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W Wardana, N Heriyati, Dina Oktafiani, Theresia Valentina Lumban Gaol
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 1-10; https://doi.org/10.33021/firm.v7i1.1565

Abstract:
This research aims to discuss the importance of using technology-based entrepreneurship in education. This research used documentation method to gather data about various things or variables in written form. This research indicated that proper technology management in entrepreneurship education can improve business and increase the ratio of entrepreneurs by 2% of the total population in Indonesia. Technopreneurship can be learned through the world of education as a transformation, namely the development of entrepreneurship studies by utilizing information technology as a basis.
Giyarto Giyarto, Alun Pratama
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 127-137; https://doi.org/10.33021/firm.v7i1.3630

Abstract:
Praktek berbagi pengetahuan dan inovasi terbuka sebagai pendorong kinerja organisasi saat ini masih minim perhatian dari peneliti. Berdasarkan penelitian sejenis sebelumnya, kami memeriksa hubungan diatas di dalam manajerial sekolah. Kami mengumpulkan data dari 24 pegawai sekolah tingkat dasar dan menggunakan permodelan persamaan struktural untuk menguji hipotesis. Penelitian kami menunjukkan bahwa Nilai Pengetahuan Manajemen Puncak (TMKV) dan praktik berbagi pengetahuan mempengaruhi inovasi terbuka dan pada gilirannya mempengaruhi kinerja organisasi. Hasilnya secara lengkap kami paparkan dalam penelitian ini beserta implikasi teori dan prakteknya.
Melda Putri Rahmawati, Liswandi Liswandi
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 65-72; https://doi.org/10.33021/firm.v7i1.3592

Abstract:
Penelitian ini mempunyai tujuan melihat apakah kompensasi, lingkungan kerja dan stres kerja berpengaruh pada kinerja karyawan PT.XYZ. Metode yang digunakan adalah pendekatan kuantitatif. Subjek pada studi ini adalah karyawan produksi PT.XYZ yang berjumlah 63 responden. Responden dipilih dengan sampel jenuh dan perolehan data dilakukan dengan cara penyebaran kuesioner. Data yang dikumpulkan melalui kuesioner telah di uji validitas dan relibilitasnya. Pada uji t dan uji f, kompensasi, lingkungan kerja dan stres kerja memiliki pengaruh yang signifikan pada kinerja karyawan. Kompensasi, lingkungan kerja dan stres kerja secara simultan memiliki pengaruh yang signifikan pada kinerja karyawan.
Junko Alessandro Effendy, Albert Nathan
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 101-111; https://doi.org/10.33021/firm.v7i1.1577

Abstract:
Penelitian ini dilakukan karena peneliti meihat fenomena bahwa banyak mahasiswa tingkat akhir dan juga alumni dari Universitas Ciputra yang tidak mengambil guild family business tetap melanjutkan bisnis keluarga. Peneliti menggunakan enam variabel yang diperkirakan merupakan faktor faktor yang merefleksikan minat untuk melanjutkan bisnis keluarga pada mahasiswa dan alumni non guild family business. Variabel variabel tersebut adalah keluarga besar, pola asuh orang tua, tanggung jawab, komitmen, teman sebaya dan kompetensi. Penelitian ini dilaksanakan secara kuantitatif yaitu dengan analisis faktor. Metode pengambilan data yaitu dengan cara membagikan kuesioner kepada 97 responden yang sesuai kriteria. Hasil dari penelitian ini adalah dari keenam variabel yang digunakan, variabel teman sebaya tidak merefleksikan sebagai faktor yang tepat dalam penelitian ini. Sedangkan variabel sisanya yaitu tanggung jawab, komitmen, pola asuh orang tua, kompetensi dan keluarga besar merupakan faktor yang merefleksikan minat melanjutkan bisnis keluarga pada mahasiswa dan alumni non guild family business.
Siti Rahmawati Yuswanda, Jony Oktavian Haryanto, Donald Samuel Slamet Santosa
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 112-126; https://doi.org/10.33021/firm.v7i1.3436

Abstract:
The existence of craft beer in Indonesia has not been widely known. However, the intention of consuming craft beer is relatively high as thesales of PT. Beervana has been increasing. The main objective of this research is to find out how the factors influence repurchase intention of craft beer. This study uses quantitative method to analyze the data that have been collectedfrom 200 respondents through a questionnaireusing multiple linear regression. The findings of this study indicate that product characteristics, perceived quality, country of origin, and conformity significantly influence consumer repurchase intention. However, packaging is found to not have significant influence towards consumer repurchase intention.
Kurnia Taupik, Dian Candra Fatihah
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 21-31; https://doi.org/10.33021/firm.v7i1.1571

Abstract:
Kepercayaan pelanggan adalah salah satu hal penting bagi keberlangsungan sebuah perusahaan yang mana bisa didapatkan apabila telah memberikan pelayanan yang prima kepada pelanggan. Penelitian ini dalam rangka mencapai tujuan untuk mengetahui seberapa besar pengaruh yang diberikan oleh pelayanan prima terhadap kepercayaan pelanggan pada Koperasi Simpan Pinjam (KSP) Pelita Sejahtera Bantarkalong Kabupaten Tasikmalaya. Metode penelitian yang dipakai adalah metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Pengumpulan data menggunakan kuesioner dengan penilaian sesuai skala Likert 5 poin yang diberikan kepada 30 orang sampel yaitu pelanggan pada Koperasi Simpan Pinjam (KSP) Pelita Sejahtera Bantarkalong Kabupaten Tasikmalaya dan diolah menggunakan IBM SPPS versi 28. Uji parsial (Uji t) dan Uji simultan (Uji F) menampakkan adanya hubungan dan pengaruh signifikan antara pelayanan prima dengan kepercayaan pelanggan. Hasil penelitian mengindikasi bahwa terdapat pengaruh yang positif dari pelayanan prima sebesar 17,5% terhadap kepercayaan pelanggan.
Roy Poan, Mathias Ben Hardi, Muana Nanga
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 46-64; https://doi.org/10.33021/firm.v7i1.3576

Abstract:
Purpose - This research was aimed to examine the factors that influence student dependence on smartphones and its effect to purchase intention Design/methodology/approach – Quantitative research method used in this research with the Partial Least Square (PLS) path modeling approach and structural equation modeling (PLS-SEM) technique to test the proposed hypothesis. From 442 total questionnaire responses, 368 valid responses were collected and being tested using SmartPLS. Findings – This research found that Social Needs, Social Influence, and Convenience significantly affecting student Dependence on Smartphone. A similar result also found that Social Needs, Social Influence, and Convenience significantly affect purchase intention. For the dependent variable, Dependence on Smartphone significantly affects Purchase Intention. However, Social Needs were found to have the most significant influence on Dependence on Smartphone and Purchase Intention. Originality/value – Originality of this research is in finding out the influence of Social Needs towards Dependence on Smartphone and Purchase Intention
Yuliana Yuliana, Naning Putri Utami
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 93-100; https://doi.org/10.33021/firm.v7i1.1646

Abstract:
The purpose of this study is to examine the relationship between the current ratio, debt-to-asset ratio, return on asset ratio, firm size, and asset growth and the dividend payout ratio in the property, real estate, and building construction industry as represented by the Indonesia Stock Exchange (IDX) from 2016 to 2018. The research population was comprised of all property, immobilier and building subsectors traded publicly at the Indonesian Stock Exchange (IDX) between 2016 and 2018, with a total of 51 companies. Gather data from the 14 firms featured in the research has been employed with purposive sampling. Data from the IDX annual report were received, which can be accessed at www.IDX.co.id. In this research, a regression of panel data was used to analyze the data. The current ratio, asset return and company size appear to have no significant influence on decisions on cash dividends. Only the debt-to-asset ratio and asset growth have an important impact on decisions concerning cash dividends
Danang Satrio, Ari Muhardono
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 73-80; https://doi.org/10.33021/firm.v7i1.1545

Abstract:
MSMEs actors are deemed to lack resilience and flexibility in facing the Pandemic due to several things such as the low level of digitization, difficulties in accessing technology and a lack of understanding of survival strategies in business. Basically, MSMEs actors must be able to survive and adapt to existing business developments because businesses that can survive are businesses that are responsive to the times. The use of digital marketing by MSMEs players has the potential to help MSME players in marketing their products during a pandemic. Digital marketing intends to initiate and circulate online information about the user's experience in consuming a product or brand, with the main goal of engaging the community. In doing digital marketing, MSMEs players are required to always learn and think openly to increasingly developing technology. Of course, digital marketing also considers using suitable media and the right way of communication that is tailored to the selected segment or market share. So that marketing will be more effective and not wrong target.
Nur Chotimah
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 11-20; https://doi.org/10.33021/firm.v7i1.1569

Abstract:
This research was conducted with the aim of looking at the role of women craftsmen of ikat craftsmen in increasing family acceptance and watching the outcrops linking the sites of women artisans in increasing family income in Kajowair Village, Hewokloang District, Sikka Regency. The type of research used is descriptive qualitative research. Data collection was carried out by observation, interviews, documentation. The data analysis technique uses three stages, namely: data reduction, data presentation and conclusion drawing. The results showed that the Role of Ikat Weaving Craftsmen in Kajowair Village in increasing family income was very helpful to fulfill family life. Where weaving can help the husband to earn a living to meet his family's daily needs. But even that is inseparable from the role of a woman as a wife, mother for her children and taking care of the household. As for the weavers, namely: Raw materials that are getting scarce, natural coloring materials that are difficult to obtain, the manufacturing process is complicated in which the dosage of the dye is uncertain so that the results are different and the weather is uncertain, which can hinder the weaving process. Keywords: The Role of Women, Ikat Weaving Craftsmen, Family Income
Qovifah Damayanti, Syifa Fitriani
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 32-45; https://doi.org/10.33021/firm.v7i1.1570

Abstract:
Perkembangan teknologi menyebabkan masyarakat mulai mengenal sistem pembayaran menggunakan dompet elektronik (e-wallet) yang dianggap lebih efisien dibandingkan dengan sistem pembayaran tunai. Go-pay sejak awal munculnya memiliki pengguna aktif terbanyak dibandingkan dengan penyedia e-wallet lainnya. Pandemi covid-19 yang masuk ke Indonesia menyebabkan persaingan antar penyedia e-wallet semakin ketat, hal tersebut terbukti dengan tergesernya pangsa pasar Go-pay pada urutan ketiga sebesar 23% dan posisi pertama dimenangkan oleh Shopee-pay dengan pangsa pasar sebesar 26%. Kalah bersaingnya Go-pay disebabkan karena penyedia layanan ­­e-wallet lainnya menawarkan kelebihan yang lebih menguntungkan pengguna, serta masih ditemukan keluhan mengenai gagalnya promo digunakan, serta terlambat masuknya saldo Go-pay. Sehingga penelitian ini bertujuan untuk mengetahui pengaruh persepsi konsumen terhadap layanan Go-pay, melalui pengujian variabel benefits, trust, self-efficacy, ease of use dan security terhadap persepsi dengan teknik analisis regresi linear berganda. Penelitian ini menggunakan teknik purposive untuk pengambilan sampel dengan syarat responden pernah menggunakan Go-pay dalam kurun waktu 3 bulan terkahir. Hasil penelitian menunjukan nilai koefisien determinasi sebesar 40,8%. Benefits memiliki pengaruh yang positif signifikan. Trust, ease of use dan security memiliki pengaruh positif tidak signifikan, sedangkan self-efficacy memiliki pengaruh negatif tidak signifikan terhadap persepsi.
Ari Muhardono, Chalimah Chalimah, Mahardika Diazwara, Mar'Ah Mar'Ah
Published: 22 March 2022
FIRM Journal of Management Studies, Volume 7, pp 81-92; https://doi.org/10.33021/firm.v7i1.1544

Abstract:
Human resources (HR) transformation is strongly guided in the industrial revolution 4.0 Era. The ability of users of information technology has an important role in the HR transformation. Therefore, this study aims to examine the effect of the application of information technology on the HR transformation with user capabilities as a moderating variable in the Savings and Loans Cooperative and Syari'ah Baitut Tamwil Muhammadiyah (KSPPS BTM) Central Java. Data collection was carried out by distributing questionnaires to the all managers of KSPPS BTM in the Central Java region. Data analysis using simple linear regression. To test for the first hypothesis and the second hypothesis using the MRA (Moderated Regression Analysis) method. The results show that the application of information technology has a positive and significant effect on HR transformation, while the moderating variable from the results of the second hypothesis test shows that the user ability variable has a positive and insignificant effect on the relationship between the application of information technology and HR transformation, but the user ability variable weakens the interaction between the variables of the application of information technology to the HR transformation. So it can be said that the user's ability is a potential moderating variable (Homologiser). Keywords: Application of Information Technology, User Capabilities, HR Transformation, Moderating Variables
Jony Oktavian Haryanto
Published: 4 September 2020
FIRM Journal of Management Studies, Volume 5, pp 200-204; https://doi.org/10.33021/firm.v5i2.1220

Abstract:
Children are a big market with great potential. As reported by www.quora.com, for just the clothing market, the children’s market is approximately US$ 173.6 billion dollars. Some studiesrevealed that the market total for children reaches 80 billionUSD annually for 2019. According to Haryanto et al. (2015), the children’s market consists of three simultaneous markets, which are: First, the primary market, where children spend their money to purchase the products they like. Children’s spending is reflected from the data on the pocket money that is given to them by their parents. Data in Indonesia that was surveyed from TotalyAwesome (a child-friendly advertisement and digital content platform) in 2016-2017 showed that for children between the ages of 4 and 14 years old, they receive an average monthly allowance of Rp 550,000. The money is mostly spent for meal (No. 1), drinks (No. 2), toys (No. 3), and snacks and books (No. 4)
Felix Goenadhi, Dedi Rianto Rahadi
Published: 23 March 2020
FIRM Journal of Management Studies, Volume 5, pp 50-61; https://doi.org/10.33021/firm.v5i1.793

Abstract:
This study is to investigate the willingness or intention of millennials and Gen Z era because nowadays, they are the new target market and their tourism destination image to visit several places in Indonesia based YouTube account "Indonesia.Travel" about their promotional video "Wonderful Indonesia-A Visual Journey." In this video, there will be four places. The first one is Bunaken, Manado; Banyuwangi, East Java; Lombok; and Wakatobi. The paper is presenting and experimental research (pre-test and post-test) to measure intention and tourism image of destination places in Indonesia and qualitative method (with Focus Group Discussion) in the open-ended questions. There is a significant influence of post-test to tourism image of choosing a destination in Millenials, and Gen Z and also there is a significant difference between post-test and pre-test, before and after the promotional video of "Wonderful Indonesia-A Visual Journey." The Research Limitation/Implication is the subject is only Millenial, and Gen Z and this research only use accidental sampling. The practical implication in this research it is hoping that the paper will contribute to doing business about the promotional video in other places in Indonesia, or the world.
Farida Komalasari, Eko Ganiarto
Published: 2 October 2019
FIRM Journal of Management Studies, Volume 4, pp 177-199; https://doi.org/10.33021/firm.v4i2.801

Abstract:
In an effort to increase the number of foreign tourists to Indonesia, the government has set Labuan Bajo as one of the four priority tourist destinations, in addition to Lake Toba, Borobudur and Mandalika. Of the four priority areas, Labuan Bajo is the region with the least number of tourist visits, even though Labuan Bajo has its own uniqueness with its Komodo (giant lizard). Therefore a study of the determinants of revisit to Labuan Bajo, especially for millennial groups, is needed. The main purpose of this study is to determine the determinants factors of the revisit intention of the Indonesian millenials to Labuan Bajo. This research is a quantitative study by interviewing 155 respondents of millennial visitors to Labuan Bajo, who were selected by snowball sampling. The research data was processed and analyzed using the SEM (Stuctural Equation Model) model. The results of the study show that new experiences, new knowledge (push factors), historical values, local values and travelling values (pull factors) influence the destination satisfaction. Furthermore, the destination satisfaction affected the revisit intention to Labuan Bajo.Keywords: push factors, pull factors, tourist satisfaction, revisit intention, Labuan Bajo
Febriyanti Nurcahya, Yasintha Soelasih
Published: 4 September 2020
FIRM Journal of Management Studies, Volume 5, pp 121-134; https://doi.org/10.33021/firm.v5i2.1142

Abstract:
Penelitian ini bertujuan untuk melihat pertimbangan konsumen dalam purchase decision obat bebas painkiller. Responden yang dipilih untuk mengisi survey ini adalah konsumen yang telah membeli obat bebas painkiller selama 3 bulan terakhir. Sampel diambil dengan menggunakan teknik non-probability sampling dengan purposive sampling. Responden pada penelitian ini berjumlah 175 orang. Penelitian ini menggunakan analisis regresi linier berganda untuk pengujiannya. Hasil dari penelitian ini menunjukkan bahwa promotion, product quality, dan price memberikan pengaruh terhadap purchase decision. Sedangkan, perceived risk tidak memberikan pengaruh terhadap purchase decision.
Agung Ayu Putri Kinanti, Tahnia C Heidra, Yunita Ismail Masjud
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 124-128; https://doi.org/10.33021/firm.v6i2.1164

Abstract:
The effect of food waste and food loss is more severe than other recent environmental issues such as plastic usage. Every year, Indonesia needs a 19 million kilos food supply, yet 1.3 billion tons per year being wasted and lost, which affects the value of food and production itself and hazardous to the environment. It is estimated yearly, food waste producing 3.3 billion tons of CO2 and wasted 1.4 billion hectares of ripe land for vain. Globally, many individuals, organizations, and governments in several countries campaign to raise awareness to face this problem, including Indonesia. With the government's help, many organizations encounter this environmental issue by online media approach, physical campaign, encouraging households to reduce food loss by giving knowledge, and many more. They are reflecting other countries also become one of the ideas that can be implemented by society.
Andry Lindi Lim
Published: 2 October 2019
FIRM Journal of Management Studies, Volume 4, pp 130-140; https://doi.org/10.33021/firm.v4i2.785

Abstract:
Masalah dalam penelitian ini adalah perilaku pedagang, dan penulis membatasi pada: Analisis budaya, analisis sosial, analisis pribadi, dan analisis psikologis. Metode deskriptif, dan teknik pengumpulan data dengan melakukan wawancara dan mendistribusikan kuesioner. Populasi adalah pedagang ikan di Pasar Ikan Flamboyan di Pontianak. Teknik pengambilan sampel dari populasi menggunakan simple random sampling dengan 50 responden. Dapat disimpulkan bahwa secara keseluruhan dan dirata-ratakan responden setuju dengan analisis perilaku pedagang yang mencakup faktor budaya, faktor sosial, faktor pribadi, faktor psikologis perilaku pedagang. Variabel budaya memiliki rata-rata keseluruhan 4,01, variabel sosial memiliki rata-rata keseluruhan 3,78, variabel pribadi memiliki rata-rata keseluruhan 3,65, dan variabel psikologis memiliki rata-rata keseluruhan 3,69. Kata kunci: Analisis Perilaku Pedagang
Sonny Sonny, Muhamad Surya Prabawa
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 214-221; https://doi.org/10.33021/firm.v6i2.1458

Abstract:
ABSTRAK Penelitian ini merupakan analisis kelayakan bisnis tas tenun ikat merek Heritage di Bogor. Analisa kelayakan terdiri dari dua analisa, yaitu analisis industri dan perencanaan keuangan. Industri akan dianalisa menggunakan SWOT analysis. Dari sisi keuangan, akan dianalisa menggunakan Return on Asset (ROA) dan Payback Period (PP). Perhitungan ROA didapatkan hasil 33%, menghasilkan laba bersih positif sebesar Rp. 96,232,321 ; PP dalam jangka waktu 3,1 tahun. Kesimpulan penelitian ini dari aspek industri dan finansial, bisnis Heritage ini layak untuk dijalankan. ABSTRACTThis study is an business feasibility of Heritage’s brand woven bag business in Bogor. The feasibility consists of two analysis, namely industrial analysis and financial planning. The industry will analyze using SWOT analysis. From the financial side, it will be analyzed using Return on Assets (ROA) and Payback Period (PP). ROA calculation results obtained 33%, resulting in a positive net profit of Rp. 96,232,321; and PP for a period of 3.1 years (less than 5 years). The conclusion of this research from the industrial and financial aspects, the Heritage woven bag business is feasible to run.
Nur Cahyadi, Noviatul Rochmah
Published: 4 September 2020
FIRM Journal of Management Studies, Volume 5, pp 180-199; https://doi.org/10.33021/firm.v5i2.1124

Abstract:
Seiring dengan perkembangan zaman, pendidikan merupakan salah satu kebutuhan sangat penting dalam kehidupan saat ini yang harus dipenuhi oleh manusia. Tingkat Pendidikan menjadi tolak ukur untuk kemajuan suatu wilayah, daerah ataupun negara. Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh motivasi dan disiplin kerja terhadap kinerja guru SMK Dharma Wanita Gresik. Metode penelitian yang digunakan adalah metode penelitian kuantitatif ekploraitf, dengan menggunakan teknik analisis Regresi Linear Berganda. Populasi dalam penelitian ini adalah seluruh guru SMK Dharma Wanita yaitu sebanyak 34 orang, dengan teknik penentuan sampel adalah sampling jenuh sehingga didapatkan jumlah sampel sebanyak 34 orang. Hasil penelitian ini menunjukkan bahwa secara parsial variabel motivasi (X1) mampu meningkatkan kinerja (Y), begitu juga dengan variabel disiplin kerja (X2) didapatkan hasil mampu meningkatkan kinerja (Y) guru. Hal ini dapat dilihat dari hasil pengolahan data menggunakan SPSS versi 26.0 pada uji t didapatkan nilai probabilitas signifikansi untuk motivasi sebesar 0.000 dengan nilai beta (B) sebesar 0.659, sedangkan nilai probabilitas signifikansi untuk disiplin kerja adalah 0,001 dengan nilai beta (B) sebesar 0,408. Sedangkan untuk nilai signifikansi uji simultan (Uji F) didapatkan nilai signifikansi sebesar 0,000, dimana nilai signifikansi tersebut kurang dari 0,05, sehingga dapat disimpulan bahwa secara simultan variable motivasi dan disiplin kerja berpengaruh signifikan terhadap kinerja guru SMK Dharma Wanita Gresik. Dari hasil tersebut dinyatakan bahwa baik secara parsial (uji t) maupun secara simultan (uji F) menyatakan bahwa variable motivasi dan disiplin kerja mempunyai pengaruh secara signifikan terhadap kinerja guru.
Rendika Nugraha, Annisa Ramadhanti
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 159-171; https://doi.org/10.33021/firm.v6i2.1380

Abstract:
The purpose of this study is to determine whether service quality, brand image, brand trust, and flight experience have influence towards repurchase intention in using Lion Air. This study is using quantitative method with 7 Likert-scale, from strongly disagree to strongly agree. The statements are adopted from various prior research. The data was distributed by online and directly to the person. The total sample used in this study is 347 respondents who ever flied with Lion Air at least twice from January 2019 to October 2019. The data was tested by using statistical software for validity and reliability and using Structural Equation Model for model fit and hypothesis testing. The findings indicate the factors that influencing customers repurchase intention in using Lion Air. Out of 6 hypotheses there are 4 hypotheses that are has a significant relationship which are service quality towards brand image, service quality towards brand trust, brand image towards brand trust, and brand trust towards repurchase intention. Meanwhile, the rest 2 hypotheses are found to be not significant, which are flight experience towards brand trust and brand image towards repurchase intention. There are many factors why it is rejected, such as price, needs, influence from others, the choice of routes, and frequent flight frequencies. This study is the first study that combine flight experience factor in determining customer repurchase intention in using Lion Air.
Andry Lindi Lim
Published: 23 March 2020
FIRM Journal of Management Studies, Volume 5, pp 62-77; https://doi.org/10.33021/firm.v5i1.944

Abstract:
Analysis of the Response of Conventional Taxi Transportation Service Users to the Existence of Online Taxis in Pontianak is a problem raised in this study, and the authors limit it to: Qualitative and Quantitative Analysis and Measures of Availability of Analysis of Public Facilities. Descriptive methods and data collection techniques are done by conducting interviews, documentary studies and questionnaires. The population is Conventional Taxi Service Users and Online Taxis in Pontianak. The sampling technique from the population used purposive sampling with 100 respondents. The results showed that Transportation Minister Decree Variable Number 26 Year 2017 Article 5 Regarding Transportation Services of People Using Conventional and Online Taxis has an overall average of 6.00 and 7.67, and Variable Size of Decision to Use Taxis has an overall average of 6.25 and 7.50. Key words: Analysis of the taxi passengers
Maria Jacinta Arquisola, Sabiqa Uqda Walid Ahlisa
Published: 2 October 2019
FIRM Journal of Management Studies, Volume 4, pp 160-176; https://doi.org/10.33021/firm.v4i2.780

Abstract:
This research aimed to determine whether there is a relationship between employee motivation and learning and development programs at one of Indonesia’s biggest FMCG companies, PT Danone Indonesia. Guided by McClelland’s Theory of Motivation, three independent variables were analyzed relative to learning and development: the need for achievement, the need for power, and the need for affiliation. The research used quantitative method through a survey to gather data from 105 participants working at PT Danone Indonesia who, at the time of the study, had recently joined a series of learning and development programs. Data was analyzed using multiple regressions analysis. Findings show that employees are motivated to undergo learning and development because they want to fulfill two motivational needs: the need for power, and the need for achievement, the former being the highest motivator. On the other hand, the need for affiliation was not a strong motivator to encourage them to learn and develop. Results also show that the interest for learning and development could be explained by 42% of the variables. Implications for research and practice are discussed.
Suresh Kumar, Jessica Samtani
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 143-152; https://doi.org/10.33021/firm.v6i2.1542

Abstract:
This research was conducted to determine the Influence of Customer Service Quality towards Customer Satisfaction and its implication on Loyalty among MICE Customers in Hotels surrounding Bekasi. For service quality, instead of applying the famous SERVQUAL, this study uses the newly build service quality for hotel industry, HOLSERV. Quantitative data analysis was applied to test the relationship among the variables. Prior to that, data were tested for its validity and reliability. Customers of hotels surrounding Bekasi were taken as the respondents with the help of hotel managers who participated in the study. Participants were taken not only those experiencing MICE but also from the employee category assuming the degree of exposure to MICE much higher than students. Structural equation modelling was applied to test the influencing factors among the variables since it has better details in results compare to multiple regression technique. The result shows all the variables in HOLSERV have a significant influence on Customer Satisfaction which leads to Customer loyalty. In addition, customer satisfaction itself has proven to be significant to loyalty.
Hernawati Retno Wiratih
Published: 4 September 2020
FIRM Journal of Management Studies, Volume 5, pp 147-157; https://doi.org/10.33021/firm.v5i2.1117

Abstract:
Humans are unique creatures (Descartes, 1596-1650) humans are creatures who think (cogito); doubts about its existence the cogito ergo sum are answered which is building a relationship with their environment to develop themselves as human beingsm, wherever men have lived together there has been some group interest in food, traveling, and pleasure. This interest as group grows becomes more complex, and places in charged with the chance and challenge of feeding and offering is created. Human capital is not only a factor in economic growth, but also an effect of it or of developments generated by economic growth. The process of economic growth can explain much of the observed variation in the structure distribution among culinary foods as a social phenomenon. The global spread culinary industries produced benefit development of well-being in many areas. The contribution of culinary to economic well-being depends on the quality and revenues of the culinary that offer. The trend of world community todays there is an interest increase of most of people, with their own reasons, they like to spend their time to the food court even a while. Due to the result of research shows that with 180 respondents from any reasons we try to study (ages of group of respondents, gender, education, occupation, the living area, their related Activities Culinary for. Lunch and or dining out is growing form of half of informal form and leisure where meals are consumed not out of necessity but also important sustainable positioning in ever more complex for pleasure and to build a relationships, the occasion are part of the leisure experiences as much as the food itself as social-belonging, esteem, and self-actualization (Hierarchy of Needs, Maslow, 1954), and event cultural object. In Sen’s capabilities approach which holds a person’s capability to have various functioning vectors and to enjoy the corresponding “well-being achievements” to the best indicator of welfare (Sen, 1985) means that culinary as social phenomenon growth amplifies the positive impacts of rotation economic and market production at the same time welfare too. Key Words: Culinary, Leisure and Esteem, Self-Actualization, Growth Economic.
Hangka Panca Buana, Yunita Ismail Masjud
Published: 23 March 2020
FIRM Journal of Management Studies, Volume 5, pp 34-49; https://doi.org/10.33021/firm.v5i1.1000

Abstract:
This research conducted to measure the factors that influence social entrepreneurial intention of young generation with use President University Faculty of Business students. It has three independent variables (empathy, self efficacy and exposure) and one dependent variable (social entrepreneurial intention). Quantitative research chosen as an approach and using questionnaire as a collection data instrument.The questionnaire distributed through online (google form, social media) to 557 respondents and the response received were 334 (59.96% response rate). Multiple regression used to analyze the data gathered. All 20 items in the questionnaire have passed the validity and reliability test by using pearsoncorrelation and cronbachalpha. Then multiple regression analysis shown that all independent variables were significance influence to dependent variable. From three independent variables, the self efficacy as the highest influence towards social entrepreneurial intention (39.7%), followed by exposure (34.4%) and empathy (25.3%).The regression model was: Y= 1.073 + 0.253 X1+ 0.397 X2+ 0.344 X3 + e. From t-test and F-test, showed that all the independent variables (empathy, self efficacy and exposure) had significant effect towards the dependent variable (social entrepreneurial intention) and it also had simultaneously significant effect towards social entrepreneurial intention. Lastly, this research explained 40.4% variation of social entrepreneurial intention could explain by empathy, self efficacy and exposure, while the rest (59.6%) explained by other factors that was not included in this research.
Andry Lindi Lim
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 129-142; https://doi.org/10.33021/firm.v6i2.1434

Abstract:
Penelitian ini bertujuan untuk mengetahui kebijakan pemasaran yang diteliti, meliputi produk (product), harga (price), saluran distribusi (place), promosi (promotion) terhadap minuman Yakult, dan tanggapan responden atas penjualan Yakult dan tanggapan terhadap penjualan retailer yang menjual produk pada konsumen akhir. dan penulis membatasinya pada Analisis Tingkat Kepentingan, Tingkat Kinerja dan Tingkat Kesesuaian Bauran Pemasaran Yakult di Kota Pontianak. Metode deskriptif dan teknik pengumpulan data dilakukan dengan melakukan wawancara, studi dokumenter dan kuesioner. Populasinya adalah para konsumen langsung. Teknik pengambilan sampel dari populasi menggunakan purposive sampling dengan 100 responden. Hasil penelitian menunjukkan hasil sangat sesuai. Hasil perhitungan adalah: Produk (product) dengan nilai tingkat kesesuaian sebesar 97,24 persen, harga (price) dengan nilai tingkat kesesuaian sebesar 99,23 persen, saluran distribusi (place) dengan nilai tingkat kesesuaian sebesar 98,73 persen dan promosi (promotion) dengan nilai tingkat kesesuaian sebesar 98,57 persen. Tingkat kinerja kepentingan harga (price) kebijakan menempati peringkat pertama, kebijakan saluran distribusi (place) menempati peringkat kedua, Promosi (promotion) menempati peringkat ketiga, kebijakan produk menempati peringkat keempat. Saran-saran mencakup: Tingkatkan media sosial, dengan pemberian penghargaan atau hadiah kepada pengecer yang dapat menjual produk dalam jumlah banyak, dan melakukan inovasi produk dengan menambah rasa yang beragam untuk meningkatkan jumlah konsumen.
Daniswara Krisna Prabatha
Published: 4 September 2020
FIRM Journal of Management Studies, Volume 5, pp 99-110; https://doi.org/10.33021/firm.v5i2.1165

Abstract:
This research aims to determine the effect of event’s service quality and event’s satisfaction of company sport repetitive event on employee happiness at PT. Pertamina (Persero) Refinery Unit III Plaju. The population in this study is all employees of PT. Pertamina (Persero) Refinery Unit III Plaju as many as 1024 employees. The samples used in the study were as many as 156 employees as respondents obtained by probability sampling with proportional random sampling method. Data collection methods use questionnaires and data processing techniques used through multiple linear regression analysis. Results of multiple linear regression analysis showed that event’s service quality has a positive and significant effect on the employee’s happiness at PT Pertamina (Persero) Refinery Unit III as well as the event’s satisfaction is positive and significant to the employee’s happiness at PT Pertamina (Persero) Refinery Unit III. From those variables, the most dominant variable affecting employee happiness in this study was the service quality. It is recommended to PT Pertamina (Persero) Refinery Unit III to enhance service quality aspects at the future company sport repetitive events, including interaction quality, physical environment quality and outcome quality. For further researchers, it is advisable to add other variables including performance, work environment, compensation and achievements.
Dedi Rianto Rahadi, Claudia Ocktaliani
Published: 2 October 2019
FIRM Journal of Management Studies, Volume 4, pp 113-129; https://doi.org/10.33021/firm.v4i2.797

Abstract:
Performance is the result of quality and quantity of work that can be achieved by an employee in carrying out tasks in accordance with the responsibilities given to the employee. Discipline is the most important operative function of human resource management because the better employee discipline is, the higher work performance can be achieved. Employees' career development is based on their own desires and efforts to train and develop themselves in relation to their work or position. The research aims to analyze the effect of work development, work discipline, job satisfaction and employee performance. The research respondents were employees of PT. XYZ, with a total of 150 respondents. The research method is path analysis and data collection through questionnaires. The results showed that career development on job satisfaction was significant, the effect of work discipline on job satisfaction was not significant. Career development on employee performance is significant and work discipline on employee performance is significant. Suggestions for PT. XYZ who are the object of this study in particular need to supervise the performance discipline of some career development in increasing job satisfaction and employee performance.Keywords: Career Development, Work Discipline, Job Satisfaction and Performance
A Riyanto, M Khairi, R H Asmara, H Saputra
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 222-228; https://doi.org/10.33021/firm.v6i2.1559

Abstract:
This study aims to analyze the role of e-commerce in business success in the meta-measure path. E-Business is a new business model that provides significant benefits such as savings in the cost of fast execution of business transactions and encourages the globalization of business activities, thereby removing barriers to market penetration. E-Business is developed in large companies and creates in Micro, Small, and Medium Enterprises (SMEs). Small and Medium Enterprises (SMEs) are an essential part of a country or region's economy, including Indonesia. The method used is a qualitative analysis method with case studies. This study uses four micro-scale entrepreneurs who use e-commerce in carrying out their business activities as research objects. The analysis process is carried out based on e-commerce in Small and Medium Enterprises (SMEs) in Bandung. This picture is obtained through direct interviews with the object of research. Based on the study results, it can be concluded that, in general, e-commerce has a role that can help uses four micro-scale entrepreneurs in improving their business development. The results of the analysis also explain that the four micro-scale entrepreneurs persist in using e-commerce.
Nandita Salatifa Diwanti
Published: 23 March 2020
FIRM Journal of Management Studies, Volume 5, pp 1-17; https://doi.org/10.33021/firm.v5i1.984

Abstract:
This research aims to empirically prove the influence of debt to total assets ratio, capital adequacy ratio, total assets turnover, return on assets, and good corporate governance towards financial distress by Altman Z-Score. This research uses the population of Islamic banks published in the Financial Service Authority during the period 2013-2018, where the data is collected from official bank websites. Adopting a quantitative research and has 72 observations from 12 banks in six years. The result shows that capital adequacy ratio and return on assets have significant positive influence towards financial distress. While debt to total assets ratio has the significant negative influence to financial distress. However, total assets turnover and good corporate governance have a negative insignificant influence to Financial Distress. Simultaneously, all independent variables have a significant influence on financial distress, which is indicated by a value of 59.9%.
Kunthi Kusumawardani, Poppy Purniasari
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 183-201; https://doi.org/10.33021/firm.v6i2.1555

Abstract:
Consumer interaction has become more important than ever. The interaction may happen on various platforms, for instance, brand webpage and social media. This study aims to examine the consumer interaction and shopping motivation on purchase intention mediated by EWOM, brand awareness, and brand attitude in the beauty products context. After gathered 300 valid respondents, this study used Structural Equation Modelling (SEM) to analyze the data. The results showed that purchase intention is influenced directly by E-WOM, opinion seeking, annoyance, and brand attitude. Besides, E-WOM is mediating brand page commitment and annoyance to purchase intention. Interestingly, viral advertisement, brand awareness, and brand page commitment do not influence purchase intention directly. Research implications and directions for future studies are discussed.
Fifin Sunarlie, Agustina Hanafi, Iyakrus Iyakrus, Badia Perizade
Published: 4 September 2020
FIRM Journal of Management Studies, Volume 5, pp 111-120; https://doi.org/10.33021/firm.v5i2.1171

Abstract:
This study aims to determine and analyze the effect of actuating and controlling on the performance of the South Sumatra Province Porprov XII organizing committee in Prabumulih in 2019. The data used in this study are primary data by distributing questionnaires to 128 respondents. The analysis technique used is linear regression analysis. Based on the results of this study, using SPSS version 23 shows that: (1) Actuating has a positive and significant effect on the performance of the Porprov committee. (2) Controlling has a positive and significant effect on the performance of the Porprov committee. The percentage value of the coefficient of determination (R Square) of 0.524 illustrates that 52.4% of the variation in performance variables can be explained by the actuating and controlling variables at Porprov XII South Sumatra Football Branch in Prabumulih in 2019, while 47.6% others are explained by causes other than the model under study. Keywords : Actuating, Controlling, Performance, Porprov, Football
Mochamad Muslih, Dedi Rianto Rahadi
Published: 2 October 2019
FIRM Journal of Management Studies, Volume 4, pp 200-217; https://doi.org/10.33021/firm.v4i2.778

Abstract:
Tujuan penelitian ini adalah untuk mempelajari pengaruh kebijakan mengenai remunerasi dewan komisaris, remunerasi dewan direksi, dan implementasi corporate governance terhadap kinerja Badan Usaha Milik Negara (BUMN) Bidang Keuangan yang tidak terdaftar pada Bursa Efek Indonesia.Penelitian ini menggunakan metode penelitian kuantitatif. Sampel berjumlah 7 (tujuh) BUMN Bidang Keuangan yang tidak terdaftar di Bursa Efek Indonesia yaitu PT Pegadaian, Perum Peruri, PT Tugu Pratama, PT Asabri, PT Jamkrindo, PT PNM, dan PT Pengelolaan Aset.Hasil penelitian menunjukan bahwa remunerasi komisaris tidak berpengaruh signifikan pada kinerja perusahaan, remunerasi direksi tidak berpengaruh signifikan pada kinerja perusahaan, dan tata kelola perusahaan berpengaruh signifikan pada kinerja perusahaan.Peneliti selanjutnya agar menggunakan sampel yang lebih besar pada BUMN non publik sehingga dapat diketahui dampak dari penerapan kebijakan kementerian BUMN pada Badan Usaha Milik Negara Non Publik dan menentukan kebijakan-kebijakan selanjutnya. Key Words: Remunerasi komisaris, remunerasi direksi, corporate governance, kinerja.
T Handayani, R T Aprilia, O Widaningsih, F N Kesuma, R Jumansyah
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 153-158; https://doi.org/10.33021/firm.v6i2.1560

Abstract:
This research aims to analyze how the role of information technology on economic growth and stability. Information technology at this time can be an important indicator of economic growth and stability. It is hoped that with information technology, a country can increase the production of goods and services. This research used descriptive qualitative in nature and with a literature review. The sample in this study is the growth and stability that occurs in various countries, especially Indonesia. This research discusses how information technology helps in increasing growth and stability in a country. The results of this study indicate that information technology is very influential on economic growth and stability. The role of information technology has the most influence on economic growth is to increase the effectiveness of resource allocation in organizations by 85.2%. and 77.8% of the response to information technology can increase the amount of investment in a company. The use of information technology will also speed up the production process by reducing the time needed to sort components and raw materials while reducing the potential for errors. it can be concluded that information technology is very influential in the economic growth rate of 96.3% respondents
Pasifikus Maisirata
Published: 2 October 2019
FIRM Journal of Management Studies, Volume 4, pp 141-159; https://doi.org/10.33021/firm.v4i2.789

Abstract:
Pada masa sekarang ini, perkembangan dunia usaha mengalami kemajuan disemua bidang terutama di bidang ekonomi, hal ini berkaitan erat dengan berbagai upaya yang dilakukan pemerintah di antaranya adalah perbaikan di bidang ekonomi.Saat ini banyak ditemukan usaha-usaha yang dilakukan untuk membantu dan mempermudah dalam memenuhi kebutuhan dan keperluan sehari-hari.Untuk memenuhi kebutuhan tersebut banyak dibuka berbagai perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh kesesuaian penempatan dan komitmen organisasional terhadap kinerja karyawan. Hasil pengujian koefisien determinasi (R2) dari variabel independen mampu menjelaskan pengaruhnya terhadap kompetensi karyawan adalah sebesar 26,80 persen, sedangkan sisanya 73,20 persen dijelaskan oleh faktor-faktor lain yang tidak digunakan dalam penelitian ini. Hasil pengujian parsial (t test) menunjukkan nilai signifikansi komitmen organisasional 0,000< 0,05, sehingga komitmen organisasional berpengaruh signifikan terhadap kinerja. Dari rata-rata tanggapan responden dapat diketahui bahwa karyawan memiliki kesesuaian penempatan yang baik dan tingkat kinerja berdasarkan kerjasama yang tinggi. Hasil uji t menunjukkan bahwa kesesuaian penempatan memiliki signifikan sebesar 0,000< 0,05. Hal ini berarti kesesuaian penempatan berpengaruh secara signifikan terhadap kinerja karyawan karena nilai signifikansi lebih kecil dari nilai pembanding yaitu 0,05. Hasil pengujian koefisien determinasi (R2) menunjukkan pengaruh variable kesesuaian penempatan terhadap kinerja karyawan sebesar 28,00 persen, sedangkan sisanya sebesar 72,00 persen dipengaruhi oleh variabel lain diluar kesesuaian penempatan yang tidak di uji
Fiya Fauha Umaima, Erny Hutabarat
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 202-213; https://doi.org/10.33021/firm.v6i2.1529

Abstract:
The increasing amount of paper consumption has an impact on the environment; forest (ecosystem and species), and pollution. On the other hand, the society shifts in the direction of green environment through the growth of Paperless Office world. The purpose of this research was to investigate how capable and available the workforce is to work in the Paperless Office with substitutes such as the digital mode in carrying out their duties. Quantitative methods were used with a population of Bekasi Regency people aged 17-64 years and the sample were 155 respondents. The data were analyzed using the SPSS v.22 tool and SEM-PLS method with SmartPLS 3.0 tool. The study found that environmental awareness did not have a significant influence on workforce readiness, where the higher the level did not influence Bekasi Regency workforce readiness to work at the Paperless Office. Meanwhile, digital competence and digital usage behaviour have been found to have a significant influence on the readiness of Bekasi Regency workforce to work at the Paperless Office.
Agus Deva Adhikusuma, Genoveva Genoveva
Published: 23 March 2020
FIRM Journal of Management Studies, Volume 5, pp 18-33; https://doi.org/10.33021/firm.v5i1.887

Abstract:
Human capital in Indonesia is still lack of entrepreneur which is only 3.31% became an entrepreneur in 2018, this is still lower from World Bank standard that a country should have more than 4% entrepreneur from the total population within a country. This study aims to find out the influence between education, family background, subjective norm, and perceived behavioral control towards entrepreneurial intention to faculty of business students in the Jabodetabek area. The primary data in this study was gathered by distributing 186 survey questionnaires for faculty of business students in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas. This research used survey method through questionnaires, such as assumption analysis and multiple regression. The result showed Subjective Norm has no significant influence on entrepreneurial intention. Education, Family Background, and Perceived Behavioral Control have significant influences toward Entrepreneurial Intention. This research also found that all independent variables simultaneously influence on Entrepreneurial Intention. Adjusted R square is 0.460, it means that 46% changes independent variable (Entrepreneurial Intention) is influenced by independent variables such as education, family background, subjective norm, and perceived behavioral control. This is recommended for business students in Indonesia especially the Jabodetabek area should more confidence with their capabilities and have a positive mindset to become entrepreneurs.
Senny Luckyardi, Eddy Soeryanto Soegoto, Theresia Valentina Lumban Gaol, Dina Oktafiani
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 229-237; https://doi.org/10.33021/firm.v6i2.1564

Abstract:
Currently, Tourism is an inseparable part of life in modern society. Tired with routine urban activities, triggering the development of nature tourism as a place of recreation that is most in demand. Therefore, this research was conducted to determine the role of community participation and land-use change in the Kampoeng Ciherang Tourism Area, to realize sustainable tourism management in the Covid-19 pandemic. The method used in this research was data collection using primary and secondary data, by directly observing the current conditions of Kampoeng Ciherang Tourism Area, which was supported by the availability of secondary data from the relevant agencies. This research discussed community participation in the management of Kampoeng Ciherang Tourism Area, and the impact on land use from tourism activities, especially during the Covid-19 pandemic. The results of this study indicated that in managing tourism, the Tourism Area of Kampung Ciherang had not been able to realize sustainable tourism management especially during the Covid-19 pandemic period, this could be seen from the low level of community participation because tourism management was still fully held by the private sector as the owner of facilities and infrastructure and government as supervisors, even though the change in land use did not experience significant changes at the tourist site. If it does not pay attention to sustainable tourism management, it is feared that in the future there will be an uncontrolled conversion of land from these activities.
Yoseva Maria Pujirahayu Sumaji
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 238-248; https://doi.org/10.33021/firm.v6i2.1554

Abstract:
The world of economy is in a state of uncertainty as shown by the improvement in the projected growth of the world by international institutions. The state of development of the world economy is flutuative due to declining economic growth of developed and developing countries, lower commodity prices, and the difference in direction between monetary and fiscal policy. The development of the world economy can be seen from the Real Effective Exchange Rate (REER) indicator, which sees the exchange rate as a measure of the state of the world economy. This can attract investors to invest in Indonesia due to good REER conditions. REER can be used as one of the reference by investors to make investment decisions in the company that will later affect the company's decision-making. Decision-making will determine how far the company will experience the financial risks that will be set up in risk management. There are 120 non-financial companies registered with IDX Indonesia. The sampling techniques in this study used nonprobability sampling. The inferential statistical analysis conducted in this study is through classic assumption tests, regression analysis, mediation tests and hypothesis tests. The results of the study showed that the Risk Measurement of Economic Policy in Indonesia had a significant positive effect.
Eka Srirahayu Ariestiningsih, Dwi Faqihatus Syarifah Has
Published: 23 March 2020
FIRM Journal of Management Studies, Volume 5, pp 78-98; https://doi.org/10.33021/firm.v5i1.927

Abstract:
Posyandu merupakan salah satu unit pelayanan kesehatan yang berbasis pada masyarakat guna pengembangan sumber daya manusia secara dini dan sarat dengan upaya pemberdayaan masyarakat. Pemberdayaan kader posyandu dalam rangka peningkatan ekonomi produktif adalah semua kegiatan yang bersifat ekonomis dan produktif yang dikelola kader posyandu dalam skala mikro dan berbasis creative enterpreneur. Berdasarkan pada penelitian dan pengabdian masyarakat sebelumnya tentang efektifitas BIMA-X, maka peneliti bertujuan untuk menganalisis faktor faktor yang berpengaruh pada keberhasilan pemberdayaan kader posyandu melalui Inovasi Produk Bima-X (Biscuit PMT and Moringa Oleifera Leaf Xtract) Berbasis Creative Enterpreneur. Sample penelitian adalah Kader Posyandu Kelurahan Randuagung sebanyak 32 orang, dan sample diambil secara purposive sampling. Pengumpulan data dilakukan dengan tehnik kuesioner, wawancara dan telaah dokumen. Analisa data menggunakan uji regresi linier berganda. Hasil penelitian diketahui bahwa nilai Sig adalah sebesar 0,000. Karena nilai sig. < 0,05, maka sesuai dengan dasar pengambilan keputusan dalam uji F dapat disimpulkan bahwa hipotesa diterima atau dengan kata lain Komunikasi (X1), Sumber Daya (X2), Modal/ Fasilitas (X3) dan Jejaring (X4) secara simultan terhadap Keberhasilan Pemberdayaan Kader Posyandu dan variabel independent yang berpengaruh terhadap keberhasilan Pemberdayaan Kader Posyandu adalah Sumber Daya (X2) dengan sig. < 0,05 yakni 0,000. Adanya pengaruh beberapa faktor terhadap keberhasilan pemberdayaan masyarakat diharapkan tidak hanya dilakukan di kelurahan Randuagung tapi juga dilakukan di daerah lainnya, terutama daerah dengan status ekonomi dan status gizi nya masih rendah sehingga dapat bersinergi dengan program pemerintah daerah Gresik. Keywords: Pemberdayaan, Kader Posyandu, Inovasi produk, Intrapreneur, Creative enterpreneur
Mastor Chris Thover, Dedi Rianto Rahadi, Purwanto Purwanto
Published: 4 September 2020
FIRM Journal of Management Studies, Volume 5, pp 135-146; https://doi.org/10.33021/firm.v5i2.1135

Abstract:
Tujuan studi ini adalah mengetahui pengaruh economic value added (EVA), market value added (MVA), likuiditas dan firm size terhadap harga saham di industri perdagangan bidang retail. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dengan jumlah sampel sebanyak 12 perusahaan selama periode 2012-2016 di Bursa Efek Indonesia. Data sekunder yang diambil mengacu laporan keuangan yang dipublikasikan secara tahunan. Tahapan prosesnya melalui analisa deskripsi yang meliputi rata-rata, minimum, maksimum dan standar deviasi. Proses selanjutnya uji asumsi klasik yang terdiri dari uji normalitas, heterokedastisitas, multikolinearitas, autokorelasi dan diestimasikan dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial variabel EVA, MVA dan firm size berpengaruh positif signifikan terhadap harga saham, sedangkan likuiditas berkontribusi negatif signifikan. Selanjutnya seluruh variabel bebas mempunyai efek signifikan terhadap variabel terikat. EVA memiliki nilai yang paling tinggi perannya dibanding variabel lainnya. Nilai proporsi yang digambarkan dengan koefisien determinasi sebesar 85,6% dan sisanya 14,4% yang tidak dijelaskan dalam riset ini.
, Kevin Liemena
Published: 8 July 2021
FIRM Journal of Management Studies, Volume 6, pp 172-182; https://doi.org/10.33021/firm.v6i2.1557

Abstract:
Food and beverage industry in Indonesia has been growing constantly every year and also contributed to manufacture and economy growth in both current and the next following years. The important role of food and beverage industry is transparent through the consistent contribution and significant impact toward Gross Domestic Product and food and beverage startup businesses has been experiencing growth every year due to the growth of population in Indonesia. This study was made to know the effect of product quality and service quality towards customer loyalty of Fuzee Sushi. There is also customer satisfaction as a mediator between product quality and service quality to customer loyalty. This research aims on Fuzee Sushi’ customers that has bought the product more than once. An online questionnaire was distributed to the entire sample and used five points Likert scale as a measurement method. The data are analyzed using Partial Least Square. The result of this research showed that product quality has positive relationship toward customer loyalty directly however, service quality does not have positive impact directly toward customer loyalty. Product quality and service quality mediated by customer satisfaction has positive impact towards customer loyalty. The findings purpose is to understand more about product quality, service quality, customer satisfaction, and customer loyalty relationship in start-up food and beverage business in Indonesia.
Farida Komalasari, Eko Ganiarto
Published: 4 September 2020
FIRM Journal of Management Studies, Volume 5, pp 158-179; https://doi.org/10.33021/firm.v5i2.1029

Abstract:
The number of Indonesian millenials visiting Bangkok is increase year by year. There must be a strong reason, why Indonesian millenials decide to visit Bangkok. This research aims to find out the factors influencing Indonesian millenials’ travel decision to visit Bangkok. The push and pull travel motivations theory are used to develop the research framework. A quantitative research with primary data collected by using a questionnaire is done. The data analysis used in this research is linear regression. There are two models, multiple linear regression and simple linear regression. A multiple linear regression is used to find out the factors of traveler satisfaction, while a simple linear regression is used to find out the influence of traveler satisfaction toward travel decision. The result shows that there are five push factors and five pull factors influencing traveler satisfaction, and at the end, traveler satisfaction influences travel decision. The five push factor are knowledge and culture, friendship, social status, sightseeing, and new experience. Meanwhile the five pull factors are local values, destinations features, historical values, cultural values, and outdoor attraction. Relaxation, as a part of push factor, does not influence traveler satisfaction.Keywords: Push and Pull Travel Motivations, Traveler Satisfaction, Travel Decision,Indonesian Millenial, Bangkok
Eko Ganiarto, Farida Komalasari, Lucia Elshadai Lastria Monita Manik
Published: 8 March 2021
FIRM Journal of Management Studies, Volume 6, pp 107-123; https://doi.org/10.33021/firm.v6i1.1441

Abstract:
Investor pemula mempunyai peran penting dalam perekonomian Indonesia. Jumlah investor pemula menunjukkan peningkatan yang signifikan. Mempelajari perilaku para investor pemula merupakan hal yang menarik, mengingat segala aktivitas mereka pada akhirnya akan mempengaruhi investasi dan perekonomian secara keseluruhan. Tujuan studi ini adalah menentukan faktor-faktor apa saja yang mempengaruhi perilaku investasi para investor pemula dan melihat apakah ada perbedaan perilaku berinvestasi para investor pemula antara, baik saat sebelum Ppandemi Ccovid-19 dan selama Ppandemi Ccovid-19. Studi ini merupakan penelitian kuantitatif, yang mengimplementasikan teori perilaku terencana (the theory of planned behavior) dengan mewawancarai 234 investor pemula di Bursa Efek Indonesia sebagai (responden) yang dipilih dengan metode purposive sampling. Variabel yang digunakan meliputi : sikap investor terhadap investasi (attitude toward investment), norma subjektif dalam berinvestasi (subjective norm in investing), dan persepsi pengendalian perilaku dalam berinvestasi (perceived behavioral control in investing) sebagai variabel independen. Sementara niat berinvestasi (investing intention) dan perilaku berinvestasi (investing behavior) sebagai variabel dependen. Data diolah dan dianalisis dengan menggunakan model SEM ( Stuctural Equation Modelling (SEM)). Hasil studi menunjukkan bahwa pada masa Ppandemi Ccovid-19, sikap investor, norma subjektif, dan persepsi pengendalian perilaku, berpengaruh pada niat berinvestasi investor pemula. Sementara pada saat sebelum Ppandemi Ccovid-19, norma subyektif tidak berpengaruh pada niat berinvestasi. Selanjutnya, pada kedua periode tersebut(sebelum dan selama pandemi covid-19), niat berinvestasi mempengaruhi perilaku berinvestasi investor pemula.
Natashya Br Bangun
Published: 8 March 2021
FIRM Journal of Management Studies, Volume 6, pp 62-87; https://doi.org/10.33021/firm.v6i1.1281

Abstract:
Penelitian ini dilakukan dengan tujuan untuk meneliti pengaruh Educational Background Board of Directors, Gender Diverse Board of Directors, Ethnically Diverse Board of Directors dan Age Diverse Board of Directors terhadap pengungkapan Sustainability Report dan Nilai Perusahaan pada beberapa perusahaan perbankan pada sub sector perbankan yang terdaftar di Bursa Efek Indonesia periode 2016-2018. Pengolahan data dalam penulisan tesis ini menggunakan program Statistical Package for the Social Sciences (SPSS) Versi 25.0. Pada penelitian ini ditemukan bahwa Educational Background Board of Directors, Gender Diverse Board of Directors, Ethnically Diverse Board of Directors dan Age Diverse Board of Directors tidak berpengaruh terhadap pengungkapan Sustainability Report dan Nilai Perusahaan sedangkan pengungkapan Sustainability Report berpengaruh pada Nilai Perusahaan.
Pandu Adi Cakranegara, Dedi Rianto Rahadi
Published: 8 March 2021
FIRM Journal of Management Studies, Volume 6, pp 51-61; https://doi.org/10.33021/firm.v6i1.1116

Abstract:
Bank di Indonesia dikategorikan menjadi beberapa tipe berdasarkan ukuran, tipe bunga yang diberikan (shariah dan komersial), kemampuan melakukan transaksi (umum dan perkreditan rakyat). Salah satu fungsi kategorisasi tersebut adalah fungsi administratif dan pengawasan oleh lembaga pemerintah. Penelitian ini mencoba meneliti apakah terdapat karakteristik sebagai konsekuensi dari kategori tersebut. Selanjutnya apa konsekuensi ekonomi dari karakteristik tersebut. Metode penelitian yang digunakan adalah metode campuran yaitu dengan menggunakan analisa rasio dan studi literatur. Hasil dari penelitian ini menunjukkan adanya perbedaan karakteristik dari masing-masing ekonomi. Konsekuensi dari perbedaan karakteristik tersebut adalah adanya penguasaan pasar yang dominan dari bank-bank besar yang timbul karena adanya skala ekonomis.
Yuanita Ratna Indudewi
Published: 8 March 2021
FIRM Journal of Management Studies, Volume 6, pp 37-50; https://doi.org/10.33021/firm.v6i1.1332

Abstract:
Entrepreneurial Venture Creation is one of signature curricula in International Business Management Universitas Ciputra Surabaya. It is part of 7 semesters Entrepreneurship Education Journey to equip students with entrepreneurial skill by doing real business project. It is a set skill that helps students to face volatile, uncertain, complex and ambiguous (VUCA) future. Especially during COVID-19, it’s one of a real case study of VUCA. During Entrepreneurial Venture Creation (EVC), students guided through design thinking phase starting from empathize, defining problem, ideation and prototyping, market testing, finally they evaluate and conclude their venture development. Half of the design thinking process of EVC was done remotely in an online classroom platform due to COVID-19. The purpose of this research is to evaluate whether Entrepreneurship Education intervention in form of Entrepreneurial Venture Creation curricula can increase their perceived knowledge, perceived entrepreneurial mindset, and perceived venture creation skill. This study also want get a closer understanding how team behavior can interfere their venture continuation. There are 533 of second semester students who were participated in the survey. Total population sampling was used in the process. The result of simple statistic descriptive showed they have positively increased their perceived entrepreneurial knowledge, perceived entrepreneurial mindset and perceived venture creation skill, whether they have a good team behavior or not. The statistic showed that there are 9.19% teams that didn’t have good behavior and decided to discontinue their venture, yet still have high perceived entrepreneurial knowledge, perceived entrepreneurial mindset, and perceived venture creation skill.
Eka Srirahayu Ariestiningsih, Genoveva Genoveva, Dwi Faqihatus Syarifah Has
Published: 8 March 2021
FIRM Journal of Management Studies, Volume 6, pp 1-13; https://doi.org/10.33021/firm.v6i1.1309

Abstract:
The aim of this research is to find out how to improve the quality of life of SEKOPER members to become creativepreneur, which is a form of women's empowerment program for economic emancipation. This is program for gender equality and justice, developing and strengthening women's knowledge and learn poverty alleviation as the social protection programs, which is organized by Gresik Regency Government because many women dropped out of school and un-productive. According to data from the Central Statistics Bureau, the female unemployment in 2019 it increased significantly to 5.92%.To achieve this goal, researchers used a qualitative method, with primary and secondary sources as data collection instruments, namely observation, in-depth interviews, and using the Participatory Rural Appraisal approach. Based on the analyzed data, the research findings that SEKOPER members have succeeded in becoming creativepreneur with : 1) Facilities and policy from Head of village as the Regional Government, 2) Coaching from UMG as a higher education institution that provides innovative healthy food and how to market the products and 3) Sponsorship by Combined Cycle Power Plant (PJB) as their CSR program. The success of developing an innovative healthy food business, it will improve the economy of the family and the region, which is form of economic emancipation. Keywords : SEKOPER, Women Empowerment, Economic Emancipation
Jony Oktavian Haryanto, Donald Samuel Slamet Santosa, Andi Ina Yustina, Rendika Nugraha
Published: 8 March 2021
FIRM Journal of Management Studies, Volume 6, pp 88-94; https://doi.org/10.33021/firm.v6i1.1288

Abstract:
This community service starts from difficulties of university students in Indonesia to develop start up business. Most of the students make business in food and beverages, although they are not majoring in culinary art, food technology, or other food based major. The problem indicate that students have no good entrepreneurial spirit. To solve the problem, this program will use other method in developing students’ startup business, namely Entrepreneurial Learning Model (ELM). The steps of ELM are: training, education, experience, and mentoring. This model has already run for 6 months (May to October 2019) to 10 groups of students (who make 10 startup business). The results of this program are: (1) students able to develop their startup business; (2) the startup business come from their innovative idea; and (3) students able to maintain their business. Based on the results, it is recommended to use the model on developing students’ startup business.
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