries. After applying the relevant restriction criteria, manual screening of titles, abstracts and keywords was performed to identify the final sample. The final sample consists of 410 articles published in 218 different journals by 907 authors. Bibliometrix R-tool was used to conduct a comprehensive bibliometric analysis of the selected articles.Findings: Findings indicate a growing trend of publications on sustainability management in the generally understudied Middle East and North Africa (MENA) region. Besides publication trends, citation analysis presents citation trends, most influential journals and authors, and most cited articles on sustainability management in Arab countries. Theme identification is shown through analyses of conceptual and intellectual structures. Finally, social networks in the field are discussed.Practical implications: Information presented in this paper informs interested researchers about the current state in the field, relevant sources of knowledge, important literature on the topic, relevant authors and other valuable particulars. This systematic literature review helps researchers make further valuable contributions to the field of sustainability management in Arab countries.Originality/value: To the best of the authors' knowledge, this paper offers a first comprehensive citation-based systematic literature review on sustainability management in Arab countries.
Iffat Sabir Chaudhry
Published: 7 April 2022
Management & Sustainability: An Arab Review, Volume 1, pp 50-65; https://doi.org/10.1108/msar-01-2022-0008

Abstract:
Purpose: United Arab Emirates’ (UAEs) commitment to sustainable development is well reflected in its Vision-2021, 2030 and the Green Economy Strategy for Sustainable Development, followed by several initiatives at federal and local level. However, out of seven Emirates, the governments of Abu Dhabi and Dubai are adopting and rigorously implementing green initiatives for conserving energy, minimizing resources wastage and becoming zero-carbon ecology, leaving behind the other five emirates. To promote the implementation of government’s sustainability agenda holistically (including all the emirates), it is important to adopt a systems thinking to diagnose the complex social arrangements and their interactive relations with the larger systems and the environment at each and all recursive levels.Design/methodology/approach: This viewpoint proposes that Viable System Model (VSM) framework can support sustainable planning and configuration evaluation holistically, by diagnosing the region (system-in-focus) together with the present and future environment, at multiple recursive levels of city, emirates and country-wide. To demonstrate the relative strength of the VSM structural framework and its principles to replicate/implement the green initiatives country-wide, the study provides supporting evidence and multiple examples of its application in other parts of the world for managing sustainability-related issues from smallest (town/city) to largest (national) levels in the United Arab Emirates.Findings: The VSM framework has been adopted by several scholars for fruitful utilization of its structural, connectivity, recursivity and complexity principles in the context of sustainability at the organizational, territory and national levels. The discussion has been made on the suitability of VSM framework for implementing sustainable development initiatives county-wide by viewing it in totality and at multiple levels of administration and governance.Research limitations/implications: It has implications for leaders, policy-setters and regulators of United Arab Emirates as well as Gulf region inclusive of Saudi Arabia, Qatar, Bahrain, Kuwait and Oman.Originality/value: No prior work exists in Arab region where VSM has been proposed for the holistic management of sustainable initiatives. It has implications for leaders, policy-setters and regulators of United Arab Emirates as well as Gulf region inclusive of Saudi Arabia, Qatar, Bahrain, Kuwait and Oman.
, David Gallear
Published: 5 April 2022
Management & Sustainability: An Arab Review, Volume 1, pp 84-109; https://doi.org/10.1108/msar-01-2022-0003

Abstract:
Purpose: The concept of sustainable supply chain management (SSCM) integrates the environmental and social sustainability dimensions into the management of supply chains. However, the understanding of the management of social sustainability in the supply chain is relatively underdeveloped. This paper, therefore, seeks to explore the adoption, emerging approaches and the (un)intended outcomes of social sustainability in the supply chain as well as supply chain social sustainability in the Arab world.Design/methodology/approach: This paper systematically reviews 396 peer-reviewed papers on social sustainability in the supply chain published between 1997 and 2020.Findings: The review identifies and discusses three types of factors influencing the adoption of social sustainability in the supply chain: drivers, enablers and barriers. The review also identifies four main approaches to tackling social issues in the supply chain, namely an internal approach (e.g. internal adaptation), a hands-off approach (e.g. supplier switching), a hands-on approach (e.g. collaboration practices) and a relational approach (e.g. justice). The review also reveals that although addressing these issues can generate positive outcomes, it can also lead to unintended negative outcomes such as increased social violations and the perception of unfairness among suppliers.Originality/value: This study complements the existing literature reviews on the social dimension of SSCM by not only providing an update of the current literature and shedding light on an emerging approaches (e.g. justice) to tackling social issues in supply chains but also by exposing the unintended negative consequences of tackling social issues, a subject that has largely been overlooked to date.
Yasmin Anwar Abdou, Noha El-Bassiouny, Florian Becker-Ritterspach
Published: 5 April 2022
Management & Sustainability: An Arab Review, Volume 1, pp 66-83; https://doi.org/10.1108/msar-01-2022-0001

Abstract:
Purpose: This research aims to provide an empirical assessment of consumer sentiment towards corporate sustainability practices in the context of developing countries, specifically Egypt.Design/methodology/approach: A survey was deployed to measure the importance of corporate sustainability activities to consumers.Findings: The results demonstrate that consumers are concerned with all the measured dimensions of corporate sustainability practices, yet some of the dimensions are more critical to them than others.Originality/value: By providing an overview of how consumers' purchase behavior is affected by corporate sustainability practices, this research contributes to knowledge on understanding more about sustainable consumer behavior in developing countries, which is scarce. Moreover, this research goes further by segmenting sustainable consumers into groups based on their sustainability concerns.
Published: 4 April 2022
Management & Sustainability: An Arab Review, Volume 1, pp 38-49; https://doi.org/10.1108/msar-01-2022-0007

Abstract:
Purpose: Although corporate social responsibility (CSR) literature has been under research since its advent in the 1950s, scholars have only recently begun to examine the overly neglected Arab region along with other developing countries. As this region harbors more scholarly interest through its rising global impact and engagement in CSR, the authors seek to learn from the extant CSR literature in the West.Design/methodology/approach: The authors conduct a tertiary review of 97 CSR review studies and propose five broad future research topics that scholars can examine and learn from, in their examination of CSR in general and particularly in the Arab region.Findings: The knowledge gaps proposed for future scholarly research include (1) surveying CSR measurement tools, (2) conducting multi-level studies on CSR, (3) studying the interaction effects in CSR-performance relationship, (4) exploring CSR in service industries and (5) examining the implementation of CSR.Originality/value: In reviewing the general CSR review literature, the authors provide a tertiary review on CSR that is one of the first of its kind for the topic under study. Further, the proposed future research agenda is a step forward towards advancing the less-examined CSR research in the Arab region.
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