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Revista de Administração da UFSM, Volume 14, pp 568-591;

Purpose – The research analyzed the determinants (Performance Expectation, Expectation of Effort, Social Influence, Facilitating Conditions, Hedonic Motivation, Value and Habit) of the intention and the behavior of using online discount coupons, through UTAUT2 in the Brazilian context. Design/methodology/approach – The survey was adopted with an instrument adapted from Yang (2010) and Christino et al. (2019) validated by experts. Made available online, the instrument collected 309 responses for analysis using the structural equation modeling technique. Findings – The results validated the positive relationships for Facilitating Conditions, Hedonic Motivation, Perceived Value, Habit and Performance Expectation - the highest’s coefficients. The influence of Expectation on Effort and Social Influence has not been validated. Research limitations/implications – The results cannot be generalized to all Brazilian individuals, in addition to considering recognized determinants of international literature. For this reason, suggestions are made for continuing and deepening the research. Practical implications – The results contribute by indicating the main perceptions that lead to the intention and use of discount coupons, which are the performance expectation and the habit. Thus, managers can develop their sales strategies considering such factors while society can establish strategies to more sustainable purchases. Originality/value – The research discusses the determinants of UTAUT2 in the Brazilian context to explain the intention and behavior of using online discount coupons, which are grouped together are unprecedented in Brazilian literature.
Revista de Administração da UFSM, Volume 14, pp 545-567;

Purpose – The research aimed to propose and validate a Theoretical Model to understand how the relationship between customers (service users) and service providers might result in customer retention in the higher education context.Design/methodology/approach – The research was implemented through a survey applied to 301 students of a Higher Education Institution, and the data were analyzed through Structural Equation Modeling (SEM).Findings – The results indicate that value co-creation impacts customer satisfaction and value-in-use, customer satisfaction impacts switching costs and customer retention, and switching costs impact customer retention. However, value-in-use did not significantly impact customer retention, opposing to the expected results.Originality/value – There is no consensus on which constructs effectively are the antecedents of customer retention for the most diverse types of services. For this reason, this research aimed to validate a Theoretical Model that contemplates the constructs of value co-creation, value-in-use, customer satisfaction, and switching costs as antecedents of customer retention in the higher education context.
João Pedro Cordeiro, , , Duarte Xara Brasil
Revista de Administração da UFSM, Volume 14, pp 478-501;

Purpose – This study aims to analyse the role and importance of trader’s competencies in the context of municipal markets. It is proposed to define the ideal competences profile of traders (ICPT) in a municipal market – Livramento Market of Setubal, Portugal – attending to their key competencies, to assess the degree of similarity between the actual profile of the traders and the ICPT.Design/methodology/approach – A case study was carried out with a quantitative approach through the application of a survey to individuals of the various stakeholders’ groups (N = 36) related to the municipal markets.Findings – The ordering the relative importance of the competencies allowed to obtain the ICPT, highlighting the greater importance of more technical competencies in detrimental of soft competencies. Each of the competence’s profiles identified by the different groups were compared to the ICPT and high percentages of similarity were obtained (greater than 70%).Research implications – This study assists professional associations and managers in the design of local market management models with a focus on competencies, guiding their efforts towards the development of the most relevant competencies for professional practice.Originality/value – Its originality is based on the lack of research studies focused on the analysis of the competences of the players in the municipal markets. The analysis of the central role of a profession that is little valued, and little studied in the national context serves as an anchor for other studies on the competencies of these professionals.
Revista de Administração da UFSM, Volume 14, pp 592-610;

Purpose – Urban mobility is one of the most relevant themes in discussions regarding quality of life in large urban centers worldwide. It is a challenge that local governments have been facing due to a significant growth in the urban population. The purpose of this study is to analyze the changes in public transport made by the local government in the city of Bogotá, ColombiaDesign/methodology/approach – It is an in-depth case study of a qualitative nature, based upon primary (interviews and observation) and secondary data. Data was collected in Brazil and Colômbia.Findings – The case signaled a significant change process by improving urban mobility through the implementation of successful public policies and strategies. The findings indicated that transforming a chaotic public transport system into a point of reference in this field is a notable effort.Practical implications – This study provides insights to public administrators that manage organizations that operate complex systems and pluralistic contextsOriginality/value – This paper contributes to the field by discussing a unique case study in which the administration of a large capital of a South American country promoted a substantial change in the urban mobility system, tackling obstacles and developing an efficient approach.
Bruno Henrique Rocha Fernandes, ,
Revista de Administração da UFSM, Volume 14, pp 458-477;

Purpose: To investigate into the strategic alignment of competency-based management (CBM) models implemented in 95 Brazilian organizations, leaders in their respective segments.Design / methodology / approach: The study is a longitudinal, exploratory-descriptive study under a qualitative and quantitative approach.Findings: A great similarity was found in the competencies in the CBM models, both in terms of incidence of competencies and similarity of their descriptions.Research limitations / implications: The study reveals a trend towards a disconnection between individual competencies and organizational strategies and values, and suggests four possible propositions to be investigated in future studies: P1: Absence of conceptual rigor for competences; P2: Insufficient dedication of time to implement a model; P3: Dissemination of “off-the-shelf models”, and P4: Institutionalization of CBMs as a dominant practice for people management.Practical implications: The results point to the need for organizations, when building or updating their CBM models, to pay attention to the concept of competencies used, ensuring the incorporation of the organizational strategy into the model, and dedicating adequate time to its elaboration and implementation in order to customize the CBM model to their needs.Originality / value: It constitutes one of the few longitudinal surveys with a representative sample of existing CBM models in Brazil and worldwide; hence, it captured a phenomenon (homogenization of CBM) that has been difficult to be observed outside this research.
Larissa Degenhart, Edmery Tavares Barbosa, Marcia Zanievicz da Silva
Revista de Administração da UFSM, Volume 14, pp 611-631;

Purpose – The research aimed to analyze the relationship between the diversity of the managers' profile as a lever for value creation and the accounting conservatism of Brazilian and French companies.Design/methodology/approach – The sample consisted of 71 Brazilian companies and 67 French companies, listed in the B3 Index IBrX-100 and the SBF 120 Index of Euronext Paris, respectively. Multiple Regression was used to analyze the data (2011 to 2015).Findings – The results revealed that the characteristics of the diversity of the profile of Brazilian managers that are related to accounting conservatism are: age, place of formation and position occupied in the directive body. In France, the characteristics are: degree of schooling, link with the company and function performed.Research limitations/implications – The limitation of the impossibility of generalizing the results is highlighted. As theoretical contributions, this research analyzes an element that can be considered for analysis in the face of accounting conservatism: the profile of managers.Practical implications – The diversity of the managers' profile should be considered in companies, since it has repercussions on accounting conservatism, that is, on how managers conduct accounting to maximize company value.Social implications – The findings have social implications for professionals who aim to enter the Brazilian and French labor market.Originality/value – The study advances in the accounting area, as it analyzes the governing body of organizations, an important differential in the analysis of the demographic, professional and performance characteristics of managers and their relationship with accounting conservatism.
Revista de Administração da UFSM, Volume 14, pp 521-544;

Purpose – The changes that occurred in the market, resulting from technological advancement, made companies pay attention to innovation in their processes, products or services, as a way to stand out. To enhance innovation in companies, focusing on leadership is an effective way. In this sense, the present study aimed to develop a model in order to list the priorities related to leadership and its interface with innovation, under the top management perspective of a telecommunications company.Design/methodology/approach – For the development of the model, the Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) method was used to identify such factors and the best alternatives so that the investigated company can make consistent decisions. Thus, the criteria chosen by the Manager and Director were discovered, as well as the alternatives that they cherish, contributing to the development of innovation within the company.Findings – The results showed that the perception of the two interviewees was similar, however, it is emphasized that they should better choose how to apply innovation within the company.Originality/value – This study opens the way to highlight the importance of the theme of leadership and its interface with innovation for professionals in the management area, favoring decision making, in addition to contributing to the literature, deepening the debate on the theme of leadership and innovation, which is still incipient and needs development.
Felipe Liberato Souza,
Revista de Administração da UFSM, Volume 14, pp 674-692;

Purpose: meritocracy and incentives for innovation are instruments in the search for efficiency and increased productivity. The objective of this work is to demonstrate the correlation between meritocracy and productivity gains that a franchise network presented in a year of economic crisis in Brazil. Design/methodology/approach: the method of qualitative and quantitative approach of this research used experimentation, based on interviews, observation and data analysis. Two groups of companies, which totalized 92 companies and 746 professionals participated of the research. Findings: management based on recognition and reward for employees of a group of companies has shown an increase in productivity of up to 25% in a year of economic recession. In the same period, another group of companies in the same business, but without a meritocracy-based compensation system, achieved a 9% drop. Research limitations/implications: this work suffered from limitations as to the influence of the local economy of each franchise on the results, impacting the comparisons of the groups that participated in the experimental research. Practical implications: logistics companies can use this work to define a meritocratic model that encourages employees to seek innovation in processes and contribute to better operational performance. Social implications: logistics has a strong impact on the competitiveness of companies, from industry to commerce. This work offers visibility of the influence of productivity in logistics companies in the supply chain. Originality/value: this work contributes to the analysis of the influence of meritocracy in people management, especially in times of economic crisis.
Deonir De Toni, Andressa Tormen, Gabriel Sperandio Milan, Luciene Eberle, Fernanda Lazzari
Revista de Administração da UFSM, Volume 14, pp 632-654;

Purpose: this study aims to examine the impacts of price levels, high level vs. low level, associated to a known brand vs. an unknown brand over fairness perception, symbolism quality and purchase intention.Design/methodology/approach: one pre-experiment is conducted with a 2 (high price level vs. low price level) x 2 (known brand vs. unknown brand) between-subjects design and a sample of 152 jeans customers.Finding: the results indicate that different price levels with brand knowledge or without brand knowledge impact differently over customer behavior, mainly when it comes to quality, fairness, perceived value, symbolic value and purchase intention of the investigated product and that that the relation between symbolic value and purchase intention is totally mediated by the perceived fairness.Practical Implication: by understanding how customers integrate, relate and infer quality, fairness and symbolic aspects to products through their perceptions concerning price levels and brand knowledge levels, it is possible to supply marketing professionals with information that lead to better-informed choices about pricing policy and branding in their companies.Originality/value: among these research contributions, we emphasize the proposition of eleven research hypotheses that aim to better understand customer behavior from the manipulation of two variables: product price level and brand knowledge level and its impact on perceived quality, fairness, symbolism and purchase intention.
Antônio Vinícius Silva Caldas, Antônio Francisco De Almeida Da Silva Júnior
Revista de Administração da UFSM, Volume 14, pp 693-715;

Purpose - This work aims to analyze the assertiveness of net present value (NPV) and real options theory (ROT), at the moment of decision making for investments in renewable energy projects, considering the 244 winning projects in the auctions of reserve energy that occurred between 2011 and 2015.Design/methodology/approach –This is a quantitative study that used real data from 150 wind power and 94 photovoltaic projects available on ANEEL´s website. For data analysis, the confusion matrix, the area under the ROC Curve and the Kappa Index were used.Findings – It was concluded that NPV is more effective for recommendations to invest in projects with chances to be successful, while ROT is more accurate in suggesting against investing in projects with propensity for failure. It was also found that the degree of agreement between the two techniques is substantial and determined by the level of volatility of real options.Research limitations/implications – The limitations of this study refer to the difficulties of identifying the reasons that motivated failures in the projects.Originality/value – Theoretically, this work contributes to identify the characteristics that effectively differentiate ROT from NPV at the time of decision making. Empirically, this work contributes to doing an ex-post analysis of the projects.
Luis Adriano Rodrigues, Marta Olivia Rovedder de Oliveira
Revista de Administração da UFSM, Volume 14, pp 502-520;

Purpose - This study aims to identify factors, such as materialism and brand equity, that can influence impulsive buying behavior associated with the use of a credit card.Design/methodology/approach - We adopted the survey method, collecting 384 structured face-to-face questionnaires, focusing on the footwear industry. We collected the data in the state of Rio Grande do Sul - Brazil, covering the seven mesoregions of the state. Confirmatory factor analysis, descriptive statistics, ANOVA, T test and Structural Equation Modeling (SEM) were used to analyze the data.Findings – In this study, we find that brand equity does not impact impulsive buying behavior, but the credit card positively impacts impulsive buying behavior.Research limitations/implications – The research was executed just in one province, so future research could be developed in other’s places and culturesPractical Implications – This study can help scholars and managers of footwear industry understand impulsive buying behavior of its consumers.Original value – This study shows the relationship between credit card use, materialism and impulsive buying behavior constructs.
Leonardo Fabris Lugoboni, Hamilton Luiz Correa, Juliano Augusto Orsi Araujo, Joice Chiareto
Revista de Administração da UFSM, Volume 14, pp 655-673;

Purpose – This research aims to recognize the performance indicators relating to the management of species reported in the literature.Design/methodology/approach – It is an exploratory and descriptive research. It assumes the qualitative characteristics. We presented a theoretical proposal of indicators and sufficient dimensions to manage an IES. The board was selected by convenience. The expert group was composed of people who have expertise in managing performance. Findings – We found indicators that were added according to the suggestion of the respondents, resulting in 65 indicators, divided into 9 dimensions. The model contemplates the dimensions: Economic; Internationalization and research; Student/Client; Market; Academia; Operational; Human Resources; Society/extension and Sustainability.Research limitations/implications – As limitations of the research, there is the possibility of some work on indicators that have not been identified at this stage of research, and also the choice of specialists.Practical implications – This study presents the determinants of business performance. The indicators that should be used for each type of organization are of utmost importance and were highlighted as one of the challenges of future research in the management of organizational performance.Social implications – In the Brazilian literature, 75% of the surveys do not address performance management holistically, thus reinforcing this study's importance and originality.Originality/value – Previous literature were identified 57 performance indicators, distributed in six 6 dimensions based on the concepts of multidimensionality. The work found indicators were added according to the suggestion of the interviewees, resulting in 65 indicators divided into 9 dimensions.
Diego Silva Cardoso, Pedro Sartori Locatelli, Wanderley Ramalho, Nader Asgary
Revista de Administração da UFSM, Volume 14, pp 423-442;

Purpose – The production of photovoltaic solar energy has gained international prominence, being the subject of government policies aimed at its development. The purpose of this study is to analyze the profitability of a shared photovoltaic solar energy project, located in the national territory, resulting from changes in regulatory framework of the sector represented by different tariff levels.Design/methodology/approach – It is a quantitative study based on corporate finance as its theoretical-conceptual substrate. Simulations were carried out using different energy price and tariff scenarios.Findings - The results reveal that, under current conditions, distributed photovoltaic solar energy generation is financially very attractive to investors. In addition, it was found that significant changes in the tariff regime for this type of energy might prevent new investments in the segment. Practical implications – The evidence suggests caution in changing the legal framework of a segment that is still incipient in the country, which generates clean and renewable energy, and with enormous growth potential.Originality/value - The study presents, in a systematic way, the possible impacts of changes in the price and tariff scenarios on the attractiveness of investment in the distributed generation of photovoltaic solar energy generation. In this sense, it can be easily adapted to evaluate industrial plant projects of different sizes in regions with distinct levels of solar irradiation.
Lucas Santana Fogaça, Liliana Vasconcellos, Marise Regina Barbosa Uemura, Graziella Maria Comini
Revista de Administração da UFSM, Volume 14, pp 315-331;

Purpose: the objective of this study is to analyze the career anchors (Schein, 1974) of university students involved in social activities. Design/methodology/approach: we chose a quantitative descriptive approach, with the application of a questionnaire to 68 young students participating in the CHOICE ambassador program. Findings: results showed the predominance of the service and dedication to a cause anchor, and the relevance of acting in student and volunteer organizations. The career anchor acts as an influencing factor for the interest in social businesses, while previous involvement in other social activities (volunteering and student entities) seems to be the indicator that shows how much the individual will effectively move in the direction of social businesses. Originality/value: this result demonstrates the existing alignment between the search for a purpose and working in social businesses. Although the involvement in social activities is becoming increasingly present in university life, companies still do not know how to determine the value of these experiences. Therefore, we emphasize the importance of studying this phenomenon and bringing information that allows these barriers to break, after all, society increasingly needs new solutions to social problems.
Rosangela Fritscher Santos, ,
Revista de Administração da UFSM, Volume 14, pp 349-368;

Purpose - The social media have become powerful tools that can be used to do much more than connecting relatives and friends, helping find a job or providing advertising space. This study aims to present the benefits of combining the subjects related to Knowledge Sharing, Social Media and Social Capital theory.Design/methodology/approach – Literature review of 22 papers identified as relevant when combining the subjects Social Media, Social Capital and Knowledge Sharing. The 22 documents were subjected of content analysis.Findings – The analysis of the literature revealed two fundamental roles for social media within organizations – an operational role – working as a channel or tool; a transformative role – used to support organizational strategy.Research limitations/implications - The limitation of this study is related to the limited number of papers that resulted from the search.Practical implications – The benefits of combining the three subjects include improvements on informal communication, better collaboration and cooperation, and a positive influence on job performance and innovation.Originality/value - The proposed research agenda highlights the importance of future investigations into the sharing of tacit knowledge through Social Media; focusing on how to generate trust via Social Media and suggests research attention related to knowledge protection.
Catherine Chiappin Dutra, Cristiano Wagner Tesser Pavinato, Maria Luiza Furlanetto Carrer, ,
Revista de Administração da UFSM, Volume 14, pp 332-348;

Purpose - The innovation process is characterized by being continuous and focused mainly on the differentiation of the organizations, aiming at obtaining a competitive advantage. Thus, this study aimed to analyze the innovation process in publicly traded companies of Serra Gaúcha.Design/methodology/approach - A quantitative study was conducted through a survey with descriptive statistical analysis. The questionnaire was prepared based on the study of Floriani, Beuren and Machado (2013) and sent to seven companies from Serra Gaúcha listed on BMF Bovespa. The analysis was segmented into organizational capabilities, innovation contexts, innovation focus, and enhanced performance.Findings - The results showed that there are procedures in the processes in most companies, and the focus of innovation is especially on products and directed to the market. All organizations use their own resources to execute innovations. Most of the registered patents are in the national sphere, and two companies have not registered any patents in the last two years.Originality/value - Previous studies have not identified any companies from Serra Gaúcha as participants in the innovation process in Brazilian publicly traded companies. Besides, it is impossible to define a profile of the region from the data treatment in previous studies. The proposed study analyzes how the innovation process occurs in publicly traded companies of Serra Gaúcha listed on BMF Bovespa.
Camila Fadel Tirolli, Dannyela Da Cunha Lemos
Revista de Administração da UFSM, Volume 14, pp 369-387;

Purpose: This study aimed to study the process of collaboration for innovation in a Brazilian electronics company with its Chinese suppliers, specifically in the bonds generated for the development of new products.Methodology: Firstly, it brings the theoretical ground about this field of study, related to the collaborative ties for the development of new products with international suppliers, focusing on the learning processes and innovation capacity. For the data collection, twelve interviews were made with internal actors and Chinese suppliers, as well as documental research. The data analysis was descriptive and interpretative through categorical content analysis.Findings: This study results show that the company does not have a solid supplier database nor stimulate internal collaborative practices of portfolio definition, which makes products sourcing slow and inefficient. In regards to the collaboration with suppliers, the interactions are reactive and focused on problem-solving. Besides, regarding the new product developments with suppliers, there is no formal policy that values learning processes and knowledge sharing practices internally.Originality/Value: These glimpses the possibility of improving the collaboration processes with suppliers regarding new products’ development impacting on the time-to-market and innovation capacity.
Revista de Administração da UFSM, Volume 14, pp 276-296;

Purpose: Geographical indications (GIs) are considered a type of brand that is shared by companies in the same sector in order to highlight the origin of a product and have its quality recognized. They have been widely used in the wine sector. This study aims to verify whether geographical indications can be considered an internal resource that generates competitive advantage for the Brazilian wine sector. Furthermore, it also aims to: i) understand the purpose of creating a geographical indication; ii) understand the process of creating the geographical indication and the procedure for authorizing its use; iii) understand what are the unique intangible results obtained by a geographical indication; iv) check the vision of the future concerning the geographical indication.Design/methodology/approach: It was conducted in-depth interviews with government agencies, associations, and winegrowers in Rio Grande do Sul/Brazil.Findings: Therefore, GI projects can be resources that are difficult to copy or replace, building knowledge, identifying terroirs, and redefining production practices.Originality/value: It can lead to the achievement of sustainable competitive advantage with increased exports and differentiated products in the market.
Revista de Administração da UFSM, Volume 14, pp 297-314;

Purpose – This study seeks to verify whether the performance of Brazilian Congressional Representatives is related to MHDI and GDP per capita indices and the regions they represent. Methodology – Regarding the performance of the parliamentarians, the data used were those made available by the Transparência Brasil portal and analyzed using the multivariate exploratory non-hierarchical cluster analysis technique K-means. Federative Units were divided into clusters according to the similarities they presented with respect to the variables that made up the analysis. Findings – After the analyses, we were able to determine that there is no relation of equivalence between the performance of representatives in Congress and the observed research development indices (MHDI and GDP per capita) with states of different regions and quite distinct conditions of development making up the same group of analysis. Originality/value – The researched data, or even the identification of transparency actions demonstrates the wide variety of analysis possibilities that are available in terms of discussions of the performance of political agents and their respective returns for the population. We would suggest that future studies can use other data or other reports displayed in the transparency portals of various spheres of government. Other research possibilities can be developed based on qualitative analyses of the effective representativity of the projects proposed by these representatives of the people.
Renato Rodrigues da Silva, , , Lidinei Éder Orso,
Revista de Administração da UFSM, Volume 14, pp 405-422;

Purpose: To evaluate the theme "Code of Ethics and Conduct" in private or public organizations, considering the relationship between ethical issues and good practices in Corporate Governance, measures that subsidize the planning and strengthening of ethical cultures in the interpersonal context.Design / methodology / approach: The descriptive survey relied on the application of questionnaires and obtained 184 responses from organizations of various types. The study was carried out using codes of conduct made available by companies on their websites, characterized as primary sources. The data collected were worked in the SPSS, tabulated and presented as results in the form of tables or graphs, with appropriate analyses.Findings: The results show the adoption of good practices of integrity, especially on the Code of Ethics and Conduct. The adoption of an ethical code can be considered a way to formalize, encourage and guide responsible behavior among employees and organizations. Seen from the outside, it contributes to creating and maintaining a good corporate reputation and stakeholder trust. In this sense, the reasons behind the creation of a code have been stated in the Shareholders' Theory, the Legitimacy Theory and the Stakeholder Theory.Originality / value: The Code of Ethics and Conduct arises as an instrument to guide ethical behavior in organizations. Therefore, it is the declaration of the set of rights, duties, business conduct towards stakeholders, reflecting the culture and set of norms that enrich the company's decision-making processes and guide its behavior.
Revista de Administração da UFSM, Volume 14, pp 443-457;

Purpose: The purpose of this research is to understand the relationship between the granting of microcredit in a community development bank and the performance of female solidarity enterprises.Methodology: This research is descriptive with a qualitative approach and a theoretical-empirical nature. The data were submitted to the content analysis technique for organisation and interpretation of the findings.Findings: From the results, it can be concluded that the granting of microcredit by the community bank can positively influence the performance of female solidarity enterprises, but it has some limiting factors, such as a low credit limit.Originality: This study analyses the relationship between the microcredit concession processes and the development of female solidarity enterprises.Keywords: Microfinance; Community development bank; Women's solidarity enterprises.
Tatiane De Andrade Neves Hörbe, Gilnei Luiz de Moura, Emanuelly Comoretto Machado, Simone Alves Pacheco de Campos
Revista de Administração da UFSM, Volume 14, pp 388-404;

Purpose – This study aims to analyze the influence of the dimensions of the organizational structure on the organizational learning capacity in a transport company. Design/methodology/approach – For this, we adopted as a research design the method of case study and for data collection and analysis, using the quantitative and qualitative procedures. For the purposes of this study, the choice was made of the Administrative Unit of Construction Equipment of a worldwide manufacturer of commercial vehicles.Findings – Among the results it was verified that: (i) an environment conducive to organizational learning must be supported by organizational organizational structures; (ii) the dimensions of centralization and integration when working in congruence tend to reinforce processes and levels of learning; (iii) the high degree of formalization has no influence on organizational learning capacity.Research limitations/implications – As limiting factors of the research, the cross-sectional approach is considered to study the theme of organizational learning. Still, the data collection in only one Unit of the company Alpha, the number of interviews carried out and the fact that it involves only managers from the commercial and sales sectors.Practical implications – The dimensions Centralization and Integration influence the Capacity for Organizational Learning.Originality/value – In order to develop an environment conducive to organizational learning, organizations should make use of more flexible structural forms, which encourage people's autonomy and freedom through decentralization. Also, that organizations seek a high level of integration, information sharing and that communication is fluid throughout the company.
Valéria Garlet, Camila Pascotini Grellmann, Lucia Rejane Da Rosa Gama Madruga
Revista de Administração da UFSM, Volume 14, pp 263-275;

Purpose – This research aims to analyze sustainable practices of 421 tourists, through a quantitative study (survey method).Design/methodology/approach – The questionnaire identified the choices and attitudes related to transportation, lodging, environmental impact, social responsibility, tours, airfare purchase, shopping, food, local culture and nature.Findings – The results showed that most respondents say they practice sustainability when traveling as tourists and try to assist other tourists by teaching and transmitting the principles of minimum impact whenever there is an opportunity. However, some research results are worrisome: only 19.72% of the respondents plan their trips thinking about the environmental impact and only 17.58% verify if the lodging environment adopts sustainability practices. In addition, 46.56% were indifferent about buying in stores and restaurants with sustainable practices.Originality/value (mandatory) – Thus, there is still much to evolve regarding better choices and attitudes. With the development of sustainable practices, it will be possible to achieve favorable tourism for all.
Priscila Rezende Da Costa, Lucimar Da Silva Itelvino, Sonia Francisca Monken
Revista de Administração da UFSM, Volume 14, pp 241-262;

Purpose: The concept of social innovation as open, collaborative and social transformation process opens room to reinforce the need of legitimizing social impact businesses and of expanding partnerships for social change, as well as the urgency of establishing professional and more sustainable social innovation environments. Accordingly, we tried to answer the following research question: How can social business performance boost the development of social innovations?Design/methodology/approach: Therefore, we adopted the inductive approach of qualitative paradigm, based on the Grounded Theory, to investigate 24 social businesses. In addition, we adopted the Atlas.ti software for data organization and recovery.Aggregate results allowed us to propose a descriptive model of sustainable performance for the development of social innovations in social business, based on the following propositions: sustainable performance in processes and social innovation, the prevalence of a cooperative environment to solve social issues, professional governance as causal factor to social innovation development, the development of actions focused on public interests as influencing conditions for social innovation development, technical and scientific evaluation of social impacts as strategy to measure the outcomes of developed innovations and the expansion of social impacts as the consequence of the self-negotiation of social affairs.Originality/value: A descriptive model of sustainable acting was proposed for the development of social innovations in social businesses.
Lianna Silva Camelo, Sergio Henrique Arruda Cavalcante Forte
Revista de Administração da UFSM, Volume 14, pp 1-21;

Purpose – Investigate the Joint Venture International performance determinants’ relevance at each point of their life cycle.Design/methodology/approach – Determinants already mapped in the literature were identified and grouped into three dimensions: internal, industrial and institutional. A questionnaire was developed and sent to academics and managers, which requested them to order the dimensions and determinants presented. Data was analyzed using Multi-Attribution Global Quality Inference (MAGIQ).Findings - Results show that the dimensions’ relevance varies according to the organization’s stage in its life cycle. The internal dimension has more influence on performance during the startup period than the industrial and institutional dimensions, but this position is reversed when the IJV becomes mature.Research limitations/implications (if applicable) – This study is based on specialists’ perceptions about IJV’s, so could be a gap between this perception and the facts that the organizational indicators can present.Practical implications – Understanding IJV’s performance determinants’ relevance at each point of their life cycle can help manage these variables to create more efficient actions in accordance to the company’s needs.Originality/value (mandatory) – this study frames performance determinants in the three proposed dimensions within strategic administration theories, ranks them and uses MAGIQ for data analysis.
Gabriel Barroso De Azevedo, , Nader Asgary
Revista de Administração da UFSM, Volume 14, pp 44-62;

Purpose – Higher education institutions have used more and more project management tools to run development projects to create new professional postgraduate programs. The purpose of this research was to propose an adaptive project management model for creating a professional doctoral course in Business Administration, in order to fulfill the goals established by CAPES.Design/methodology/approach – For such, the qualitative approach was favored with the adoption of the single case study method. Semi-structured interviews were conducted with academic coordinators who are experts in the field in addition to the gathering of documents, thus using data triangulation to explore the phenomenon. The analysis of primary data and the analysis of documents from the Coordinating Agency for Advanced Training of Graduate Personnel (CAPES) served as inputs for analyzing and interpreting the results.Findings – As a result, we developed an adaptive project management model with the following characteristics: a) constant planning of activities, occurring in every cycle of interactions; b) iteration using short activities, allowing for more control of the project; c) validations performed continuously to ensure the goals proposed by CAPES are reached; and d) adaptable to change of scope during the execution phase of the project life cycle.Research limitations/implications – Among the limitations of the study is the lack of other studies related to the use of adaptive project management methodologies for developing postgraduate programs. And for future researches, we point out the need for applying the proposed model, to verify its efficacy and adherence to the development of a professional doctoral course.Originality/value – This study contributes to the academy by highlighting the need for project management as a tool and technique for the development of stricto sensu professional graduate programs. In this way, HEIs will be able to use a model of adaptive project management practices to achieve the objectives proposed by the CAPES evaluation process. As a result, HEIs are strengthened in the management, control and monitoring of the progress of their programs.
Alexandra Kelly Moraes, Marcos Felipe Falcão Sobral, André Souza Melo
Revista de Administração da UFSM, Volume 14, pp 138-161;

Purpose – This article has as main objective to analyze the efficiency of the sugar and ethanol market in Paraíba, through the cointegration test.Design/methodology/approach – To this end, historical series of sugar and ethanol from the Paraíba market were used, collected at BMFBOVESPA and CEPEA. As for the methods, the Descriptive Statistics metrics were applied to describe the series' behaviors, the Dickey-Fuller Increased Unit Root Test to verify stationarity, and finally the Cointegration Test, to analyze the long-term relationship.Findings – The results indicated a behavior with several oscillatory movements in the series prices. Regarding the stationarity of the series, the variables in sight and future of the Paraíba market, a non-stationary process was presented. Finally, the series were estimated to have no cointegration. Thus, we can conclude that the sugar and alcohol sector in the Paraiba market is inefficient, that is, commodities deviate from the real market value.Research limitations/implications – In the unfolding of this research, a limitation was evident during the exploratory phase, such as: Restrictions on the period of data on sugar and hydrated ethanol available at CEPEA and BM FBOVESPA, mainly with regard to the cash price and future variables of the Paraiba market.Practical implications – In this research, it can be seen that the Paraíba market would be considered efficient if it reflected the information available in commodity prices, making abnormal gains impossible.Originality/value – A study on market efficiency is relevant, as it makes it possible to identify patterns of behavior of asset prices in the market. That is, they can assess whether asset prices are being overvalued and how it affects the investor and the Brazilian economy.
Revista de Administração da UFSM, Volume 14, pp 182-201;

Purpose- The main objective is to analyze the direct effect of Corporate Governance (CG) on Dynamic Capabilities (DCs) and on Business Performance (BP), and the moderating and/or mediating impact of DCs on the CG-BP relationship.Methodology- The quantitative analysis was performed through PLS-SEM. Data were collected through a survey involving companies listed in B3 S/A from 2014 to 2016, except for companies from the financial sector. The final sample encompassed 195 companies per assessed year, thus totaling 585 observations concerning 2014, 2015 and 2016.Findings- Confirmed the direct and positive effect of CG on DC development, as well as DC’s influence on BP and the mediating effect of DC on the CG - BP relationship. The main conclusion was that DCs are a powerful mediating influence on the CG-BP relationship. Hence, even with efficient corporate governance mechanisms, the companies must make decisions in line with their dynamic capabilities as a way to reach better business performance.Limitations- Research cross-section method of data collection; and universe of companies listed in the Brazilian stock market.Practical implications- For example, the rejected hypothesis about the direct effect of CG on BP and the confirmation of the indirect effect via DCs suggests the analysis of aspects related to costs with monitoring procedures applied to agency conflicts and to complementary factors that must be achieved in order to boost performance. On practical terms, the results contribute to companies that look for the best and most satisfactory performance in the markets they work in.
Nelson Oliveira Stefanelli, Charbel Jose Chiappetta Jabbour
Revista de Administração da UFSM, Volume 14, pp 202-212;

Purpose – The purpose of this paper is to present a discussion concerning how supply chains have evolved through the introduction of environmental concerns into the managerial field.Design/methodology/approach – The authors have reviewed several of the most relevant research results regarding Green Supply Chains and analyzed the status of cooperation among authors and countries.Findings – The authors set a discussion on the concept of the Green Supply Chain, along with its practices, drivers, motivations and barriers, presenting a modern review regarding the cooperation network among the mains authors and countries.Originality/value – Although research regarding Green Supply Chains has been intensively developed recently, there are several unexplored research avenues in which practitioners and scholars could advance. In order to support future studies concerning Green Supply Chains, ten research questions were elaborated.
Revista de Administração da UFSM, Volume 14, pp 63-78;

Purpose – This article analyzes the career transition of middle-aged professionals, according to three factors: identity transition, transition drivers and resources triggered in transition.Design/methodology/approach – Qualitative research, developed from semi-structured interviews with professionals between 35 and 54 years old. Content analysis was used in the evaluation categories and in the definition of the interview categories.Findings – It was demonstrated, in part by the interviewees, the construction of expectations that alternated the accomplishment of a dream, with cycles of anguish, especially for the financial aspects involved. The subjective factors of the transition process appeared in the interviews, both due to the conflict between the search for personal satisfaction in the new career and the safety flow of the previous one, as well as the complex balance between personal and professional life during the transition.Research limitations/implications – The sampling has no mathematical or statistical basis, preventing the generalization of its results. A quantitative study is recommended to understand how the transition occurs in middle-aged professionals, analyzing a large number of respondents.Practical implications – For middle-aged professionals, this study suggests the need for planning in the career transition phase and the assimilation of the self-management logic as a definitive career dynamic.Social implications - Companies must recognize the impact of career transitions on retaining professionals.Originality/value - This article contributes on the elucidation of the main drivers and resources available for the career transition of middle-aged professionals.
Revista de Administração da UFSM, Volume 14, pp 100-118;

Purpose – The general objective of the research was to propose evolutionary stages of organizational ambidexterity.Design/methodology/approach – The research methodology was classified as an exploratory and descriptive study, whose method of data collection was through a questionnaire, the sample was census by adherence, from a population of 110 higher education institutions (HEI), participating in the study 79 cases, distributed throughout the Brazilian territory.Findings – It is noteworthy that HEI are part of the same economic group, and even though 96% of the cases were classified as ambidextrous organizations, there was a great dispersion between them, suggesting some heterogeneity of the investigated cases. Originality – With the findings, the proposition of the existence of different levels of ambidexterity arose. This phenomenon, in a preliminary way, was labeled as the Degree of Maturity of Ambidextrous Organizational
Alexandre Alcantara Mesquita, , , Tina Travis
Revista de Administração da UFSM, Volume 14, pp 22-43;

Purpose - To understand the relationship between sustainability indicators and information technology projects.Design/methodology/approach – This is an exploratory study with a qualitative approach of multiple cases involving service providers in the information technology sector.Findings – It was found that companies use sustainability indicators at an organizational level for management of information technology projects, but no specific sustainability indicator was present in none of the cases. Thus, the use of sustainability indicators depends on the nature of the information technology project.Research limitations/implications - This study is limited to the identification of sustainability indicators in information technology companies.Originality/value - Although this study points to the effectiveness of the use of sustainability indicators in projects, there is still a gap for performing new studies on information technology projects with the objective of increasing the companies’ economic performance.
Vinícius Freitas Lott, Daniel Rennó Tenenwurcel,
Revista de Administração da UFSM, Volume 14, pp 79-99;

Purpose – The objective of this paper is to identify and analyze if there are differences in the determinants of the capital structure of companies listed in B3 (Brazil, Stock exchange, Over-The-Counter), with and without risk bankruptcy.Design/methodology/approach – We used the bankruptcy prediction index (Z2) of Altman, Baidya and Dias (1979) to separate companies with and without risk of bankruptcy, in addition to the multiple regression model estimated by OLS, in a sample consisting of 233 companies. The data used are secondary, of annual periodicity, obtained from financial statements taken from the Quantum Axis database, covering the period from 2011 to 2016.Findings – We concluded that there is a difference in the determinants of indebtedness between companies with and without risk of bankruptcy. Companies with risk of bankruptcy present a positive relationship between long-term and total indebtedness, and profitability and risk. Healthy companies, long-term and total debt presented negative relation with profitability, and positive with risk and size.Research limitations/implications – The limitation of this study is that it applies only to the companies investigated, so it is not possible to make generalizations.Originality/value – As a whole, the evidence found corroborates the pecking order hypothesis, according to which the first source of funds to finance investments is retained earnings, in the assessment of the capital structure of healthy companies than in relation to companies at risk of bankruptcy. Thus, the research's contribution is in the empirical field, providing new evidence for a very controversial topic in finance theory.
Elisa Leonardi Ribeiro,
Revista de Administração da UFSM, Volume 14, pp 119-137;

Purpose –This research had the aim to analyze if the senses of the work are able to influence the level of satisfaction of federal public servants. Design/methodology/approach – For that, a mixed approach study was carried out with the technical-administrative servants in education of a Federal University, based in countryside of Minas Gerais state. A total of 186 questionnaires were collected, using an adaptation of the Meaningful Work Scale (MWS) and the Work Satisfaction Scale (EST), and 10 semi-structured interviews were conducted. Findings –The correlation analyzes between the two constructs revealed the existence of moderated forces of association, for the most part, between the dimensions of the senses of work and the average score of work satisfaction, whereas linear regression revealed a genuine effect of the meanings of work on job satisfaction indexes. The content analysis of the interviews supported the results found, allowing to conclude that, for the servers surveyed, the identification with the work performed in an environment that values aspects such as ethics, autonomy, relationships and learning ends up influencing directly and positively the level of satisfaction with this job. Originality/value – Understanding the relationship meanings and work satisfaction of public servants, in the context of people management, presents itself as an original and valuable research, contributing to university managers to seek new ways of encouraging employees.
Revista de Administração da UFSM, Volume 14, pp 162-181;

Purpose – This research aims to verify the influence of the capital structure on the economic performance of the Brazilian family and non-family businesses.Design/methodology/approach – The research is characterized as descriptive, documentary, and quantitative, being the accounting data under analysis extracted from the Economatica® database. The sample is composed of 117 publicly traded companies listed in B3, being 68 family and 49 non-family with an analysis period from 2011 to 2015. To reach the objective, statistical techniques were used, with emphasis on multiple linear regression models.Findings – The results point out that the Short-term Debt Ratio (SDR) and Long-term Debt Ratio (LDR) negatively influence the performance of family businesses, while SDR and LDR have a negative and positive relationship, respectively, with the performance of the non-family business. Originality/value – In short, such results demonstrate that family businesses must follow the pecking-order theory prerogatives to maximize their performance, while managers of non-family organizations need to observe the assumptions of both theories – trade-off and pecking-order – according to the type of indebtedness (short or long term).
Revista de Administração da UFSM, Volume 14, pp 213-240;

Purpose: The objective of this study was to assess the worker’s health (WH) risk, focused on sustainable development in a work context and based on the development and application of the Worker’s Health Risk Index (WHRI) in the oil extraction and production industry in Bahia, Brazil.Design/methodology/approach: The sample, obtained by quota sampling, comprised 965 participants. The development stage integrated a group of 10 specialists, including physicians, nurses, nutritionists, dentists and physical educators, all specialists in the WH area, as well as 3 experts in the area of data science. Three risk ranges were defined: "Low", "Moderate" and "High".Findings: The WHRI validation revealed reliability and reproducibility, as well as the ability to identify differences among the population studied according to sex, age group and education level. The results indicate that the WH risk is higher in men, aged above 50 years old and with a low level of education (p 0.001). 74% of the participants are in the "Low", 21% in the "Moderate" and 5% in the "High" risk ranges. High-risk workers are also those with diabetes mellitus, altered triglyceride or glycemia levels, hypertension, poor oral hygiene and periodontal conditions, tobacco use, low levels of physical activity (all with p 0.05), or alcohol abuse.Originality/Value: The WHRI’s major contribution is to make available a useful tool for the identification of WH risk, helping to define clearer health promotion, prevention and intervention policies in the context of WH.
Carolina Maria Furtado Matos, , , Patrick Zawadzki, Maria Cristina Almeida Gama Garra
Revista de Administração da UFSM, Volume 13, pp 1551-1570;

Purpose: This study aimed to evaluate entrepreneurship classes' influence on entrepreneurial self-efficacy and entrepreneurial competences in health academics.Design/methodology/approach: The model by De Noble, Jung, and Ehrlich (1999) was used to measure entrepreneurial self-efficacy and the model by Cooley (1990, 1991) to measure entrepreneurial competences. It is a quantitative, descriptive, and survey research. Two hundred sixty-seven undergraduate health students participated in the study. Statistical analysis used descriptive and correlational statistics with comparison tests.Findings: The results showed that the students who studied entrepreneurship presented higher self-efficacy and entrepreneurial competences, but there were no significant differences between those who studied and those who did not.Originality/value: This study presents the potential for promoting entrepreneurship in HEI for courses that are not directly associated with business management, especially health science courses. When analyzing the participants' behavioral characteristics, we seek to deepen the discussion on the central themes of the study and promote reflections on the importance of entrepreneurial education for the development of future health professionals.
Manuela Rosing Agostini, Cássia Morás, Monalise D'Agostini, Laura Vitória Alves Carra
Revista de Administração da UFSM, Volume 13, pp 1571-1590;

Purpose – The Social Innovation (SI) theme is still considered new, however, in the last decades it has been treated with more importance, gaining prominence in the academic environment, and it has become an object of analysis in several researches. Thus, this paper aims to analyze the evolution of the SI theme in the academic scope of gaucho universities.Design/methodology/approach – The research has a theoretical-empirical nature, a qualitative and quantitative approach. It establishes a systematic review on SI, analyzes the objectives and results of a sample of 76 dissertations and theses produced in Rio Grande do Sul universities, through a systematic review of the literature with meta-analysis.Findings – After analyzing the data, we observed that the topic has become more widely addressed in recent years, however, there is still no single concept. It was identified that it is being used to address the most different issues related to innovations that modify a social relationship, being applied in the most different sectors or in an intersectoral way.Originality/value (mandatory) – The paper presents an overview of the research and a framework with the characteristics present in the SI initiatives in the five sectors, presenting suggestions for future studies. Demonstrate that the concept of SI will be increasingly used because it is an important theme in the construction of a transformation of local realities, either by generating income, by seeking improvements in the quality of life or by new ways of thinking about global sustainability.
Sabrina Nascimento, ,
Revista de Administração da UFSM, Volume 13, pp 1476-1494;

Purpose – The study aimed to relate cognitive styles (CS), self-handicapping (SH) behaviors and entrepreneurial orientation (EO) present in an agroindustry of Santa Catarina. These aspects, within the same perspective, presents alternatives in the human capital management and as something new, in order to create and expand knowledge.Design/methodology/approach – The research was descriptive, quantitative, survey, and had statistical procedures. The respondents were 46 administrative employees of this agroindustry.Findings – The results indicate the predominance of employees with quasi-analytical (31%) and adaptive (28%) cognitive styles. Low SH indexes in the surveyed agroindustry were examined, demonstrating the engagement in the search for the results expected. The EO was moderate, evidencing a conservative stance of the company. No significant differences were observed in the relationship between the constructs of CS, SH and EO. However, the relationship between SH, EO and gender confirmed significant differences. Higher SH indices were observed among males, and a higher EO index in females. This difference disappears, statistically, in the other relationships. The conclusion is that reason prevails in the decision-making process, with a commitment focused on achieving the results, with a more conservative than entrepreneurial attitude.Practical implications – The study of the relationship of Cognitive Style, Self-Handicapping, and Entrepreneurial Orientation, within the understanding of Human Capital Management, constitutes a new perspective, making it possible to broaden the understanding of the theme in terms of administrative practice.Originality/value – Studying Cognitive Style, Self-Handicapping, and Entrepreneurial Orientation, in the context of Human Capital Management, in an agroindustry, presents itself as original and valuable research, contributing to the Administration Theory.
, Leandro Alves Patah, Ricardo Meirelles De Faria
Revista de Administração da UFSM, Volume 13, pp 1459-1475;

Purpose – This article sought evidence of the existence of the as Winner's Curse, among the participants of the 8th Reserve Energy Auction promoted by Brazilian government.Design/methodology/approach – In order to perform the study, we opted for the use of Multidimensional Scaling to identify groups that have similarities to search for evidence related to the Winner's Curse, characterizing it as descriptive quantitative research of an exploratory nature.Findings – The results showed that among the 53 projects studied, thirteen are with their schedules delayed, pointing for possible asymmetries among the bidders related to the logistics of their enterprises. The results also calling into question the energy security strategy carried out by the Brazilian government, by allowing several ventures terminating their contracts, coulding also be evidence of the winner´s curse among the future winners of this new model of auction.Research limitations/implications – The principal limitation is in the choice of only one Brazilian auction for explorer the auctions specially the auctions Brazilians energy.Practical implications – In the practical implications that research demonstrated than bidders don't planned yours power plants, causing delays or suspension in constructions, evidence of possible existing winner's course in between bidders.Originality/value – Too was demonstred than in a competition where the products are homogeneity, the example of the energy, the information, experience and relationship between competitors, can to do one enterprise win a auction; but if the anxiety for win is bigger, and doesn't consider basic aspects such as costs the company will have great difficulties in fulfilling its contracts and future sanctions may occur.
Luciana Davi Traverso, Augusto Albuquerque Moura, Jéssica Da Silva Maciel, Sirlei Glasenapp
Revista de Administração da UFSM, Volume 13, pp 1392-1407;

Purpose – The purpose of this article is to analyze how the installation of these offices is in the eight municipalities with units of the 12th Military Fire Brigade (12º BBM).Design/methodology/approach – This study had an exploratory character. Data collection took place through structured interviews with a total of eight interviews carried out with the Secretaries of Administration of the prefectures, one for each municipality with units of the 12th Military Fire Brigade (12º BBM).Findings – It was observed that, despite the positive impact generated in local public security, only the municipality of Panambi has the GGIM in operation, however, it only conducts meetings of the Plenary, with partial installation, reducing the positive impact on public safety local. It became clear that municipalities ignore its importance for the promotion of local public safety by creating GGIMs only on paper.Research limitations/implications – Do not realize interviews with those responsible for the creation of the offices is a limiting factor of the research, as well as the short time of operation of the GGIM’s to carry out a comparative analysis of crime rates.Originality/value – It highlights the importance and potential of the Municipal Integrated Management Offices for the transformation of the local scenario, while providing a channel for dialogue between the actors involved and for the establishment of joint and planned solutions to the problems faced within the scope of Public Security.
Sayonara De Fátima Teston, Patrick Zawadzki, Miguel Angel Verdinelli
Revista de Administração da UFSM, Volume 13, pp 1495-1509;

Purpose: The values can be different according to the sociodemographic profile and motivate rural managers' behavior. The study aims to survey and compare organizational values with rural property managers' demographic data in this context.Design/methodology/approach: This is a census of rural soy properties in a cooperative system in the western region of Santa Catarina. For the survey, the study had self-completed questionnaires on values and demographic data. The results were analyzed using descriptive statistics and group comparison tests.Findings: Through the statistical analysis, it was possible to verify significant organizational values differences compared with different age and education groups.Originality/value: The study has mainly an empirical contribution, as the diagnosis made can improve the understanding of the behavior of managers, among them, about the decision-making process and guide people management policies both in the cooperative and rural property.
Vinícius Radetzke da Silva, Alicy Ferreira Lopes dos Santos, Ermilo Sampaio Limana, Vityano Buzata Tambara, Ana Carolina Cozza Josende da Silva
Revista de Administração da UFSM, Volume 13, pp 1423-1440;

Purpose: To analyze the impact of technological evolution on industrial production capacity and how Industry 4.0 can be developed for the Brazilian industrial scenario.Design/methodology/approach:Data collection was through the selection of studies - scientific articles, books, dissertation, among others - current and relevant on the topic, through an exploratory descriptive research, as well as the use of an electronic platform such as Google Scholar, Journals CAPES, Scielo and Scopus. The analysis took place through reading, comparison and discussion between the different authors and studies found.Findings: The results evidenced, show that the Brazilian context falls short of what would make the country a player of world production. The roles in this process process an integrating responsibility between governments, companies and international partnerships, for a more agile adaptation to the latest world production model.Practical Implications: Investments by political-governmental segments are still ineffective, compromising the generation of wealth, taxes and fees in Brazilian companies.Social Implications: Thematic contemporary to the reality of the country, in order to offer new alternatives for research and knowledge to be used by companies, academics and society.Originality/Value: It consists of investigating the current level of industry 4.0 dimensions in the Brazilian context, and proportional improvement for national companies in global markets.
Karieli Belli de Mello Macedo, , Julia Bianchi, Rosana Claudio Silva Ogoshi
Revista de Administração da UFSM, Volume 13, pp 1408-1422;

Purpose – This research aimed to study the relationship between entrepreneurial skills and MSMEs (Micro Small and Medium Enterprises) performance.Design/methodology/approach – A quantitative and descriptive research was conducted, operationalized through a survey with 47 MSMEs entrepreneurs.Findings – (1) Most responding entrepreneurs seek opportunities, take calculated risks, and often demand quality and efficiency in their activities within the company. It can also be noted that they always pointed to being persistent, committed and seeking information. They also demonstrated that they often set goals, plan and monitor, maintain contact with their networks, are independent and self-confident; (2) the majority (60.4%) are in high sales growth, 14.6% found to be very profitable and 68.7% have medium to high profitability, 68.8% of them have good market share - so, companies show a positive perception of performance; (3) it was possible to verify that there is a relationship between entrepreneurial skills and the performance of MSMEs. Research implications – even young adults are a representation of future main leaders there is no significant difference between their entrepreneurial skills with other MSMEs owners. Moreover, in the set power, in our study just Persuasion and Network showed relation with performance, even in previous study independence and self-confidence had a relationship with performance.Originality/value: It was possible to conclude that the systematic planning and monitoring and the persuasion and network of contacts are the decisive entrepreneurial characteristics in the performance of the MSMEs.
Revista de Administração da UFSM, Volume 13, pp 1441-1458;

Purpose – The need to plan and manage cities is increasingly aligned with the search for sustainable development in all its dimensions. Countless initiatives and tools aim to assist in this process, as is the case of urban indicators, which serve as a basis for measuring, analyzing and understanding the context of cities. In this sense, the main objective of this article is to understand and analyze the context and application of one of these tools, ISO 37120 - Sustainable Development of Communities: Indicators for urban services and quality of life. ISO 37120 is an internationally recognized standard, composed of integrated urban indicators, which balance three dimensions of sustainable development; in addition, the standard allows the implementation of smart city initiatives.Design/methodology/approach – Documentary research was used and, subsequently, a critical analysis was carried out, from which positive and negative points were identified in relation to the application of ISO.Findings – Results demonstrate the increasing use of ISO 37120 as a way of measuring urban indicators; however, there is still difficulty in continuing to validate the methodology after the first certification. In addition, it was found that most of the certified cities are national capitals, cities that have also been looking for alternatives to become more intelligent and sustainable.Originality/value – The operation of ISO 37120 certification was presented, as well as some weaknesses and potentialities of this certification system, which aims to assist in the solution of main urban issues, building smarter, more sustainable and resilient cities.
, , Ismael Alan Halberstadt, Cristiano Sausen Soares,
Revista de Administração da UFSM, Volume 13, pp 1373-1391;

Purpose – This research aimed to analyze the relationship between Corporate Social Responsibility (CSR) and the market performance of Brazilian companies.Design/methodology/approach – A descriptive, documentary and quantitative research was carried out using panel data regression. The analysis period covered 2010 to 2018 and the sample comprised 41 companies.Findings – The results revealed that investments in external CSR and the fact that companies are listed on the ISE index increase their market value. The CSR information of Brazilian companies aimed at investments made for a society helps to increase market performance.Research limitations/implications – It should be noted that the results cannot be generalized for all Brazilian companies. This research contributes to the accounting and CSR literature, by analyzing the benefits of CSR on companies' market performance.Practical implications – The findings assist investors in the decision-making process, as companies that have CSR actions have positive impacts on their value, operational efficiency and the ability to generate financial performance.Social implications – The results have social implications, as they reinforce the importance of companies investing in CSR, which can improve their market value and benefit society with practices aimed at social well-being.Originality/value – CSR was analyzed in several aspects in the accounting literature. However, the focus of the relationship between CSR and specifically market performance has been little explored in Brazil, a fact that denotes research value.
Vanessa Theis, Dusan Schreiber
Revista de Administração da UFSM, Volume 13, pp 1530-1550;

Purpose: This paper aims to analyze Green IT practices adopted by technology-based organizations.Methodology: The study had a quantitative approach and the data were collected through a questionnaire, which was answered by 105 managers working in companies in the IT sector in BrazilFindings: Evidence collected showed that companies have a reactive behavior towards Green IT because they do not have, as their strategic objective, an increase in the general perception of value that consumers have about the company, nor do they seek competitivess based on sustainable development.Originality/value: In the Brazilian research scenario, the search for the keywords “Green IT”, “Green Information Technology”, “Green IT” and “Green Information Technology” on the Scielo search platform, found only five articles, on July 15th, 2020. In a search on the SPELL portal and CAPES Portal of Journals, also on July 15th, using the aforementioned keywords, four articles were found, in addition to those already found on the Scielo portal. Such results demonstrate how the topic is still little explored in the context of research in Brazil. It is important to note that Green IT comes up as a way of combining the available resources with the sustainability and economy policies in organizations, generating benefits for the environment and companies, providing opportunities for new business platforms.
Diogo Reatto, Janette Brunstein
Revista de Administração da UFSM, Volume 13, pp 1314-1331;

Purpose – This study aims to explain how the process of organizational socialization of newcomers occurs in a public faculty.Design/methodology/approach – This qualitative and interpretativist research was conducted under an interactionist approach. We interviewed 14 newcomers and also experienced government employees from a state public faculty in São Paulo. The content of the interviews was analyzed by a categorization process.Findings – The findings show that socialization of newcomers is self-motivated, informal, non-institutionalized, influenced by the normative nature of work and insufficient support given by the group. Newcomers’ admission into the workplace does not cause serious conflicts or tensions that could lead to changes in the workplace. It is the proactive behavior of the newcomers that allows them to adapt to work and know traditions, beliefs and history of the organization.Research limitations/implications – The limitation of this study is the context of a public university’s workplace. Practical implications – This research allows the organization to get information about the triangular relationship between challenge, support and trust which could have direct effects on the newcomers’ workplace learning.Social implications – We propose that the organization creates a workplace in which the employees can feel strong bonds of solidarity and collectivism, and in which they could have concrete opportunities to realize that their work can contribute to something important, impacting, in the group and in the organization.Originality/value – This study articulates the concepts of organizational socialization, proactive behavior and self-socialization, which may provide future implications for public management in universities.
Antonio Ricardo Ardito Garrido, Ricardo Fernandes Santos, Marcelo Henrique Gomes Couto, Fábio Lotti Oliva, Celso Cláudio De Hildebrand E Grisi
Revista de Administração da UFSM, Volume 13, pp 1235-1254;

Purpose - This case study aims to understand the motivations for the expansion of the French multinational JCDecaux to Brazil, in the light of relevant theories about the internationalization of companies. JCDecaux is the world's largest outdoor media company (out of home), a fast-growing industry of the advertising market in Brazil.Design/methodology - This study explain the case based on the internationalization of companies theories, in the economic (Eclectic Paradigm of International Production) and behavioral (Uppsala School and Business Networks Model) strands. In addition to secondary sources, the research was supported by interviews with experts and executives from the outdoor media industry in Brazil.Findings - The main determining drivers for the entry of JCDecaux in the Brazilian market were identified. The analysis based on the theoretical models of internationalization concluded that the economic approach determined in a more significant way the company's entry into the Brazilian media out of home market. Economic advantages outweighed the costs and risks of Brazil's business environment, making the country attractive to the company's foreign investment.Research limitations - The scarcity of data about the media outdoor was reported by a professional interviewed as a negative feature. Another important limitation is the lack of scientific production about the out-of-home media in Brazil.Originality - This paper contributed to generate important information about the Brazilian outdoor media industry, especially on the phenomenon of internationalization of companies in this industry.
Raquel Engelman, Bruna Lamb Mentz, Bruna Carolina Pospichil, Cristine Hermann Nodari, Dusan Schreiber
Revista de Administração da UFSM, Volume 13, pp 1272-1288;

Purpose – The purpose of the study is to analyze relations between the structural capital and the creativity in the jewelry sector.Design/methodology/approach – The method is multiple case study of 15 enterprises that develop jewelry design in the South and Southeast region of Brazil through semi structured interviews and self-filled questionnaires.Findings – The main results of the research were the perception of the strong influence of structural capital on the creative process of jewelry design, both positively and negatively.Research limitations/implications – The research limitation is the difficulty of generalization of the results obtained in the research, even being a study of multiple case, the answers were obtained only in the South and Southeast region of the country.Originality/value – As study’s main contributions we suggest that the internal structure eases the creative process in the ateliers, since the designers search to act in environments where they feel comfortable and provide the essential technologies that help them in both researches about tendencies and the development of the creative process.
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